Lets Get Crafty- How to pull off the best Marketing Campaign for your craft beer Company

With press releases of grand openings, beer samples of your top brews, glassware of the brewery, brewery tours, swag, and lessons on the market of craft brews, getting people the knowledge of your brewery is work in itself. Getting all of this completed and still getting time to brew the beer is a whole other subject, so how do you get it all completed fast enough to make your product relevant?

Well, getting the correct marketing completed when your brewery opens OR when you create a new brew is key to launching your products and creating a name for yourself in your marketplace. Did you know there are over 4,100 craft breweries in the U.S.A currently? What will you do to separate yourself from all of those other brands?

Anheuser-Busch Method-You can use the Anheuser-Busch/ InBev NV Anheuser-Busch InBev NV BUD, -0.59% Strategy. Anheuser has bought brewers like Elysian, Goose Island, Breckenridge, Blue Point, Four Peaks, etc for their brew stock (different brews offered within each brand), relativity within their own market space, The known “Name” within their individual markets, and their quality of products. If you can stay relevant within your market and can stay up to par with brands like these, then you are on your way to success.

Marketing Strategy-So do you create loads of swag to give away? NO. The best way to create more sales for your product and to create a true name for your brand is to SAMPLE your products to the masses! Even if you don’t get a ton of sales every time, The consumer will learn your products and remember the time they went to the liquor store and got to try your brew, or went to the festival and tried your products. You can give away some bottle openers or a glass WHEN product is purchased and that will help boost sales, however SAMPLE SAMPLE SAMPLE and you will see your sales grow in your market.

We here at Lucky415 are staffed with an In-house Beer and Liquor expert. We not only provide support and training for each event, but our team behind the scenes is constantly training on new brands (Major brands with Anheuser-Busch and MillerCoors and smaller Craft brands as well) in both Beer and in Liquor each month, so as new brews, wines, and liquors come out, our team is on top of it. We can support our team in the field with the proper training on all brands that come through to us. If you are looking for a new way to build your brand, send us a message with your request today and we can create a custom quote for you and your brand!

How to increase sales by using Flyering

Lucky415 creates flyering campaigns for customers all across the nation for clients all over the country (and world). We use these type of campaigns to distribute hand to hand, door to door, and also at sports games and events. These types of campaigns are typically large scale and can see a great return for the hours that are spent working for our teams and for the amount of flyers that are typically ordered.

The great thing about flyering campaigns is in business, it works! We know it works even if the return is low. You, as the business owner will always see a return. Flyers are fast to be printed and low cost to be made. The hardest part for most clients is getting the right people to distribute these flyers into the right hands, or in some cases, the right doors. That’s where we come in. We hire the correct people, for the right amount of hours, for exactly what you need. Say you are looking to flyer for an upcoming new night event and want a specific type of look? well.. We have that. We can prepare the teams, have them pick up the materials (Or have it sent to them), and have everything taken care of for you, so there is no stress in the preparations.

Flyering is a simple marketing method but so many business owners fail to utilize flyers to their full potential. When it comes to marketing for flyers, a message must be visualized by the end buyer. Depending on the print medium chosen, the message must be visualized in different ways. You must think of what will pop out first. What is going to catch their eyes first? What is going to make them keep that flyer vs. throw it away?

The key to flyering now-a-days is making sure the customers know what you are going to offer them! Make sure you offer it up and that message is right up front! Then, along with that, our ambassadors will share that message along with how they can get this special offer. These key things can grow your business even more than the average 1% return rate that most events will see.

Want to know how to make an even more successful event? Give us a call and see if we are the right team for you!

College sampling event teams, event sampling, street teams

San Francisco Street Teams

San Francisco Street Teams

 

Lucky415.com loves to provide sampling teams for all kinds of races around the nation. We also love to provide sampling teams in cities.

Lucky415.com loves to provide sampling teams for all kinds of races around the nation. We also love to provide sampling teams in cities.

