Demo Events for the Holidays

We are happy to announce that we are now booking demo events for the holiday season!

Lucky 415 Marketing and Promotions has been providing brand ambassadors for demonstrative marketing campaigns since 2002. We have had the pleasure of representing multiple clients over the past 16 years and consistently do our best to make sure each of them is satisfied to the fullest extent.

We offer a variety of experiential marketing services including, but not limited to:

In Field Marketing Managers
Tour Managers
Brand Ambassadors
Promotional Models
Retail “In-store” demos
Sampling ambassadors
Live Music Ambassador Teams
Guerrilla Marketing Activations
Tradeshow Booth Models & Ambassadors
Festival Event Staff

Contact us today for a free quote! You can reach our demo coordinator at 415-365-0041 ext. 5 or selrod@lucky415.com

Lucky 415 Marketing is now hiring street team brand ambassadors for executions in San Francisco & Brisbane

Now Hiring Street Team Ambassadors in the San Francisco, Brisbane Area!

Brisbane, CA
 
Lucky 415 Marketing & Promotions is searching for outgoing and energetic for an upcoming brand ambassadors to help represent a well known client Tuesday in Brisbane
 
Event Details:
Saturday Feb 10 2018
11am-7pm (8 hours)
 
$20/hr
 
You must be able to work the entire shift, must be extremely reliable, outgoing, and willing to work with a team. Must be friendly, and approachable and have a professional demeanor.
 
Please email your resume/photo to staff@lucky415.com if you’re interested in working this event. Please use the subject line “Brisbane Street Team!”

Thinking about Adding a Street Team to your Experiential Marketing Mix?

Deciding how and when to take action on your experiential marketing idea can be the most difficult part of initiating a campaign. So many questions come to mind during your initial planning stages. Some of the most frequent concerns can send you spinning into a critical case of ‘analysis paralysis’,

  • Location. Where do you start? Which area will be right for your product  and brand, and most importantly: Your target market.
  • How can you (really) make a deep connection with your customers?
  • How do you make an impact and gain the attention of your target customers?
  • What is the best concept for your execution? Flyers? Swag? Contests?
  • Where can you find the perfect brand ambassadors for your product? (So important!)
  • How do you design truly effective talking points for your team?

 

Take a peek at our step by step guide (infographic) to adding guerrilla marketing or street teams into your experiential marketing mix!

Lets Get Crafty- How to pull off the best Marketing Campaign for your craft beer Company

With press releases of grand openings, beer samples of your top brews, glassware of the brewery, brewery tours, swag, and lessons on the market of craft brews, getting people the knowledge of your brewery is work in itself. Getting all of this completed and still getting time to brew the beer is a whole other subject, so how do you get it all completed fast enough to make your product relevant?

Well, getting the correct marketing completed when your brewery opens OR when you create a new brew is key to launching your products and creating a name for yourself in your marketplace. Did you know there are over 4,100 craft breweries in the U.S.A currently? What will you do to separate yourself from all of those other brands?

Anheuser-Busch Method-You can use the Anheuser-Busch/ InBev NV Anheuser-Busch InBev NV BUD, -0.59% Strategy. Anheuser has bought brewers like Elysian, Goose Island, Breckenridge, Blue Point, Four Peaks, etc for their brew stock (different brews offered within each brand), relativity within their own market space, The known “Name” within their individual markets, and their quality of products. If you can stay relevant within your market and can stay up to par with brands like these, then you are on your way to success.

Marketing Strategy-So do you create loads of swag to give away? NO. The best way to create more sales for your product and to create a true name for your brand is to SAMPLE your products to the masses! Even if you don’t get a ton of sales every time, The consumer will learn your products and remember the time they went to the liquor store and got to try your brew, or went to the festival and tried your products. You can give away some bottle openers or a glass WHEN product is purchased and that will help boost sales, however SAMPLE SAMPLE SAMPLE and you will see your sales grow in your market.

