Lets Get Crafty- How to pull off the best Marketing Campaign for your craft beer Company

With press releases of grand openings, beer samples of your top brews, glassware of the brewery, brewery tours, swag, and lessons on the market of craft brews, getting people the knowledge of your brewery is work in itself. Getting all of this completed and still getting time to brew the beer is a whole other subject, so how do you get it all completed fast enough to make your product relevant?

Well, getting the correct marketing completed when your brewery opens OR when you create a new brew is key to launching your products and creating a name for yourself in your marketplace. Did you know there are over 4,100 craft breweries in the U.S.A currently? What will you do to separate yourself from all of those other brands?

Anheuser-Busch Method-You can use the Anheuser-Busch/ InBev NV Anheuser-Busch InBev NV BUD, -0.59% Strategy. Anheuser has bought brewers like Elysian, Goose Island, Breckenridge, Blue Point, Four Peaks, etc for their brew stock (different brews offered within each brand), relativity within their own market space, The known “Name” within their individual markets, and their quality of products. If you can stay relevant within your market and can stay up to par with brands like these, then you are on your way to success.

Marketing Strategy-So do you create loads of swag to give away? NO. The best way to create more sales for your product and to create a true name for your brand is to SAMPLE your products to the masses! Even if you don’t get a ton of sales every time, The consumer will learn your products and remember the time they went to the liquor store and got to try your brew, or went to the festival and tried your products. You can give away some bottle openers or a glass WHEN product is purchased and that will help boost sales, however SAMPLE SAMPLE SAMPLE and you will see your sales grow in your market.

We here at Lucky415 are staffed with an In-house Beer and Liquor expert. We not only provide support and training for each event, but our team behind the scenes is constantly training on new brands (Major brands with Anheuser-Busch and MillerCoors and smaller Craft brands as well) in both Beer and in Liquor each month, so as new brews, wines, and liquors come out, our team is on top of it. We can support our team in the field with the proper training on all brands that come through to us. If you are looking for a new way to build your brand, send us a message with your request today and we can create a custom quote for you and your brand!

How to increase sales by using Flyering

Lucky415 creates flyering campaigns for customers all across the nation for clients all over the country (and world). We use these type of campaigns to distribute hand to hand, door to door, and also at sports games and events. These types of campaigns are typically large scale and can see a great return for the hours that are spent working for our teams and for the amount of flyers that are typically ordered.

The great thing about flyering campaigns is in business, it works! We know it works even if the return is low. You, as the business owner will always see a return. Flyers are fast to be printed and low cost to be made. The hardest part for most clients is getting the right people to distribute these flyers into the right hands, or in some cases, the right doors. That’s where we come in. We hire the correct people, for the right amount of hours, for exactly what you need. Say you are looking to flyer for an upcoming new night event and want a specific type of look? well.. We have that. We can prepare the teams, have them pick up the materials (Or have it sent to them), and have everything taken care of for you, so there is no stress in the preparations.

Flyering is a simple marketing method but so many business owners fail to utilize flyers to their full potential. When it comes to marketing for flyers, a message must be visualized by the end buyer. Depending on the print medium chosen, the message must be visualized in different ways. You must think of what will pop out first. What is going to catch their eyes first? What is going to make them keep that flyer vs. throw it away?

The key to flyering now-a-days is making sure the customers know what you are going to offer them! Make sure you offer it up and that message is right up front! Then, along with that, our ambassadors will share that message along with how they can get this special offer. These key things can grow your business even more than the average 1% return rate that most events will see.

Want to know how to make an even more successful event? Give us a call and see if we are the right team for you!

Comic Con Street Teams, San Diego Event Staff and Comic Con Event Help (Lucky415.com)

 

Comic Con 2011

Are you looking for promotional reps to work your events at Comic Con, but your not sure how to pick a agency or if you should book the events your self. One of the first things you should ask yourself is do you have the time to find, interview, screen, handle all the legal and tax paper work for each ambassador you book to work. Booking your own teams is extremely time consuming and the paper work can be endless.  So your best bet is to use an agency to find your event teams. Why? Because event staffing agency’s book teams 365 days a year. That is what they do each day every day. So they know the ends and outs of finding and booking the best event staff for your event. Now how do you choose an event-staffing agency? Well there are a few ways to go about this. First has the agency been around awhile and do they have a lot of experience. Second do they have good reviews from brand ambassadors online? Third do they use a massive data base and send out emails and that is all or do they use a data base and also phone screen each ambassador that works the event. This is a very important question. Many agencies take on as many contracts as possible and just send out emails and who ever shows up shows up. This is not a great way to receive top not ambassadors. The best way is to find an agency that screens each ambassador.  Another great reason to use an agency is because all you have to do is write one check not hundreds of checks.  Also when choosing an agency be sure to ask them how long they take to pay the ambassadors. Many agencies take months and will have the ambassadors call you or worse your client about payment.  However some agencies actually pay the ambassadors in 2 weeks. This way they ambassadors know when they are getting paid and can relax and give your event 120%.

