Promoting a new app with street teams and guerilla marketing

 

Lucky 415 loves to provide event marketing and street teams around the nation for all kinds of events and promotions.

It seems like everywhere you go from the movie theater to the grocery store, you hear about new Apps. Companies use Apps to promote their business and assist their customers with their shopping needs whether it be online or in their brick and mortar stores. Having an app for your customers is a great way to build brand loyalty and help your customers have a better shopping experience overall.

One of the biggest challenges we hear from companies and their  App developers is finding a great way to promote the app itself. While other types of mediums fail to get Apps off the ground, person to person events such as street teams are a great way to get the word out about the new App. Event ambassadors, strategically placed at specific events such as Bonnaroo, Grand openings, College Campuses, etc, are able to speak directly to consumers and relay the benefits of the App. They are also able to offer incentives and hand out brand materials on site!

Word of Mouth is another great way to get information out about an awesome new app! After customers try the app, they’re very likely to leave feedback for it if they feel it was beneficial to their lifestyle. Targeting the right type of audience for your app can be crucial to its success!

For more information about street teams, event marketing and/or event staffing to promote new Apps for iPhone, Blackberry or Android, please contact us any time at info@lucky415.com or give us a call at 415-336-1455.

Happy downloading!

Chicago Street teams, Chicago guerilla marketing, Chicago sampling teams

Chicago Street Teams

Chicago Street Teams

Street teams are a great way to increase brand awareness by putting information directly into the consumer’s hand.   In most major cities such as Chicago, consumers can easily identify street teams in action and many times they realize that a street team is associated with free promotional items. Who doesn’t love to receive something for free in this day and age?  This is one of the main reason street teams are a wonderful way to generate an instant form of brand recognition.(Instant Gratification for the consumer.)

If someone is on the way to work and they receive a free sample of a new beverage or a t-shirt by someone representing the brand with a smile and nothing more than maybe a few key words..this creates a lasting positive impression.  In addition that person might go to work holding the item and tell his co-workers that he received a free promotional item. Thus spreading the word and positive feedback.   (word of mouth)

I have had the opportunity to see street team events across the country first hand and the smiles it brings to consumers faces.   Many times consumers will flock to the street teams since they realize that often they are associated with free items. Thus a crowd draws a crowd.  It is usually best to give out free promotional items associated with the brand. Such as hats, shirts, pens, key chains, etc. Or small samples of the product. If the teams are handing out good items usually the consumers will come to them.

Street teams for grand openings

 

Street teams are an awesome and inexpensive way to promote a grand opening.  Usually it is best to have the teams give out some kind of gift card or contest card to get the consumers into the store. For instance, you might want to give out small promotional items and a card for a contest. If the consumer brings the items into the store with in the next few days they can enter into a drawing for a free items etc… Another way to drive consumers into the new store is to give out gift cards that they can scan or check at the grand opening table at the entrance to the new store. (This usually works very well)

When they arrive at the store they can check to see what kind of prize they might have one.   These are great ways to have consumers become familiar with the new store and location.  You also want to do some research to find your target audience. For instance if you are trying to promote a hardware store grand opening you might want to send street teams to construction sites and offer chances to win power tools or other really nice items dealing with a hardware store.

Street team events to promote a new product

Lets say you want to drive consumers to your new website.  You can send out teams to a well-researched area to give out promotional items that have the website listed. Another example is for instance would be airlines. Airlines sometimes send out street teams to give out tons of free promotional items in a city to help let consumers know they are now flying out in and out of that city, and also a few random consumers are given free no-stings attached round trip domestic flight tickets.

Can you imagine going to work one morning and you see a street team and are given a free round trip ticket.  Think how many people you will tell about the gift.  Thus promoting the airline for years to come. Another example is beverages. The large beverage companies figured out long ago that street teams are a fantastic way to bring smiling faces and promote the beverage.  Beverage street teams usually are little tricky to operate since usually you can run out of product quickly. Consumers love free beverages.  Many times beverage street teams will show up to a certain location with ice cold beverages and give out as many as possible and then quickly move to another location.   The more creative the better. Maybe there is a line waiting for a ferry boat after work on a hot day and the beverage street teams shows up and gives a bevaege to everyone standing in line. (This is another very positive lasting impression)

 

If you need any help or ideas for street teams in the Chicago area be sure to email us at info@lucky415.com  We have been providing event teams in Chicago since 2003.

George Hayes
CEO Lucky 415 Marketing & Promotions, Inc.

info@lucky415.com

Event jobs for college students. (How to become a brand ambassador)

College Sampling teams

College sampling promotions and college brand ambassadors!

 

How to make extra money while in college as a brand ambassador.

Each semester at colleges and universities across the nation-marketing firms, event staffing agencies, and brands often pay students to help promote their brands. The brands might be a new energy drink that has just hit the market or a product line that has been around for years. These companies are often looking for very outgoing brand ambassadors to help promote the brand on a college campus. Many of these jobs pay very well and the hours vary. Some brand ambassadors, that are also full time students, that live in a major city often work for multiple companies and represent lots of different brands during the school year. This is not only a fantastic way to make some extra money during the year but is a wonderful way to add to and build up a resume. Ambassadors can gain valuable experience working in the guerrilla marketing field. Most of these types of promotions pay between $10-$25 per hr. If you are interested in signing up to receive emails when events are being held near your school the  bes

 

College Sampling Promotion

t thing to do is to research some of the top marketing firms and event staffing agencies. Most of the agencies have a database where you can add your info and make a profile. Then when there is an opening you will receive an email or other form of contact. It is by far best to sign up with as many companies as possible. A good place to start is online at the event marketing magazine and promo magazine, Marketingrockstar.net, and EventPeeps.com Also some companies will post openings for event teams on Craigslist under events or talent. Just like any job, exercise caution of which companies you work with. Find out when and how much you will get paid before you start. Also Google the companies to make sure they don’t have a habit of not paying or paying months and months after the promotion is over. There are a lot of wonderful companies out there however there are some bad ones as well so be careful! Many ambassadors that work hard and give 120% end up as nationwide tour managers and market managers. If you have any questions about a path to becoming a tour manager or market manager feel free to contact us directly.   Lucky 415 has been providing college sampling teams across the nation since 2003.

info@lucky415.com We would be happy to help.

ghayes@Lucky415.com

Lucky415.com