Lets Get Crafty- How to pull off the best Marketing Campaign for your craft beer Company

With press releases of grand openings, beer samples of your top brews, glassware of the brewery, brewery tours, swag, and lessons on the market of craft brews, getting people the knowledge of your brewery is work in itself. Getting all of this completed and still getting time to brew the beer is a whole other subject, so how do you get it all completed fast enough to make your product relevant?

Well, getting the correct marketing completed when your brewery opens OR when you create a new brew is key to launching your products and creating a name for yourself in your marketplace. Did you know there are over 4,100 craft breweries in the U.S.A currently? What will you do to separate yourself from all of those other brands?

Anheuser-Busch Method-You can use the Anheuser-Busch/ InBev NV Anheuser-Busch InBev NV BUD, -0.59% Strategy. Anheuser has bought brewers like Elysian, Goose Island, Breckenridge, Blue Point, Four Peaks, etc for their brew stock (different brews offered within each brand), relativity within their own market space, The known “Name” within their individual markets, and their quality of products. If you can stay relevant within your market and can stay up to par with brands like these, then you are on your way to success.

Marketing Strategy-So do you create loads of swag to give away? NO. The best way to create more sales for your product and to create a true name for your brand is to SAMPLE your products to the masses! Even if you don’t get a ton of sales every time, The consumer will learn your products and remember the time they went to the liquor store and got to try your brew, or went to the festival and tried your products. You can give away some bottle openers or a glass WHEN product is purchased and that will help boost sales, however SAMPLE SAMPLE SAMPLE and you will see your sales grow in your market.

We here at Lucky415 are staffed with an In-house Beer and Liquor expert. We not only provide support and training for each event, but our team behind the scenes is constantly training on new brands (Major brands with Anheuser-Busch and MillerCoors and smaller Craft brands as well) in both Beer and in Liquor each month, so as new brews, wines, and liquors come out, our team is on top of it. We can support our team in the field with the proper training on all brands that come through to us. If you are looking for a new way to build your brand, send us a message with your request today and we can create a custom quote for you and your brand!

How to increase sales by using Flyering

Lucky415 creates flyering campaigns for customers all across the nation for clients all over the country (and world). We use these type of campaigns to distribute hand to hand, door to door, and also at sports games and events. These types of campaigns are typically large scale and can see a great return for the hours that are spent working for our teams and for the amount of flyers that are typically ordered.

The great thing about flyering campaigns is in business, it works! We know it works even if the return is low. You, as the business owner will always see a return. Flyers are fast to be printed and low cost to be made. The hardest part for most clients is getting the right people to distribute these flyers into the right hands, or in some cases, the right doors. That’s where we come in. We hire the correct people, for the right amount of hours, for exactly what you need. Say you are looking to flyer for an upcoming new night event and want a specific type of look? well.. We have that. We can prepare the teams, have them pick up the materials (Or have it sent to them), and have everything taken care of for you, so there is no stress in the preparations.

Flyering is a simple marketing method but so many business owners fail to utilize flyers to their full potential. When it comes to marketing for flyers, a message must be visualized by the end buyer. Depending on the print medium chosen, the message must be visualized in different ways. You must think of what will pop out first. What is going to catch their eyes first? What is going to make them keep that flyer vs. throw it away?

The key to flyering now-a-days is making sure the customers know what you are going to offer them! Make sure you offer it up and that message is right up front! Then, along with that, our ambassadors will share that message along with how they can get this special offer. These key things can grow your business even more than the average 1% return rate that most events will see.

Want to know how to make an even more successful event? Give us a call and see if we are the right team for you!

Is Lucky415 Right for your company?

When you are in need of a Marketing company for your events, let us handle the details for you!

I know you are asking yourself, Why Lucky415 instead of these other companies that google pulls up for me? Well, I am here to give you the reasons why Lucky415 is there for you.

