Black Friday Street Teams

Lucky 415 Marketing & Promotions has been executing successful street team activations at shopping malls (and the like!) since 2002. Whether your brand would like to provide potential customers with a free sample and coupon or have ‘in depth’ conversations with customers about your product line, there is no better time than Black Friday! Customers have the time to listen and are receptive to your messaging on this day.

 

Black Friday is the kick off day for Holiday shopping. Since 2001 Black Friday has been the biggest shopping day of the year. It’s one of the only opportunities that marketers have to influence consumer decision- making, minutes prior to large and medium size purchases. Retail direct marketers have known this for quite a bit, strategically placing demo ‘reps’ in the perfect position for closing the sale. The direct marketing/promotional  industry has now evolved to calling these reps (adequately so) ‘Brand Ambassadors’.

Our agency has had much success from street team activations during busy Black Friday hours. Nearly every target audience niche is out shopping on this day and more receptive to new product messaging than ever before.

Street team activations can usually be executed without permits, in most areas throughout the United States. Here are a few items our team members can include in a street team activation:

  • Coupon distribution;
  • Flyer and/or Poster Distribution;
  • Sample Distribution;
  • Product knowledge/awareness demos;
  • Complimentary gift distribution;
  • Social Media marketing tie ins;
  • Brand and Product Awareness;
  • Bike ambassador programs;
  • Technology based programs (App/Game downloads)

Plus many more! Our street team and brand ambassador crews are excited to learn about and promote new (and not so new) product lines and events. Give us a call (or an email!) today to hear more about how we can assist with your Black Friday program and help make sure you receive the ROI your brand deserves!

Lucky 415 Marketing & Promotions

415-365-0041

info@lucky415.com

 

Is Lucky415 Right for your company?

When you are in need of a Marketing company for your events, let us handle the details for you!

I know you are asking yourself, Why Lucky415 instead of these other companies that google pulls up for me? Well, I am here to give you the reasons why Lucky415 is there for you.

Lucky415 has been in the industry since 2003. Since that time we have built up a nationwide database that can bring in ambassadors in nearly every city in the US and even in Canada. We have specialized in nearly every type of event and event style and will strive to make your event exactly what you need with the ambassadors that love to be in this industry. Lucky415 really works one on one with every client that comes to us to give them the best service possible. We invest our time to ensure that these events go off without a hitch so these days are easier on our clients.

We spend extra time interviewing and asking our event staff the right questions to make sure they are the right fit for every team they are on. If the event is for a Yoga product, we make sure the ambassadors not only come in already knowing about Yoga, but typically, many of them will be Yogi’s.

Not really sure on what type of event you need, but know you need the marketing to get the word out on your brand? Well our in house team can assist you in creating the right project/event for your company. We want what is best for our Clients and we can help you get to the right event for you.

Do you need an event staffed for this weekend and have nothing in the works yet? Well send us a message and see what we can do for you!  If you are in a large city, because we have such a large data base, we can typically staff events with just a 1-2 day notice. If it is a smaller city, we just ask/request a little extra time. However it never hurts to ask as we can always try to work our magic.

Lucky415 is working around the clock to make sure our clients are happy. We work with our on-site teams at all hours to make sure everything they need is in place and check in several days early to make sure that all materials and event needs are taken care of so all events can take place with no issues. We do everything we can to get a fantastic event for both our clients, but also make sure our ambassadors are happy so they make the best impression on everyone in site while they are in the field.

One thing that will make nearly every client happy, we have competitive rates that are lower than most in the industry. We even offer discounts when booking multiple events at once. All of our quotes are customized to fit your needs and the event at hand. We get as much information as possible up front, so we are as accurate as possible with our quotes, because no one likes surprises, especially when it comes to event costs!

So- We ask.. Is Lucky415 right for your company? Send us an email or give us a call to find out!

For a quote, email info@lucky415.com or give us a call at 415-365-0041.

 

Charleston, South Carolina street teams,nightlife teams, event staffing

Vera Bradley sampling teams (Colleges)

Vera Bradley sampling teams (Colleges)

 

Newcastle beer sampling teams in Charleston

Newcastle beer sampling teams in Charleston

 

So you have seen the cars and trucks riding around town with a wrapped logo of some sort.  Often these autos are filled with loads of samples and it the job of the promotional teams in the cars to go from location to location, giving out free items to help promote the product. For instance, think of Red Bull.. Their teams ride around in little cars giving out samples to people that look thirsty or tired. A brilliant idea! Do you have a product that you would like to get into the consumers hands? If so, have you ever thought of trying this out for your product? 9Charleston, SC is a great place to do such a type of an event. One of the main reason for this the ports that are located in Charleston.  Hundreds of cruise ships fill the dock each year, bringing millions of happy tourists. These tourists are confined to a small area. Since the historical area is a very small place, they are pretty cramped into the city.  . IN addition to the city goers and shoppers, there is usually  a 2-3 hr wait to drive about 5 miles to get to the beach. .Charleston was ranked the number one place to get married recently. So,  If you are looking for a new area to do sampling events, Charleston is the place.  Charleston offers a great opportunity for sunblock companies giving out samples, drink or beverage companies to give out samples (because it gets hot), Fishing and kayak companies, or even fishing lure companies. Charleston is a fishing mecca! The ideas and products are endless! If you need help with auto promotions feel free to send us a email. We would love to help!

