How to increase sales by using Flyering

Lucky415 creates flyering campaigns for customers all across the nation for clients all over the country (and world). We use these type of campaigns to distribute hand to hand, door to door, and also at sports games and events. These types of campaigns are typically large scale and can see a great return for the hours that are spent working for our teams and for the amount of flyers that are typically ordered.

The great thing about flyering campaigns is in business, it works! We know it works even if the return is low. You, as the business owner will always see a return. Flyers are fast to be printed and low cost to be made. The hardest part for most clients is getting the right people to distribute these flyers into the right hands, or in some cases, the right doors. That’s where we come in. We hire the correct people, for the right amount of hours, for exactly what you need. Say you are looking to flyer for an upcoming new night event and want a specific type of look? well.. We have that. We can prepare the teams, have them pick up the materials (Or have it sent to them), and have everything taken care of for you, so there is no stress in the preparations.

Flyering is a simple marketing method but so many business owners fail to utilize flyers to their full potential. When it comes to marketing for flyers, a message must be visualized by the end buyer. Depending on the print medium chosen, the message must be visualized in different ways. You must think of what will pop out first. What is going to catch their eyes first? What is going to make them keep that flyer vs. throw it away?

The key to flyering now-a-days is making sure the customers know what you are going to offer them! Make sure you offer it up and that message is right up front! Then, along with that, our ambassadors will share that message along with how they can get this special offer. These key things can grow your business even more than the average 1% return rate that most events will see.

Want to know how to make an even more successful event? Give us a call and see if we are the right team for you!

Is Lucky415 Right for your company?

When you are in need of a Marketing company for your events, let us handle the details for you!

I know you are asking yourself, Why Lucky415 instead of these other companies that google pulls up for me? Well, I am here to give you the reasons why Lucky415 is there for you.

Lucky415 has been in the industry since 2003. Since that time we have built up a nationwide database that can bring in ambassadors in nearly every city in the US and even in Canada. We have specialized in nearly every type of event and event style and will strive to make your event exactly what you need with the ambassadors that love to be in this industry. Lucky415 really works one on one with every client that comes to us to give them the best service possible. We invest our time to ensure that these events go off without a hitch so these days are easier on our clients.

We spend extra time interviewing and asking our event staff the right questions to make sure they are the right fit for every team they are on. If the event is for a Yoga product, we make sure the ambassadors not only come in already knowing about Yoga, but typically, many of them will be Yogi’s.

Not really sure on what type of event you need, but know you need the marketing to get the word out on your brand? Well our in house team can assist you in creating the right project/event for your company. We want what is best for our Clients and we can help you get to the right event for you.

Do you need an event staffed for this weekend and have nothing in the works yet? Well send us a message and see what we can do for you!  If you are in a large city, because we have such a large data base, we can typically staff events with just a 1-2 day notice. If it is a smaller city, we just ask/request a little extra time. However it never hurts to ask as we can always try to work our magic.

Lucky415 is working around the clock to make sure our clients are happy. We work with our on-site teams at all hours to make sure everything they need is in place and check in several days early to make sure that all materials and event needs are taken care of so all events can take place with no issues. We do everything we can to get a fantastic event for both our clients, but also make sure our ambassadors are happy so they make the best impression on everyone in site while they are in the field.

One thing that will make nearly every client happy, we have competitive rates that are lower than most in the industry. We even offer discounts when booking multiple events at once. All of our quotes are customized to fit your needs and the event at hand. We get as much information as possible up front, so we are as accurate as possible with our quotes, because no one likes surprises, especially when it comes to event costs!

So- We ask.. Is Lucky415 right for your company? Send us an email or give us a call to find out!

For a quote, email info@lucky415.com or give us a call at 415-365-0041.

 

Guerrilla Marketing at Comic Con, Street teams and brand ambassadors

Comic Con 2011

Comic Con Event Staff

Are you looking for promotional reps to work your events at Comic Con, but not sure how to pick a agency or if you should book the events yourself?

One of the first things you should ask yourself is do you have the time to find, interview, screen, handle all the legal and tax paper work for each ambassador you book to work. Booking your own teams can be extremely time consuming and the paper work can be endless.  So your best bet is often to choose a reputable event staffing professional agency to find your event teams.

Now how do you choose an event-staffing agency? Well there are a few ways to go about this.

  • First, ask the agency how long they have been in business? If they’re a new agency with little to no experience, they’re probably not your best bet.
  • Do they have good reviews from brand ambassadors and online? This is important because you want to see that their clients have been pleased as well as their ability to keep their staff members happy and paid.
  • Ask how about their process for screening and booking brand ambassadors. Do they speak with each person booked? Do they take the time to do phone or skype interviews? Many agencies take on as many contracts as possible and just send out emails and who ever shows up –  shows up.
  • Find out the agency’s policy on payment to brand ambassadors. Do they pay their ambassador quickly or do they have them wait the industry standard 6-8 weeks? Many agencies take months to pay and will have the ambassadors call you, or worse your client, about payment.  However some agencies actually pay the ambassadors in 2 weeks.

