How to use street teams and guerrilla marketing as part of your marketing mix

Many times putting together a marketing plan can seem so daunting. Where do you start and what should you include? What if you don’t have a large budget but you really need to make a big impact?

One of the most common complaints that we hear from clients is that their timeframe is short and their budget is restrictive and they need to reach a large audience, quickly. When I hear of these issues, my mind automatically goes to one place. STREET TEAMS!

So why do we feel so passionately about street teams? Brands are able to make a large and meaningful impact on their customers while avoiding those other budget-busting techniques that are often included in a marketing mix. Street teams are one of the most efficient types of advertising for the simple fact that they can make the most of your budget and have a quick turn around.

Street teams generally consist of a team of trained, brand ambassadors, that work together with a common goal of communicating your brand’s key talking points to prospective customers. This can look different for every brand, but the commonality amongst brands are usually:

  • A Promotional strategy in mind that the team will clearly articulate (i.e. promoting a limited time sale, promoting the use of a coupon, etc)
  • Getting the customer to ‘try out’ the product or service, usually via sampling (either prepackaged or onsite)
  • Simply educating the customer on the product (or making them aware of an event in some cases) in an effort to clear up any preconceived notions, misconceptions, etc.

There are, of course, hundreds of other goals and valid reasons to utilize street teams for your brand, however, the ones mentioned above are the most common.

Realistic outcomes for a Street Team Activation

So what are some realistic outcomes for a street team activation? What can you expect as a result of using this method in your marketing mix? Great question! The answer is not always clear…

  • Street teams often create challenges for marketers to judge the effectiveness of. One misconception is that there will always be immediate results of the effort. This is not always the case! For example, a street team sampling a beverage product on a hot day, nearby to the sales source may produce immediate sales, while a protein bar sample may only produce a greater interest in the product, in general, and increase sales in a more periodical method in the future.
  • Planning really does have a great influence on the potential results of the effort! Street teams that have a well thought out and meaningful plan and purpose nearly always have a better outcome than those that do not.

 

How to be successful with your Guerrilla Marketing efforts

As mentioned earlier, street teams and guerrilla marketing should not be overlooked in the marketing mix! They create a very effective opportunity for tight budgets and add additional value to a larger marketing mix as well. To reiterate the points previously mentioned, here are a few tips to making the MOST out of your planning and budgeting for Guerrilla Marketing!

  • DO Plan, plan, PLAN! (We can not stress this part enough!)
  • DO Layout the goals and framework for your guerrilla marketing project and discuss these with an industry professional to determine if your goals are reasonable and attainable.
  • DO Write 1-3 objectives for your guerrilla marketing project and clearly communicate those with your brand ambassadors to be sure they’re aware of what the purpose of the project is.
  • DO enhance the street team with valuable materials such as branded merch to wear, key talking points, and other information that may be needed!
  • DO reach out to a professional event staffing agency to help with the planning, structuring, staffing and evaluation processes of your project! They can be an invaluable resource for you!
  • DON’T set unrealistic goals for your team! Be sure that what you WANT to gain from the experience is obtainable! Talk to your professional event staffing agent about this to be sure!
  • DO take time to learn what to expect in terms of timeframes for expectations!

If you need additional advice on how to use a street team or other guerrilla marketing in your marketing mix, please reach out to us! We have over 16 years of experience with event marketing execution and we love hearing about new projects and helping make events fun and successful!

Lindsay Merlin

Chief Operations Officer

lmerlin@lucky415.com

415-365-0041 Ext 3

SXSW 2019

SXSW 2019 is coming up fast. Are you ready for one of the largest events in the country? Is your brand?

SXSW reported nearly half a million in attendance in 2017. The number of attendees grows every single year so hosting events themed or near SXSW is guaranteed to draw in business.

The purpose of SXSW is to create an opportunity for creative people and the companies they work with to grow within themselves by coming together with like minded individuals all over the world in the same and other creative fields. These people all meet in one creative share space, respectively, and learn about other ways of to develop their businesses. SXSW has grown into a phenomenon that is growing every year.

The economic impact on the Austin economy from SXSW in 2018 was $350.6 million (CNN.COM) Do you want your business to benefit from that share of profit marketing?

Every year SXSW proves just how effective experiential marketing is to customer engagement and brand awareness. From huge events at SXSW with large experiences to small sessions, some events shell out the big bucks to really get their name out there and in the public eye. But you dont need to spend millions to keep your brand in the public eye. Sometimes, just making sure YOUR BRAND is there, is the first step in the door.

You can get noticed blocks away, outside of hotels, using flyers, costumes, and more. Do you have a restaurant in the area? BE proactive! Get out there and hand out SXSW specials and draw in the attention to your business. You need to get an emotional connection with the people in the crowds and those flocking to the events each day and you need PEOPLE to do that.

