Lets Get Crafty- How to pull off the best Marketing Campaign for your craft beer Company

With press releases of grand openings, beer samples of your top brews, glassware of the brewery, brewery tours, swag, and lessons on the market of craft brews, getting people the knowledge of your brewery is work in itself. Getting all of this completed and still getting time to brew the beer is a whole other subject, so how do you get it all completed fast enough to make your product relevant?

Well, getting the correct marketing completed when your brewery opens OR when you create a new brew is key to launching your products and creating a name for yourself in your marketplace. Did you know there are over 4,100 craft breweries in the U.S.A currently? What will you do to separate yourself from all of those other brands?

Anheuser-Busch Method-You can use the Anheuser-Busch/ InBev NV Anheuser-Busch InBev NV BUD, -0.59% Strategy. Anheuser has bought brewers like Elysian, Goose Island, Breckenridge, Blue Point, Four Peaks, etc for their brew stock (different brews offered within each brand), relativity within their own market space, The known “Name” within their individual markets, and their quality of products. If you can stay relevant within your market and can stay up to par with brands like these, then you are on your way to success.

Marketing Strategy-So do you create loads of swag to give away? NO. The best way to create more sales for your product and to create a true name for your brand is to SAMPLE your products to the masses! Even if you don’t get a ton of sales every time, The consumer will learn your products and remember the time they went to the liquor store and got to try your brew, or went to the festival and tried your products. You can give away some bottle openers or a glass WHEN product is purchased and that will help boost sales, however SAMPLE SAMPLE SAMPLE and you will see your sales grow in your market.

We here at Lucky415 are staffed with an In-house Beer and Liquor expert. We not only provide support and training for each event, but our team behind the scenes is constantly training on new brands (Major brands with Anheuser-Busch and MillerCoors and smaller Craft brands as well) in both Beer and in Liquor each month, so as new brews, wines, and liquors come out, our team is on top of it. We can support our team in the field with the proper training on all brands that come through to us. If you are looking for a new way to build your brand, send us a message with your request today and we can create a custom quote for you and your brand!

Charleston, South Carolina street teams,nightlife teams, event staffing

Vera Bradley sampling teams (Colleges)

Vera Bradley sampling teams (Colleges)

 

Newcastle beer sampling teams in Charleston

Newcastle beer sampling teams in Charleston

 

So you have seen the cars and trucks riding around town with a wrapped logo of some sort.  Often these autos are filled with loads of samples and it the job of the promotional teams in the cars to go from location to location, giving out free items to help promote the product. For instance, think of Red Bull.. Their teams ride around in little cars giving out samples to people that look thirsty or tired. A brilliant idea! Do you have a product that you would like to get into the consumers hands? If so, have you ever thought of trying this out for your product? 9Charleston, SC is a great place to do such a type of an event. One of the main reason for this the ports that are located in Charleston.  Hundreds of cruise ships fill the dock each year, bringing millions of happy tourists. These tourists are confined to a small area. Since the historical area is a very small place, they are pretty cramped into the city.  . IN addition to the city goers and shoppers, there is usually  a 2-3 hr wait to drive about 5 miles to get to the beach. .Charleston was ranked the number one place to get married recently. So,  If you are looking for a new area to do sampling events, Charleston is the place.  Charleston offers a great opportunity for sunblock companies giving out samples, drink or beverage companies to give out samples (because it gets hot), Fishing and kayak companies, or even fishing lure companies. Charleston is a fishing mecca! The ideas and products are endless! If you need help with auto promotions feel free to send us a email. We would love to help!

 

Recently we provided event teams for Rachel Ray’s booth at the world famous Charleston Food and Wine Festival.

Info@lucky415.com

College sampling event teams, event sampling, street teams

San Francisco Street Teams

San Francisco Street Teams

 

Lucky415.com loves to provide sampling teams for all kinds of races around the nation. We also love to provide sampling teams in cities.

Lucky415.com loves to provide sampling teams for all kinds of races around the nation. We also love to provide sampling teams in cities.

