Deciding how and when to take action on your experiential marketing idea can be the most difficult part of initiating a campaign. So many questions come to mind during your initial planning stages. Some of the most frequent concerns can send you spinning into a critical case of ‘analysis paralysis’,
- Location. Where do you start? Which area will be right for your product and brand, and most importantly: Your target market.
- How can you (really) make a deep connection with your customers?
- How do you make an impact and gain the attention of your target customers?
- What is the best concept for your execution? Flyers? Swag? Contests?
- Where can you find the perfect brand ambassadors for your product? (So important!)
- How do you design truly effective talking points for your team?
Take a peek at our step by step guide (infographic) to adding guerrilla marketing or street teams into your experiential marketing mix!
With press releases of grand openings, beer samples of your top brews, glassware of the brewery, brewery tours, swag, and lessons on the market of craft brews, getting people the knowledge of your brewery is work in itself. Getting all of this completed and still getting time to brew the beer is a whole other subject, so how do you get it all completed fast enough to make your product relevant?
Well, getting the correct marketing completed when your brewery opens OR when you create a new brew is key to launching your products and creating a name for yourself in your marketplace. Did you know there are over 4,100 craft breweries in the U.S.A currently? What will you do to separate yourself from all of those other brands?
Anheuser-Busch Method-You can use the Anheuser-Busch/ InBev NV Anheuser-Busch InBev NV BUD, -0.59% Strategy. Anheuser has bought brewers like Elysian, Goose Island, Breckenridge, Blue Point, Four Peaks, etc for their brew stock (different brews offered within each brand), relativity within their own market space, The known “Name” within their individual markets, and their quality of products. If you can stay relevant within your market and can stay up to par with brands like these, then you are on your way to success.
Marketing Strategy-So do you create loads of swag to give away? NO. The best way to create more sales for your product and to create a true name for your brand is to SAMPLE your products to the masses! Even if you don’t get a ton of sales every time, The consumer will learn your products and remember the time they went to the liquor store and got to try your brew, or went to the festival and tried your products. You can give away some bottle openers or a glass WHEN product is purchased and that will help boost sales, however SAMPLE SAMPLE SAMPLE and you will see your sales grow in your market.
We here at Lucky415 are staffed with an In-house Beer and Liquor expert. We not only provide support and training for each event, but our team behind the scenes is constantly training on new brands (Major brands with Anheuser-Busch and MillerCoors and smaller Craft brands as well) in both Beer and in Liquor each month, so as new brews, wines, and liquors come out, our team is on top of it. We can support our team in the field with the proper training on all brands that come through to us. If you are looking for a new way to build your brand, send us a message with your request today and we can create a custom quote for you and your brand!
Are you looking for promotional reps to work your events at Comic Con, but your not sure how to pick a agency or if you should book the events your self. One of the first things you should ask yourself is do you have the time to find, interview, screen, handle all the legal and tax paper work for each ambassador you book to work. Booking your own teams is extremely time consuming and the paper work can be endless. So your best bet is to use an agency to find your event teams. Why? Because event staffing agency’s book teams 365 days a year. That is what they do each day every day. So they know the ends and outs of finding and booking the best event staff for your event. Now how do you choose an event-staffing agency? Well there are a few ways to go about this. First has the agency been around awhile and do they have a lot of experience. Second do they have good reviews from brand ambassadors online? Third do they use a massive data base and send out emails and that is all or do they use a data base and also phone screen each ambassador that works the event. This is a very important question. Many agencies take on as many contracts as possible and just send out emails and who ever shows up shows up. This is not a great way to receive top not ambassadors. The best way is to find an agency that screens each ambassador. Another great reason to use an agency is because all you have to do is write one check not hundreds of checks. Also when choosing an agency be sure to ask them how long they take to pay the ambassadors. Many agencies take months and will have the ambassadors call you or worse your client about payment. However some agencies actually pay the ambassadors in 2 weeks. This way they ambassadors know when they are getting paid and can relax and give your event 120%.
Feel free to give us a call at 415-365-0041
So you have seen the cars and trucks riding around town with a wrapped logo of some sort. Often these autos are filled with loads of samples and it the job of the promotional teams in the cars to go from location to location, giving out free items to help promote the product. For instance, think of Red Bull.. Their teams ride around in little cars giving out samples to people that look thirsty or tired. A brilliant idea! Do you have a product that you would like to get into the consumers hands? If so, have you ever thought of trying this out for your product? Charleston, SC is a great place to do such a type of an event. One of the main reason for this the ports that are located in Charleston. Hundreds of cruise ships fill the dock each year, bringing millions of happy tourists. These tourists are confined to a small area. Since the historical area is a very small place, they are pretty cramped into the city. . IN addition to the city goers and shoppers, there is usually a 2-3 hr wait to drive about 5 miles to get to the beach. .Charleston was ranked the number one place to get married recently. So, If you are looking for a new area to do sampling events, Charleston is the place. Charleston offers a great opportunity for sunblock companies giving out samples, drink or beverage companies to give out samples (because it gets hot), Fishing and kayak companies, or even fishing lure companies. Charleston is a fishing mecca! The ideas and products are endless! If you need help with auto promotions feel free to send us a email. We would love to help!