Well, we can supply those people! We can help be your brand and get you noticed while you stay back and RUN YOUR BUSINESS! Let us tell your story. Experiential marketing is more than the latest stunt in todays marketing world: It’s a creative outlet for sharing your brand story. We hire the best of the best and they know how to get the word out about your business and can create the perfect story line for you.

Do you need 2 or 20 people? Do you need the youngest group or maybe a bunch of grandmas released on the city to hand out some samples of your product? Well let us do that for you. Lucky XP Marketing has been in the Experiential Marketing business for 16 years and we can create the perfect marketing campaign to fit any market at any time of the year. We are nationwide and we have a database of top notch models, brand ambassadors, stage hands, and more. We can help you build the perfect SXSW experience as we have for years.

Do you have any questions? Let us answer those for you. Please reach out to info@lucky415.com to get a custom quote for your next event.

 

 

 

Event Staff, Street Teams and Brand Ambassadors in 2018

Lucky 415 Marketing and Promotions has been providing street teams for experiential marketing campaigns since 2002. We have represented multiple clients such as State Farm, Shea Moisture, Live Nation, Home Depot, Amazon, and Dollar General, to name a few.

We offer a variety of experiential marketing services including, but not limited to:

  • In Field Marketing Managers
  • Tour Managers
  • Brand Ambassadors
  • Street Team Ambassadors
  • Promotional Models
  • Retail “In-store” demos
  • Sampling ambassadors
  • Live Music Ambassador Teams
  • Photo Booth – Experience Ambassador street teams
  • Guerrilla Marketing Activations
  • Tradeshow Booth Models & Ambassadors
  • Scavenger Hunt Staff
  • Makeup Artist and Hairdressers
  • Emcees
  • Concert Event Staff
  • Social Media Street Teams
  • Grand Opening Buzz Teams
  • Festival Event Staff
  • Mobile Tours
  • Marketing, Branding and Logo design
  • Custom Websites, including SEO and in-house graphic design services

Contact us today for a free quote! 415-365-0041 or info@lucky415.com

Lucky 415 Marketing is now hiring street team brand ambassadors for executions in San Francisco & Brisbane

Now Hiring Street Team Ambassadors in the San Francisco, Brisbane Area!

Brisbane, CA
 
Lucky 415 Marketing & Promotions is searching for outgoing and energetic for an upcoming brand ambassadors to help represent a well known client Tuesday in Brisbane
 
Event Details:
Saturday Feb 10 2018
11am-7pm (8 hours)
 
$20/hr
 
You must be able to work the entire shift, must be extremely reliable, outgoing, and willing to work with a team. Must be friendly, and approachable and have a professional demeanor.
 
Please email your resume/photo to staff@lucky415.com if you’re interested in working this event. Please use the subject line “Brisbane Street Team!”

Warrenton OR Brand Ambassadors

Lucky 415 Marketing & Promotions is searching for outgoing and energetic for an upcoming healthy street team brand ambassadors and in store demo ambassadors for a large grand opening event in Warrenton, OR

Event 1: 
Street Team 
Thursday – Feb 22 – 10:00am-3:00pm
Friday – Feb 23- 10:00am-3:00pm

Wednesday Feb 28 – 3:30-6:30pm (Ice Cream Social event in store)

Pay rate: $18/hr

Event 2:
In store Demo
Wednesday Feb 28 – 4-8pm

$20/hr

Please indicate which event (or both) that you’re applying to. If you’re interested in working event 1, you must be available for all 3 days.

Must be extremely reliable, outgoing, and willing to work with a team. Must be friendly, and approachable.

Please email your resume/photo to staff@lucky415.com if you’re interested in working this event. Please use the subject line “Warrenton Grand opening”

Now hiring! Seasoned Professional Brand Ambassadors in every market

SXSW Street Teams and Event Staff in Austin TX

SXSW event teams (Austin)

SXSW event teams (Austin)

We are getting PUMPED UP and (overly) prepared for SXSW – 2018! With an abundance of amazing street team staffers, event managers and promotional models alike, We’re set out to make a splash in Austin, TX!

Don’t let your brand miss out on one of the biggest (and pretty sweet) events of the year! Street teams are where it’s happening at South By! Email us today for a free, and pretty darn awesome (if we do say so ourselves) street team quote for SXSW! You will be surprised at how affordable promotional marketing can be! We fit into nearly every budget! info@lucky415.com

Check out some of our SXSW events and other street teams from the last few years!

SXSW Experiential Marketing Street Teams Lucky 415

Contact us today! Info@lucky415.com or 415-336-1455!

We Hope to hear from you soon!

Lucky415 Marketing and Promotions

http://lucky415.com

415-336-1455

Info@lucky415.com

 

CES 2018, Event Staff Ready!

Are you event-staff ready for CES 2018?

