Lets Get Crafty- How to pull off the best Marketing Campaign for your craft beer Company

With press releases of grand openings, beer samples of your top brews, glassware of the brewery, brewery tours, swag, and lessons on the market of craft brews, getting people the knowledge of your brewery is work in itself. Getting all of this completed and still getting time to brew the beer is a whole other subject, so how do you get it all completed fast enough to make your product relevant?

Well, getting the correct marketing completed when your brewery opens OR when you create a new brew is key to launching your products and creating a name for yourself in your marketplace. Did you know there are over 4,100 craft breweries in the U.S.A currently? What will you do to separate yourself from all of those other brands?

Anheuser-Busch Method-You can use the Anheuser-Busch/ InBev NV Anheuser-Busch InBev NV BUD, -0.59% Strategy. Anheuser has bought brewers like Elysian, Goose Island, Breckenridge, Blue Point, Four Peaks, etc for their brew stock (different brews offered within each brand), relativity within their own market space, The known “Name” within their individual markets, and their quality of products. If you can stay relevant within your market and can stay up to par with brands like these, then you are on your way to success.

Marketing Strategy-So do you create loads of swag to give away? NO. The best way to create more sales for your product and to create a true name for your brand is to SAMPLE your products to the masses! Even if you don’t get a ton of sales every time, The consumer will learn your products and remember the time they went to the liquor store and got to try your brew, or went to the festival and tried your products. You can give away some bottle openers or a glass WHEN product is purchased and that will help boost sales, however SAMPLE SAMPLE SAMPLE and you will see your sales grow in your market.

We here at Lucky415 are staffed with an In-house Beer and Liquor expert. We not only provide support and training for each event, but our team behind the scenes is constantly training on new brands (Major brands with Anheuser-Busch and MillerCoors and smaller Craft brands as well) in both Beer and in Liquor each month, so as new brews, wines, and liquors come out, our team is on top of it. We can support our team in the field with the proper training on all brands that come through to us. If you are looking for a new way to build your brand, send us a message with your request today and we can create a custom quote for you and your brand!

How to increase sales by using Flyering

Lucky415 creates flyering campaigns for customers all across the nation for clients all over the country (and world). We use these type of campaigns to distribute hand to hand, door to door, and also at sports games and events. These types of campaigns are typically large scale and can see a great return for the hours that are spent working for our teams and for the amount of flyers that are typically ordered.

The great thing about flyering campaigns is in business, it works! We know it works even if the return is low. You, as the business owner will always see a return. Flyers are fast to be printed and low cost to be made. The hardest part for most clients is getting the right people to distribute these flyers into the right hands, or in some cases, the right doors. That’s where we come in. We hire the correct people, for the right amount of hours, for exactly what you need. Say you are looking to flyer for an upcoming new night event and want a specific type of look? well.. We have that. We can prepare the teams, have them pick up the materials (Or have it sent to them), and have everything taken care of for you, so there is no stress in the preparations.

Flyering is a simple marketing method but so many business owners fail to utilize flyers to their full potential. When it comes to marketing for flyers, a message must be visualized by the end buyer. Depending on the print medium chosen, the message must be visualized in different ways. You must think of what will pop out first. What is going to catch their eyes first? What is going to make them keep that flyer vs. throw it away?

The key to flyering now-a-days is making sure the customers know what you are going to offer them! Make sure you offer it up and that message is right up front! Then, along with that, our ambassadors will share that message along with how they can get this special offer. These key things can grow your business even more than the average 1% return rate that most events will see.

Want to know how to make an even more successful event? Give us a call and see if we are the right team for you!

Comic Con Street Teams, San Diego Event Staff and Comic Con Event Help (Lucky415.com)

 

Comic Con 2011

Are you looking for promotional reps to work your events at Comic Con, but your not sure how to pick a agency or if you should book the events your self. One of the first things you should ask yourself is do you have the time to find, interview, screen, handle all the legal and tax paper work for each ambassador you book to work. Booking your own teams is extremely time consuming and the paper work can be endless.  So your best bet is to use an agency to find your event teams. Why? Because event staffing agency’s book teams 365 days a year. That is what they do each day every day. So they know the ends and outs of finding and booking the best event staff for your event. Now how do you choose an event-staffing agency? Well there are a few ways to go about this. First has the agency been around awhile and do they have a lot of experience. Second do they have good reviews from brand ambassadors online? Third do they use a massive data base and send out emails and that is all or do they use a data base and also phone screen each ambassador that works the event. This is a very important question. Many agencies take on as many contracts as possible and just send out emails and who ever shows up shows up. This is not a great way to receive top not ambassadors. The best way is to find an agency that screens each ambassador.  Another great reason to use an agency is because all you have to do is write one check not hundreds of checks.  Also when choosing an agency be sure to ask them how long they take to pay the ambassadors. Many agencies take months and will have the ambassadors call you or worse your client about payment.  However some agencies actually pay the ambassadors in 2 weeks. This way they ambassadors know when they are getting paid and can relax and give your event 120%.

