Lets Get Crafty- How to pull off the best Marketing Campaign for your craft beer Company

With press releases of grand openings, beer samples of your top brews, glassware of the brewery, brewery tours, swag, and lessons on the market of craft brews, getting people the knowledge of your brewery is work in itself. Getting all of this completed and still getting time to brew the beer is a whole other subject, so how do you get it all completed fast enough to make your product relevant?

Well, getting the correct marketing completed when your brewery opens OR when you create a new brew is key to launching your products and creating a name for yourself in your marketplace. Did you know there are over 4,100 craft breweries in the U.S.A currently? What will you do to separate yourself from all of those other brands?

Anheuser-Busch Method-You can use the Anheuser-Busch/ InBev NV Anheuser-Busch InBev NV BUD, -0.59% Strategy. Anheuser has bought brewers like Elysian, Goose Island, Breckenridge, Blue Point, Four Peaks, etc for their brew stock (different brews offered within each brand), relativity within their own market space, The known “Name” within their individual markets, and their quality of products. If you can stay relevant within your market and can stay up to par with brands like these, then you are on your way to success.

Marketing Strategy-So do you create loads of swag to give away? NO. The best way to create more sales for your product and to create a true name for your brand is to SAMPLE your products to the masses! Even if you don’t get a ton of sales every time, The consumer will learn your products and remember the time they went to the liquor store and got to try your brew, or went to the festival and tried your products. You can give away some bottle openers or a glass WHEN product is purchased and that will help boost sales, however SAMPLE SAMPLE SAMPLE and you will see your sales grow in your market.

We here at Lucky415 are staffed with an In-house Beer and Liquor expert. We not only provide support and training for each event, but our team behind the scenes is constantly training on new brands (Major brands with Anheuser-Busch and MillerCoors and smaller Craft brands as well) in both Beer and in Liquor each month, so as new brews, wines, and liquors come out, our team is on top of it. We can support our team in the field with the proper training on all brands that come through to us. If you are looking for a new way to build your brand, send us a message with your request today and we can create a custom quote for you and your brand!

How to increase sales by using Flyering

Lucky415 creates flyering campaigns for customers all across the nation for clients all over the country (and world). We use these type of campaigns to distribute hand to hand, door to door, and also at sports games and events. These types of campaigns are typically large scale and can see a great return for the hours that are spent working for our teams and for the amount of flyers that are typically ordered.

The great thing about flyering campaigns is in business, it works! We know it works even if the return is low. You, as the business owner will always see a return. Flyers are fast to be printed and low cost to be made. The hardest part for most clients is getting the right people to distribute these flyers into the right hands, or in some cases, the right doors. That’s where we come in. We hire the correct people, for the right amount of hours, for exactly what you need. Say you are looking to flyer for an upcoming new night event and want a specific type of look? well.. We have that. We can prepare the teams, have them pick up the materials (Or have it sent to them), and have everything taken care of for you, so there is no stress in the preparations.

Flyering is a simple marketing method but so many business owners fail to utilize flyers to their full potential. When it comes to marketing for flyers, a message must be visualized by the end buyer. Depending on the print medium chosen, the message must be visualized in different ways. You must think of what will pop out first. What is going to catch their eyes first? What is going to make them keep that flyer vs. throw it away?

The key to flyering now-a-days is making sure the customers know what you are going to offer them! Make sure you offer it up and that message is right up front! Then, along with that, our ambassadors will share that message along with how they can get this special offer. These key things can grow your business even more than the average 1% return rate that most events will see.

Want to know how to make an even more successful event? Give us a call and see if we are the right team for you!

Comic Con Street Teams, San Diego Event Staff and Comic Con Event Help (Lucky415.com)

 

Comic Con 2011

Are you looking for promotional reps to work your events at Comic Con, but your not sure how to pick a agency or if you should book the events your self. One of the first things you should ask yourself is do you have the time to find, interview, screen, handle all the legal and tax paper work for each ambassador you book to work. Booking your own teams is extremely time consuming and the paper work can be endless.  So your best bet is to use an agency to find your event teams. Why? Because event staffing agency’s book teams 365 days a year. That is what they do each day every day. So they know the ends and outs of finding and booking the best event staff for your event. Now how do you choose an event-staffing agency? Well there are a few ways to go about this. First has the agency been around awhile and do they have a lot of experience. Second do they have good reviews from brand ambassadors online? Third do they use a massive data base and send out emails and that is all or do they use a data base and also phone screen each ambassador that works the event. This is a very important question. Many agencies take on as many contracts as possible and just send out emails and who ever shows up shows up. This is not a great way to receive top not ambassadors. The best way is to find an agency that screens each ambassador.  Another great reason to use an agency is because all you have to do is write one check not hundreds of checks.  Also when choosing an agency be sure to ask them how long they take to pay the ambassadors. Many agencies take months and will have the ambassadors call you or worse your client about payment.  However some agencies actually pay the ambassadors in 2 weeks. This way they ambassadors know when they are getting paid and can relax and give your event 120%.

