Lets Get Crafty- How to pull off the best Marketing Campaign for your craft beer Company

With press releases of grand openings, beer samples of your top brews, glassware of the brewery, brewery tours, swag, and lessons on the market of craft brews, getting people the knowledge of your brewery is work in itself. Getting all of this completed and still getting time to brew the beer is a whole other subject, so how do you get it all completed fast enough to make your product relevant?

Well, getting the correct marketing completed when your brewery opens OR when you create a new brew is key to launching your products and creating a name for yourself in your marketplace. Did you know there are over 4,100 craft breweries in the U.S.A currently? What will you do to separate yourself from all of those other brands?

Anheuser-Busch Method-You can use the Anheuser-Busch/ InBev NV Anheuser-Busch InBev NV BUD, -0.59% Strategy. Anheuser has bought brewers like Elysian, Goose Island, Breckenridge, Blue Point, Four Peaks, etc for their brew stock (different brews offered within each brand), relativity within their own market space, The known “Name” within their individual markets, and their quality of products. If you can stay relevant within your market and can stay up to par with brands like these, then you are on your way to success.

Marketing Strategy-So do you create loads of swag to give away? NO. The best way to create more sales for your product and to create a true name for your brand is to SAMPLE your products to the masses! Even if you don’t get a ton of sales every time, The consumer will learn your products and remember the time they went to the liquor store and got to try your brew, or went to the festival and tried your products. You can give away some bottle openers or a glass WHEN product is purchased and that will help boost sales, however SAMPLE SAMPLE SAMPLE and you will see your sales grow in your market.

We here at Lucky415 are staffed with an In-house Beer and Liquor expert. We not only provide support and training for each event, but our team behind the scenes is constantly training on new brands (Major brands with Anheuser-Busch and MillerCoors and smaller Craft brands as well) in both Beer and in Liquor each month, so as new brews, wines, and liquors come out, our team is on top of it. We can support our team in the field with the proper training on all brands that come through to us. If you are looking for a new way to build your brand, send us a message with your request today and we can create a custom quote for you and your brand!

How to increase sales by using Flyering

Lucky415 creates flyering campaigns for customers all across the nation for clients all over the country (and world). We use these type of campaigns to distribute hand to hand, door to door, and also at sports games and events. These types of campaigns are typically large scale and can see a great return for the hours that are spent working for our teams and for the amount of flyers that are typically ordered.

The great thing about flyering campaigns is in business, it works! We know it works even if the return is low. You, as the business owner will always see a return. Flyers are fast to be printed and low cost to be made. The hardest part for most clients is getting the right people to distribute these flyers into the right hands, or in some cases, the right doors. That’s where we come in. We hire the correct people, for the right amount of hours, for exactly what you need. Say you are looking to flyer for an upcoming new night event and want a specific type of look? well.. We have that. We can prepare the teams, have them pick up the materials (Or have it sent to them), and have everything taken care of for you, so there is no stress in the preparations.

Flyering is a simple marketing method but so many business owners fail to utilize flyers to their full potential. When it comes to marketing for flyers, a message must be visualized by the end buyer. Depending on the print medium chosen, the message must be visualized in different ways. You must think of what will pop out first. What is going to catch their eyes first? What is going to make them keep that flyer vs. throw it away?

The key to flyering now-a-days is making sure the customers know what you are going to offer them! Make sure you offer it up and that message is right up front! Then, along with that, our ambassadors will share that message along with how they can get this special offer. These key things can grow your business even more than the average 1% return rate that most events will see.

Want to know how to make an even more successful event? Give us a call and see if we are the right team for you!

Is Lucky415 Right for your company?

When you are in need of a Marketing company for your events, let us handle the details for you!

I know you are asking yourself, Why Lucky415 instead of these other companies that google pulls up for me? Well, I am here to give you the reasons why Lucky415 is there for you.

Lucky415 has been in the industry since 2003. Since that time we have built up a nationwide database that can bring in ambassadors in nearly every city in the US and even in Canada. We have specialized in nearly every type of event and event style and will strive to make your event exactly what you need with the ambassadors that love to be in this industry. Lucky415 really works one on one with every client that comes to us to give them the best service possible. We invest our time to ensure that these events go off without a hitch so these days are easier on our clients.

We spend extra time interviewing and asking our event staff the right questions to make sure they are the right fit for every team they are on. If the event is for a Yoga product, we make sure the ambassadors not only come in already knowing about Yoga, but typically, many of them will be Yogi’s.

Not really sure on what type of event you need, but know you need the marketing to get the word out on your brand? Well our in house team can assist you in creating the right project/event for your company. We want what is best for our Clients and we can help you get to the right event for you.