Lucky 415 Marketing and Promotions inc.  is a leader in the event staffing and promotions industry. We work day and night to make sure brands and promotions will be represented to perfection. With a data base of over 28,000 brand ambassadors, street teams, trade show hosts, models, market managers, and tour managers, we provide all types of teams for events anywhere in the US or Canada

Over the last ten years that we’ve been in business, we have seen the effect that sampling teams can have on a product. We’ve seen small products gain exposure, companies change their brand recognition, and positioning around. A sampling event, if done in the right way, can be a major success for any marketing plan. Read our case study below to learn about just one of the thousands of sampling projects we’ve recently worked on and contact us today at info@lucky415.com for a fast and easy quote.You’ll be surprised how easily we fit into your budget and plan and how we can raise your ROI with just a few events!

Check out our photo Gallery HERE for some more pictures of promo sampling teams in action!

http://pinterest.com/lucky415/pins

Sampling Teams help get your product’s brand in the hands of consumers. Here are some of the services we offer for our client’s with Sampling projects!
*Fully knowledge event staff with years of sampling experience
*Coverage in all US markets (Even smaller unconventional cities) and additional coverage in Canada
*Food and Beverage licensed staff in Various Markets
*Event Planning for Sampling Events (large or small)
*Training and Food Handling procedures (if applicable) for Event Staff
*Human Resource duties for all staff including our prompt payment guarantee (all staff paid within two weeks of their event)

We provide brand ambassador teams or models for the following types of events anywhere in the U.S. and Canada;
*Trade show teams * Make Up Artists * Bar promotions * Wine Tasting Teams * Bar Events * Auto Shows * Street teams * Fairs/Festivals * College Promotions * Spring Break teams * Cause Marketing Events * Tour Managers * Beverage sampling teams * Concert Tours * Golf Events * Mystery Shopping * Bar promotional models * Guerilla Marketing/Street Teams * Wine Sampling teams * Sampling Promotions * Street team events * In-Store Demonstrations * Costume teams * Nightlife Promotions * Actors * College Campuses * Models * Character Appearances * Flyer teams * Sports/Athletic Events * Golf tournament teams * Lead Generation/Surveys * College Sampling * Live Data Entry * Grand opening teams Grassroots/Viral Marketing * Mobile tour teams * Amusement Parks * Mall events * Product Launches

For a quote email info@lucky415.com day or night!
Or call 415-336-1455

Street teams,event staffing, running race event teams, talent, and sampling teams

Lucky 415 Marketing and Promotions Inc. is a nationwide event-staffing and promotions company that works day and night to make sure brands and promotions will be represented to perfection by the best brand ambassadors, talent, and event teams. With a data base of over 27,000 event staff, brand ambassadors, street-teams, models, trade show hosts, market managers, and tour managers, we provide all types of talent for events anywhere in the US or Canada for any kind of event or promotion.
info@lucky415.com
Lucky415.com

 

Dirty Girl Mud Run Austin 2013 (Lucky415.com)

Dirty Girl Mud Run Austin 2013 (Lucky415.com)

Also feel free to join our company on Linkedin ( Lucky415 Marketing and Promotions Inc)

Since 2003 we have specialized in nationwide event-staffing, street-teams, bar teams, guerilla marketing, buzz marketing, trade show hosts, beverage sampling, grand opening teams, concert staffing, mobile tour staffing, sampling teams, college sampling teams, costume teams, labor teams for events, mobile tour teams, tour managers, trade show teams, bar promo models, as well as providing brand ambassadors for large and small scale promotions anywhere in the U.S. and Canada. We have also designed many promotional programs for clients.

From large markets to small markets we provide brand ambassadors to represent sponsors and products at all kinds of events and promotions. From Home Depot Grand Openings to Duran Duran Concert events, we have the ability to provide teams to make these types of events a success.

Moscone center street teams, San Francisco street-teams, San Francisco talent and event staffing

San Francisco Street teams and sampling teams   (Lucky415.com)
City: San Francisco , CA

Lucky 415 Marketing and Promotions Inc. is a nationwide event-staffing and promotions company that works day and night to make sure brands and promotions will be represented to perfection by the best brand ambassadors, talent, and event teams. With a data base of over 25,000 event staff, brand ambassadors, street-teams, models, trade show hosts, market managers, and tour managers, we provide all types of talent for events anywhere in the US or Canada for any kind of event or promotion.