Lucky 415 Marketing and Promotions inc.  is a leader in the event staffing and promotions industry. We work day and night to make sure brands and promotions will be represented to perfection. With a data base of over 28,000 brand ambassadors, street teams, trade show hosts, models, market managers, and tour managers, we provide all types of teams for events anywhere in the US or Canada

Over the last ten years that we’ve been in business, we have seen the effect that sampling teams can have on a product. We’ve seen small products gain exposure, companies change their brand recognition, and positioning around. A sampling event, if done in the right way, can be a major success for any marketing plan. Read our case study below to learn about just one of the thousands of sampling projects we’ve recently worked on and contact us today at info@lucky415.com for a fast and easy quote.You’ll be surprised how easily we fit into your budget and plan and how we can raise your ROI with just a few events!

Check out our photo Gallery HERE for some more pictures of promo sampling teams in action!

http://pinterest.com/lucky415/pins

Sampling Teams help get your product’s brand in the hands of consumers. Here are some of the services we offer for our client’s with Sampling projects!
*Fully knowledge event staff with years of sampling experience
*Coverage in all US markets (Even smaller unconventional cities) and additional coverage in Canada
*Food and Beverage licensed staff in Various Markets
*Event Planning for Sampling Events (large or small)
*Training and Food Handling procedures (if applicable) for Event Staff
*Human Resource duties for all staff including our prompt payment guarantee (all staff paid within two weeks of their event)

We provide brand ambassador teams or models for the following types of events anywhere in the U.S. and Canada;
*Trade show teams * Make Up Artists * Bar promotions * Wine Tasting Teams * Bar Events * Auto Shows * Street teams * Fairs/Festivals * College Promotions * Spring Break teams * Cause Marketing Events * Tour Managers * Beverage sampling teams * Concert Tours * Golf Events * Mystery Shopping * Bar promotional models * Guerilla Marketing/Street Teams * Wine Sampling teams * Sampling Promotions * Street team events * In-Store Demonstrations * Costume teams * Nightlife Promotions * Actors * College Campuses * Models * Character Appearances * Flyer teams * Sports/Athletic Events * Golf tournament teams * Lead Generation/Surveys * College Sampling * Live Data Entry * Grand opening teams Grassroots/Viral Marketing * Mobile tour teams * Amusement Parks * Mall events * Product Launches

For a quote email info@lucky415.com day or night!
Or call 415-336-1455

Guerrilla Marketing on Black Friday. Street Teams are the New Black?

Black Friday Street TeamIt’s almost that time again! The Holidays have managed to find their way back to us again. We’re coming up on the busiest of all shopping seasons of the year. Over the last few years, we’ve all (by choice or otherwise) participated in or otherwise been exposed to BLACK FRIDAY. This phenomenon brings out drones of shoppers hoping to get the best deal. Hoping to get a half price iPad or at least something out of their 3 am shopping spree. Families save money for this day, hoping to get a majority of their Christmas shopping done in one day. The craziness doesn’t stop there. As you probably already know, some people go as far as to camp outside of their favorite store for days, hoping to be the first in line for the new pricing and technology.

As an account manager with 8 years of experience in promotional marketing, I can tell you that if there is one season to utilize guerrilla marketing, it’s this one. Everyone’s spending. They’re looking for ideas, they’re shopping for loved ones. They’re willing to meet the retailer half way. I’ve seen so many brands increase their holiday sales by using our street teams on Black Friday, I feel like I need to be standing on top of that metaphorical mountain and yelling “Street teams WORK and they’ll increase your sales exponentially right now!!!!” (This has been widely frowned upon in our office, so I’ll refrain and save my vocals for this week’s new episode of the Walking Dead.) However, last year I was approached by NPR and asked to do an interview about the Black Friday phenomena. I gladly obliged. FINALLY I get my metaphorical mountain! You can listen to my interview on NPR Marketplace here.

 

In conclusion, when you’re thinking about new ways to market your brand, new and inexpensive ways to get the word out about your product. What better way to reach people than while they’re waiting in line, sometimes for days, with a pocket full of cash, ready to spend?