 

Lucky415.com

Feel free to give us a call at 415-365-0041

Comic Con

Is Lucky415 Right for your company?

When you are in need of a Marketing company for your events, let us handle the details for you!

I know you are asking yourself, Why Lucky415 instead of these other companies that google pulls up for me? Well, I am here to give you the reasons why Lucky415 is there for you.

Lucky415 has been in the industry since 2003. Since that time we have built up a nationwide database that can bring in ambassadors in nearly every city in the US and even in Canada. We have specialized in nearly every type of event and event style and will strive to make your event exactly what you need with the ambassadors that love to be in this industry. Lucky415 really works one on one with every client that comes to us to give them the best service possible. We invest our time to ensure that these events go off without a hitch so these days are easier on our clients.

We spend extra time interviewing and asking our event staff the right questions to make sure they are the right fit for every team they are on. If the event is for a Yoga product, we make sure the ambassadors not only come in already knowing about Yoga, but typically, many of them will be Yogi’s.

Not really sure on what type of event you need, but know you need the marketing to get the word out on your brand? Well our in house team can assist you in creating the right project/event for your company. We want what is best for our Clients and we can help you get to the right event for you.

Do you need an event staffed for this weekend and have nothing in the works yet? Well send us a message and see what we can do for you!  If you are in a large city, because we have such a large data base, we can typically staff events with just a 1-2 day notice. If it is a smaller city, we just ask/request a little extra time. However it never hurts to ask as we can always try to work our magic.

Lucky415 is working around the clock to make sure our clients are happy. We work with our on-site teams at all hours to make sure everything they need is in place and check in several days early to make sure that all materials and event needs are taken care of so all events can take place with no issues. We do everything we can to get a fantastic event for both our clients, but also make sure our ambassadors are happy so they make the best impression on everyone in site while they are in the field.

One thing that will make nearly every client happy, we have competitive rates that are lower than most in the industry. We even offer discounts when booking multiple events at once. All of our quotes are customized to fit your needs and the event at hand. We get as much information as possible up front, so we are as accurate as possible with our quotes, because no one likes surprises, especially when it comes to event costs!

So- We ask.. Is Lucky415 right for your company? Send us an email or give us a call to find out!

For a quote, email info@lucky415.com or give us a call at 415-365-0041.

 

When your promotion company asks for ‘Business Casual’

What does Business Casual mean?

“This one is the murkiest for our customers and for other people we speak to. Part of the problem is that there are so many trends that are so casual,” Dorie Smith, cofounder of women’s workwear brand Of Mercer, recently said to Business Insider.

Los Angeles street teams,sampling teams,event staffing, and talent (Lucky415.com)

La event staffing

This picture is of Lucky415.com event teams.

Lucky415.com has been providing sampling teams all over the nation since 2003.

We love to provide sampling teams and street teams! Sampling teams and street teams are a great way to increase brand awareness by putting information directly into the consumer’s hand. In most major cities such as Los Angeles, San Francisco,Seattle, Dallas, Chicago, San Diego, etc.. and college towns consumers can easily identify sampling teams in action and many times they realize that a sampling team is associated with free promotional items. Who doesn’t love to receive something for free in this day and age? This is one of the main reason street teams are a wonderful way to generate an instant form of brand recognition.(Instant Gratification for the consumer.) If someone is on the way to work and they receive a free sample of a new beverage or a t-shirt by someone representing the brand with a smile and nothing more than maybe a few key words..this creates a lasting positive impression. In addition that person might go to work holding the item and tell his co-workers that he received a free promotional item. Thus spreading the word and positive feedback. (word of mouth) I have had the opportunity to see street team events across the country first hand and the smiles it brings to consumers faces. Many times consumers will flock to the street teams since they realize that often they are associated with free items. Thus a crowd draws a crowd. It is usually best to give out free promotional items associated with the brand. Such as hats, shirts, pens, key chains, etc. Or small samples of the product. If the teams are handing out good items usually the consumers will come to them.

If you need help with sampling programs or ideas feel free to email us at info@lucky415.com (http://www.Lucky415.com) or 415-336-1455

We have fantastic teams around the nation and in LA.

Since 2003 Lucky415.com has been providing event teams around the nation.

Since 2003 Lucky415.com has been providing event teams around the nation.