 

Lucky415.com

Feel free to give us a call at 415-365-0041

Comic Con

Is Lucky415 Right for your company?

When you are in need of a Marketing company for your events, let us handle the details for you!

I know you are asking yourself, Why Lucky415 instead of these other companies that google pulls up for me? Well, I am here to give you the reasons why Lucky415 is there for you.

Lucky415 has been in the industry since 2003. Since that time we have built up a nationwide database that can bring in ambassadors in nearly every city in the US and even in Canada. We have specialized in nearly every type of event and event style and will strive to make your event exactly what you need with the ambassadors that love to be in this industry. Lucky415 really works one on one with every client that comes to us to give them the best service possible. We invest our time to ensure that these events go off without a hitch so these days are easier on our clients.

We spend extra time interviewing and asking our event staff the right questions to make sure they are the right fit for every team they are on. If the event is for a Yoga product, we make sure the ambassadors not only come in already knowing about Yoga, but typically, many of them will be Yogi’s.

Not really sure on what type of event you need, but know you need the marketing to get the word out on your brand? Well our in house team can assist you in creating the right project/event for your company. We want what is best for our Clients and we can help you get to the right event for you.

Do you need an event staffed for this weekend and have nothing in the works yet? Well send us a message and see what we can do for you!  If you are in a large city, because we have such a large data base, we can typically staff events with just a 1-2 day notice. If it is a smaller city, we just ask/request a little extra time. However it never hurts to ask as we can always try to work our magic.

Lucky415 is working around the clock to make sure our clients are happy. We work with our on-site teams at all hours to make sure everything they need is in place and check in several days early to make sure that all materials and event needs are taken care of so all events can take place with no issues. We do everything we can to get a fantastic event for both our clients, but also make sure our ambassadors are happy so they make the best impression on everyone in site while they are in the field.

One thing that will make nearly every client happy, we have competitive rates that are lower than most in the industry. We even offer discounts when booking multiple events at once. All of our quotes are customized to fit your needs and the event at hand. We get as much information as possible up front, so we are as accurate as possible with our quotes, because no one likes surprises, especially when it comes to event costs!

So- We ask.. Is Lucky415 right for your company? Send us an email or give us a call to find out!

For a quote, email info@lucky415.com or give us a call at 415-365-0041.

 

When your promotion company asks for ‘Business Casual’

What does Business Casual mean?

“This one is the murkiest for our customers and for other people we speak to. Part of the problem is that there are so many trends that are so casual,” Dorie Smith, cofounder of women’s workwear brand Of Mercer, recently said to Business Insider.

Guerrilla Marketing at Comic Con, Street teams and brand ambassadors

Comic Con 2011

Comic Con Event Staff

Are you looking for promotional reps to work your events at Comic Con, but not sure how to pick a agency or if you should book the events yourself?

One of the first things you should ask yourself is do you have the time to find, interview, screen, handle all the legal and tax paper work for each ambassador you book to work. Booking your own teams can be extremely time consuming and the paper work can be endless.  So your best bet is often to choose a reputable event staffing professional agency to find your event teams.

Now how do you choose an event-staffing agency? Well there are a few ways to go about this.

  • First, ask the agency how long they have been in business? If they’re a new agency with little to no experience, they’re probably not your best bet.
  • Do they have good reviews from brand ambassadors and online? This is important because you want to see that their clients have been pleased as well as their ability to keep their staff members happy and paid.
  • Ask how about their process for screening and booking brand ambassadors. Do they speak with each person booked? Do they take the time to do phone or skype interviews? Many agencies take on as many contracts as possible and just send out emails and who ever shows up –  shows up.
  • Find out the agency’s policy on payment to brand ambassadors. Do they pay their ambassador quickly or do they have them wait the industry standard 6-8 weeks? Many agencies take months to pay and will have the ambassadors call you, or worse your client, about payment.  However some agencies actually pay the ambassadors in 2 weeks.

If you find yourself adding promotional marketing and/or guerrilla marketing to your Comic Con event, we would love to work with you! Please contact us any time for a free quote!