Truly,

Lindsay Merlin

Senior Account Manager

Lucky415 Marketing & Promotions

415-336-1455, lmerlin@lucky415.com

 

College sampling-teams, college street teams, flyer teams and event staffing teams

College sampling event teams

College sampling event teams

Lucky415.com has been providing sampling teams all over the nation since 2003. We love to provide sampling teams! Sampling teams are a great way to increase brand awareness by putting information directly into the consumer’s hand. College students  can easily identify sampling teams in action and many times they realize that a sampling team is associated with free promotional items. Who doesn’t love to receive something for free in this day and age?  Especially college students! This is one of the main reason sampling teams are a wonderful way to generate an instant form of brand recognition.(Instant Gratification for the consumer.) If someone is on the way to work and they receive a free sample of a new beverage or a t-shirt by someone representing the brand with a smile and nothing more than maybe a few key words..this creates a lasting positive impression.  In addition that person might go to work holding the item and tell his co-workers that he received a free promotional item. Thus spreading the word and positive feedback.   (word of mouth) I have had the opportunity to see street team events across the country first hand and the smiles it brings to consumers faces.   Many times consumers will flock to the street teams since they realize that often they are associated with free items. Thus a crowd draws a crowd.  It is usually best to give out free promotional items associated with the brand. Such as hats, shirts, pens, key chains, etc. Or small samples of the product. If the teams are handing out good items usually the consumers will come to them.

If you need help with sampling programs or ideas feel free to email us at info@lucky415.com (Lucky415.com)

Sampling products (Why sampling is such a great idea?) Event Sampling and College Sampling

Sampling teams with promotional trucks! The perfect combination!

Sampling teams with promotional trucks! The perfect combination!

Guerilla Marketing Teams in action

Guerilla Marketing Teams in action

 

Lucky415.com has been providing sampling teams all over the nation since 2003. We love to provide sampling teams! Sampling teams are a great way to increase brand awareness by putting information directly into the consumer’s hand.   In most major cities such as San Francisco,Seattle, Chicago, San Diego, etc.. and college towns consumers can easily identify sampling teams in action and many times they realize that a sampling team is associated with free promotional items. Who doesn’t love to receive something for free in this day and age?  This is one of the main reason street teams are a wonderful way to generate an instant form of brand recognition.(Instant Gratification for the consumer.) If someone is on the way to work and they receive a free sample of a new beverage or a t-shirt by someone representing the brand with a smile and nothing more than maybe a few key words..this creates a lasting positive impression.  In addition that person might go to work holding the item and tell his co-workers that he received a free promotional item. Thus spreading the word and positive feedback.   (word of mouth) I have had the opportunity to see street team events across the country first hand and the smiles it brings to consumers faces.   Many times consumers will flock to the street teams since they realize that often they are associated with free items. Thus a crowd draws a crowd.  It is usually best to give out free promotional items associated with the brand. Such as hats, shirts, pens, key chains, etc. Or small samples of the product. If the teams are handing out good items usually the consumers will come to them.

If you need help with sampling programs or ideas feel free to email us at info@lucky415.com (Lucky415.com)

A promotional truck is always a bonus way to add to a sampling marketing program. To take a look at some great promotional trucks go to experientialvechicles.com

 

Vera Bradley sampling teams (Colleges)

Vera Bradley sampling teams (Colleges)

Street Teams,Grand opening event street teams, Guerilla marketing event teams

Nationwide street teams and grand opening street teams

Street teams are a great way to increase brand awareness by putting information directly into the consumer’s hand.   In most major cities such as Seattle, San Francisco, Chicago, San Diego, Ny,  Dallas, Vegas, Boston, Atlanta, etc. and even in small towns consumers can easily identify street teams in action and many times they realize that a street team is associated with free promotional items. Who doesn’t love to receive something for free in this day and age?  This is one of the main reason street teams are a wonderful way to generate an instant form of brand recognition.(Instant Gratification for the consumer.)

If someone is on the way to work and they receive a free sample of a new beverage or a t-shirt by someone representing the brand with a smile and nothing more than maybe a few key words..this creates a lasting positive impression.  In addition that person might go to work holding the item and tell his co-workers that he received a free promotional item. Thus spreading the word and positive feedback.   (word of mouth)

I have had the opportunity to see street team events across the country first hand and the smiles it brings to consumers faces.   Many times consumers will flock to the street teams since they realize that often they are associated with free items. Thus a crowd draws a crowd.  It is usually best to give out free promotional items associated with the brand. Such as hats, shirts, pens, key chains, etc. Or small samples of the product. If the teams are handing out good items usually the consumers will come to them.

