Lets Get Crafty- How to pull off the best Marketing Campaign for your craft beer Company

With press releases of grand openings, beer samples of your top brews, glassware of the brewery, brewery tours, swag, and lessons on the market of craft brews, getting people the knowledge of your brewery is work in itself. Getting all of this completed and still getting time to brew the beer is a whole other subject, so how do you get it all completed fast enough to make your product relevant?

Well, getting the correct marketing completed when your brewery opens OR when you create a new brew is key to launching your products and creating a name for yourself in your marketplace. Did you know there are over 4,100 craft breweries in the U.S.A currently? What will you do to separate yourself from all of those other brands?

Anheuser-Busch Method-You can use the Anheuser-Busch/ InBev NV Anheuser-Busch InBev NV BUD, -0.59% Strategy. Anheuser has bought brewers like Elysian, Goose Island, Breckenridge, Blue Point, Four Peaks, etc for their brew stock (different brews offered within each brand), relativity within their own market space, The known “Name” within their individual markets, and their quality of products. If you can stay relevant within your market and can stay up to par with brands like these, then you are on your way to success.

Marketing Strategy-So do you create loads of swag to give away? NO. The best way to create more sales for your product and to create a true name for your brand is to SAMPLE your products to the masses! Even if you don’t get a ton of sales every time, The consumer will learn your products and remember the time they went to the liquor store and got to try your brew, or went to the festival and tried your products. You can give away some bottle openers or a glass WHEN product is purchased and that will help boost sales, however SAMPLE SAMPLE SAMPLE and you will see your sales grow in your market.

We here at Lucky415 are staffed with an In-house Beer and Liquor expert. We not only provide support and training for each event, but our team behind the scenes is constantly training on new brands (Major brands with Anheuser-Busch and MillerCoors and smaller Craft brands as well) in both Beer and in Liquor each month, so as new brews, wines, and liquors come out, our team is on top of it. We can support our team in the field with the proper training on all brands that come through to us. If you are looking for a new way to build your brand, send us a message with your request today and we can create a custom quote for you and your brand!

How to increase sales by using Flyering

Lucky415 creates flyering campaigns for customers all across the nation for clients all over the country (and world). We use these type of campaigns to distribute hand to hand, door to door, and also at sports games and events. These types of campaigns are typically large scale and can see a great return for the hours that are spent working for our teams and for the amount of flyers that are typically ordered.

The great thing about flyering campaigns is in business, it works! We know it works even if the return is low. You, as the business owner will always see a return. Flyers are fast to be printed and low cost to be made. The hardest part for most clients is getting the right people to distribute these flyers into the right hands, or in some cases, the right doors. That’s where we come in. We hire the correct people, for the right amount of hours, for exactly what you need. Say you are looking to flyer for an upcoming new night event and want a specific type of look? well.. We have that. We can prepare the teams, have them pick up the materials (Or have it sent to them), and have everything taken care of for you, so there is no stress in the preparations.

Flyering is a simple marketing method but so many business owners fail to utilize flyers to their full potential. When it comes to marketing for flyers, a message must be visualized by the end buyer. Depending on the print medium chosen, the message must be visualized in different ways. You must think of what will pop out first. What is going to catch their eyes first? What is going to make them keep that flyer vs. throw it away?

The key to flyering now-a-days is making sure the customers know what you are going to offer them! Make sure you offer it up and that message is right up front! Then, along with that, our ambassadors will share that message along with how they can get this special offer. These key things can grow your business even more than the average 1% return rate that most events will see.

Want to know how to make an even more successful event? Give us a call and see if we are the right team for you!

Is Lucky415 Right for your company?

When you are in need of a Marketing company for your events, let us handle the details for you!

I know you are asking yourself, Why Lucky415 instead of these other companies that google pulls up for me? Well, I am here to give you the reasons why Lucky415 is there for you.

Lucky415 has been in the industry since 2003. Since that time we have built up a nationwide database that can bring in ambassadors in nearly every city in the US and even in Canada. We have specialized in nearly every type of event and event style and will strive to make your event exactly what you need with the ambassadors that love to be in this industry. Lucky415 really works one on one with every client that comes to us to give them the best service possible. We invest our time to ensure that these events go off without a hitch so these days are easier on our clients.

We spend extra time interviewing and asking our event staff the right questions to make sure they are the right fit for every team they are on. If the event is for a Yoga product, we make sure the ambassadors not only come in already knowing about Yoga, but typically, many of them will be Yogi’s.