Concert street teams, concert event staffing,talent, concert sampling, staffing

Kelly Clarkson Concert Promotion (Aug 2012)

Concert Tours are one of our specialties! If you need street teams or event teams at concerts we have you covered. We have staff all over the USA to cover every stop on your concert tour. For four years we provided VIP host teams for Duran Duran across the nation and in Canada. In 2010 we provided event teams for all the Motley Crue concerts for Rock Band. In 2012 we provided event sampling teams for the Kelly Clarkson concerts and Pittbull concerts.

Pittbull Concert Event Teams (Gibson theater)

Our staff works with us year after year in multiple cities to ensure that each one of our events are a knockout! We provide event staff for each and every one of our client’s tour cities along with all of the training that is needed for the program. We manage all of the human resource duties for the event and make sure that each and every brand ambassador has a great attitude and experience while they’re working. Read below to learn about one of the thousands of concert tours we have worked on in the last several years!

We offer our Mobile Marketing Clients a variety of Event Planning and Event Staffing Services:
*On call Account managers for each and every event, 24/7
*Prompt accurate Brand Ambassador Payments. (ie Brand ambassadors are paid within two weeks of the event worked)
*Product and Specialty training provided to all clients with no additional Charges or fees.
*No Agency Fees
*Experienced and Educated Event staff in nearly every US city, Additional coverage in Canada
*Market Manager Available in nearly every market!

Below is a list of a few locations we have fantastic event teams!

Feel free to email info@lucky415.com for a great quote

Manchester, TN
Baltimore, MD
Boston, MA
Cleveland, OH
Cleveland, OH
Pittsburgh, PA
Cleveland, OH
Philadelphia, PA
Cleveland, OH
Hartford, CT
Holmdel, NJ/Wantagh, MY
Wantagh, NY/Holmdel, NJ
Virginia Beach, VA
Raleigh, NC
Scranton, PA
Virginia Beach, VA
Washington, DC
Charlotte, NC
Raleigh, NC
Charlotte, NC

Wantagh, NY

Chicago, IL

West Palm Beach, FL
Chicago, IL
Boston, MA
Tampa, FL
Chicago, IL
Atlanta, GA
Hershey, PA
Holmdel, NJ
Phoenix, AZ
Camden, NJ
San Francisco, CA
Irvine, CA
Saratoga Springs, NY
Denver, CO
Bethel, NY
Hartford, CT

Cincinnati, OH
Bristow, VA
Alpine Valley, WI
Indianapolis, IN
Buffalo, NY
Toronto, ON
Cleveland, OH
Portland, OR
Pittsburgh, PA
St. Louis, Mo

Portland, OR

Chicago, IL
Portland, OR
Milwaukee, WI
Dallas, TX
Portland, OR
Houston, TX

Cleveland, OH
Indianapolis, IN
Detroit, MI
Cincinnati, OH
Houston, TX
Dallas, TX
Albuquerque, NM
Phoenix, AZ
Salt Lake City, UT
Salt Lake City, UT
Irvine, CA
Salt Lake City, UT
San Diego, CA
Salt Lake City, UT
Mountain View, CA
Concord, CA
Ridgefield, WA
Seattle, WA
Denver, CO
Kansas City, MO
St. Louis, MO
Birmingham, AL
Atlanta, GA
Tampa, FL
W. Palm Beach, FL
Orlando, FL

For a quote, email info@lucky415.com

We can provide concert street teams and event teams all over the nation and Canada.


Seattle flyer teams, street teams, sampling teams, and event staffing

Seattle Street Team

 

Seattle Street Teams:

Street teams are a great way to increase brand awareness by putting information directly into the consumer’s hand.   In most major cities such as Seattle, consumers can easily identify street teams in action and many times they realize that a street team is associated with free promotional items. Who doesn’t love to receive something for free in this day and age?  This is one of the main reason street teams are a wonderful way to generate an instant form of brand recognition.(Instant Gratification for the consumer.)