Do you need an event staffed for this weekend and have nothing in the works yet? Well send us a message and see what we can do for you!  If you are in a large city, because we have such a large data base, we can typically staff events with just a 1-2 day notice. If it is a smaller city, we just ask/request a little extra time. However it never hurts to ask as we can always try to work our magic.

Lucky415 is working around the clock to make sure our clients are happy. We work with our on-site teams at all hours to make sure everything they need is in place and check in several days early to make sure that all materials and event needs are taken care of so all events can take place with no issues. We do everything we can to get a fantastic event for both our clients, but also make sure our ambassadors are happy so they make the best impression on everyone in site while they are in the field.

One thing that will make nearly every client happy, we have competitive rates that are lower than most in the industry. We even offer discounts when booking multiple events at once. All of our quotes are customized to fit your needs and the event at hand. We get as much information as possible up front, so we are as accurate as possible with our quotes, because no one likes surprises, especially when it comes to event costs!

So- We ask.. Is Lucky415 right for your company? Send us an email or give us a call to find out!

For a quote, email info@lucky415.com or give us a call at 415-365-0041.

 

Lucky 415 Marketing and Promotions, Full Service Experimental Marketing Agency

Customized Guerrilla Marketing Campaigns – San Francisco Brand Ambassadors and Street Teams

Street teams at the Moscone center in San Francisco are becoming increasingly more popular. The ability to customize the guerrilla marketing campaign to fit each and every individual client is invaluable to our firm. We start by listening to our clients’ program needs. We learn about their product and service, determine their target demographics and evaluate and identify the best approach to a guerrilla campaign.

 

After identifying the appropriate target market and outlining program goals, we are able to move forward with securing a guerrilla marketing team and putting a plan of action in place to get the project on course. Our account managers and team leaders have the invaluable experience needed in the San Francisco area (as well as other parts of the country) in order to make each campaign reach its maximum potential. We work with a variety of clients, there giving us a broad spectrum of experience. From beverage sampling to booth sales, our teams are ready for what’s to come.

Give us a call (or email!) today for more information and a customized guerrilla marketing proposal for your project.

 

Sincerely,

Lindsay Merlin

Lucky 415 Marketing & Promotions

www.lucky415.com

lmerlin@lucky415.com

415-336-1455, f 415-358-4966

We’re on Facebook, Twitter and Linkedin!

Brand Ambassadors check us out online, register with us for emails about events in your area! Click Here!

How to get paid to travel the States and the world! How do you get a job as a tour manager?

Spam nationwide mobile tour

Nationwide Mobile Tour

Nationwide Mobile Tour

Taking good event photos can be easier than you think! Just follow a few simple 'event photo rules'!

Taking good event photos can be easier than you think! Just follow a few simple ‘event photo rules’!


Do you want to get paid to travel? Have you thought about becoming a tour manager but your just not sure how? When I finished college all I wanted to do was travel the world and find a way to get paid to do it.   After lots of research and sending out tons of resumes I came across the event-marketing and cause marketing field. I had never been told that such jobs existed. I was ready to pack my bags and head to Africa as a shotgun rider on an overland expedition. At the time I was offered a job on a nationwide event marketing tour to help promote Mothers Against Drunk driving and DARE. This was my first job into the world of event marketing, as a tour manager. My first contract was to travel the nation for almost a year setting up events each week in different cities. Each week I was in a new place and I loved every minute of it.   I managed event teams, labor crews, I worked with truck drivers, lots of volunteers, and tons of sponsors.  The second tour I landed was as the sponsorship manager for Blue Clues Live. I traveled the nation to venues such as Radio City and other well-known theaters.  I traveled with the entire cast and crew of the show. My job was to make sure all the sponsorship was displayed perfectly in each venue and to meet with sponsors. Once again.. I was paid very well to travel. When the show was over I landed another job as an event marketing tour manager and I had a few months to wait before the job started so I headed to Europe to travel and explore. I came back and traveled again for almost a year and then I went and hiked all over Switzerland and got an apartment in Norway for a while. I then landed another tour and came back to the states and traveled some more.  This is very common in the world of event marketing and tours. Many tour managers will work 5-12 months of the year and then travel and live over seas and come back and work on another tour. So if you love to travel.. being an event marketing tour manager, mobile tour manager, or sponsorship manager is the way to go.  I not only was paid to travel the United States and Canada but I was also able to travel to Spain, Morocco,Germany,Portugal,Sweden, Switzerland, the U.K., Scotland,France, Italy, Solvania, Croatia, Hungary,Austria,Belgium,Norway, Holland and many other countries.   One of the best ways to become a tour manager is to work as many events as possible.  When you work the events give 180% and talk to the tour managers and ask them for any advice they might have on how to become a tour manager. Be ready to travel with in a few days notice. Often I would get tours that started in a week or month away so I had to make sure I was ready to leave and hit the road for 5-12 months with out a lot of time to prepare. Another great way to find out about tours is to read Promo Magazine and the Event Marketer Magazine. They both often have lots of articles on mobile tours and event marketing programs. This is a great resource if you are interested in the field. Here is a link to an article about a promotional tour I did in 2003 for Crayola Crayons.http://www2.crayola.com/mediacenter/index.cfm?display=press_release&news_id=104
If you have any questions about being a tour manager feel free to contact me directly at ghayes@lucky415.com and we would be happy to answer your questions.