 

Lucky415.com

Feel free to give us a call at 415-365-0041

Comic Con

Is Lucky415 Right for your company?

When you are in need of a Marketing company for your events, let us handle the details for you!

I know you are asking yourself, Why Lucky415 instead of these other companies that google pulls up for me? Well, I am here to give you the reasons why Lucky415 is there for you.

Lucky415 has been in the industry since 2003. Since that time we have built up a nationwide database that can bring in ambassadors in nearly every city in the US and even in Canada. We have specialized in nearly every type of event and event style and will strive to make your event exactly what you need with the ambassadors that love to be in this industry. Lucky415 really works one on one with every client that comes to us to give them the best service possible. We invest our time to ensure that these events go off without a hitch so these days are easier on our clients.

We spend extra time interviewing and asking our event staff the right questions to make sure they are the right fit for every team they are on. If the event is for a Yoga product, we make sure the ambassadors not only come in already knowing about Yoga, but typically, many of them will be Yogi’s.

Not really sure on what type of event you need, but know you need the marketing to get the word out on your brand? Well our in house team can assist you in creating the right project/event for your company. We want what is best for our Clients and we can help you get to the right event for you.

Do you need an event staffed for this weekend and have nothing in the works yet? Well send us a message and see what we can do for you!  If you are in a large city, because we have such a large data base, we can typically staff events with just a 1-2 day notice. If it is a smaller city, we just ask/request a little extra time. However it never hurts to ask as we can always try to work our magic.

Lucky415 is working around the clock to make sure our clients are happy. We work with our on-site teams at all hours to make sure everything they need is in place and check in several days early to make sure that all materials and event needs are taken care of so all events can take place with no issues. We do everything we can to get a fantastic event for both our clients, but also make sure our ambassadors are happy so they make the best impression on everyone in site while they are in the field.

One thing that will make nearly every client happy, we have competitive rates that are lower than most in the industry. We even offer discounts when booking multiple events at once. All of our quotes are customized to fit your needs and the event at hand. We get as much information as possible up front, so we are as accurate as possible with our quotes, because no one likes surprises, especially when it comes to event costs!

So- We ask.. Is Lucky415 right for your company? Send us an email or give us a call to find out!

For a quote, email info@lucky415.com or give us a call at 415-365-0041.

 

Pictures of event teams, street teams, and flyer teams in action (Lucky415.com)

Lucky415.com loves to provide event teams for all kinds of races and events.

Lucky415.com loves to provide event teams for all kinds of races and events.

 

For the past year Lucky 415 has been providing event teams for adventure races around the nation.

For the past year Lucky 415 has been providing event teams for adventure races around the nation.

 

Each year Lucky415.com provides event teams and street teams for all types of grand opening events.

Each year Lucky415.com provides event teams and street teams for all types of grand opening events.

 

 

Lucky415.com provides concert street teams each summer all over the nation and Canada.

Lucky415.com provides concert street teams each summer all over the nation and Canada.

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Lucky415.com loves to provide event teams for sampling events.

Lucky415.com loves to provide event teams for sampling events.

Linkedin, social media and Lucky 415 Marketing and Promotions Inc. (Why social media is so important)

 

 

social_linkedin_button_blueLinkedin has turned into the facebook of the professional business world. If you are a brand ambassador and have yet to make a Linkedin profile, it might be best to start ASAP.  Linkedin is a fantastic way for companies to check a person’s experience and see their resume and recommendations all on one page. For Lucky 415, this is a fantastic resource and we love it! We use Linkedin every single day to check ambassadors  references, background and experience. Also a lot of clients look at the Lucky 415 profile to check and see our back ground and references. We find that our potential clients also use Linkedin to check out our company page, view our event history and experience and/or check our references! Of course before they do business with a new vendor they want to make sure they have experience in that field.  Clients are able to check our extensive background with events, such as theirs, and they can feel confident when hiring us that we can get the job done.  We also use Linkedin to verify new clients and to be sure look like a reputable company.  This is one extra step we can take to help insure we get paid and in turn our staff. Linkedin company profiles also often allow you to read a quick paragraph about what the company does and if you have enough invites then you usually can see the employees at the company. You can also Follow the company.

Now lets talk about invites. Invites are a tad tricky and some people say to let anyone into your network and others say only let people you know very well into your network. Its up to you.  Usually you want to make sure you know the person or have worked with the person in the past before you send them an invite to let them into your profile.  If you receive an invite and the person seems like someone you know or have worked with then allow them into your profile. The more people you have in your group the more it expands to show more and more people in the same field.   It’s a lot easier than it sounds but if you have not tried it, we recommend you go ahead and give it a try.

If you are a brand ambassador you can start to list the companies you have worked with and also try and get some recommendations. ( But recommendations  would need to be an entire different blog)

 

Hope this helps!.
And of course be sure to “Follow” us on Linkedin where we will be posting jobs and other info

http://www.linkedin.com/company/202011?trk=tyah
Then click on the Follow button

 

Also feel free to send me (George Hayes) a invite and I would be happy to let you into my network.

If you use Linkedin and would like to send me a invite I would be happy to let you into my network.