If you find yourself adding promotional marketing and/or guerrilla marketing to your Comic Con event, we would love to work with you! Please contact us any time for a free quote!

Feel free to give us a call at 415-365-0041 or info@lucky415.com

Lindsay Merlin

Senior Account Manager, Lucky 415 Marketing + Promotions

415-365-0041 ext 3

lmerlin@lucky415.com

Guerrilla Marketing on Black Friday. Street Teams are the New Black?

Black Friday Street TeamIt’s almost that time again! The Holidays have managed to find their way back to us again. We’re coming up on the busiest of all shopping seasons of the year. Over the last few years, we’ve all (by choice or otherwise) participated in or otherwise been exposed to BLACK FRIDAY. This phenomenon brings out drones of shoppers hoping to get the best deal. Hoping to get a half price iPad or at least something out of their 3 am shopping spree. Families save money for this day, hoping to get a majority of their Christmas shopping done in one day. The craziness doesn’t stop there. As you probably already know, some people go as far as to camp outside of their favorite store for days, hoping to be the first in line for the new pricing and technology.

As an account manager with 8 years of experience in promotional marketing, I can tell you that if there is one season to utilize guerrilla marketing, it’s this one. Everyone’s spending. They’re looking for ideas, they’re shopping for loved ones. They’re willing to meet the retailer half way. I’ve seen so many brands increase their holiday sales by using our street teams on Black Friday, I feel like I need to be standing on top of that metaphorical mountain and yelling “Street teams WORK and they’ll increase your sales exponentially right now!!!!” (This has been widely frowned upon in our office, so I’ll refrain and save my vocals for this week’s new episode of the Walking Dead.) However, last year I was approached by NPR and asked to do an interview about the Black Friday phenomena. I gladly obliged. FINALLY I get my metaphorical mountain! You can listen to my interview on NPR Marketplace here.

 

In conclusion, when you’re thinking about new ways to market your brand, new and inexpensive ways to get the word out about your product. What better way to reach people than while they’re waiting in line, sometimes for days, with a pocket full of cash, ready to spend?

Truly,

Lindsay Merlin

Senior Account Manager

Lucky415 Marketing & Promotions

415-336-1455, lmerlin@lucky415.com

 

How to promote a new store grand opening. Street teams and flyer teams!

San Francisco Street teams!

Street Teams (Postcards)

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Grand Opening event teams and street teams are a fantastic way to promote a new store or grand opening.

Perhaps you have a restaurant or a store and you need  help promoting them. One idea is to send out street teams and guerilla marketing teams to hand out thousands of flyers or promotional coupons to drive consumers into the restaurant or store.  Free sandwich coupons or free drink coupons often work best for these kinds of events. If you a promoting a store grand opening a idea is to have street teams hit the streets and give out flyers with take $20 off today only etc..  Or flyers that invite the consumer into the store for a chance to win free items.  These types of events often work very well to get consumers to know about your store. Often times consumers love to receive anything that is free so try and incorporate a free item in the flyer. Another idea is to have a nice spin wheel at the grand opening of the store where consumers have a chance to spin the wheel and win free prizes.

Guerilla marketing and flyer teams are a fantastic way to promote your grand opening event or your promotion.

 

If you have any questions about street teams or guerilla marketing feel free to email for help and ideas  (Info@lucky415.com) We have been providing nationwide grand opening teams since 2003.

 

Lucky415.com

Mall promotional teams, event staffing, guerrilla marketing and Black Friday event teams (Black-friday promotions)

Black Friday Mall Promotions Brand ambassadors at the CMA awards

Guerilla marketing and black friday event teams are a wonderful way to promote your brand or product.   Consumers wait in lines by the hundreds to get into malls and stores around the nation.  This is a perfect opportunity to promote your brand.   Guerilla event teams can give out thousands of samples while shoppers are waiting. Another idea is to have guerilla marketing teams hand out free shopping bags with you brand or logo on the side. This is a great way to promote your brand and a fantastic way for consumers to instantly have a positive feeling about your product or brand.  Most malls require a fee to have brand ambassadors inside the mall. So be sure to check with the malls before you send in Guerilla marketing teams on black friday. Most cities and towns allow guerilla marketing in high impact areas especially  if the teams are giving out free products.  Be careful about giving out food samples. Most cities require a permit to give out samples of food and the fines can be very high if the teams are caught with out a food permit.

 

Here is a fantastic article NPR Market Place did about Black Friday event teams.
http://www.marketplace.org/topics/business/other-businesses-pile-black-friday-event

 

 

Guerilla Marketing Teams in action

Guerilla Marketing, Street teams, Event Marketing

Las Vegas Street teamsLucky 415 Marketing and Promotions Inc.
Since 2003 we have specialized in concert brand ambassadors, event-marketing, street-teams, bar teams, guerrilla marketing, buzz marketing, trade show hosts, beverage sampling, grand opening teams, concert staffing, mobile tour staffing, sampling teams, college sampling teams, costume teams, labor teams for events, mobile tour teams, tour managers, trade show teams, bar promo models, as well as providing brand ambassadors for large and small scale promotions throughout the United States and Canada. We have also designed, promoted, and executed many promotional programs for clients.

