Applying for new events, often times with a new company, is par for the course in the event marketing field. With most work in the industry being short term, it’s common to have to send your resume out hundreds of times in a year to keep yourself in work. The key to success in event marketing job hunting lies within the quality of your resume and not the quantity.
Making your resume and event application stand out is not as difficult as some may think. If you follow a few easy steps in applying you’ll be surprised at how much more of a response you will get.
Always make sure that all of your correspondence with your potential agency is professional.
So what does that mean, anyways? Proper grammar, spelling, professional tones in your email and phone calls, and a nice and friendly manner never hurt anyone. Think about the way you like to be talked to and corresponded with. You, as well as any one else, appreciate respect and professional courtesy when you’re corresponding with a business associate. Event recruiters have one thing in mind when they’re filling open positions for any type of promotion. Filling the open position with a well qualified, well spoken, friendly and appropriate staffer. You may only have one chance to make the impression that you’re capable of being the person that the client wants to have at their event. Even though you may be perfect for the job, you have to prove this in a short email and/or resume and standout.
Always write a cover email (letter)
You always heard about how important the cover letter is in school, and it’s true, it really is. The way we submit our credentials for jobs have changed in the last ten years. We no longer fax or mail our resumes and wait weeks to get a reply. In most industries, not excluding event marketing, we email our credentials over to the agency that is hiring. An email cover letter is just as important (if not more so) than the traditional cover letter that you would include with a fax or a mailed packet. Be sure that you follow all of the traditional rules for cover letters when you write your email. You should be sure that you address the person you’re writing to in the beginning, use proper grammar, and make clear your intent to apply for the open position (listing the title of the job you’re applying for). If you’re applying for a specific position.. For example, ‘Tech Savy Market Manager for a 3 day local trade show’, writing your relevant experience and abilities in your cover email may be very helpful in getting yourself the first call back.
“Dear Staff Recruiter:
Good afternoon! I am writing to express my interest in the position you have listed through your website for a ‘tech savy market manager’ in Dallas. I would be a great asset to your team for this event. I have just recently finished working as a ‘tech savy tour manager’ on a similar product on a three month tour. I feel strongly capable of being able to manage the tasks that are necessary to make this event a success.”
Always include your resume with your application.
You can build a great impression of yourself, your experience, and your background with one little document. The resume.
Many times you may have heard that your resume should not be more than one page. This rule really does not apply for the event marketing professional. More times than not, people that have been in the event industry for a long period of time may have a resume that is several pages long.. That’s ok! The best way to manage your event marketing resume is to follow these simple steps.
- Categorize your resume sections. Put retail events in one section, concert events in another, your time spent as a market manager in another, and so on. The easier it is to read, the more guarantee you have that someone actually will!
- Make your resume clean and precise. Do not add extra things into your event marketing resume that do not add value to it. If it doesn’t add value to your experience or abilities, take it off.
- Make sure you have all of your contact information at the top of the resume, clearly printed beneath your name. The easier it is for a recruiter to get in touch with you, the better!
- If you’re going to add a picture to your resume, ONLY add one. More than one picture in a resume file will make the file harder to open and more difficult to review.
- Always ALWAY ALWAYS make sure that your resume is in a very open-able format!!! Never send your resume in a .wps file or other type of file that is not universal. I’d recommend always using .PDF extensions for your resume file but if that is not possible for you, then always use the .doc or .docx extension. The adobe .pdf extension is the best since almost all computers can open that. You need Microsoft office, or at least the reader to open the .doc or .docx. If you send your resume to ANY recruiter in another format (unless specifically noted in the application instructions) it will not be opened and you will have wasted your time all together.
Make yourself easy to reach. Remember that if you apply for certain positions, the easier you are to contact, the more likely you will be to get hired. If you send your resume over to several recruiters and wait a day to check your reply emails, chances are, someone else that replied faster has already gotten the job. There’s some tough competition out there so it’s best to be ‘one step ahead of the game’.
Send an email to check in with the agencies you commonly work with, from time to time.
Send a friendly email to check in with the account managers at the agencies you work with, from time to time. Let them know that you enjoy working with them and that you’re still available in the market you’re at. If you move, let them know! Many agencies are nationwide, so they’re likely to have work for you in many different places.
The main thing to keep in mind is to be professional. The event marketing industry is a very competitve place. You need to be alert, be professional, and be responsive to land great promotions. Good luck out there!
Sr. Account Manager
Lucky 415 Marketing and Promotions