Guerrilla Marketing for Black Friday Events 2014

Guerrilla Marketing during Black Friday events is becoming increasingly popular. Since 2005, the popularity of the ‘black friday’ event among retail stores has more than tripled. Consumers come out in the thousands and wait in long lines to take advantage of the sales. Long lines of holiday shoppers – waiting to get a good deal. Sounds pretty typical of most Day after Thanksgiving sales, right? It might sound boring, but it is a guerrilla marketing dream come true.

  • Consumers are already waiting in line for the sale – they’re more receptive to hearing about a new product, a new app, or an upcoming event.
  • Lasting impressions can be made easily since there is often time for brand ambassadors to convey talking points, answer questions and go into more depth about with product knowledge.
  • Black Friday typically kicks off the shopping season. Many consumers do a large portion, if not all, of their holiday shopping on this day. Having your brand’s key information or sales information for your upcoming event is crucial at this time in the year.

If there was ever a perfect time to conduct a guerrilla marketing event, it is on Black Friday! Whether you are targeting consumers in the San Francisco Bay Area or New York City, we have event staff all over the country.


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Lucky 415 Marketing and Promotions



Mall promotional teams, event staffing, guerrilla marketing and Black Friday event teams (Black-friday promotions)

Black Friday Mall Promotions Brand ambassadors at the CMA awards

Guerilla marketing and black friday event teams are a wonderful way to promote your brand or product.   Consumers wait in lines by the hundreds to get into malls and stores around the nation.  This is a perfect opportunity to promote your brand.   Guerilla event teams can give out thousands of samples while shoppers are waiting. Another idea is to have guerilla marketing teams hand out free shopping bags with you brand or logo on the side. This is a great way to promote your brand and a fantastic way for consumers to instantly have a positive feeling about your product or brand.  Most malls require a fee to have brand ambassadors inside the mall. So be sure to check with the malls before you send in Guerilla marketing teams on black friday. Most cities and towns allow guerilla marketing in high impact areas especially  if the teams are giving out free products.  Be careful about giving out food samples. Most cities require a permit to give out samples of food and the fines can be very high if the teams are caught with out a food permit.


Here is a fantastic article NPR Market Place did about Black Friday event teams.



Guerilla Marketing Teams in action