 

Recently we provided event teams for Rachel Ray’s booth at the world famous Charleston Food and Wine Festival.

Info@lucky415.com

The In’s and Out’s of Comic Con San Diego 2017

Comic Con San Diego is the Largest Comic convention in the world that takes place every year in sunny San Diego. It brings in Comic fans, art fans, and culture fans alike into one city to celebrate all things from new television shows, movies, comics, and art and lets everyone celebrate together in every way possible. This year, it takes place July 20th- July 23rd.

Comic Con isn’t just for those in the convention center either like most of these shows that take place every year. At the San Diego International Comic Con, The entertainment flows to the outdoors so everyone can partake in the excitement. I have personally had some of the most fun in some of the events going on outside.

Originally SDCC began in 1970 and it was primarily comic books and science fiction/fantasy related film, television, and similar popular arts in the time however the convention has since now grown to include a range of popular culture and entertainment in television and movies across all genres, not just comics. This includes horror, animation, toys, collectibles, card games, video games and more. Comic Con has even now been known to create special edition collectibles that are only available at Comic Con and can only be picked up second hand by everyone else who did not attend.

Comic Con is known for all of the special events that take place during the weekend. These include special panels, previews for upcoming feature films, review sessions for upcoming comics or video games, workshops for comics, and more. At night, many events include evening parties held by some of the upcoming film and game teams (some even open to the public if they get special tickets handed out at the convention), award ceremonies, costume contests for those in Cosplay, short film views, and feature length movie sessions that may not have a full distribution deal.

Many people inside the convention space also get to go experience all the exhibitor events and activities. The comic book writers and artists set up booths where many people can go and see their spaces and speak to them in person. This is called Artists’ Alley. You may even be able to walk out of here with a little personal sketch to call your own, all while having a conversation with your favorite artist.

Many major TV networks set up booths and people get to experience a scare space and up front time with the dead, like on the Walking Dead booth, which is a top hit year after year. This booth even has the cast come to it to do the panel instead of having it in a separate room, which is always a hit. You can even see many of the movie memorabilia that you would never think you could see anywhere else. In 2015, when the Batman vs. Superman movie was filming, they had the Batmobile out for all to see up close and personal.

In the back area, you can pick up those collectibles you are after and get some that you will never find outside of Comic Con. You can even get a steal depending on when you are in the booth. Want a comic you cant find in your own state? You could probably find it here.

Comic Con San Diego brings out the young and the old and it brings out everyone just looking to have a great time. There are activities there through out the days and nights alike. If there was one major event in the US that I would recommend anyone go to if they got a chance, SDCC would be it. There is something for everyone.

SDCC

San Diego Comic Con 2017

Lucky 415 Marketing and Promotions, Full Service Experimental Marketing Agency

Dallas Event Brand Ambassadors, Street Teams

Lucky 415 Marketing and Promotions, a 15 year old event staffing agency, is searching for event staff for an upcoming street team event in the Dallas area. (Casa Linda Neighborhood) to assist with promoting our upcoming grand opening.
Brand Ambassadors need to be a SELF STARTER, able to work RELIABLY with a small team during all days and shifts.
Event Shifts:
Wednesday June 8
11am-4:30pm
Thursday June 9
11am-4:30pm
Friday June 10
11am- 4pm
Payrate: $18 per hr
Scope of Work: Brand Ambassadors will distribute promotional materials to customers (hand to hand) and businesses nearby to our client’s grand opening location (Casa Linda area).
Must be able to work all three days/shifts. Must be extremely reliable and outgoing, previous experience on street team type events preferred.
If you’re interested in working with us, please email your resume and photo to staff@lucky415.com and use the subject line DALLAS.

Retail Sampling Promotions

Race for the Cure event staffing

Race for the Cure event staffing

Getting your brand into the hands of consumers is one of those ‘easier said than done’ types of things. Even if you’ve done sampling events in the past (or especially if you’ve done sampling events in the past!) you know it’s not an easy thing to coordinate for any brand. The steps involved in the process can be daunting.. First your marketing department is responsible for finding the best area for your sampling and then which end location will work? How much of your marketing budget do you dedicate to this? Who will be the face of your brand? How do you even find the right person? In the end, the biggest worry is, will this create brand loyalist? Will this introduce our brand to the best possible group of consumers in our target demographic? The answer is YES, the how is just a little more complex.

Often times, we are contacted by our clients and they know exactly what they want. Rarely do they know exactly how to get there. But that’s OK, because that is where we come in. We can take your bigger picture and turn it into a reality. We can get your brand the exposure that you have sought out for it. We can turn a sampling concept into a brand activation, thus getting samples into the hands of your target demographic. Our staff account managers are logistical magicians! We work in virtually every market in the US (some times simultaneously).

 

We’re more than a staffing agency. We are a Brand Activation Agency! A GET THE JOB DONE agency! A MAKE IT HAPPEN agency!

