Deciding how and when to take action on your experiential marketing idea can be the most difficult part of initiating a campaign. So many questions come to mind during your initial planning stages. Some of the most frequent concerns can send you spinning into a critical case of ‘analysis paralysis’,
- Location. Where do you start? Which area will be right for your product and brand, and most importantly: Your target market.
- How can you (really) make a deep connection with your customers?
- How do you make an impact and gain the attention of your target customers?
- What is the best concept for your execution? Flyers? Swag? Contests?
- Where can you find the perfect brand ambassadors for your product? (So important!)
- How do you design truly effective talking points for your team?
Take a peek at our step by step guide (infographic) to adding guerrilla marketing or street teams into your experiential marketing mix!
With press releases of grand openings, beer samples of your top brews, glassware of the brewery, brewery tours, swag, and lessons on the market of craft brews, getting people the knowledge of your brewery is work in itself. Getting all of this completed and still getting time to brew the beer is a whole other subject, so how do you get it all completed fast enough to make your product relevant?
Well, getting the correct marketing completed when your brewery opens OR when you create a new brew is key to launching your products and creating a name for yourself in your marketplace. Did you know there are over 4,100 craft breweries in the U.S.A currently? What will you do to separate yourself from all of those other brands?
Anheuser-Busch Method-You can use the Anheuser-Busch/ InBev NV Anheuser-Busch InBev NV BUD, -0.59% Strategy. Anheuser has bought brewers like Elysian, Goose Island, Breckenridge, Blue Point, Four Peaks, etc for their brew stock (different brews offered within each brand), relativity within their own market space, The known “Name” within their individual markets, and their quality of products. If you can stay relevant within your market and can stay up to par with brands like these, then you are on your way to success.
Marketing Strategy-So do you create loads of swag to give away? NO. The best way to create more sales for your product and to create a true name for your brand is to SAMPLE your products to the masses! Even if you don’t get a ton of sales every time, The consumer will learn your products and remember the time they went to the liquor store and got to try your brew, or went to the festival and tried your products. You can give away some bottle openers or a glass WHEN product is purchased and that will help boost sales, however SAMPLE SAMPLE SAMPLE and you will see your sales grow in your market.
We here at Lucky415 are staffed with an In-house Beer and Liquor expert. We not only provide support and training for each event, but our team behind the scenes is constantly training on new brands (Major brands with Anheuser-Busch and MillerCoors and smaller Craft brands as well) in both Beer and in Liquor each month, so as new brews, wines, and liquors come out, our team is on top of it. We can support our team in the field with the proper training on all brands that come through to us. If you are looking for a new way to build your brand, send us a message with your request today and we can create a custom quote for you and your brand!
Lucky415 creates flyering campaigns for customers all across the nation for clients all over the country (and world). We use these type of campaigns to distribute hand to hand, door to door, and also at sports games and events. These types of campaigns are typically large scale and can see a great return for the hours that are spent working for our teams and for the amount of flyers that are typically ordered.
The great thing about flyering campaigns is in business, it works! We know it works even if the return is low. You, as the business owner will always see a return. Flyers are fast to be printed and low cost to be made. The hardest part for most clients is getting the right people to distribute these flyers into the right hands, or in some cases, the right doors. That’s where we come in. We hire the correct people, for the right amount of hours, for exactly what you need. Say you are looking to flyer for an upcoming new night event and want a specific type of look? well.. We have that. We can prepare the teams, have them pick up the materials (Or have it sent to them), and have everything taken care of for you, so there is no stress in the preparations.
Flyering is a simple marketing method but so many business owners fail to utilize flyers to their full potential. When it comes to marketing for flyers, a message must be visualized by the end buyer. Depending on the print medium chosen, the message must be visualized in different ways. You must think of what will pop out first. What is going to catch their eyes first? What is going to make them keep that flyer vs. throw it away?
The key to flyering now-a-days is making sure the customers know what you are going to offer them! Make sure you offer it up and that message is right up front! Then, along with that, our ambassadors will share that message along with how they can get this special offer. These key things can grow your business even more than the average 1% return rate that most events will see.
Want to know how to make an even more successful event? Give us a call and see if we are the right team for you!
When you are in need of a Marketing company for your events, let us handle the details for you!
I know you are asking yourself, Why Lucky415 instead of these other companies that google pulls up for me? Well, I am here to give you the reasons why Lucky415 is there for you.
Lucky415 has been in the industry since 2003. Since that time we have built up a nationwide database that can bring in ambassadors in nearly every city in the US and even in Canada. We have specialized in nearly every type of event and event style and will strive to make your event exactly what you need with the ambassadors that love to be in this industry. Lucky415 really works one on one with every client that comes to us to give them the best service possible. We invest our time to ensure that these events go off without a hitch so these days are easier on our clients.