We here at Lucky415 are staffed with an In-house Beer and Liquor expert. We not only provide support and training for each event, but our team behind the scenes is constantly training on new brands (Major brands with Anheuser-Busch and MillerCoors and smaller Craft brands as well) in both Beer and in Liquor each month, so as new brews, wines, and liquors come out, our team is on top of it. We can support our team in the field with the proper training on all brands that come through to us. If you are looking for a new way to build your brand, send us a message with your request today and we can create a custom quote for you and your brand!

How to increase sales by using Flyering

Lucky415 creates flyering campaigns for customers all across the nation for clients all over the country (and world). We use these type of campaigns to distribute hand to hand, door to door, and also at sports games and events. These types of campaigns are typically large scale and can see a great return for the hours that are spent working for our teams and for the amount of flyers that are typically ordered.

The great thing about flyering campaigns is in business, it works! We know it works even if the return is low. You, as the business owner will always see a return. Flyers are fast to be printed and low cost to be made. The hardest part for most clients is getting the right people to distribute these flyers into the right hands, or in some cases, the right doors. That’s where we come in. We hire the correct people, for the right amount of hours, for exactly what you need. Say you are looking to flyer for an upcoming new night event and want a specific type of look? well.. We have that. We can prepare the teams, have them pick up the materials (Or have it sent to them), and have everything taken care of for you, so there is no stress in the preparations.

Flyering is a simple marketing method but so many business owners fail to utilize flyers to their full potential. When it comes to marketing for flyers, a message must be visualized by the end buyer. Depending on the print medium chosen, the message must be visualized in different ways. You must think of what will pop out first. What is going to catch their eyes first? What is going to make them keep that flyer vs. throw it away?

The key to flyering now-a-days is making sure the customers know what you are going to offer them! Make sure you offer it up and that message is right up front! Then, along with that, our ambassadors will share that message along with how they can get this special offer. These key things can grow your business even more than the average 1% return rate that most events will see.

Want to know how to make an even more successful event? Give us a call and see if we are the right team for you!

The In’s and Out’s of Comic Con San Diego 2017

Comic Con San Diego is the Largest Comic convention in the world that takes place every year in sunny San Diego. It brings in Comic fans, art fans, and culture fans alike into one city to celebrate all things from new television shows, movies, comics, and art and lets everyone celebrate together in every way possible. This year, it takes place July 20th- July 23rd.

Comic Con isn’t just for those in the convention center either like most of these shows that take place every year. At the San Diego International Comic Con, The entertainment flows to the outdoors so everyone can partake in the excitement. I have personally had some of the most fun in some of the events going on outside.

Originally SDCC began in 1970 and it was primarily comic books and science fiction/fantasy related film, television, and similar popular arts in the time however the convention has since now grown to include a range of popular culture and entertainment in television and movies across all genres, not just comics. This includes horror, animation, toys, collectibles, card games, video games and more. Comic Con has even now been known to create special edition collectibles that are only available at Comic Con and can only be picked up second hand by everyone else who did not attend.

Comic Con is known for all of the special events that take place during the weekend. These include special panels, previews for upcoming feature films, review sessions for upcoming comics or video games, workshops for comics, and more. At night, many events include evening parties held by some of the upcoming film and game teams (some even open to the public if they get special tickets handed out at the convention), award ceremonies, costume contests for those in Cosplay, short film views, and feature length movie sessions that may not have a full distribution deal.

Many people inside the convention space also get to go experience all the exhibitor events and activities. The comic book writers and artists set up booths where many people can go and see their spaces and speak to them in person. This is called Artists’ Alley. You may even be able to walk out of here with a little personal sketch to call your own, all while having a conversation with your favorite artist.

Many major TV networks set up booths and people get to experience a scare space and up front time with the dead, like on the Walking Dead booth, which is a top hit year after year. This booth even has the cast come to it to do the panel instead of having it in a separate room, which is always a hit. You can even see many of the movie memorabilia that you would never think you could see anywhere else. In 2015, when the Batman vs. Superman movie was filming, they had the Batmobile out for all to see up close and personal.

In the back area, you can pick up those collectibles you are after and get some that you will never find outside of Comic Con. You can even get a steal depending on when you are in the booth. Want a comic you cant find in your own state? You could probably find it here.

