Promoting a new app with street teams and guerilla marketing

 

Lucky 415 loves to provide event marketing and street teams around the nation for all kinds of events and promotions.

It seems like everywhere you go from the movie theater to the grocery store, you hear about new Apps. Companies use Apps to promote their business and assist their customers with their shopping needs whether it be online or in their brick and mortar stores. Having an app for your customers is a great way to build brand loyalty and help your customers have a better shopping experience overall.

One of the biggest challenges we hear from companies and theirĀ  App developers is finding a great way to promote the app itself. While other types of mediums fail to get Apps off the ground, person to person events such as street teams are a great way to get the word out about the new App. Event ambassadors, strategically placed at specific events such as Bonnaroo, Grand openings, College Campuses, etc, are able to speak directly to consumers and relay the benefits of the App. They are also able to offer incentives and hand out brand materials on site!

Word of Mouth is another great way to get information out about an awesome new app! After customers try the app, they’re very likely to leave feedback for it if they feel it was beneficial to their lifestyle. Targeting the right type of audience for your app can be crucial to its success!

For more information about street teams, event marketing and/or event staffing to promote new Apps for iPhone, Blackberry or Android, please contact us any time at info@lucky415.com or give us a call at 415-336-1455.

Happy downloading!

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