We love to provide street teams and sampling teams in San Francisco.

San Francisco is a perfect place for product sampling.  San Francisco usually has decent weather, tons of tourist, and lots of consumers. It is by far one of the best cities for sampling a product or giving out free promo items.

For a great quote email

info@lucky415.com or call 415-336-1455

Lucky415.com Since 2003 we have specialized in nationwide event-staffing, street-teams, bar teams, guerilla marketing, buzz marketing, trade show hosts, beverage sampling, grand opening teams, concert staffing, mobile tour staffing, sampling teams, college sampling teams, costume teams, labor teams for events, mobile tour teams, tour managers, trade show teams, bar promo models, as well as providing brand ambassadors for large and small scale promotions anywhere in the U.S. and Canada. We have also designed many promotional programs for clients.From large markets to small markets we provide brand ambassadors to represent sponsors and products at all kinds of events and promotions. From Home Depot Grand Openings to Duran Duran Concert events, we have the ability to provide teams to make these types of events a success.info@Lucky415.com
Winter X-Games

San Francisco street teams,flyer teams, talent, and event staffing

Mobile Event Tour Trolley ( May-Oct 2012)

Mobile Event Tour Trolley ( May-Oct 2012)

San Francisco Flyer Teams, San Francisco Street Teams

Guerilla marketing, Sampling Teams,  and Moscone Center Trade Show Hosts!

Lucky415.com has been providing street teams in the bay area since 2003. We love to provide street teams! Street teams are a great way to increase brand awareness by putting information directly into the consumer’s hand.   In most major cities such as San Francisco, consumers can easily identify street teams in action and many times they realize that a street team is associated with free promotional items. Who doesn’t love to receive something for free in this day and age?  This is one of the main reason street teams are a wonderful way to generate an instant form of brand recognition.(Instant Gratification for the consumer.) If someone is on the way to work and they receive a free sample of a new beverage or a t-shirt by someone representing the brand with a smile and nothing more than maybe a few key words..this creates a lasting positive impression.  In addition that person might go to work holding the item and tell his co-workers that he received a free promotional item. Thus spreading the word and positive feedback.   (word of mouth) I have had the opportunity to see street team events across the country first hand and the smiles it brings to consumers faces.   Many times consumers will flock to the street teams since they realize that often they are associated with free items. Thus a crowd draws a crowd.  It is usually best to give out free promotional items associated with the brand. Such as hats, shirts, pens, key chains, etc. Or small samples of the product. If the teams are handing out good items usually the consumers will come to them. Street teams for grand openings   Street teams are an awesome and inexpensive way to promote a grand opening.  Usually it is best to have the teams give out some kind of gift card or contest card to get the consumers into the store. For instance, you might want to give out small promotional items and a card for a contest. If the consumer brings the items into the store with in the next few days they can enter into a drawing for a free items etc… Another way to drive consumers into the new store is to give out gift cards that they can scan or check at the grand opening table at the entrance to the new store. (This usually works very well) When they arrive at the store they can check to see what kind of prize they might have one.   These are great ways to have consumers become familiar with the new store and location.  You also want to do some research to find your target audience. For instance if you are trying to promote a hardware store grand opening you might want to send street teams to construction sites and offer chances to win power tools or other really nice items dealing with a hardware store. Street team events to promote a new productLets say you want to drive consumers to your new website.  You can send out teams to a well-researched area to give out promotional items that have the website listed. Another example is for instance would be airlines. Airlines sometimes send out street teams to give out tons of free promotional items in a city to help let consumers know they are now flying out in and out of that city, and also a few random consumers are given free no-stings attached round trip domestic flight tickets. Can you imagine going to work one morning and you see a street team and are given a free round trip ticket.  Think how many people you will tell about the gift.  Thus promoting the airline for years to come. Another example is beverages. The large beverage companies figured out long ago that street teams are a fantastic way to bring smiling faces and promote the beverage.  Beverage street teams usually are little tricky to operate since usually you can run out of product quickly. Consumers love free beverages.  Many times beverage street teams will show up to a certain location with ice cold beverages and give out as many as possible and then quickly move to another location.   The more creative the better. Maybe there is a line waiting for a ferry boat after work on a hot day and the beverage street teams shows up and gives a beverage to everyone standing in line. (This is another very positive lasting impression)     Lucky415.com has been providing street teams in the Bay area since 2003. If you have any questions about street teams or if you need street teams in the bay feel free to contact us at info@lucky415.com (Lucky415.com) George Hayes

