Lets Get Crafty- How to pull off the best Marketing Campaign for your craft beer Company

With press releases of grand openings, beer samples of your top brews, glassware of the brewery, brewery tours, swag, and lessons on the market of craft brews, getting people the knowledge of your brewery is work in itself. Getting all of this completed and still getting time to brew the beer is a whole other subject, so how do you get it all completed fast enough to make your product relevant?

Well, getting the correct marketing completed when your brewery opens OR when you create a new brew is key to launching your products and creating a name for yourself in your marketplace. Did you know there are over 4,100 craft breweries in the U.S.A currently? What will you do to separate yourself from all of those other brands?

Anheuser-Busch Method-You can use the Anheuser-Busch/ InBev NV Anheuser-Busch InBev NV BUD, -0.59% Strategy. Anheuser has bought brewers like Elysian, Goose Island, Breckenridge, Blue Point, Four Peaks, etc for their brew stock (different brews offered within each brand), relativity within their own market space, The known “Name” within their individual markets, and their quality of products. If you can stay relevant within your market and can stay up to par with brands like these, then you are on your way to success.

Marketing Strategy-So do you create loads of swag to give away? NO. The best way to create more sales for your product and to create a true name for your brand is to SAMPLE your products to the masses! Even if you don’t get a ton of sales every time, The consumer will learn your products and remember the time they went to the liquor store and got to try your brew, or went to the festival and tried your products. You can give away some bottle openers or a glass WHEN product is purchased and that will help boost sales, however SAMPLE SAMPLE SAMPLE and you will see your sales grow in your market.

We here at Lucky415 are staffed with an In-house Beer and Liquor expert. We not only provide support and training for each event, but our team behind the scenes is constantly training on new brands (Major brands with Anheuser-Busch and MillerCoors and smaller Craft brands as well) in both Beer and in Liquor each month, so as new brews, wines, and liquors come out, our team is on top of it. We can support our team in the field with the proper training on all brands that come through to us. If you are looking for a new way to build your brand, send us a message with your request today and we can create a custom quote for you and your brand!

San Francisco Night Market Ambassadors!

San Francisco Night Market Brand Ambassadors

Brand Ambassadors needed for SantaCon SF 2016!

Santa Con 2016

Moscone center street teams, San Francisco street-teams, San Francisco talent and event staffing

San Francisco Street teams and sampling teams   (Lucky415.com)
City: San Francisco , CA

Lucky 415 Marketing and Promotions Inc. is a nationwide event-staffing and promotions company that works day and night to make sure brands and promotions will be represented to perfection by the best brand ambassadors, talent, and event teams. With a data base of over 25,000 event staff, brand ambassadors, street-teams, models, trade show hosts, market managers, and tour managers, we provide all types of talent for events anywhere in the US or Canada for any kind of event or promotion.

We love to provide street teams and sampling teams in San Francisco.

San Francisco is a perfect place for product sampling.  San Francisco usually has decent weather, tons of tourist, and lots of consumers. It is by far one of the best cities for sampling a product or giving out free promo items.

For a great quote email

info@lucky415.com or call 415-336-1455

Lucky415.com Since 2003 we have specialized in nationwide event-staffing, street-teams, bar teams, guerilla marketing, buzz marketing, trade show hosts, beverage sampling, grand opening teams, concert staffing, mobile tour staffing, sampling teams, college sampling teams, costume teams, labor teams for events, mobile tour teams, tour managers, trade show teams, bar promo models, as well as providing brand ambassadors for large and small scale promotions anywhere in the U.S. and Canada. We have also designed many promotional programs for clients.From large markets to small markets we provide brand ambassadors to represent sponsors and products at all kinds of events and promotions. From Home Depot Grand Openings to Duran Duran Concert events, we have the ability to provide teams to make these types of events a success.info@Lucky415.com
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Moscone center street teams, San Francisco flyer teams,San Francisco street teams

San Francisco Street teams!

Moscone Center (SF) Street teams

SF Street Teams

San Francisco Street Teams,San Francisco Sampling Teams,

San Francisco Street Teams in action!

Guerilla marketing, Sampling Teams,  and Moscone Center Trade Show Hosts and street teams.

Lucky415.com has been providing street teams in the bay area since 2003. We love to provide street teams! Street teams are a great way to increase brand awareness by putting information directly into the consumer’s hand.   In most major cities such as San Francisco, consumers can easily identify street teams in action and many times they realize that a street team is associated with free promotional items. Who doesn’t love to receive something for free in this day and age?  This is one of the main reason street teams are a wonderful way to generate an instant form of brand recognition.(Instant Gratification for the consumer.) If someone is on the way to work and they receive a free sample of a new beverage or a t-shirt by someone representing the brand with a smile and nothing more than maybe a few key words..this creates a lasting positive impression.  In addition that person might go to work holding the item and tell his co-workers that he received a free promotional item. Thus spreading the word and positive feedback.   (word of mouth) I have had the opportunity to see street team events across the country first hand and the smiles it brings to consumers faces.   Many times consumers will flock to the street teams since they realize that often they are associated with free items. Thus a crowd draws a crowd.  It is usually best to give out free promotional items associated with the brand. Such as hats, shirts, pens, key chains, etc. Or small samples of the product. If the teams are handing out good items usually the consumers will come to them. Street teams for grand openings   Street teams are an awesome and inexpensive way to promote a grand opening.  Usually it is best to have the teams give out some kind of gift card or contest card to get the consumers into the store. For instance, you might want to give out small promotional items and a card for a contest. If the consumer brings the items into the store with in the next few days they can enter into a drawing for a free items etc… Another way to drive consumers into the new store is to give out gift cards that they can scan or check at the grand opening table at the entrance to the new store. (This usually works very well) When they arrive at the store they can check to see what kind of prize they might have one.   These are great ways to have consumers become familiar with the new store and location.  You also want to do some research to find your target audience. For instance if you are trying to promote a hardware store grand opening you might want to send street teams to construction sites and offer chances to win power tools or other really nice items dealing with a hardware store. Street team events to promote a new productLets say you want to drive consumers to your new website.  You can send out teams to a well-researched area to give out promotional items that have the website listed. Another example is for instance would be airlines. Airlines sometimes send out street teams to give out tons of free promotional items in a city to help let consumers know they are now flying out in and out of that city, and also a few random consumers are given free no-stings attached round trip domestic flight tickets. Can you imagine going to work one morning and you see a street team and are given a free round trip ticket.  Think how many people you will tell about the gift.  Thus promoting the airline for years to come. Another example is beverages. The large beverage companies figured out long ago that street teams are a fantastic way to bring smiling faces and promote the beverage.  Beverage street teams usually are little tricky to operate since usually you can run out of product quickly. Consumers love free beverages.  Many times beverage street teams will show up to a certain location with ice cold beverages and give out as many as possible and then quickly move to another location.   The more creative the better. Maybe there is a line waiting for a ferry boat after work on a hot day and the beverage street teams shows up and gives a bevaege to everyone standing in line. (This is another very positive lasting impression)

 

Lucky415.com has been providing street teams in the Bay area since 2003. If you have any questions about street teams or if you need street teams in the bay feel free to contact us at info@lucky415.com (Lucky415.com) George Hayes
CEO Lucky 415 Marketing & Promotions, Inc. info@lucky415.com

San Francisco Street Teams( Notice teams on bridge in background)

Lucky415.com