We spend extra time interviewing and asking our event staff the right questions to make sure they are the right fit for every team they are on. If the event is for a Yoga product, we make sure the ambassadors not only come in already knowing about Yoga, but typically, many of them will be Yogi’s.
Not really sure on what type of event you need, but know you need the marketing to get the word out on your brand? Well our in house team can assist you in creating the right project/event for your company. We want what is best for our Clients and we can help you get to the right event for you.
Do you need an event staffed for this weekend and have nothing in the works yet? Well send us a message and see what we can do for you! If you are in a large city, because we have such a large data base, we can typically staff events with just a 1-2 day notice. If it is a smaller city, we just ask/request a little extra time. However it never hurts to ask as we can always try to work our magic.
Lucky415 is working around the clock to make sure our clients are happy. We work with our on-site teams at all hours to make sure everything they need is in place and check in several days early to make sure that all materials and event needs are taken care of so all events can take place with no issues. We do everything we can to get a fantastic event for both our clients, but also make sure our ambassadors are happy so they make the best impression on everyone in site while they are in the field.
One thing that will make nearly every client happy, we have competitive rates that are lower than most in the industry. We even offer discounts when booking multiple events at once. All of our quotes are customized to fit your needs and the event at hand. We get as much information as possible up front, so we are as accurate as possible with our quotes, because no one likes surprises, especially when it comes to event costs!
So- We ask.. Is Lucky415 right for your company? Send us an email or give us a call to find out!
For a quote, email firstname.lastname@example.org or give us a call at 415-365-0041.
Lucky 415 Marketing and Promotions is searching for outgoing and energetic brand ambassadors for an upcoming healthy living street team event at the NYC Vegan Food Festival, May 7-8.
Event – NYC Vegan Food Festival – 125 w 18th st. NYC, NY 10011.
May 7, Saturday, 12pm-4pm
May 8, Sunday, 12pm-4pm
Payrate: $20 per hr
Must be extremely reliable, outgoing and able to work well with a team. Must appreciate a healthy living lifestyle and be very friendly and approachable.
Scope of event: Brand Ambassadors will work on a small street team, passing out flyers and promotional items for natural brand and talking to people at the event about the brand.
Please email your resume/photo to email@example.com if you’re interested in working this event.
Please use the subject line ‘NYC Vegan Food Fest”
Social Media wasn’t such a big deal a few years back. Yeah, people used Myspace and maybe even a few of the hip ones were using Facebook, but those of us that are old school still remember ‘Event Speak’ and services such as this. These were the only way that we, members of the ‘events’ industry, had to communicate with one another. Things have changed so much on the social scene since then and we’re all connecting thanks to, you guessed it, social media.
Keeping everyone connected is a difficult task. A few years ago, you really needed to communicate via email and stay in the loop with your fellow event professionals by word of mouth. So which is the best avenue to use when you’re an event professional? Well, it seems that’s not an easy question to answer. Social media experts might say one or another (I.e. Facebook, Linkedin, etc) but we at Lucky 415 believe you should be using them all.
Each Social Media outlet has it’s advantages and many (most) of them are very easy to set up and use. While there are SO many we could list here, we’ve chosen to focus on just a few of our favs.
- It’s FREE! and so easy to use. Upload your pics and gain more exposure for yourself!
- Free and fast collaboration for likeminded individuals!! Since when did it hurt to share you ideas with people and get some great input!
- Visual Business. Need I say more?
- See what your peers are doing
- Did I mention it’s free? and a little addictive..
- The only disadvantage we could think of was: Popularity. With a site like this, we can’t predict how long it will endure.. But who cares?! It’s fun and it’s FREE!!
- EVERYONE and their grandma (literally, my grandma has a facebook) uses facebook. We mean everyone. You can get your messages out there loud and clear with FB.
- It’s also free and relatively easy to use.. especially after you navigate the in’s and out’s.
- It can be tricky to use for some
- Annoying Ads, but this is a minimal disadvantage
- Probably one of the easiest SM sources out there. Get your word out to the masses 140 Char or less at a time!
- Fast and efficient. No need to figure out ‘friends’ on here. Just simply ‘follow back’ out of courtesy.
- Twitpic is fun to use and now integrated right into twitter!
- We just can’t think of any.
- Can you say Network? Networking is made easy with LInkedin. Just being connected to 100 people on Linkedin opens up a network of thousands.
- Makes it easy to stay up to date in industry trends.
- Groups in your industry has active discussions and keep you up to date on the latest trends
- Great for business, meeting new people and getting to know those you currently work with and have worked with in the past.
- Can be time consuming, especially getting your profile setup in the beginning
We love social media here at Lucky 415! There’s no better (or more fun) way for us to stay connected with our awesome brand ambassadors and fantastic clients than sharing our updates, statuses and pictures via Twitter, Facebook, Pinterest and Linkedin! Be sure to check us out and don’t forget to connect!
Sr Account Manager-Lucky415 Marketing and Promotions