Lucky415 has been in the industry since 2003. Since that time we have built up a nationwide database that can bring in ambassadors in nearly every city in the US and even in Canada. We have specialized in nearly every type of event and event style and will strive to make your event exactly what you need with the ambassadors that love to be in this industry. Lucky415 really works one on one with every client that comes to us to give them the best service possible. We invest our time to ensure that these events go off without a hitch so these days are easier on our clients.

We spend extra time interviewing and asking our event staff the right questions to make sure they are the right fit for every team they are on. If the event is for a Yoga product, we make sure the ambassadors not only come in already knowing about Yoga, but typically, many of them will be Yogi’s.

Not really sure on what type of event you need, but know you need the marketing to get the word out on your brand? Well our in house team can assist you in creating the right project/event for your company. We want what is best for our Clients and we can help you get to the right event for you.

Do you need an event staffed for this weekend and have nothing in the works yet? Well send us a message and see what we can do for you!  If you are in a large city, because we have such a large data base, we can typically staff events with just a 1-2 day notice. If it is a smaller city, we just ask/request a little extra time. However it never hurts to ask as we can always try to work our magic.

Lucky415 is working around the clock to make sure our clients are happy. We work with our on-site teams at all hours to make sure everything they need is in place and check in several days early to make sure that all materials and event needs are taken care of so all events can take place with no issues. We do everything we can to get a fantastic event for both our clients, but also make sure our ambassadors are happy so they make the best impression on everyone in site while they are in the field.

One thing that will make nearly every client happy, we have competitive rates that are lower than most in the industry. We even offer discounts when booking multiple events at once. All of our quotes are customized to fit your needs and the event at hand. We get as much information as possible up front, so we are as accurate as possible with our quotes, because no one likes surprises, especially when it comes to event costs!

So- We ask.. Is Lucky415 right for your company? Send us an email or give us a call to find out!

For a quote, email info@lucky415.com or give us a call at 415-365-0041.

 

When your promotion company asks for ‘Business Casual’

What does Business Casual mean?

“This one is the murkiest for our customers and for other people we speak to. Part of the problem is that there are so many trends that are so casual,” Dorie Smith, cofounder of women’s workwear brand Of Mercer, recently said to Business Insider.

Sign Spinners? We can handle it!

Here at Lucky415 our brand ambassadors can do just about anything for a company who needs a fresh face, great smiles, and professional and friendly demeanor to help promote a grand opening for a store coming to their area. In this case study, we look at brand ambassadors for Natural Grocers in several different locations across the country.
Natural Grocers is a pillar in the health community. Since being founded in 1955 every store holds the highest standard in quality products and affordable prices. Each store even has nutrition classes and outreach programs that the community can attend to help better educate themselves and their families.
Our brand ambassadors will eat, sleep, and breathe your brand during the time spent on any project. For Natural Grocers in particular, we bring in ambassadors who already live the healthy living lifestyle and know many of the products and brands being sold in the stores nationwide.
Lucky415 works with Natural Grocers on several other projects and grand openings, but this project in particular was for a sign spinning event. The brand ambassadors carried large signs and were tasked to dance, swing, and direct future consumers to the brand new Natural Grocers locations. They were able to talk to people on the streets walking by and wave and promote the store to people in cars as well.
The teams had a blast, as you can see by the pictures. They worked in wind, rain, and sunshine, and they were still able to keep smiles on their faces and the brand talking points on the tip of their tongues. We look forward to doing another project like this again soon.2016102495145246 img952016102095153033780 20161021_143656

How to become a brand ambassador or a event ambassador(Lucky415.com)

X-games So you want to become a brand ambassador and your not sure how to find your first promotional job.  There are many different resources online that can help you find promotional gigs. One of the best ways to find promotional jobs is to join promotional websites such The Marketing Rock Star or eventpeeps.com  (Try and find free sites to join). Another way is to find a list of event marketing companies around the nation and go to each website and see if they have a data base where you can add your info for free.  Then when they have events in your area you will automatically start to receive emails. A great place to find a list of companies is Promo Magazine and the Event Marketer magazine (Both are online). Many event marketing companies provide event teams across the nation so just because they are based in LA or Iowa doesn’t mean they want have gigs in your area. For instance we are based in Charleston, Sc and San Francisco but we provide event teams all over the nation.  Currently we have event teams working in Chicago and Dallas and we have event teams in Aspen about to work the X-games. So be sure to add your info to a companies data base even if they are not located in your city or town.

