Guerrilla Marketing during Black Friday events is becoming increasingly popular. Since 2005, the popularity of the ‘black friday’ event among retail stores has more than tripled. Consumers come out in the thousands and wait in long lines to take advantage of the sales. Long lines of holiday shoppers – waiting to get a good deal. Sounds pretty typical of most Day after Thanksgiving sales, right? It might sound boring, but it is a guerrilla marketing dream come true.
- Consumers are already waiting in line for the sale – they’re more receptive to hearing about a new product, a new app, or an upcoming event.
- Lasting impressions can be made easily since there is often time for brand ambassadors to convey talking points, answer questions and go into more depth about with product knowledge.
- Black Friday typically kicks off the shopping season. Many consumers do a large portion, if not all, of their holiday shopping on this day. Having your brand’s key information or sales information for your upcoming event is crucial at this time in the year.
If there was ever a perfect time to conduct a guerrilla marketing event, it is on Black Friday! Whether you are targeting consumers in the San Francisco Bay Area or New York City, we have event staff all over the country.
Call us today!
Lucky 415 Marketing and Promotions