Deciding how and when to take action on your experiential marketing idea can be the most difficult part of initiating a campaign. So many questions come to mind during your initial planning stages. Some of the most frequent concerns can send you spinning into a critical case of ‘analysis paralysis’,
- Location. Where do you start? Which area will be right for your product and brand, and most importantly: Your target market.
- How can you (really) make a deep connection with your customers?
- How do you make an impact and gain the attention of your target customers?
- What is the best concept for your execution? Flyers? Swag? Contests?
- Where can you find the perfect brand ambassadors for your product? (So important!)
- How do you design truly effective talking points for your team?
Take a peek at our step by step guide (infographic) to adding guerrilla marketing or street teams into your experiential marketing mix!
With press releases of grand openings, beer samples of your top brews, glassware of the brewery, brewery tours, swag, and lessons on the market of craft brews, getting people the knowledge of your brewery is work in itself. Getting all of this completed and still getting time to brew the beer is a whole other subject, so how do you get it all completed fast enough to make your product relevant?
Well, getting the correct marketing completed when your brewery opens OR when you create a new brew is key to launching your products and creating a name for yourself in your marketplace. Did you know there are over 4,100 craft breweries in the U.S.A currently? What will you do to separate yourself from all of those other brands?
Anheuser-Busch Method-You can use the Anheuser-Busch/ InBev NV Anheuser-Busch InBev NV BUD, -0.59% Strategy. Anheuser has bought brewers like Elysian, Goose Island, Breckenridge, Blue Point, Four Peaks, etc for their brew stock (different brews offered within each brand), relativity within their own market space, The known “Name” within their individual markets, and their quality of products. If you can stay relevant within your market and can stay up to par with brands like these, then you are on your way to success.
Marketing Strategy-So do you create loads of swag to give away? NO. The best way to create more sales for your product and to create a true name for your brand is to SAMPLE your products to the masses! Even if you don’t get a ton of sales every time, The consumer will learn your products and remember the time they went to the liquor store and got to try your brew, or went to the festival and tried your products. You can give away some bottle openers or a glass WHEN product is purchased and that will help boost sales, however SAMPLE SAMPLE SAMPLE and you will see your sales grow in your market.
We here at Lucky415 are staffed with an In-house Beer and Liquor expert. We not only provide support and training for each event, but our team behind the scenes is constantly training on new brands (Major brands with Anheuser-Busch and MillerCoors and smaller Craft brands as well) in both Beer and in Liquor each month, so as new brews, wines, and liquors come out, our team is on top of it. We can support our team in the field with the proper training on all brands that come through to us. If you are looking for a new way to build your brand, send us a message with your request today and we can create a custom quote for you and your brand!
Lucky415 creates flyering campaigns for customers all across the nation for clients all over the country (and world). We use these type of campaigns to distribute hand to hand, door to door, and also at sports games and events. These types of campaigns are typically large scale and can see a great return for the hours that are spent working for our teams and for the amount of flyers that are typically ordered.
The great thing about flyering campaigns is in business, it works! We know it works even if the return is low. You, as the business owner will always see a return. Flyers are fast to be printed and low cost to be made. The hardest part for most clients is getting the right people to distribute these flyers into the right hands, or in some cases, the right doors. That’s where we come in. We hire the correct people, for the right amount of hours, for exactly what you need. Say you are looking to flyer for an upcoming new night event and want a specific type of look? well.. We have that. We can prepare the teams, have them pick up the materials (Or have it sent to them), and have everything taken care of for you, so there is no stress in the preparations.
Flyering is a simple marketing method but so many business owners fail to utilize flyers to their full potential. When it comes to marketing for flyers, a message must be visualized by the end buyer. Depending on the print medium chosen, the message must be visualized in different ways. You must think of what will pop out first. What is going to catch their eyes first? What is going to make them keep that flyer vs. throw it away?
The key to flyering now-a-days is making sure the customers know what you are going to offer them! Make sure you offer it up and that message is right up front! Then, along with that, our ambassadors will share that message along with how they can get this special offer. These key things can grow your business even more than the average 1% return rate that most events will see.
