Black Friday Street TeamIt’s almost that time again! The Holidays have managed to find their way back to us again. We’re coming up on the busiest of all shopping seasons of the year. Over the last few years, we’ve all (by choice or otherwise) participated in or otherwise been exposed to BLACK FRIDAY. This phenomenon brings out drones of shoppers hoping to get the best deal. Hoping to get a half price iPad or at least something out of their 3 am shopping spree. Families save money for this day, hoping to get a majority of their Christmas shopping done in one day. The craziness doesn’t stop there. As you probably already know, some people go as far as to camp outside of their favorite store for days, hoping to be the first in line for the new pricing and technology.

As an account manager with 8 years of experience in promotional marketing, I can tell you that if there is one season to utilize guerrilla marketing, it’s this one. Everyone’s spending. They’re looking for ideas, they’re shopping for loved ones. They’re willing to meet the retailer half way. I’ve seen so many brands increase their holiday sales by using our street teams on Black Friday, I feel like I need to be standing on top of that metaphorical mountain and yelling “Street teams WORK and they’ll increase your sales exponentially right now!!!!” (This has been widely frowned upon in our office, so I’ll refrain and save my vocals for this week’s new episode of the Walking Dead.) However, last year I was approached by NPR and asked to do an interview about the Black Friday phenomena. I gladly obliged. FINALLY I get my metaphorical mountain! You can listen to my interview on NPR MarketplaceĀ here.

 

In conclusion, when you’re thinking about new ways to market your brand, new and inexpensive ways to get the word out about your product. What better way to reach people than while they’re waiting in line, sometimes for days, with a pocket full of cash, ready to spend?

Truly,

Lindsay Merlin

Senior Account Manager

Lucky415 Marketing & Promotions

415-336-1455, lmerlin@lucky415.com

 

Guerrilla Marketing on Black Friday. Street Teams are the New Black?

Lindsay Merlin


Lucky 415 Marketing and Promotions Inc. Since 2003 we have specialized in event-staffing, street-teams, bar teams, guerrilla marketing, buzz marketing, trade show hosts, beverage sampling, grand opening teams, concert staffing, mobile tour staffing, sampling teams, college sampling teams, costume teams, labor teams for events, mobile tour teams, tour managers, trade show teams, bar promo models, as well as providing brand ambassadors for large and small scale promotions throughout the United States and Canada. We have also designed, promoted, and executed many promotional programs for clients. For a fantastic quote feel free to email or call. info@lucky415.com Lucky415.com 415-336-1455 Some of the brands we have represented have included Peacockalleygifts.com,ABC, Adidas, Axe, Blue Moon Beer,Cover Girl, Coca Cola, Dos Equis, Duran Duran, Ebay, Gamesa cookies, Gossip Girls, Heineken, Honda, Jones Soda, Lexus, Miller Light, NBC, Nowwhat.com, North Face,Pepsi, Polo, Ralph Lauren Reebok, State Farm, Streetspark.com, Summer Ale, Sony, Sunchips, Toaseted Head Wine, Tostitos, Vera Bradley and many more. Be sure to "Like us" if you have a chance. For Facebook go to: https://www.facebook.com/pages/Lucky-415-Marketing-and-Promotions-Inc/117729428286974 Also be sure to "Follow" us on Linkedin where we will be posting jobs at http://www.linkedin.com/company/202011?trk=tyah Then click on the Follow button


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