Another resource is craigslist. Some companies still post openings on Craigslist under events or talent. However always check out the company before you work for them and make sure they have a good reputation of paying fast and fair. If you see a add for a promotion paying say $25 to hand out samples be sure to get the amount in writing.  Some companies will post a high rate and then after you work the promotion they will send you a check for say $15 per hr. (If it sounds to good to be true it most likely is.) You need to make sure the company has a great reputation.  Also the going rates these days can vary greatly from say $13 a hr all the way to $21 a hr. If a company is hiring for a liquor or beer promotion these rates are often much higher but the hrs are usually shorter. Always make sure to research the company you are planning on working with.

 

If you have more questions about becoming a brand ambassador feel free to email info@lucky415.com and we would be happy to help!Brand ambassadors at the CMA awards

Street Teams,Grand opening event street teams, Guerilla marketing event teams

Nationwide street teams and grand opening street teams

Street teams are a great way to increase brand awareness by putting information directly into the consumer’s hand.   In most major cities such as Seattle, San Francisco, Chicago, San Diego, Ny,  Dallas, Vegas, Boston, Atlanta, etc. and even in small towns consumers can easily identify street teams in action and many times they realize that a street team is associated with free promotional items. Who doesn’t love to receive something for free in this day and age?  This is one of the main reason street teams are a wonderful way to generate an instant form of brand recognition.(Instant Gratification for the consumer.)

If someone is on the way to work and they receive a free sample of a new beverage or a t-shirt by someone representing the brand with a smile and nothing more than maybe a few key words..this creates a lasting positive impression.  In addition that person might go to work holding the item and tell his co-workers that he received a free promotional item. Thus spreading the word and positive feedback.   (word of mouth)

I have had the opportunity to see street team events across the country first hand and the smiles it brings to consumers faces.   Many times consumers will flock to the street teams since they realize that often they are associated with free items. Thus a crowd draws a crowd.  It is usually best to give out free promotional items associated with the brand. Such as hats, shirts, pens, key chains, etc. Or small samples of the product. If the teams are handing out good items usually the consumers will come to them.

In the past nine years we have had street teams hand out, branded disk drives, t-shirts, hats, baseballs, plane tickets, cruise ship tickets, beverage samples, food samples, and all kinds of promotional items just to name a few.

If you have questions about street teams or grand opening teams feel free to email us directly at info@lucky415.com or take a look at our website at Lucky415.com

Street teams to promote grand openings. 

 

Street teams are an awesome and inexpensive way to promote a grand opening.  Usually it is best to have the teams give out some kind of gift card or contest card to get the consumers into the store. For instance, you might want to give out small promotional items and a card for a contest. If the consumer brings the items into the store with in the next few days they can enter into a drawing for a free items etc… Another way to drive consumers into the new store is to give out gift cards that they can scan or check at the grand opening table at the entrance to the new store. (This usually works very well)

When they arrive at the store they can check to see what kind of prize they might have one.   These are great ways to have consumers become familiar with the new store and location.  You also want to do some research to find your target audience. For instance if you are trying to promote a hardware store grand opening you might want to send street teams to construction sites and offer chances to win power tools or other really nice items dealing with a hardware store.

Street team events to promote a new product

Lets say you want to drive consumers to your new website.  You can send out teams to a well-researched area to give out promotional items that have the website listed. Another example is for instance would be airlines. Airlines sometimes send out street teams to give out tons of free promotional items in a city to help let consumers know they are now flying out in and out of that city, and also a few random consumers are given free no-stings attached round trip domestic flight tickets.

