When your promotion company asks for ‘Business Casual’

What does Business Casual mean?

“This one is the murkiest for our customers and for other people we speak to. Part of the problem is that there are so many trends that are so casual,” Dorie Smith, cofounder of women’s workwear brand Of Mercer, recently said to Business Insider.

Lucky 415 Marketing and Promotions, Full Service Experimental Marketing Agency

Organizing Street Teams

I hear it all the time. A new client calls and asks a ton of questions; then they say the following to us: “Sounds easy enough! We’ll just do this ourselves.
Every single time I hear this, I make a note to myself of the date this client called. Without fail, I will generally hear back 2-4 weeks later, with the headaches and sometimes horror stories, of how poorly their event was executed. Unfortunately DIY event planning often falls apart before it even has the chance to be executed at all.
I urge our new clients to take consider the opportunity cost of using a DIY approach to their marketing plan as it pertains to guerrilla marketing and event staffing. Consequently, by attempting a DIY plan, you run the risk of the need to ‘double up’ on the activation to get the results  you seek.
In general hiring an event staffing agency costs less than attempting to create the event within your organization after you take into account the expenses related to time from alternate support departments.

Furthermore, here are the primary reasons you should hire an experienced agency over taking a ‘DIY’ approach. 

  1. We handle all screening, vetting and hiring of our brand ambassadors. We use the same brand ambassadors over and over so we know their individual work ethic and have formed professional working relationships with them. What this translates into is: They trust us. It doesn’t sound like much, but it gives them the peace of mind to focus on their work – getting your activation off the ground.
  2. We have been in business over 15 years. We have a strong internal database of knowledgeable and experienced staff.  That is priceless and it’s on another level compared to social media or using a site like ‘craigslist’.
  3. We assign an account manager to each client (at no additional charge) that will be your one go-to person for the duration of your event; much easier than communicating with everyone on the team!
  4. We handle all legal paperwork and accounting procedures for each staff member brought on, you’ll never have to worry about your staff calling you about paychecks or event specific logistics.
  5. We pay our event staff quickly, with a 2-3 week turnaround. They will not be forced to wait and make their ways through your accounting department’s NET30-45 day system.
  6. We take the stress out of executing your event. We know the procedures and have a positive reputation in the industry, ensuring only the best brand ambassadors represent you in the field.

If you’re still not convinced, or you’re READY to book your event, give us a call! You’ll be surprised how affordable hiring an agency is. Let us get to work for you!

Lindsay Merlin

Chief Operations Officer @ Lucky 415 Marketing & Promotions

415-336-1455

lmerlin@lucky415.com

Eco Friendly Ambassadors, Seattle

Located in the Seattle Area and want to get in on an exciting opportunity? Lucky 415 Marketing and Promotions, a 15 year old Event Staffing agency, is in search of ‘Eco-Friendly’ brand specialists that have a focus and dedication in the sales field experience. Brand specialists must also be outgoing and reliable for an ongoing program (1-6 shifts per week) in the Seattle area.

This is an ONGOING, Long term opportunity!

Event Dates: Tuesday – Friday every week between the hours of 9:00am-4:00pm. Shifts will be between 6 – 6.5 hours in length. (Some Flexibility required)

Potential Event Locations: South Lake Union area and various other locations. Must be flexible in the locations you can work. Need reliable transportation.

Key Qualifications for this position include:

-Eco-Friendly, Cause driven, enthusiastic about reducing the ‘carbon footprint’

– Experience in retail or field sales (minimum 1-3 years)

– Extraordinary customer service skills- Excellent communication skills (written and verbal)

– Ability to prioritize and multitask- Ability to work autonomously

– Strong organizational skills

– Valid Driver’s License- A high standard of values, ethics, integrity, and trust

Job Description:

– Promoting the client by communicating the benefits and values of the product/service through benefit discussions and product demonstrations.

– Conducting 1:1 and 1:many (where applicable) product demonstrations using benefit pieces supplied from the client.- He/she has strong business acumen and understanding of company partners business and workplace goals. Understand what our company partners environment and workplace goals are.

Pay rate: $20 per hour, Base bay (based on experience) with incentive package.

Interested? If you have open availability and interest in this position please email your resume and photo to baystaff@lucky415.com Please use the subject line “Seattle Eco Friendly Brand Specialist”

Street Team events in Nashville, TN!