Each spring and summer we help a lot of clients find tour managers and market managers.
Thank you for reading our blog. Please feel free to leave a comment if you have a chance.
Or give me a call at 843-475-3132

Event Staffing Agencies and Phone Trainings


Taking good event photos can be easier than you think! Just follow a few simple ‘event photo rules’!

Why you should make sure your event staffing agency does mandatory phone trainings before a event?
Your tour managers have a hard enough job as it is. Making sure a rig or mobile tour is in the right spot at the right time. Making sure everything looks perfect before there event starts.
The last thing a tour manager has time to do  right before a event begins is to explain from scratch what the tour or promotion is about and to try and have a team that is brand new remember product details or sponsorship details within 5 minutes.

As a tour manager myself before I started an event staffing agency, I can’t tell you how many times I had event staff show up that told me they had no idea what they were doing. They were just told to wear khaki pants and be at the event site at 8am.   I would then have to spend time trying to go over the product details while I was also trying to make sure the event was ready to go.  Sometimes but rarely a team would have read over all the product details on there own and would show up knowing all about the product. This saved so much time and energy. An excellent agency should also make sure their event staff know the product info before they show up to an event. An excellent agency will line up a free mandatory phone training meeting for the teams before the promotion at no additional charge.  This will ensure that your promotion runs very smoothly and most importantly, efficiently.

 

info@lucky415.com

George Hayes

Lucky 415 Marketing and Promotions

http://www.lucky415.com

Mobile tour events and event staffing companies (Why you should use a event staffing company)

Event Marketing Tour

 

Nationwide Mobile Trolley Tour 2012


Why you should use a event staffing agency for your multi city mobile tour.
As an account manager with a mobile tour about to hit the road for a few weeks or few months it is often best to let a well known agency that has handled mobile tours in the past handle your event staffing. Of course you can try and book each event yourself and deal with mounds of governmental paperwork for each worker, contracts, and then at the end of the year have fun with tons more of governmental paperwork.  Not to mention that odds are your phone will be ringing off the hook each event day with no-shows and bailers. When you use a reputable agency, they handle most of the issues for you. They should be able to handle all paperwork, payment to the workers, contracts, end of the year governmental paperwork,  backups. Usually what goes on behind the scenes at an event staffing agency (An event staffing agency, such as Lucky 415) is that we spend a lot of extra time right up until the event making sure the teams are ready and prepared and we have backups ready if needed.   We also make sure to have all the paperwork for each worker filed in our data base and on hand and we have informed all the teams about there payment options via paypal or check. We also give them a specific date when the payments will be sent.  A great agency will cover all the bases. A bad and often new agency will book the brand ambassadors quickly often with out even getting paper work or reviewing resumes and doing phone interviews.  We have had lots of last minute calls over the years by account managers that tried to book teams for there mobile tours in each market and have had a nightmare of a time.  They usually call asking for help, last minute and in a panic. In addition, a great agency has the experience and years of resources to book lots of excellent teams in multiple city markets.
For instance if you have a mobile tour following a summer concert the schedule usually is back to back event dates for one to three months straight.  If you need a team of five in each market in 80 towns and cities for a 3 month tour you are going to be spending your entire summer booking teams, talking on the phone, taking calls about payment, etc. However, an experienced event staffing agency can have the teams ready in each market, each day for the entire tour. In addition, all the paper work is handled by the agency, all the paychecks are handled by the agency, the brand ambassadors have already had a phone training in each market going over the product and tour details. This helps your tour managers out greatly! Then the agency handles all the payment questions from the hundreds and hundreds of brand ambassadors. So basically a excellent agency= happiness for an account manager.  However if you are an account manager ask the agency you are thinking of using what tours they have booked in the past.  Make sure they have experience booking multi city tours.  If you have any questions or if we can help with advice in anyway feel free to contact us directly at info@lucky415.com

George Hayes

Lucky 415 Marketing and Promotions

http://www.lucky415.com

How to become a tour manager or sponsorship manager. (How to get paid to travel the world)

As a tour manager, you have the opportunity to make a very good living. Even though working as a tour manager is not all fun and games, it has many advantages above and beyond the financial ones.