Recently we provided event teams for Rachel Ray’s booth at the world famous Charleston Food and Wine Festival.
Lucky 415 Marketing and Promotions inc. is a leader in the event staffing and promotions industry. We work day and night to make sure brands and promotions will be represented to perfection. With a data base of over 28,000 brand ambassadors, street teams, trade show hosts, models, market managers, and tour managers, we provide all types of teams for events anywhere in the US or Canada
Over the last ten years that we’ve been in business, we have seen the effect that sampling teams can have on a product. We’ve seen small products gain exposure, companies change their brand recognition, and positioning around. A sampling event, if done in the right way, can be a major success for any marketing plan. Read our case study below to learn about just one of the thousands of sampling projects we’ve recently worked on and contact us today at firstname.lastname@example.org for a fast and easy quote.You’ll be surprised how easily we fit into your budget and plan and how we can raise your ROI with just a few events!
Sampling Teams help get your product’s brand in the hands of consumers. Here are some of the services we offer for our client’s with Sampling projects!
*Fully knowledge event staff with years of sampling experience
*Coverage in all US markets (Even smaller unconventional cities) and additional coverage in Canada
*Food and Beverage licensed staff in Various Markets
*Event Planning for Sampling Events (large or small)
*Training and Food Handling procedures (if applicable) for Event Staff
*Human Resource duties for all staff including our prompt payment guarantee (all staff paid within two weeks of their event)
We provide brand ambassador teams or models for the following types of events anywhere in the U.S. and Canada;
*Trade show teams * Make Up Artists * Bar promotions * Wine Tasting Teams * Bar Events * Auto Shows * Street teams * Fairs/Festivals * College Promotions * Spring Break teams * Cause Marketing Events * Tour Managers * Beverage sampling teams * Concert Tours * Golf Events * Mystery Shopping * Bar promotional models * Guerilla Marketing/Street Teams * Wine Sampling teams * Sampling Promotions * Street team events * In-Store Demonstrations * Costume teams * Nightlife Promotions * Actors * College Campuses * Models * Character Appearances * Flyer teams * Sports/Athletic Events * Golf tournament teams * Lead Generation/Surveys * College Sampling * Live Data Entry * Grand opening teams Grassroots/Viral Marketing * Mobile tour teams * Amusement Parks * Mall events * Product Launches
For a quote email email@example.com day or night!
Or call 415-336-1455
Street teams at the Moscone center in San Francisco are becoming increasingly more popular. The ability to customize the guerrilla marketing campaign to fit each and every individual client is invaluable to our firm. We start by listening to our clients’ program needs. We learn about their product and service, determine their target demographics and evaluate and identify the best approach to a guerrilla campaign.
After identifying the appropriate target market and outlining program goals, we are able to move forward with securing a guerrilla marketing team and putting a plan of action in place to get the project on course. Our account managers and team leaders have the invaluable experience needed in the San Francisco area (as well as other parts of the country) in order to make each campaign reach its maximum potential. We work with a variety of clients, there giving us a broad spectrum of experience. From beverage sampling to booth sales, our teams are ready for what’s to come.
Give us a call (or email!) today for more information and a customized guerrilla marketing proposal for your project.
Lucky 415 Marketing & Promotions
415-336-1455, f 415-358-4966
Brand Ambassadors check us out online, register with us for emails about events in your area! Click Here!
It’s almost that time again! The Holidays have managed to find their way back to us again. We’re coming up on the busiest of all shopping seasons of the year. Over the last few years, we’ve all (by choice or otherwise) participated in or otherwise been exposed to BLACK FRIDAY. This phenomenon brings out drones of shoppers hoping to get the best deal. Hoping to get a half price iPad or at least something out of their 3 am shopping spree. Families save money for this day, hoping to get a majority of their Christmas shopping done in one day. The craziness doesn’t stop there. As you probably already know, some people go as far as to camp outside of their favorite store for days, hoping to be the first in line for the new pricing and technology.
As an account manager with 8 years of experience in promotional marketing, I can tell you that if there is one season to utilize guerrilla marketing, it’s this one. Everyone’s spending. They’re looking for ideas, they’re shopping for loved ones. They’re willing to meet the retailer half way. I’ve seen so many brands increase their holiday sales by using our street teams on Black Friday, I feel like I need to be standing on top of that metaphorical mountain and yelling “Street teams WORK and they’ll increase your sales exponentially right now!!!!” (This has been widely frowned upon in our office, so I’ll refrain and save my vocals for this week’s new episode of the Walking Dead.) However, last year I was approached by NPR and asked to do an interview about the Black Friday phenomena. I gladly obliged. FINALLY I get my metaphorical mountain! You can listen to my interview on NPR Marketplace here.
In conclusion, when you’re thinking about new ways to market your brand, new and inexpensive ways to get the word out about your product. What better way to reach people than while they’re waiting in line, sometimes for days, with a pocket full of cash, ready to spend?
Senior Account Manager
Lucky415 Marketing & Promotions