Feel free to give us a call at 415-365-0041 or info@lucky415.com

Lindsay Merlin

Senior Account Manager, Lucky 415 Marketing + Promotions

415-365-0041 ext 3

lmerlin@lucky415.com

Concert street teams, concert event staffing,talent, concert sampling, staffing

Kelly Clarkson Concert Promotion (Aug 2012)

Concert Tours are one of our specialties! If you need street teams or event teams at concerts we have you covered. We have staff all over the USA to cover every stop on your concert tour. For four years we provided VIP host teams for Duran Duran across the nation and in Canada. In 2010 we provided event teams for all the Motley Crue concerts for Rock Band. In 2012 we provided event sampling teams for the Kelly Clarkson concerts and Pittbull concerts.

Pittbull Concert Event Teams (Gibson theater)

Our staff works with us year after year in multiple cities to ensure that each one of our events are a knockout! We provide event staff for each and every one of our client’s tour cities along with all of the training that is needed for the program. We manage all of the human resource duties for the event and make sure that each and every brand ambassador has a great attitude and experience while they’re working. Read below to learn about one of the thousands of concert tours we have worked on in the last several years!

We offer our Mobile Marketing Clients a variety of Event Planning and Event Staffing Services:
*On call Account managers for each and every event, 24/7
*Prompt accurate Brand Ambassador Payments. (ie Brand ambassadors are paid within two weeks of the event worked)
*Product and Specialty training provided to all clients with no additional Charges or fees.
*No Agency Fees
*Experienced and Educated Event staff in nearly every US city, Additional coverage in Canada
*Market Manager Available in nearly every market!

Below is a list of a few locations we have fantastic event teams!

Feel free to email info@lucky415.com for a great quote

Manchester, TN
Baltimore, MD
Boston, MA
Cleveland, OH
Cleveland, OH
Pittsburgh, PA
Cleveland, OH
Philadelphia, PA
Cleveland, OH
Hartford, CT
Holmdel, NJ/Wantagh, MY
Wantagh, NY/Holmdel, NJ
Virginia Beach, VA
Raleigh, NC
Scranton, PA
Virginia Beach, VA
Washington, DC
Charlotte, NC
Raleigh, NC
Charlotte, NC

Wantagh, NY

Chicago, IL

West Palm Beach, FL
Chicago, IL
Boston, MA
Tampa, FL
Chicago, IL
Atlanta, GA
Hershey, PA
Holmdel, NJ
Phoenix, AZ
Camden, NJ
San Francisco, CA
Irvine, CA
Saratoga Springs, NY
Denver, CO
Bethel, NY
Hartford, CT

Cincinnati, OH
Bristow, VA
Alpine Valley, WI
Indianapolis, IN
Buffalo, NY
Toronto, ON
Cleveland, OH
Portland, OR
Pittsburgh, PA
St. Louis, Mo

Portland, OR

Chicago, IL
Portland, OR
Milwaukee, WI
Dallas, TX
Portland, OR
Houston, TX

Cleveland, OH
Indianapolis, IN
Detroit, MI
Cincinnati, OH
Houston, TX
Dallas, TX
Albuquerque, NM
Phoenix, AZ
Salt Lake City, UT
Salt Lake City, UT
Irvine, CA
Salt Lake City, UT
San Diego, CA
Salt Lake City, UT
Mountain View, CA
Concord, CA
Ridgefield, WA
Seattle, WA
Denver, CO
Kansas City, MO
St. Louis, MO
Birmingham, AL
Atlanta, GA
Tampa, FL
W. Palm Beach, FL
Orlando, FL

For a quote, email info@lucky415.com

We can provide concert street teams and event teams all over the nation and Canada.


Guerrilla Marketing, Word of Mouth Marketing, and other types of Event Marketing in your Promotional Mix (Flyer Teams)

Comic Con

Beer Promotion

Deciding what to include in your promotional mix can be challenging, especially if you’re working with a restrictive budget. The easiest and most efficient way to make the right choices for your marketing plan is to educate yourself on the types of live event marketing that you could include in your mix.

Some of the most popular Live Event promotional marketing options are:

Buzz and Word of Mouth Marketing, Guerrilla and Street Team Marketing, Sampling and Retail In Store Demonstrations, Mobile Tour Brand Ambassadors and Event Marketing, Live Data Capture and Event Marketing, Special event Promotional Models and Brand Ambassador Host and Hostesses, Nightlife events and Promotional Models, Costume Characters with Street Teams, College Street Team Events.

Check out our extensive Case Studies at http://lucky415.com/cases.php

For a Free quote any time, please email Info@Lucky415.com