Not really sure on what type of event you need, but know you need the marketing to get the word out on your brand? Well our in house team can assist you in creating the right project/event for your company. We want what is best for our Clients and we can help you get to the right event for you.

Do you need an event staffed for this weekend and have nothing in the works yet? Well send us a message and see what we can do for you!  If you are in a large city, because we have such a large data base, we can typically staff events with just a 1-2 day notice. If it is a smaller city, we just ask/request a little extra time. However it never hurts to ask as we can always try to work our magic.

Lucky415 is working around the clock to make sure our clients are happy. We work with our on-site teams at all hours to make sure everything they need is in place and check in several days early to make sure that all materials and event needs are taken care of so all events can take place with no issues. We do everything we can to get a fantastic event for both our clients, but also make sure our ambassadors are happy so they make the best impression on everyone in site while they are in the field.

One thing that will make nearly every client happy, we have competitive rates that are lower than most in the industry. We even offer discounts when booking multiple events at once. All of our quotes are customized to fit your needs and the event at hand. We get as much information as possible up front, so we are as accurate as possible with our quotes, because no one likes surprises, especially when it comes to event costs!

So- We ask.. Is Lucky415 right for your company? Send us an email or give us a call to find out!

For a quote, email info@lucky415.com or give us a call at 415-365-0041.

 

Lucky 415 Marketing and Promotions, Full Service Experimental Marketing Agency

Guerrilla Marketing at Comic Con, Street teams and brand ambassadors

Comic Con 2011

Comic Con Event Staff

Are you looking for promotional reps to work your events at Comic Con, but not sure how to pick a agency or if you should book the events yourself?

One of the first things you should ask yourself is do you have the time to find, interview, screen, handle all the legal and tax paper work for each ambassador you book to work. Booking your own teams can be extremely time consuming and the paper work can be endless.  So your best bet is often to choose a reputable event staffing professional agency to find your event teams.

Now how do you choose an event-staffing agency? Well there are a few ways to go about this.

  • First, ask the agency how long they have been in business? If they’re a new agency with little to no experience, they’re probably not your best bet.
  • Do they have good reviews from brand ambassadors and online? This is important because you want to see that their clients have been pleased as well as their ability to keep their staff members happy and paid.
  • Ask how about their process for screening and booking brand ambassadors. Do they speak with each person booked? Do they take the time to do phone or skype interviews? Many agencies take on as many contracts as possible and just send out emails and who ever shows up –  shows up.
  • Find out the agency’s policy on payment to brand ambassadors. Do they pay their ambassador quickly or do they have them wait the industry standard 6-8 weeks? Many agencies take months to pay and will have the ambassadors call you, or worse your client, about payment.  However some agencies actually pay the ambassadors in 2 weeks.

If you find yourself adding promotional marketing and/or guerrilla marketing to your Comic Con event, we would love to work with you! Please contact us any time for a free quote!

Feel free to give us a call at 415-365-0041 or info@lucky415.com

Lindsay Merlin

Senior Account Manager, Lucky 415 Marketing + Promotions

415-365-0041 ext 3

lmerlin@lucky415.com

Guerrilla Marketing on Black Friday. Street Teams are the New Black?

Black Friday Street TeamIt’s almost that time again! The Holidays have managed to find their way back to us again. We’re coming up on the busiest of all shopping seasons of the year. Over the last few years, we’ve all (by choice or otherwise) participated in or otherwise been exposed to BLACK FRIDAY. This phenomenon brings out drones of shoppers hoping to get the best deal. Hoping to get a half price iPad or at least something out of their 3 am shopping spree. Families save money for this day, hoping to get a majority of their Christmas shopping done in one day. The craziness doesn’t stop there. As you probably already know, some people go as far as to camp outside of their favorite store for days, hoping to be the first in line for the new pricing and technology.

As an account manager with 8 years of experience in promotional marketing, I can tell you that if there is one season to utilize guerrilla marketing, it’s this one. Everyone’s spending. They’re looking for ideas, they’re shopping for loved ones. They’re willing to meet the retailer half way. I’ve seen so many brands increase their holiday sales by using our street teams on Black Friday, I feel like I need to be standing on top of that metaphorical mountain and yelling “Street teams WORK and they’ll increase your sales exponentially right now!!!!” (This has been widely frowned upon in our office, so I’ll refrain and save my vocals for this week’s new episode of the Walking Dead.) However, last year I was approached by NPR and asked to do an interview about the Black Friday phenomena. I gladly obliged. FINALLY I get my metaphorical mountain! You can listen to my interview on NPR Marketplace here.