Some of the biggest advantages are:

Becoming a good Mobile Tour Manager

  • Making your own flexible schedule
  • Working less. Most tour managers work only 8-10 months per year.
  • Being free to do what you wish for the rest of your year or until your next tour starts.
  • Having the opportunity to live and work all around the country.
  • Being able to meet hundreds of new people.

If you enjoy traveling, meeting new and interesting people, and you have great problem solving skills, becoming a tour manager could be for you!

How do we choose managers?

When we recruit tour managers we look for several different skills, knowledge sets, abilities and experiences for an individual to have.


Some of the experience, skills, and abilities needed:


Work history. Has the candidate been a brand ambassador and/or tour manager or market manager in the past?
Work ethic. Has the candidate shown a proven work ethic on events worked in the past? These types of individuals have usually shown up to events they were previously booked on: early, ready to work, followed directions well, followed paperwork and administrative guideline instructions well, have a positive attitude, and just went that ‘extra mile’.
Have expert problem solving skills. We know that trucks break down, generators stop working during events, flights get delayed. Tour managers need to be able to identify the problem at hand quickly and work efficiently to correct the issue as soon as possible.
Multi Taskers. Our tour managers need to be able to take on a variety of tasks. In any given week they could be expected to, drive up to 2000 miles, set up multiple events, manager several labor crews, manage many event staff teams, meet important clients for dinners, obtain appropriate permits from local governments and authorities, speak with consumers about the brand they’re promoting and be sure their team is doing the same.

In a perfect world, all workers would have the skills, abilities, and experience above, however, we all know that we don’t live in a perfect world.  We look for people that have the above qualifications and go above and beyond for us and our clients.

So how do you become a tour manager?

 

The first step to becoming a tour manager is to work as many events as a brand ambassador as possible. Gaining experience in events not only will look great on your ‘tour manager resume’ but will also give you the much needed knowledge and problem solving abilities that you will need when you’re out in the field.

While working events be sure to go that extra mile! Get to know the tour managers and other event staff. The more people you know in the industry, the better!


Some of the things we suggest..
Offer to stay at the event and help with tear down.
Never complain to the tour manager about the conditions or ask for an extra break or if you can leave early, etc. (We understand everyone has emergencies and life happens.. But as a general rule!)
Ask the tour manager how you can help to make their event better. (They’ll notice you’re trying hard)
Always act professional. No one will hire you to lead an event for hundreds of teams if they can’t trust you to be professional at all times.
Always be sure you follow the guidelines set up for paperwork and payment by the agency you’re working for. The agency you’re working for always looks at how well you followed instructions when you were hired as a basis for what your work ethic will be like.
Be positive! Everyone likes to work with postivie and fun people.
Keep in touch with Staffing agencies and other industry professionals. Send thank you emails, cards and letters letting companies know if you enjoyed working with them, enjoyed their fast payments, etc. This will help you stand out from others. Let’s face it, staffing agencies (like us) get thousands of resume and emails a week. Standing out from the rest, as the best, is always a good thing!
Don’t be afraid to send your resume to many companies. Make as many contacts as you can.

Other tips:
Avoid companies that seem shady (go with your gut instinct)
Ask co workers on events about companies. Chances are other industry professionals have had experience with them and can let you know if they were happy working for them. (i.e. They were paid fast, or unfortunately in some cases, not paid at all), the tour was low budget, problems were not dealt with in a timely manner, etc.
Once you land you first tour, work hard, don’t quit, learn to manage, learn to problem solve, and work with your account manager in the office to make sure the tour is a absolute success.  If you have to drive 800 miles to an event set up run the event, and then be in another city 3 days later. Get the job done!

Once you work one tour or a few and give %100 then you will find that companies will start to find you. Do you homework if you are offered a tour. Make sure the pay is fair, the per diem is up to par, and you will be driving in a safe vehicle. Be sure the company does what it says it is going to do and always get the information you need in writing.

if you are driving a box truck or something similar, make sure you are up to par on the legalities. If you have to have a driving log, your own insurance, etc. Some marketing companies will pay you to go to driving school to get a CDL or other driving licenses.  Always find out all the tour details prior to accepting the job and remember nothing in life goes as planned.  Cities might change, the tour might be cut short, or extended just remember to always give %100 and give a positive attitude and you will do well as a tour manager.

Lindsay Merlin

lmerlin@lucky415.com

http://www.lucky415.com