Black Friday Street Teams

Lucky 415 Marketing & Promotions has been executing successful street team activations at shopping malls (and the like!) since 2002. Whether your brand would like to provide potential customers with a free sample and coupon or have ‘in depth’ conversations with customers about your product line, there is no better time than Black Friday! Customers have the time to listen and are receptive to your messaging on this day.

 

Black Friday is the kick off day for Holiday shopping. Since 2001 Black Friday has been the biggest shopping day of the year. It’s one of the only opportunities that marketers have to influence consumer decision- making, minutes prior to large and medium size purchases. Retail direct marketers have known this for quite a bit, strategically placing demo ‘reps’ in the perfect position for closing the sale. The direct marketing/promotional  industry has now evolved to calling these reps (adequately so) ‘Brand Ambassadors’.

Our agency has had much success from street team activations during busy Black Friday hours. Nearly every target audience niche is out shopping on this day and more receptive to new product messaging than ever before.

Street team activations can usually be executed without permits, in most areas throughout the United States. Here are a few items our team members can include in a street team activation:

  • Coupon distribution;
  • Flyer and/or Poster Distribution;
  • Sample Distribution;
  • Product knowledge/awareness demos;
  • Complimentary gift distribution;
  • Social Media marketing tie ins;
  • Brand and Product Awareness;
  • Bike ambassador programs;
  • Technology based programs (App/Game downloads)

Plus many more! Our street team and brand ambassador crews are excited to learn about and promote new (and not so new) product lines and events. Give us a call (or an email!) today to hear more about how we can assist with your Black Friday program and help make sure you receive the ROI your brand deserves!

Lucky 415 Marketing & Promotions

415-365-0041

info@lucky415.com

 

Guerrilla Marketing for Black Friday Events 2014

Guerrilla Marketing during Black Friday events is becoming increasingly popular. Since 2005, the popularity of the ‘black friday’ event among retail stores has more than tripled. Consumers come out in the thousands and wait in long lines to take advantage of the sales. Long lines of holiday shoppers – waiting to get a good deal. Sounds pretty typical of most Day after Thanksgiving sales, right? It might sound boring, but it is a guerrilla marketing dream come true.

  • Consumers are already waiting in line for the sale – they’re more receptive to hearing about a new product, a new app, or an upcoming event.
  • Lasting impressions can be made easily since there is often time for brand ambassadors to convey talking points, answer questions and go into more depth about with product knowledge.
  • Black Friday typically kicks off the shopping season. Many consumers do a large portion, if not all, of their holiday shopping on this day. Having your brand’s key information or sales information for your upcoming event is crucial at this time in the year.

If there was ever a perfect time to conduct a guerrilla marketing event, it is on Black Friday! Whether you are targeting consumers in the San Francisco Bay Area or New York City, we have event staff all over the country.

 

Call us today!

Lucky 415 Marketing and Promotions

www.lucky415.com

info@lucky415.com

415-336-1455