 

In conclusion, when you’re thinking about new ways to market your brand, new and inexpensive ways to get the word out about your product. What better way to reach people than while they’re waiting in line, sometimes for days, with a pocket full of cash, ready to spend?

Truly,

Lindsay Merlin

Senior Account Manager

Lucky415 Marketing & Promotions

415-336-1455, lmerlin@lucky415.com

 

How to become a brand ambassador or a event ambassador(Lucky415.com)

X-games So you want to become a brand ambassador and your not sure how to find your first promotional job.  There are many different resources online that can help you find promotional gigs. One of the best ways to find promotional jobs is to join promotional websites such The Marketing Rock Star or eventpeeps.com  (Try and find free sites to join). Another way is to find a list of event marketing companies around the nation and go to each website and see if they have a data base where you can add your info for free.  Then when they have events in your area you will automatically start to receive emails. A great place to find a list of companies is Promo Magazine and the Event Marketer magazine (Both are online). Many event marketing companies provide event teams across the nation so just because they are based in LA or Iowa doesn’t mean they want have gigs in your area. For instance we are based in Charleston, Sc and San Francisco but we provide event teams all over the nation.  Currently we have event teams working in Chicago and Dallas and we have event teams in Aspen about to work the X-games. So be sure to add your info to a companies data base even if they are not located in your city or town.

Another resource is craigslist. Some companies still post openings on Craigslist under events or talent. However always check out the company before you work for them and make sure they have a good reputation of paying fast and fair. If you see a add for a promotion paying say $25 to hand out samples be sure to get the amount in writing.  Some companies will post a high rate and then after you work the promotion they will send you a check for say $15 per hr. (If it sounds to good to be true it most likely is.) You need to make sure the company has a great reputation.  Also the going rates these days can vary greatly from say $13 a hr all the way to $21 a hr. If a company is hiring for a liquor or beer promotion these rates are often much higher but the hrs are usually shorter. Always make sure to research the company you are planning on working with.

 

If you have more questions about becoming a brand ambassador feel free to email info@lucky415.com and we would be happy to help!Brand ambassadors at the CMA awards

Becoming a Beer or Liquor Promotional Model/Ambassador!

Coors Promotion in Charleston SC

Have you ever wondered how people become brand ambassadors for beer and liquor promotions? Have you been in a bar and received free promotional items from a brand and thought that it would be a fun way to make some extra money.
Working in the field of events and promotions is a great way to make a living and add to a promotional/marketing resume. Many beer and liquor ambassadors go on to be promotional liquor and beer reps in the future. This is also a great way to have fun, make some extra money, and add to a resume. Even though the job may look like fun and games, it takes a lot of responsibility. Ambassadors often have to check ID’s and make sure everyone is of legal age to participate. Ambassadors make sure they follow all the guidelines and rules for each state in which the promotion is held. Each state has different laws and bar promotional guidelines that must be considered. Many times the ambassadors will be working directly with a client or distributor so they always need to be very professional and responsible.

One of the best ways to search for promotional bar reps jobs is to contact your local distributors. Many times they will be able to guide you in the right direction on who to contact. You could also ask promotional reps at local bars and clubs who they work for and contact that agency directly. Usually bar promotions take place in the spring and summers, so start looking for these jobs posted online in the spring and summer.
Good luck in your search and if we can help answer any of your questions feel free to contact us directly at info@lucky415.com

Bar promotional models, Bar Promotions, Bar Talent

Lucky 415 loves to provide event teams for night life promotions. In 2010 we provided promotional model teams for over 300 events for Heineken, New Castle, Coors, Coors Lite, and many other brands. Nightlife promotions are a fantastic way to promote a beer or liquor.   Promotional models go to pre set bars and give out samples and or branded shirts, hats, and key chains.  Consumers love to receive free items so often times they will flock to the promotional models in order to receive free items.  This is a wonderful way to create brand awareness and in a positive way.  Often times the promotional models are given a certain amount of money to spend on samples to hand out to bar goers.  Once again this is a great way to promote positive brand awareness.

If you have any questions about bar promotions or need help coming up with great ideas feel free to email info@lucky415.com