San Francisco teams in action

San Francisco teams in action

CEO Lucky 415 Marketing & Promotions, Inc. info@lucky415.com

Street Teams,Grand opening event street teams, Guerilla marketing event teams

Nationwide street teams and grand opening street teams

Street teams are a great way to increase brand awareness by putting information directly into the consumer’s hand.   In most major cities such as Seattle, San Francisco, Chicago, San Diego, Ny,  Dallas, Vegas, Boston, Atlanta, etc. and even in small towns consumers can easily identify street teams in action and many times they realize that a street team is associated with free promotional items. Who doesn’t love to receive something for free in this day and age?  This is one of the main reason street teams are a wonderful way to generate an instant form of brand recognition.(Instant Gratification for the consumer.)

If someone is on the way to work and they receive a free sample of a new beverage or a t-shirt by someone representing the brand with a smile and nothing more than maybe a few key words..this creates a lasting positive impression.  In addition that person might go to work holding the item and tell his co-workers that he received a free promotional item. Thus spreading the word and positive feedback.   (word of mouth)

I have had the opportunity to see street team events across the country first hand and the smiles it brings to consumers faces.   Many times consumers will flock to the street teams since they realize that often they are associated with free items. Thus a crowd draws a crowd.  It is usually best to give out free promotional items associated with the brand. Such as hats, shirts, pens, key chains, etc. Or small samples of the product. If the teams are handing out good items usually the consumers will come to them.

In the past nine years we have had street teams hand out, branded disk drives, t-shirts, hats, baseballs, plane tickets, cruise ship tickets, beverage samples, food samples, and all kinds of promotional items just to name a few.

If you have questions about street teams or grand opening teams feel free to email us directly at info@lucky415.com or take a look at our website at Lucky415.com

Street teams to promote grand openings. 

 

Street teams are an awesome and inexpensive way to promote a grand opening.  Usually it is best to have the teams give out some kind of gift card or contest card to get the consumers into the store. For instance, you might want to give out small promotional items and a card for a contest. If the consumer brings the items into the store with in the next few days they can enter into a drawing for a free items etc… Another way to drive consumers into the new store is to give out gift cards that they can scan or check at the grand opening table at the entrance to the new store. (This usually works very well)

When they arrive at the store they can check to see what kind of prize they might have one.   These are great ways to have consumers become familiar with the new store and location.  You also want to do some research to find your target audience. For instance if you are trying to promote a hardware store grand opening you might want to send street teams to construction sites and offer chances to win power tools or other really nice items dealing with a hardware store.

Street team events to promote a new product

Lets say you want to drive consumers to your new website.  You can send out teams to a well-researched area to give out promotional items that have the website listed. Another example is for instance would be airlines. Airlines sometimes send out street teams to give out tons of free promotional items in a city to help let consumers know they are now flying out in and out of that city, and also a few random consumers are given free no-stings attached round trip domestic flight tickets.

Can you imagine going to work one morning and you see a street team and are given a free round trip ticket.  Think how many people you will tell about the gift.  Thus promoting the airline for years to come. Another example is beverages. The large beverage companies figured out long ago that street teams are a fantastic way to bring smiling faces and promote the beverage.  Beverage street teams usually are little tricky to operate since usually you can run out of product quickly. Consumers love free beverages.  Many times beverage street teams will show up to a certain location with ice cold beverages and give out as many as possible and then quickly move to another location.   The more creative the better. Maybe there is a line waiting for a ferry boat after work on a hot day and the beverage street teams shows up and gives a bevaege to everyone standing in line. (This is another very positive lasting impression)

George Hayes
CEO Lucky 415 Marketing & Promotions, Inc.

info@lucky415.com

 

If you have any questions feel free to give us a call 415-336-1455 or email info@lucky415.com  We have been providing street teams across the country since 2003.