Lucky 415 Marketing and Promotions, a 15 year old event agency, is searching for outgoing and energetic brand ambassadors for a retail client in Nashville, TN!
 
Scope of event: Brand Ambassadors will working with a small team to help promote a retail client at a launch of their new store. We are looking for young, hip, and enthusiastic ambassadors who are looking to have fun and promote the brand in an exciting way. Ambassadors will be passing out flyers and canvasing the local area.
 
Event Dates and locations:
Event 1:
Friday, January 20
4 ambassadors
Time: 10a – 2p
 
Saturday, January 21
 
4 ambassadors
 
Time: 10a – 2p
 
Event 3:
Friday, January 27
4 ambassadors
Time: 10a – 2p
Event 4:
Saturday, January 28
4 ambassadors
Time: 10a – 2p
Payrate: $19
 
Must be extremely reliable, outgoing and able to work well with a team. Must be outgoing and able to talk to strangers, experienced brand ambassadors preferred. 
-Must be friendly and approachable.
 
Please email your resume/photo to staff @ lucky415.com if you’re interested in working this event. Use the Subject line ‘Nashville’

Ongoing Opportunity for (South) Bay Area Brand Ambassadors

image2Located in the South Bay and want to get in on an exciting opportunity? Lucky 415 Marketing and Promotions, a 15 year old Event Staffing agency, is in search of ‘Eco-Friendly’ brand specialists that have a focus and dedication in the sales field experience. Brand specialists must also be outgoing and reliable for an ongoing program (1-6 shifts per week) in the South San Francisco Bay area.

This is an ONGOING, Long term opportunity!

Event Dates: Tuesday – Friday every week between the hours of 9:00am-4:00pm. Shifts will be between 6 – 6.5 hours in length. (Some Flexibility required)

Potential Event Locations: San Mateo, Redwood City, Menlo Park, Palo Alto, Mountain View, Sunnyvale, San Jose, and various other locations.

Key Qualifications for this position include:

-Eco-Friendly, Cause driven, enthusiastic about reducing the ‘carbon footprint’

– Experience in retail or field sales (minimum 1-3 years) – Extraordinary customer service skills- Excellent communication skills (written and verbal)- Ability to prioritize and multitask- Ability to work autonomously- Strong organizational skills- Valid Driver’s License- A high standard of values, ethics, integrity, and trust

Job Description: – Promoting the client by communicating the benefits and values of the product/service through benefit discussions and product demonstrations. – Conducting 1:1 and 1:many (where applicable) product demonstrations using benefit pieces supplied from the client.- He/she has strong business acumen and understanding of company partners business and workplace goals. Understand what our company partners environment and workplace goals are.

Pay rate: $20 per hour, Base bay (based on experience) with incentive package.

Interested? If you have open availability and interest in this position please email your resume and photo to baystaff@lucky415.com Please use the subject line “Eco Friendly Brand Specialist”

Brand Ambassadors needed for SantaCon SF 2016!

Santa Con 2016

Sign Spinners? We can handle it!

Here at Lucky415 our brand ambassadors can do just about anything for a company who needs a fresh face, great smiles, and professional and friendly demeanor to help promote a grand opening for a store coming to their area. In this case study, we look at brand ambassadors for Natural Grocers in several different locations across the country.
Natural Grocers is a pillar in the health community. Since being founded in 1955 every store holds the highest standard in quality products and affordable prices. Each store even has nutrition classes and outreach programs that the community can attend to help better educate themselves and their families.
Our brand ambassadors will eat, sleep, and breathe your brand during the time spent on any project. For Natural Grocers in particular, we bring in ambassadors who already live the healthy living lifestyle and know many of the products and brands being sold in the stores nationwide.
Lucky415 works with Natural Grocers on several other projects and grand openings, but this project in particular was for a sign spinning event. The brand ambassadors carried large signs and were tasked to dance, swing, and direct future consumers to the brand new Natural Grocers locations. They were able to talk to people on the streets walking by and wave and promote the store to people in cars as well.
The teams had a blast, as you can see by the pictures. They worked in wind, rain, and sunshine, and they were still able to keep smiles on their faces and the brand talking points on the tip of their tongues. We look forward to doing another project like this again soon.2016102495145246 img952016102095153033780 20161021_143656