Lucky415.com

If someone is on the way to work and they receive a free sample of a new beverage or a t-shirt by someone representing the brand with a smile and nothing more than maybe a few key words..this creates a lasting positive impression.  In addition that person might go to work holding the item and tell his co-workers that he received a free promotional item. Thus spreading the word and positive feedback.   (word of mouth) I have had the opportunity to see street team events across the country first hand and the smiles it brings to consumers faces.   Many times consumers will flock to the street teams since they realize that often they are associated with free items. Thus a crowd draws a crowd.  It is usually best to give out free promotional items associated with the brand. Such as hats, shirts, pens, key chains, etc. Or small samples of the product. If the teams are handing out good items usually the consumers will come to them. Street teams for grand openings   Street teams are an awesome and inexpensive way to promote a grand opening.  Usually it is best to have the teams give out some kind of gift card or contest card to get the consumers into the store. For instance, you might want to give out small promotional items and a card for a contest. If the consumer brings the items into the store with in the next few days they can enter into a drawing for a free items etc… Another way to drive consumers into the new store is to give out gift cards that they can scan or check at the grand opening table at the entrance to the new store. (This usually works very well) When they arrive at the store they can check to see what kind of prize they might have one.   These are great ways to have consumers become familiar with the new store and location.  You also want to do some research to find your target audience. For instance if you are trying to promote a hardware store grand opening you might want to send street teams to construction sites and offer chances to win power tools or other really nice items dealing with a hardware store. Street team events to promote a new product Lets say you want to drive consumers to your new website.  You can send out teams to a well-researched area to give out promotional items that have the website listed. Another example is for instance would be airlines. Airlines sometimes send out street teams to give out tons of free promotional items in a city to help let consumers know they are now flying out in and out of that city, and also a few random consumers are given free no-stings attached round trip domestic flight tickets. Can you imagine going to work one morning and you see a street team and are given a free round trip ticket.  Think how many people you will tell about the gift.  Thus promoting the airline for years to come. Another example is beverages. The large beverage companies figured out long ago that street teams are a fantastic way to bring smiling faces and promote the beverage.  Beverage street teams usually are little tricky to operate since usually you can run out of product quickly. Consumers love free beverages.  Many times beverage street teams will show up to a certain location with ice cold beverages and give out as many as possible and then quickly move to another location.   The more creative the better. Maybe there is a line waiting for a ferry boat after work on a hot day and the beverage street teams shows up and gives a bevaege to everyone standing in line. (This is another very positive lasting impression)

 

 

George Hayes 
CEO Lucky 415 Marketing & Promotions, Inc.

info@lucky415.com

Lucky415.com

San Diego street teams, talent, event staffing (Comic Con)

Lucky415.com has been providing street teams in the southern California area since 2003. We love to provide street teams and teams for Comic Con! Street teams are a great way to increase brand awareness by putting information directly into the consumer’s hand.   In most major cities such as San Diego, consumers can easily identify street teams in action and many times they realize that a street team is associated with free promotional items. Who doesn’t love to receive something for free in this day and age?  This is one of the main reason street teams are a wonderful way to generate an instant form of brand recognition.(Instant Gratification for the consumer.) If someone is on the way to work and they receive a free sample of a new beverage or a t-shirt by someone representing the brand with a smile and nothing more than maybe a few key words..this creates a lasting positive impression.  In addition that person might go to work holding the item and tell his co-workers that he received a free promotional item. Thus spreading the word and positive feedback.   (word of mouth) I have had the opportunity to see street team events across the country first hand and the smiles it brings to consumers faces.   Many times consumers will flock to the street teams since they realize that often they are associated with free items. Thus a crowd draws a crowd.  It is usually best to give out free promotional items associated with the brand. Such as hats, shirts, pens, key chains, etc. Or small samples of the product. If the teams are handing out good items usually the consumers will come to them. Street teams for grand openings   Street teams are an awesome and inexpensive way to promote a grand opening.  Usually it is best to have the teams give out some kind of gift card or contest card to get the consumers into the store. For instance, you might want to give out small promotional items and a card for a contest. If the consumer brings the items into the store with in the next few days they can enter into a drawing for a free items etc… Another way to drive consumers into the new store is to give out gift cards that they can scan or check at the grand opening table at the entrance to the new store. (This usually works very well) When they arrive at the store they can check to see what kind of prize they might have one.   These are great ways to have consumers become familiar with the new store and location.  You also want to do some research to find your target audience. For instance if you are trying to promote a hardware store grand opening you might want to send street teams to construction sites and offer chances to win power tools or other really nice items dealing with a hardware store. Street team events to promote a new productLets say you want to drive consumers to your new website.  You can send out teams to a well-researched area to give out promotional items that have the website listed. Another example is for instance would be airlines. Airlines sometimes send out street teams to give out tons of free promotional items in a city to help let consumers know they are now flying out in and out of that city, and also a few random consumers are given free no-stings attached round trip domestic flight tickets. Can you imagine going to work one morning and you see a street team and are given a free round trip ticket.  Think how many people you will tell about the gift.  Thus promoting the airline for years to come. Another example is beverages. The large beverage companies figured out long ago that street teams are a fantastic way to bring smiling faces and promote the beverage.  Beverage street teams usually are little tricky to operate since usually you can run out of product quickly. Consumers love free beverages.  Many times beverage street teams will show up to a certain location with ice cold beverages and give out as many as possible and then quickly move to another location.   The more creative the better. Maybe there is a line waiting for a ferry boat after work on a hot day and the beverage street teams shows up and gives a bevaege to everyone standing in line. (This is another very positive lasting impression)     Lucky415.com has been providing street teams since 2003. If you have any questions about street teams or if you need street teams in the bay feel free to contact us at info@lucky415.com (Lucky415.com) George Hayes

Comic Con 2011