Moscone center street teams, San Francisco flyer teams,San Francisco street teams

San Francisco Street teams!

Moscone Center (SF) Street teams

SF Street Teams

San Francisco Street Teams,San Francisco Sampling Teams,

San Francisco Street Teams in action!

Guerilla marketing, Sampling Teams,  and Moscone Center Trade Show Hosts and street teams.

Lucky415.com has been providing street teams in the bay area since 2003. We love to provide street teams! Street teams are a great way to increase brand awareness by putting information directly into the consumer’s hand.   In most major cities such as San Francisco, consumers can easily identify street teams in action and many times they realize that a street team is associated with free promotional items. Who doesn’t love to receive something for free in this day and age?  This is one of the main reason street teams are a wonderful way to generate an instant form of brand recognition.(Instant Gratification for the consumer.) If someone is on the way to work and they receive a free sample of a new beverage or a t-shirt by someone representing the brand with a smile and nothing more than maybe a few key words..this creates a lasting positive impression.  In addition that person might go to work holding the item and tell his co-workers that he received a free promotional item. Thus spreading the word and positive feedback.   (word of mouth) I have had the opportunity to see street team events across the country first hand and the smiles it brings to consumers faces.   Many times consumers will flock to the street teams since they realize that often they are associated with free items. Thus a crowd draws a crowd.  It is usually best to give out free promotional items associated with the brand. Such as hats, shirts, pens, key chains, etc. Or small samples of the product. If the teams are handing out good items usually the consumers will come to them. Street teams for grand openings   Street teams are an awesome and inexpensive way to promote a grand opening.  Usually it is best to have the teams give out some kind of gift card or contest card to get the consumers into the store. For instance, you might want to give out small promotional items and a card for a contest. If the consumer brings the items into the store with in the next few days they can enter into a drawing for a free items etc… Another way to drive consumers into the new store is to give out gift cards that they can scan or check at the grand opening table at the entrance to the new store. (This usually works very well) When they arrive at the store they can check to see what kind of prize they might have one.   These are great ways to have consumers become familiar with the new store and location.  You also want to do some research to find your target audience. For instance if you are trying to promote a hardware store grand opening you might want to send street teams to construction sites and offer chances to win power tools or other really nice items dealing with a hardware store. Street team events to promote a new productLets say you want to drive consumers to your new website.  You can send out teams to a well-researched area to give out promotional items that have the website listed. Another example is for instance would be airlines. Airlines sometimes send out street teams to give out tons of free promotional items in a city to help let consumers know they are now flying out in and out of that city, and also a few random consumers are given free no-stings attached round trip domestic flight tickets. Can you imagine going to work one morning and you see a street team and are given a free round trip ticket.  Think how many people you will tell about the gift.  Thus promoting the airline for years to come. Another example is beverages. The large beverage companies figured out long ago that street teams are a fantastic way to bring smiling faces and promote the beverage.  Beverage street teams usually are little tricky to operate since usually you can run out of product quickly. Consumers love free beverages.  Many times beverage street teams will show up to a certain location with ice cold beverages and give out as many as possible and then quickly move to another location.   The more creative the better. Maybe there is a line waiting for a ferry boat after work on a hot day and the beverage street teams shows up and gives a bevaege to everyone standing in line. (This is another very positive lasting impression)

 

Lucky415.com has been providing street teams in the Bay area since 2003. If you have any questions about street teams or if you need street teams in the bay feel free to contact us at info@lucky415.com (Lucky415.com) George Hayes
CEO Lucky 415 Marketing & Promotions, Inc. info@lucky415.com

San Francisco Street Teams( Notice teams on bridge in background)

Lucky415.com