Can you imagine going to work one morning and you see a street team and are given a free round trip ticket.  Think how many people you will tell about the gift.  Thus promoting the airline for years to come. Another example is beverages. The large beverage companies figured out long ago that street teams are a fantastic way to bring smiling faces and promote the beverage.  Beverage street teams usually are little tricky to operate since usually you can run out of product quickly. Consumers love free beverages.  Many times beverage street teams will show up to a certain location with ice cold beverages and give out as many as possible and then quickly move to another location.   The more creative the better. Maybe there is a line waiting for a ferry boat after work on a hot day and the beverage street teams shows up and gives a bevaege to everyone standing in line. (This is another very positive lasting impression)

George Hayes
CEO Lucky 415 Marketing & Promotions, Inc.

info@lucky415.com

 

If you have any questions feel free to give us a call 415-336-1455 or email info@lucky415.com  We have been providing street teams across the country since 2003.

Chicago street teams, event staffing, and talent

Chicago Street Teams

Street teams are a great way to increase brand awareness by putting information directly into the consumer’s hand.   In most major cities such as Chicago, consumers can easily identify street teams in action and many times they realize that a street team is associated with free promotional items. Who doesn’t love to receive something for free in this day and age?  This is one of the main reason street teams are a wonderful way to generate an instant form of brand recognition.(Instant Gratification for the consumer.)

If someone is on the way to work and they receive a free sample of a new beverage or a t-shirt by someone representing the brand with a smile and nothing more than maybe a few key words..this creates a lasting positive impression.  In addition that person might go to work holding the item and tell his co-workers that he received a free promotional item. Thus spreading the word and positive feedback.   (word of mouth)

I have had the opportunity to see street team events across the country first hand and the smiles it brings to consumers faces.   Many times consumers will flock to the street teams since they realize that often they are associated with free items. Thus a crowd draws a crowd.  It is usually best to give out free promotional items associated with the brand. Such as hats, shirts, pens, key chains, etc. Or small samples of the product. If the teams are handing out good items usually the consumers will come to them.

Street teams for grand openings

 

Street teams are an awesome and inexpensive way to promote a grand opening.  Usually it is best to have the teams give out some kind of gift card or contest card to get the consumers into the store. For instance, you might want to give out small promotional items and a card for a contest. If the consumer brings the items into the store with in the next few days they can enter into a drawing for a free items etc… Another way to drive consumers into the new store is to give out gift cards that they can scan or check at the grand opening table at the entrance to the new store. (This usually works very well)

When they arrive at the store they can check to see what kind of prize they might have one.   These are great ways to have consumers become familiar with the new store and location.  You also want to do some research to find your target audience. For instance if you are trying to promote a hardware store grand opening you might want to send street teams to construction sites and offer chances to win power tools or other really nice items dealing with a hardware store.

Street team events to promote a new product

Lets say you want to drive consumers to your new website.  You can send out teams to a well-researched area to give out promotional items that have the website listed. Another example is for instance would be airlines. Airlines sometimes send out street teams to give out tons of free promotional items in a city to help let consumers know they are now flying out in and out of that city, and also a few random consumers are given free no-stings attached round trip domestic flight tickets.

Can you imagine going to work one morning and you see a street team and are given a free round trip ticket.  Think how many people you will tell about the gift.  Thus promoting the airline for years to come. Another example is beverages. The large beverage companies figured out long ago that street teams are a fantastic way to bring smiling faces and promote the beverage.  Beverage street teams usually are little tricky to operate since usually you can run out of product quickly. Consumers love free beverages.  Many times beverage street teams will show up to a certain location with ice cold beverages and give out as many as possible and then quickly move to another location.   The more creative the better. Maybe there is a line waiting for a ferry boat after work on a hot day and the beverage street teams shows up and gives a bevaege to everyone standing in line. (This is another very positive lasting impression)

George Hayes
CEO Lucky 415 Marketing & Promotions, Inc.