 

We love to provide event teams and guerilla marketing teams for grand opening events all over the nation.

Lucky415.com

Some of our clients have included Guess Jeans, Heineken, New Castle, Peacockalleygifts.com, Virgin Airlines,
Addidas, Coors, Jack Morton World Wide, Live Nation, On Board Entertainment, Alloy Marketing, The Marketing Arm, Marketing Werks 5w PR and many more.

For five years we provided event teams for all the Home Depot grand openings around the nation. For four years we provided VIP host teams for Duran Duran’s US Tour. For three years we provided sampling teams at all the Race for the Cure events around the nation. For the past three years we have provided costume teams at Comic Con in San Diego.
info@lucky415.com
Lucky415.com
facebook.com/Lucky415Marketing

 

Feel free to email us today for a great quote! info@lucky415.com

College football event sampling, event teams, promotional teams

College football tailgate promotions.
Sending teams to tailgate events are a great way to promote a product or brand.  Guerilla teams flood the area (Parking lots) and give out free samples to happy fans.  Fans are usually in a great mood already since they are about to watch there favorite team play. This is a great way to give out thousands of samples to a target audience. College football games are also a great way to keep costs low since it is mainly a guerilla marketing team.  The main cost are shipping supplies and samples and the costs of brand ambassadors.
If you have any questions about college football sampling or guerilla marketing events feel free to email info@lucky415.com or give us a call at 415-336-1455

 

Lucky415.com 

Sampling Promotions

Concert street teams, concert event staffing,talent, concert sampling, staffing

Kelly Clarkson Concert Promotion (Aug 2012)

Concert Tours are one of our specialties! If you need street teams or event teams at concerts we have you covered. We have staff all over the USA to cover every stop on your concert tour. For four years we provided VIP host teams for Duran Duran across the nation and in Canada. In 2010 we provided event teams for all the Motley Crue concerts for Rock Band. In 2012 we provided event sampling teams for the Kelly Clarkson concerts and Pittbull concerts.

Pittbull Concert Event Teams (Gibson theater)

Our staff works with us year after year in multiple cities to ensure that each one of our events are a knockout! We provide event staff for each and every one of our client’s tour cities along with all of the training that is needed for the program. We manage all of the human resource duties for the event and make sure that each and every brand ambassador has a great attitude and experience while they’re working. Read below to learn about one of the thousands of concert tours we have worked on in the last several years!

We offer our Mobile Marketing Clients a variety of Event Planning and Event Staffing Services:
*On call Account managers for each and every event, 24/7
*Prompt accurate Brand Ambassador Payments. (ie Brand ambassadors are paid within two weeks of the event worked)
*Product and Specialty training provided to all clients with no additional Charges or fees.
*No Agency Fees
*Experienced and Educated Event staff in nearly every US city, Additional coverage in Canada
*Market Manager Available in nearly every market!

Below is a list of a few locations we have fantastic event teams!

Feel free to email info@lucky415.com for a great quote

Manchester, TN
Baltimore, MD
Boston, MA
Cleveland, OH
Cleveland, OH
Pittsburgh, PA
Cleveland, OH
Philadelphia, PA
Cleveland, OH
Hartford, CT
Holmdel, NJ/Wantagh, MY
Wantagh, NY/Holmdel, NJ
Virginia Beach, VA
Raleigh, NC
Scranton, PA
Virginia Beach, VA
Washington, DC
Charlotte, NC
Raleigh, NC
Charlotte, NC

Wantagh, NY

Chicago, IL

West Palm Beach, FL
Chicago, IL
Boston, MA
Tampa, FL
Chicago, IL
Atlanta, GA
Hershey, PA
Holmdel, NJ
Phoenix, AZ
Camden, NJ
San Francisco, CA
Irvine, CA
Saratoga Springs, NY
Denver, CO
Bethel, NY
Hartford, CT

Cincinnati, OH
Bristow, VA
Alpine Valley, WI
Indianapolis, IN
Buffalo, NY
Toronto, ON
Cleveland, OH
Portland, OR
Pittsburgh, PA
St. Louis, Mo

Portland, OR

Chicago, IL
Portland, OR
Milwaukee, WI
Dallas, TX
Portland, OR
Houston, TX

Cleveland, OH
Indianapolis, IN
Detroit, MI
Cincinnati, OH
Houston, TX
Dallas, TX
Albuquerque, NM
Phoenix, AZ
Salt Lake City, UT
Salt Lake City, UT
Irvine, CA
Salt Lake City, UT
San Diego, CA
Salt Lake City, UT
Mountain View, CA
Concord, CA
Ridgefield, WA
Seattle, WA
Denver, CO
Kansas City, MO
St. Louis, MO
Birmingham, AL
Atlanta, GA
Tampa, FL
W. Palm Beach, FL
Orlando, FL

For a quote, email info@lucky415.com

We can provide concert street teams and event teams all over the nation and Canada.