In the past nine years we have had street teams hand out, branded disk drives, t-shirts, hats, baseballs, plane tickets, cruise ship tickets, beverage samples, food samples, and all kinds of promotional items just to name a few.

If you have questions about street teams or grand opening teams feel free to email us directly at info@lucky415.com or take a look at our website at Lucky415.com

Street teams to promote grand openings. 

 

Street teams are an awesome and inexpensive way to promote a grand opening.  Usually it is best to have the teams give out some kind of gift card or contest card to get the consumers into the store. For instance, you might want to give out small promotional items and a card for a contest. If the consumer brings the items into the store with in the next few days they can enter into a drawing for a free items etc… Another way to drive consumers into the new store is to give out gift cards that they can scan or check at the grand opening table at the entrance to the new store. (This usually works very well)

When they arrive at the store they can check to see what kind of prize they might have one.   These are great ways to have consumers become familiar with the new store and location.  You also want to do some research to find your target audience. For instance if you are trying to promote a hardware store grand opening you might want to send street teams to construction sites and offer chances to win power tools or other really nice items dealing with a hardware store.

Street team events to promote a new product

Lets say you want to drive consumers to your new website.  You can send out teams to a well-researched area to give out promotional items that have the website listed. Another example is for instance would be airlines. Airlines sometimes send out street teams to give out tons of free promotional items in a city to help let consumers know they are now flying out in and out of that city, and also a few random consumers are given free no-stings attached round trip domestic flight tickets.

Can you imagine going to work one morning and you see a street team and are given a free round trip ticket.  Think how many people you will tell about the gift.  Thus promoting the airline for years to come. Another example is beverages. The large beverage companies figured out long ago that street teams are a fantastic way to bring smiling faces and promote the beverage.  Beverage street teams usually are little tricky to operate since usually you can run out of product quickly. Consumers love free beverages.  Many times beverage street teams will show up to a certain location with ice cold beverages and give out as many as possible and then quickly move to another location.   The more creative the better. Maybe there is a line waiting for a ferry boat after work on a hot day and the beverage street teams shows up and gives a bevaege to everyone standing in line. (This is another very positive lasting impression)

George Hayes
CEO Lucky 415 Marketing & Promotions, Inc.

info@lucky415.com

 

If you have any questions feel free to give us a call 415-336-1455 or email info@lucky415.com  We have been providing street teams across the country since 2003.

Moscone center street teams, San Francisco flyer teams,San Francisco street teams

San Francisco Street teams!

Moscone Center (SF) Street teams

SF Street Teams

San Francisco Street Teams,San Francisco Sampling Teams,

San Francisco Street Teams in action!

Guerilla marketing, Sampling Teams,  and Moscone Center Trade Show Hosts and street teams.