Want to know how to make an even more successful event? Give us a call and see if we are the right team for you!
We have street teams in every market in the US! Guerrilla marketing is one of the most cost effective ways to spread the word about a new product or service. Contact us today for a free, no obligation, quote on your project!
Info@lucky415.com or 415-365-0041
When you are in need of a Marketing company for your events, let us handle the details for you!
I know you are asking yourself, Why Lucky415 instead of these other companies that google pulls up for me? Well, I am here to give you the reasons why Lucky415 is there for you.
Lucky415 has been in the industry since 2003. Since that time we have built up a nationwide database that can bring in ambassadors in nearly every city in the US and even in Canada. We have specialized in nearly every type of event and event style and will strive to make your event exactly what you need with the ambassadors that love to be in this industry. Lucky415 really works one on one with every client that comes to us to give them the best service possible. We invest our time to ensure that these events go off without a hitch so these days are easier on our clients.
We spend extra time interviewing and asking our event staff the right questions to make sure they are the right fit for every team they are on. If the event is for a Yoga product, we make sure the ambassadors not only come in already knowing about Yoga, but typically, many of them will be Yogi’s.
Not really sure on what type of event you need, but know you need the marketing to get the word out on your brand? Well our in house team can assist you in creating the right project/event for your company. We want what is best for our Clients and we can help you get to the right event for you.
Do you need an event staffed for this weekend and have nothing in the works yet? Well send us a message and see what we can do for you! If you are in a large city, because we have such a large data base, we can typically staff events with just a 1-2 day notice. If it is a smaller city, we just ask/request a little extra time. However it never hurts to ask as we can always try to work our magic.
Lucky415 is working around the clock to make sure our clients are happy. We work with our on-site teams at all hours to make sure everything they need is in place and check in several days early to make sure that all materials and event needs are taken care of so all events can take place with no issues. We do everything we can to get a fantastic event for both our clients, but also make sure our ambassadors are happy so they make the best impression on everyone in site while they are in the field.
One thing that will make nearly every client happy, we have competitive rates that are lower than most in the industry. We even offer discounts when booking multiple events at once. All of our quotes are customized to fit your needs and the event at hand. We get as much information as possible up front, so we are as accurate as possible with our quotes, because no one likes surprises, especially when it comes to event costs!
So- We ask.. Is Lucky415 right for your company? Send us an email or give us a call to find out!
For a quote, email email@example.com or give us a call at 415-365-0041.
Being a brand ambassador isn’t just a job title, it’s a lifestyle.
Brand Ambassador by definition is: is a person who is hired by an organization or company to represent a brand in a positive light and by doing so help to increase brand awareness and sales.
It takes a special type of person to be a Brand Ambassador. Generally, you need to be upbeat, personable, friendly, and can talk to anyone at any moment about any subject. Ambassadors need to be jack of all trades and can pick up on subjects easily. You may be talking about coffee, the army, a cable company, a hit record, and playground equipment all in the same week and you are expecting to know everything about all of those products and the companies behind them.
Ambassadors take on many different roles. You may be the person demoing a new product in a grocery store, handing out a popular liquor in a bar, passing out flyers to let people know about a grand opening, or letting people experience a brand new app. You are always the first person that a possible consumer will see on behalf of a brand and will need to represent at 150% of your best ability. You can make it or break it for that brand to each and every person you meet that day! That is how big of an impact you have doing this type of work.
What is a Brand Ambassador?
A person who represents a brand to targeted customers in order to increase awareness, create a specific image, generate sales opportunities and build customer preference is a brand ambassador. Brand ambassadors are sometimes full-time employees of a company or part-time project hires to work a specific event.
What type of brands do you represent?
Everything and anything. The best part is YOU get to choose the brands you want to represent.
Do you want to get into this field and arent currently?
Are you: Friendly? LOVE talking to people? Personable? Can work well in a team?
Then Ambassador work may be for you!! Please apply at Lucky415.com