Are you ready for CES 2018?  New technology for the new year. Exciting unveils by companies new and old.  Does it live up to the hype?  From a promotional marketing perspective, it really does have it ‘all’! New products, innovative ideas and the latest and greatest technology! We can’t think of a better place than Las Vegas to host this ahh-mazing once a year event! Las Vegas is the ‘go-to’ place to show off new products and flock to seminars, meet others in your industry and get your ideas heard. You truly can find it all in Vegas. Being one of the largest central locations for meetings and conventions alike, it seems like our street teams and trade show staff in Las Vegas are constantly on the move! It’s one of our busiest locations and thankfully one of the best staffed ones as well!

Thousands of people in nearly every industry known to man-kind gather in Las Vegas to

This is a picture of Lucky415.com event teams in action.

Lucky 415 event teams in action.

convene about the newest products, services, and gadgets in their line of work. With nearly 200,000 people expected to attend CES this year, Jan 9-12, 2018!

Is your company one of the few that will be in attendance? Looking for booth staff or street teams to help spread the word about your product or service? Look no further!  As a direct marketing agency with over 16 years of experience, we offer a helping ‘local’ hand at events like CES every day of the year. We often provide local trade show or convention event staff for our clients to help man their booth, and educate their customers about the products they’re promoting and much more. Hiring local professional event staff is certainly a more cost efficient way to ‘man’ your booth (or ‘woman’ your booth in some cases!). We have professional and competent event staff on hand that can quickly and efficiently represent your brand to your customers. Best of all, by hiring our staff, you’re able to save money on travel expenses, lodging, and other miscellaneous expenses for your own employees.

Street Teams

Lucky 415 street teams in action!

A more generalized way to reach your audience in Las Vegas is by utilizing a street team. Street Teams in Vegas are an easy way to target an exact audience and a great way to get your message out on the ‘street’! We have over 16 years of experience deploying street teams out in Las Vegas for clients big and small. Street teams can be a smart decision for the budget conscience client that wants to make a big impact on a small budget. We have some of the most competitive prices in the industry. A small street team of 6 brand ambassadors can distribute over 7,000 flyers and promotional items during only a 6 hour period; thus reaching a large audience while making personal connections with people on behalf of your brand. Street teams (in Vegas or any other market for that matter), are not just for large corporations! We work successfully with small businesses every day, helping them to expand their sales and get a lot more out of their marketing budget, than ever before!In conclusion, direct marketing in Vegas is an easy way to target an exact audience and a great way to get your message out there.

 

If you are looking for last minute event staff, brand ambassadors, booth staff, or promotional modes for CES, please email us anytime for a quick and easy, no hassle quote to get your program jump started! info@lucky415.com or call us at 415-365-0041.

Lindsay Merlin
Lucky 415 Marketing & Promotions

www.lucky415.com

Farmers Market Street Team Ambassadors

Lucky 415 Marketing and Promotions is searching for outgoing and energetic brand ambassadors for an upcoming Street team activation in the Sacramento area.
Scope of Work: Brand Ambassadors must be comfortable working together on a small team, handing out flyers, promotional items and other premium items to consumers at several farmers markets in the Sacramento.
It’s very important to the client that our ambassadors well articulated, professional, problem solvers, and can field questions about the event.

Event Dates:
Saturday September 2,8am-1pm

Sunday September 3, 8am-1pm
Event Location:
Saturday – Midtown Farmers Market – 20th Street, b/t J & K Streets Sacramento, CA 95811

Sunday – El Dorado Hills Town Center Farmers Market – El Dorado Hills Blvd. at Highway 50 (Drive time paid)
Payrate: $20 per hour – BA

$22 per hour TL

We prefer ambassadors that can work both days/locations. Must be extremely reliable, outgoing and able to engaging to greet new people and pass out all materials and information as required.
Please email your resume/photo to staff@lucky415.com if you’re interested in working this event.
Please use the subject line ‘Sacramento Farmers Market Events’

Philadelphia Grand Opening Brand Ambassadors!

Lucky 415 Marketing and Promotions is searching for outgoing and energetic brand ambassadors for an upcoming grand opening event on behalf of a well known retail store in Philadelphia (19123).
Scope of Work: Brand Ambassadors must be comfortable riding bikes. Brand Ambassadors will ride bikes at and nearby grand opening of retail location, handing out flyers, promotional items and other premium items to promote grand opening event nearby.
It’s very important to the client that our ambassadors well articulated, professional, problem solvers, and can field questions about the grand opening event.
Event Dates:
Thursday, September 7th, 2017 – 3-7pm
Friday, September 8th, 2017 – 3-7pm
Event Location:
Philadelphia, PA 19123
Payrate: $20 per hour. Parking is Free on-site.
Must be extremely reliable, outgoing and able to engaging to greet new people and pass out all materials and information as required. Must be comfortable riding a bike and must have/provide your own safety equipment (helmet, etc)
Please email your resume/photo to staff@lucky415.com if you’re interested in working this event.
Please use the subject line ‘Bike Event!’