Lucky415.com has been providing street teams in the bay area since 2003. We love to provide street teams! Street teams are a great way to increase brand awareness by putting information directly into the consumer’s hand.   In most major cities such as San Francisco, consumers can easily identify street teams in action and many times they realize that a street team is associated with free promotional items. Who doesn’t love to receive something for free in this day and age?  This is one of the main reason street teams are a wonderful way to generate an instant form of brand recognition.(Instant Gratification for the consumer.) If someone is on the way to work and they receive a free sample of a new beverage or a t-shirt by someone representing the brand with a smile and nothing more than maybe a few key words..this creates a lasting positive impression.  In addition that person might go to work holding the item and tell his co-workers that he received a free promotional item. Thus spreading the word and positive feedback.   (word of mouth) I have had the opportunity to see street team events across the country first hand and the smiles it brings to consumers faces.   Many times consumers will flock to the street teams since they realize that often they are associated with free items. Thus a crowd draws a crowd.  It is usually best to give out free promotional items associated with the brand. Such as hats, shirts, pens, key chains, etc. Or small samples of the product. If the teams are handing out good items usually the consumers will come to them. Street teams for grand openings   Street teams are an awesome and inexpensive way to promote a grand opening.  Usually it is best to have the teams give out some kind of gift card or contest card to get the consumers into the store. For instance, you might want to give out small promotional items and a card for a contest. If the consumer brings the items into the store with in the next few days they can enter into a drawing for a free items etc… Another way to drive consumers into the new store is to give out gift cards that they can scan or check at the grand opening table at the entrance to the new store. (This usually works very well) When they arrive at the store they can check to see what kind of prize they might have one.   These are great ways to have consumers become familiar with the new store and location.  You also want to do some research to find your target audience. For instance if you are trying to promote a hardware store grand opening you might want to send street teams to construction sites and offer chances to win power tools or other really nice items dealing with a hardware store. Street team events to promote a new productLets say you want to drive consumers to your new website.  You can send out teams to a well-researched area to give out promotional items that have the website listed. Another example is for instance would be airlines. Airlines sometimes send out street teams to give out tons of free promotional items in a city to help let consumers know they are now flying out in and out of that city, and also a few random consumers are given free no-stings attached round trip domestic flight tickets. Can you imagine going to work one morning and you see a street team and are given a free round trip ticket.  Think how many people you will tell about the gift.  Thus promoting the airline for years to come. Another example is beverages. The large beverage companies figured out long ago that street teams are a fantastic way to bring smiling faces and promote the beverage.  Beverage street teams usually are little tricky to operate since usually you can run out of product quickly. Consumers love free beverages.  Many times beverage street teams will show up to a certain location with ice cold beverages and give out as many as possible and then quickly move to another location.   The more creative the better. Maybe there is a line waiting for a ferry boat after work on a hot day and the beverage street teams shows up and gives a bevaege to everyone standing in line. (This is another very positive lasting impression)

 

Lucky415.com has been providing street teams in the Bay area since 2003. If you have any questions about street teams or if you need street teams in the bay feel free to contact us at info@lucky415.com (Lucky415.com) George Hayes
CEO Lucky 415 Marketing & Promotions, Inc. info@lucky415.com

San Francisco Street Teams( Notice teams on bridge in background)

Lucky415.com

Event jobs for college students. (How to become a brand ambassador)

College Sampling teams

College sampling promotions and college brand ambassadors!

 

How to make extra money while in college as a brand ambassador.

Each semester at colleges and universities across the nation-marketing firms, event staffing agencies, and brands often pay students to help promote their brands. The brands might be a new energy drink that has just hit the market or a product line that has been around for years. These companies are often looking for very outgoing brand ambassadors to help promote the brand on a college campus. Many of these jobs pay very well and the hours vary. Some brand ambassadors, that are also full time students, that live in a major city often work for multiple companies and represent lots of different brands during the school year. This is not only a fantastic way to make some extra money during the year but is a wonderful way to add to and build up a resume. Ambassadors can gain valuable experience working in the guerrilla marketing field. Most of these types of promotions pay between $10-$25 per hr. If you are interested in signing up to receive emails when events are being held near your school the  bes

 

College Sampling Promotion

t thing to do is to research some of the top marketing firms and event staffing agencies. Most of the agencies have a database where you can add your info and make a profile. Then when there is an opening you will receive an email or other form of contact. It is by far best to sign up with as many companies as possible. A good place to start is online at the event marketing magazine and promo magazine, Marketingrockstar.net, and EventPeeps.com Also some companies will post openings for event teams on Craigslist under events or talent. Just like any job, exercise caution of which companies you work with. Find out when and how much you will get paid before you start. Also Google the companies to make sure they don’t have a habit of not paying or paying months and months after the promotion is over. There are a lot of wonderful companies out there however there are some bad ones as well so be careful! Many ambassadors that work hard and give 120% end up as nationwide tour managers and market managers. If you have any questions about a path to becoming a tour manager or market manager feel free to contact us directly.   Lucky 415 has been providing college sampling teams across the nation since 2003.

info@lucky415.com We would be happy to help.

ghayes@Lucky415.com

Lucky415.com