Comic Con San Diego brings out the young and the old and it brings out everyone just looking to have a great time. There are activities there through out the days and nights alike. If there was one major event in the US that I would recommend anyone go to if they got a chance, SDCC would be it. There is something for everyone.

SDCC

San Diego Comic Con 2017

When your promotion company asks for ‘Business Casual’

What does Business Casual mean?

“This one is the murkiest for our customers and for other people we speak to. Part of the problem is that there are so many trends that are so casual,” Dorie Smith, cofounder of women’s workwear brand Of Mercer, recently said to Business Insider.

Lucky 415 Marketing and Promotions, Full Service Experimental Marketing Agency

Guerrilla Marketing at Comic Con, Street teams and brand ambassadors

Comic Con 2011

Comic Con Event Staff

Are you looking for promotional reps to work your events at Comic Con, but not sure how to pick a agency or if you should book the events yourself?

One of the first things you should ask yourself is do you have the time to find, interview, screen, handle all the legal and tax paper work for each ambassador you book to work. Booking your own teams can be extremely time consuming and the paper work can be endless.  So your best bet is often to choose a reputable event staffing professional agency to find your event teams.

Now how do you choose an event-staffing agency? Well there are a few ways to go about this.

  • First, ask the agency how long they have been in business? If they’re a new agency with little to no experience, they’re probably not your best bet.
  • Do they have good reviews from brand ambassadors and online? This is important because you want to see that their clients have been pleased as well as their ability to keep their staff members happy and paid.
  • Ask how about their process for screening and booking brand ambassadors. Do they speak with each person booked? Do they take the time to do phone or skype interviews? Many agencies take on as many contracts as possible and just send out emails and who ever shows up –  shows up.
  • Find out the agency’s policy on payment to brand ambassadors. Do they pay their ambassador quickly or do they have them wait the industry standard 6-8 weeks? Many agencies take months to pay and will have the ambassadors call you, or worse your client, about payment.  However some agencies actually pay the ambassadors in 2 weeks.

If you find yourself adding promotional marketing and/or guerrilla marketing to your Comic Con event, we would love to work with you! Please contact us any time for a free quote!

Feel free to give us a call at 415-365-0041 or info@lucky415.com

Lindsay Merlin

Senior Account Manager, Lucky 415 Marketing + Promotions

415-365-0041 ext 3

lmerlin@lucky415.com

Guerrilla Marketing on Black Friday. Street Teams are the New Black?

Black Friday Street TeamIt’s almost that time again! The Holidays have managed to find their way back to us again. We’re coming up on the busiest of all shopping seasons of the year. Over the last few years, we’ve all (by choice or otherwise) participated in or otherwise been exposed to BLACK FRIDAY. This phenomenon brings out drones of shoppers hoping to get the best deal. Hoping to get a half price iPad or at least something out of their 3 am shopping spree. Families save money for this day, hoping to get a majority of their Christmas shopping done in one day. The craziness doesn’t stop there. As you probably already know, some people go as far as to camp outside of their favorite store for days, hoping to be the first in line for the new pricing and technology.

As an account manager with 8 years of experience in promotional marketing, I can tell you that if there is one season to utilize guerrilla marketing, it’s this one. Everyone’s spending. They’re looking for ideas, they’re shopping for loved ones. They’re willing to meet the retailer half way. I’ve seen so many brands increase their holiday sales by using our street teams on Black Friday, I feel like I need to be standing on top of that metaphorical mountain and yelling “Street teams WORK and they’ll increase your sales exponentially right now!!!!” (This has been widely frowned upon in our office, so I’ll refrain and save my vocals for this week’s new episode of the Walking Dead.) However, last year I was approached by NPR and asked to do an interview about the Black Friday phenomena. I gladly obliged. FINALLY I get my metaphorical mountain! You can listen to my interview on NPR Marketplace here.

 

In conclusion, when you’re thinking about new ways to market your brand, new and inexpensive ways to get the word out about your product. What better way to reach people than while they’re waiting in line, sometimes for days, with a pocket full of cash, ready to spend?

Truly,

Lindsay Merlin

Senior Account Manager

Lucky415 Marketing & Promotions

415-336-1455, lmerlin@lucky415.com