Being good at what you do is important to everyone. Those of us in the event marketing industry know how important it is to have the best brand ambassadors in the field representing us, our brands and ultimately, our clients brands. With the economy down and competition in the event industry up, we all must do what we can to get repeat business, attract new clientele, and increase profits for our current clients as well.
Understanding how to be GREAT at representing your agency and their client’s brand is as simple as following a few little ‘Brand Ambassador Rules’.
Brand Ambassador Rules (…and a few other important things to remember!)
Punctuality. It’s more important that you might think. Being on time is the first thing that an on site client will judge you by. If you’re late, it hurts the entire team by delaying group training sessions (which often times are rushed in the first place), leaving the group one person short for event setup, among other things. Your promptness should be something you strive at perfecting if you’re going to work as a brand ambassador.
Some of the things you can do to be sure you’re on time, every time:
* Set your alarm clock, and check it twice! (It never hurts to have a backup alarm!)
* Be sure you give yourself an extra 15 minutes prior to your event for unexpected traffic accidents, long red lights, etc
* Check your car’s battery and tires the night before to prevent any early morning “surprises
* Always Plan on arriving to your event 15 minutes before your call time.
* Double check with babysitters the night before for any last minute changes.
Have pride in your appearance!
This one seems a little silly to say, but it’s important! Be sure to spend time on your appearance and hygiene prior to your event. You want to look and be at your best at your event and you won’t feel great if you don’t look great! Make sure you’re clothes match the attire specified for the event (Your agency will provide you with this information, be sure not to wait until the last minute to ask!) and be sure your clothes are ironed and wrinkle free.
Hair and makeup are important as well. Be sure that your hair and makeup are appropriate for your event. (I.e. nightlife events may call for a little more work in this area)
Be sure your shoes are comfortable. Chances are, if you’re working an event, you’re going to be on your feet for a long time. Most promotions will allow you to wear clean white or black tennis shoes, so if you’re going to be working promotions a lot, it’s a good idea to make an investment in some good and comfortable shoes!
This one should also go without saying, however, we find ourselves again and again reminding staff that this is a very important rule. Carrying yourself in a professional manner is very important since you ARE the face of the agency you’re representing and ultimately the face of the brand you’re promoting.
A Few ways to be sure you’re always professional:
* Following the rules above. (Being on time, appropriately dressed and with a neat appearance)
* Being extremely friendly and outgoing. (This is, afterall, what we’re paid to do!)
* Being helpful and friendly to all customers at the promotion.
* Always following your agency’s code of conduct, never coming to work with a hangover, very little sleep, or without having eaten, etc.
Always leave your personal belongs in your car or at home!
NEVER bring your personal belongs with you to an event. Most of the time (More times than not) there is NO place to store your personal belongs. Your purse, ipod, or cell phone may be stolen or misplaced if they’re stored on an event site. Be sure to keep your belongs in a safe and trusted place and never bring them onsite. Most of the time you will not know many of the people you’re working with and your belongs will also be exposed to passing by customers at the event and they’re not safe. Be safe and not sorry, leave them in your car!
DO NOT USE YOUR CELL PHONE DURING WORK. EVER.
This is a really important rule and has become even more important in the last few years. Be sure to never use your cell phone at an event. Keep your phone on silent and only check it on your breaks, or better yet, leave it in your car. Never text or talk to a friend on your cell phone during an event. (even during a slow period)
Following the above rules will help you be the best you can be as a brand ambassador, and being a good brand ambassador will ultimately lead to more work for you and will give you a great reputation as a reliable, outgoing, and fun person to work with in the event industry and that in itself will get you hired more often than not.
Sr. Account Manager, Lucky 415 Marketing