If you need that extra help with your sampling program, street team activation or any other event marketing program, email us today at INFO@LUCKY415.COM or call us directly at 415-336-1455!

– Lucky 415 Marketing and Promotions

www.lucky415.com

 

Guerrilla Marketing on Black Friday. Street Teams are the New Black?

Black Friday Street TeamIt’s almost that time again! The Holidays have managed to find their way back to us again. We’re coming up on the busiest of all shopping seasons of the year. Over the last few years, we’ve all (by choice or otherwise) participated in or otherwise been exposed to BLACK FRIDAY. This phenomenon brings out drones of shoppers hoping to get the best deal. Hoping to get a half price iPad or at least something out of their 3 am shopping spree. Families save money for this day, hoping to get a majority of their Christmas shopping done in one day. The craziness doesn’t stop there. As you probably already know, some people go as far as to camp outside of their favorite store for days, hoping to be the first in line for the new pricing and technology.

As an account manager with 8 years of experience in promotional marketing, I can tell you that if there is one season to utilize guerrilla marketing, it’s this one. Everyone’s spending. They’re looking for ideas, they’re shopping for loved ones. They’re willing to meet the retailer half way. I’ve seen so many brands increase their holiday sales by using our street teams on Black Friday, I feel like I need to be standing on top of that metaphorical mountain and yelling “Street teams WORK and they’ll increase your sales exponentially right now!!!!” (This has been widely frowned upon in our office, so I’ll refrain and save my vocals for this week’s new episode of the Walking Dead.) However, last year I was approached by NPR and asked to do an interview about the Black Friday phenomena. I gladly obliged. FINALLY I get my metaphorical mountain! You can listen to my interview on NPR Marketplace here.

 

In conclusion, when you’re thinking about new ways to market your brand, new and inexpensive ways to get the word out about your product. What better way to reach people than while they’re waiting in line, sometimes for days, with a pocket full of cash, ready to spend?

Truly,

Lindsay Merlin

Senior Account Manager

Lucky415 Marketing & Promotions

415-336-1455, lmerlin@lucky415.com

 

Charleston Wine and Food Festival Street Teams, March 6-9

Are you looking to reach out to the thousands upon thousands of consumers that will crowd the prestigious Charleston Wine and Food Festival March 6-9? Looking into a street team but not sure where to start? We’re headquartered right here in Charleston, SC and we work with LOCAL event staff to reach local consumers! For the 3rd year in a row, Lucky 415 Marketing and Promotions will run events and street team events throughout the Charleston Wine and Food Festival. From small street teams to booth promotional models, we’ll provide our clients with superb staffing in Charleston.

Contact us today for more information on how easy and affordable street team marketing can be! We look forward to hearing about your program!

Lucky 415 Marketing and Promotions Specialists

http://lucky415.com

info@lucky415.com

415-336-1455

 

Dream Force, 2013 Event Teams, Street teams and more!

df-logoLucky 415 Marketing and promotions has been providing event teams for Dream Force for years! Some of the best guerrilla campaigns have made their way to San Francisco and executed and the one and only Dream Force!

Company executives from around the world flock to San Francisco to soak up all the knowledge they can about creating customer satisfaction and incentives within their own corporation. Dream Force is a huge conference and it’s no secret that DF2013 will attract some of the biggest and most important companies and their representatives from around the world. What better way is there to get your product’s name and brand image out there than guerrilla marketing at Dream Force, 2013!

We already know that guerrilla marketing is one of the most cost efficient ways to market AMDany brand. When done appropriately, a large street team with just the right key messaging can send your sales and company attention (along with your ROI) over the moon! We’ve seen first hand how street teams can positively affect a company’s revenue and attention. Dream force is just one of the larger opportunities in the San Francisco area that allow for companies to utilize street team and guerrilla marketing initiatives in the best way possible.

Once you have decided that guerrilla marketing might be a useful tool for your brand, you have to keep a few things in mind.

  • One of the most important things to remember is time and location are everything! Large, carefully chosen, industry conferences, are one of the best places to reach your target market quickly.
  • Making an impression. Choosing a great location with access to your target audience is only half the battle. Now you have the task of making the right impression. So what do you do? A flyer? A promotional sample or item? If so, then what kind? Where do you get it from? So many little things that can make or break your efforts. Choose wisely. Put yourself in the position of your target audience. We’ve all been the person at a festival, mall or conference that was approached with a flyer, information or sample. What makes you WANT to hear what that person has to say? What gets YOUR attention? Answering those questions accurately is the key to a successful promotion.
  • Putting it all together. How do you make it all happen? Where do you find the right staff? A manager or team leader? How can you be sure they’re the right fit? How do you get the materials into the hands of your staff? Do you need permits?

So you’ve got your idea for street team marketing at Dream Force 2013 and it’s a good one. What’s next? How do you make it happen? Don’t panic! Give us a call! We can help manage your street team initiatives from start to finish. From inception to execution, we can make sure you get the most out of your project and at a surprisingly affordable rate!

Email anytime for a quote, info@lucky415.com or 415-336-1455.

Respectfully,

Lindsay Merlin

Senior Account Manager