info@lucky415.com

Los Angeles street teams, flyer teams, talent, and event staffing (X-Games)

Each winter the X-games are held in beautiful Aspen Co and each summer in LA. This is a great chance for companies to promote their brands. Lucky 415 has been providing event teams for the X-games since 2003. Often times clients line up promotions to be held on the slopes and in LA during the events since this is a great venue to get a brand exposure. They have everything set up for the event on the slopes and at the event but they can’t find the teams to promote the event. This is where Lucky 415 can help! Since we have been providing event teams for the X-games for the last 9 years we have a great network of outgoing ambassadors ready to work events in both Aspen Co and Los Angeles.  If you have a promotion set up at the X-games this year and you need great event staff then feel free to email us for a quote. We can save you a lot of trouble and stress. We have been providing event teams for over nine years!  We have amazing teams in LA and Colorado!
info@lucky415.com

College Street Teams, College Sampling Teams, College promotions.



Are you looking for a fantastic way to promote your brand to students at Colleges and Universities across the United States? If so  street teams at Colleges might be a excellent choice for your product or brand!

 

Students love to receive free promotional items. Do you remember when you were a student and money was scarce. What could be better then getting a free gift card, t-shirt, hat, razor, shampoo, free beverage, soap, etc?.  Students love to receive free items and a great way to get these items into the student’s hands is by having street teams on a college campus. Often times if the street teams are handing out great promotional items then students will quickly tell their friends about the event.

Its impossible to tell you how many times we have sent out street teams to colleges that were handing out awesome items and within an hr the teams were completely swamped and ran out of the products altogether. In promotional marketing, that’s a good sign!

It is best to have the College street team ambassadors wear branded t-shirts with the company’s logo so they are easily identified. Also we suggest having a team of at least 4 staff to work an event at the same time. One person walking around giving out promo items can look a tad strange to anyone but especially on a college campus. However a group walking around in branded outfits giving out free items looks a lot more professional, well organized and put together.  Also a crowd draws a crowd and students on most college campus are very familiar with street teams.  It is also best to provide the street team ambassadors with information on the product they are passing out.   Many times we will provide the teams with a training number to call and go over the product details in a mandatory conference call.  This is an excellent way to make sure the teams have the knowledge to talk about the specific product or item that will be promoted.


Another suggestion is to provide a mascot. Many times we have clients that provide a mascot outfit to our college street team event. Usually one person will wear the mascot outfit while the other brand ambassadors walk around with the mascot and follow ‘handling’ procedures. This also usually draws a crowd very quickly.     Mascots are really great to draw a crowd, however if the product or brand does not have a mascot then a basic street teams still can work wonders to promote a product or brand. If you give out 1000 shirts at a college campus you can be sure you will start to see hundreds of students wearing the shirts in the next few weeks and months. The key is to give out items that students want.  For instance we provided teams once for a well-known handbag and travel bag brand.  Our teams at each college they went to ran out of thousands of free small handbag samples with in a few hrs.  The teams were swamped at each college. Once the first group of girls realized that our teams were handing out handbags they ran back to their sororities and dorms and told all their friends.  The events for the handbag company were an absolute success.  We have also found that beverages are also usually a huge hit on college campuses.  We usually would suggest having teams just giving out the free products. We have found students start to get skeptical and a tad worried if the brand reps try and take down their information such as email etc before they give them a free item. This also takes away from the idea of getting a no-strings attached free gift.  The idea is to produce a positive impact that the students will remember and tell their friends about.


Another College Street team suggestion is to make sure that you time the college event during school session and try to be sure the teams are always where the students are during ‘down’ time. If it is exam time students are usually stressed out and in hurry and the last thing they want is to distract by free items. We suggest the start of the school year or the start of new semesters.  Also make sure that school is in session before you start to work on the street team for a certain area. Also we have found that colleges that have a large campus seem to be best.

George Hayes

CEO Lucky 415 Marketing and Promotions

http://www.lucky415.com

info@lucky415.com