The Lucky 415 Team!

 

 

Team Lucky 415

Moscone center street teams, San Francisco street-teams, San Francisco talent and event staffing

San Francisco Street teams and sampling teams   (Lucky415.com)
City: San Francisco , CA

Lucky 415 Marketing and Promotions Inc. is a nationwide event-staffing and promotions company that works day and night to make sure brands and promotions will be represented to perfection by the best brand ambassadors, talent, and event teams. With a data base of over 25,000 event staff, brand ambassadors, street-teams, models, trade show hosts, market managers, and tour managers, we provide all types of talent for events anywhere in the US or Canada for any kind of event or promotion.

We love to provide street teams and sampling teams in San Francisco.

San Francisco is a perfect place for product sampling.  San Francisco usually has decent weather, tons of tourist, and lots of consumers. It is by far one of the best cities for sampling a product or giving out free promo items.

For a great quote email

info@lucky415.com or call 415-336-1455

Lucky415.com Since 2003 we have specialized in nationwide event-staffing, street-teams, bar teams, guerilla marketing, buzz marketing, trade show hosts, beverage sampling, grand opening teams, concert staffing, mobile tour staffing, sampling teams, college sampling teams, costume teams, labor teams for events, mobile tour teams, tour managers, trade show teams, bar promo models, as well as providing brand ambassadors for large and small scale promotions anywhere in the U.S. and Canada. We have also designed many promotional programs for clients.From large markets to small markets we provide brand ambassadors to represent sponsors and products at all kinds of events and promotions. From Home Depot Grand Openings to Duran Duran Concert events, we have the ability to provide teams to make these types of events a success.info@Lucky415.com
Winter X-Games

Sampling teams at running races , adventure race event teams (Lucky415.com) (Event Teams)

Seattle adventu

Seattle adventu

Do you need help providing event teams for running races or adventure races?

Lucky415.com loves to provide sampling teams for all kinds of races around the nation. We also love to provide sampling teams in cities.

Lucky415.com loves to provide sampling teams for all kinds of races around the nation. We also love to provide sampling teams in cities.

 

We have a lot of experience providing event teams around the nation for all kinds of running race events, concert events, mobile tours, street teams, sampling teams, races, trade show events, and promotions. For three years we provided sampling teams for all the Race for the Cure events.

Race for the Cure event staffing

Race for the Cure event staffing

Running races and adventure races are a great way to sample items. Most venues for a fee will allow samplers.  This is a  great way to get your product into the hands of a specific  consumer.

 

info@lucky415.com

 

We have been providing event teams across the nation since 2003. Some of our clients have included Live Nation, Music Choice, Momentum World Wide. Sports Illustrated, Grand Central Marketing, Eventive Marketing, The Marketing Arm, Virgin Airlines, USMP, Alloy Marketing, Clear Channel, Marketing Works, Heineken, Constellation Wines, 5 w Pr, and many more. We currently have a nationwide database with around 27,000 ambassadors and promotional teams. (Lucky415.com) For a great quote email info@lucky415.com In 2008 we provided brand ambassador teams for over 400 concerts that included all the Motley Crue concerts, The Dew Tour, The X – Games, The American Idol tour, The Project Revolution tour, Duran Duran’s US and Canada tour, and the Maroon 5 tour. For five years we provided nationwide teams for all the Home Depot Grand openings. For three years we provided sampling teams at all the Race for the Cure events around the nation. For five years we provided VIP host teams for all the Duran Duran concerts in the U.S. and Canada. We have also provided numerous street team events all over the nation and each year we provide event teams at Comic Con in San Diego. For the past eight years we have also provided event teams for the Winter X-games in Aspen.

info@Lucky415.com

415-336-1455

Austin Street Teams, SXSW Street Teams

SXSW has seemed to have turned into one of the biggest events of the year! We love to provide street teams for this event. Plus we love to provide teams in Austin!

For a great quote email info@lucky415.com

Lucky415.com

 

Lucky 415 Marketing and Promotions Inc. is a nationwide event-staffing and promotions company that works day and night to make sure brands and promotions will be represented to perfection by the best brand ambassadors, talent, and event teams. With a data base of over 25,000 event staff, brand ambassadors, street-teams, models, trade show hosts, market managers, and tour managers, we provide all types of talent for events anywhere in the US or Canada for any kind of event or promotion. info@lucky415.com

Lucky415.comSince 2003 we have specialized in nationwide event-staffing, street-teams, bar teams, guerilla marketing, buzz marketing, trade show hosts, beverage sampling, grand opening teams, concert staffing, mobile tour staffing, sampling teams, college sampling teams, costume teams, labor teams for events, mobile tour teams, tour managers, trade show teams, bar promo models, as well as providing brand ambassadors for large and small scale promotions anywhere in the U.S. and Canada. We have also designed many promotional programs for clients.From large markets to small markets we provide brand ambassadors to represent sponsors and products at all kinds of events and promotions. From Home Depot Grand Openings to Duran Duran Concert events, we have the ability to provide teams to make these types of events a success.info@Lucky415.com