How to use street teams and guerrilla marketing as part of your marketing mix

Many times putting together a marketing plan can seem so daunting. Where do you start and what should you include? What if you don’t have a large budget but you really need to make a big impact?

One of the most common complaints that we hear from clients is that their timeframe is short and their budget is restrictive and they need to reach a large audience, quickly. When I hear of these issues, my mind automatically goes to one place. STREET TEAMS!

So why do we feel so passionately about street teams? Brands are able to make a large and meaningful impact on their customers while avoiding those other budget-busting techniques that are often included in a marketing mix. Street teams are one of the most efficient types of advertising for the simple fact that they can make the most of your budget and have a quick turn around.

Street teams generally consist of a team of trained, brand ambassadors, that work together with a common goal of communicating your brand’s key talking points to prospective customers. This can look different for every brand, but the commonality amongst brands are usually:

  • A Promotional strategy in mind that the team will clearly articulate (i.e. promoting a limited time sale, promoting the use of a coupon, etc)
  • Getting the customer to ‘try out’ the product or service, usually via sampling (either prepackaged or onsite)
  • Simply educating the customer on the product (or making them aware of an event in some cases) in an effort to clear up any preconceived notions, misconceptions, etc.

There are, of course, hundreds of other goals and valid reasons to utilize street teams for your brand, however, the ones mentioned above are the most common.

Realistic outcomes for a Street Team Activation

So what are some realistic outcomes for a street team activation? What can you expect as a result of using this method in your marketing mix? Great question! The answer is not always clear…

  • Street teams often create challenges for marketers to judge the effectiveness of. One misconception is that there will always be immediate results of the effort. This is not always the case! For example, a street team sampling a beverage product on a hot day, nearby to the sales source may produce immediate sales, while a protein bar sample may only produce a greater interest in the product, in general, and increase sales in a more periodical method in the future.
  • Planning really does have a great influence on the potential results of the effort! Street teams that have a well thought out and meaningful plan and purpose nearly always have a better outcome than those that do not.

 

How to be successful with your Guerrilla Marketing efforts

As mentioned earlier, street teams and guerrilla marketing should not be overlooked in the marketing mix! They create a very effective opportunity for tight budgets and add additional value to a larger marketing mix as well. To reiterate the points previously mentioned, here are a few tips to making the MOST out of your planning and budgeting for Guerrilla Marketing!

  • DO Plan, plan, PLAN! (We can not stress this part enough!)
  • DO Layout the goals and framework for your guerrilla marketing project and discuss these with an industry professional to determine if your goals are reasonable and attainable.
  • DO Write 1-3 objectives for your guerrilla marketing project and clearly communicate those with your brand ambassadors to be sure they’re aware of what the purpose of the project is.
  • DO enhance the street team with valuable materials such as branded merch to wear, key talking points, and other information that may be needed!
  • DO reach out to a professional event staffing agency to help with the planning, structuring, staffing and evaluation processes of your project! They can be an invaluable resource for you!
  • DON’T set unrealistic goals for your team! Be sure that what you WANT to gain from the experience is obtainable! Talk to your professional event staffing agent about this to be sure!
  • DO take time to learn what to expect in terms of timeframes for expectations!

If you need additional advice on how to use a street team or other guerrilla marketing in your marketing mix, please reach out to us! We have over 16 years of experience with event marketing execution and we love hearing about new projects and helping make events fun and successful!

Lindsay Merlin

Chief Operations Officer

lmerlin@lucky415.com

415-365-0041 Ext 3

SXSW 2019

SXSW 2019 is coming up fast. Are you ready for one of the largest events in the country? Is your brand?

SXSW reported nearly half a million in attendance in 2017. The number of attendees grows every single year so hosting events themed or near SXSW is guaranteed to draw in business.

The purpose of SXSW is to create an opportunity for creative people and the companies they work with to grow within themselves by coming together with like minded individuals all over the world in the same and other creative fields. These people all meet in one creative share space, respectively, and learn about other ways of to develop their businesses. SXSW has grown into a phenomenon that is growing every year.

The economic impact on the Austin economy from SXSW in 2018 was $350.6 million (CNN.COM) Do you want your business to benefit from that share of profit marketing?

Every year SXSW proves just how effective experiential marketing is to customer engagement and brand awareness. From huge events at SXSW with large experiences to small sessions, some events shell out the big bucks to really get their name out there and in the public eye. But you dont need to spend millions to keep your brand in the public eye. Sometimes, just making sure YOUR BRAND is there, is the first step in the door.

You can get noticed blocks away, outside of hotels, using flyers, costumes, and more. Do you have a restaurant in the area? BE proactive! Get out there and hand out SXSW specials and draw in the attention to your business. You need to get an emotional connection with the people in the crowds and those flocking to the events each day and you need PEOPLE to do that.

Well, we can supply those people! We can help be your brand and get you noticed while you stay back and RUN YOUR BUSINESS! Let us tell your story. Experiential marketing is more than the latest stunt in todays marketing world: It’s a creative outlet for sharing your brand story. We hire the best of the best and they know how to get the word out about your business and can create the perfect story line for you.

Do you need 2 or 20 people? Do you need the youngest group or maybe a bunch of grandmas released on the city to hand out some samples of your product? Well let us do that for you. Lucky XP Marketing has been in the Experiential Marketing business for 16 years and we can create the perfect marketing campaign to fit any market at any time of the year. We are nationwide and we have a database of top notch models, brand ambassadors, stage hands, and more. We can help you build the perfect SXSW experience as we have for years.

Do you have any questions? Let us answer those for you. Please reach out to info@lucky415.com to get a custom quote for your next event.

 

 

 

Event Staff, Street Teams and Brand Ambassadors in 2018

Lucky 415 Marketing and Promotions has been providing street teams for experiential marketing campaigns since 2002. We have represented multiple clients such as State Farm, Shea Moisture, Live Nation, Home Depot, Amazon, and Dollar General, to name a few.

We offer a variety of experiential marketing services including, but not limited to:

  • In Field Marketing Managers
  • Tour Managers
  • Brand Ambassadors
  • Street Team Ambassadors
  • Promotional Models
  • Retail “In-store” demos
  • Sampling ambassadors
  • Live Music Ambassador Teams
  • Photo Booth – Experience Ambassador street teams
  • Guerrilla Marketing Activations
  • Tradeshow Booth Models & Ambassadors
  • Scavenger Hunt Staff
  • Makeup Artist and Hairdressers
  • Emcees
  • Concert Event Staff
  • Social Media Street Teams
  • Grand Opening Buzz Teams
  • Festival Event Staff
  • Mobile Tours
  • Marketing, Branding and Logo design
  • Custom Websites, including SEO and in-house graphic design services

Contact us today for a free quote! 415-365-0041 or info@lucky415.com

Warrenton OR Brand Ambassadors

Lucky 415 Marketing & Promotions is searching for outgoing and energetic for an upcoming healthy street team brand ambassadors and in store demo ambassadors for a large grand opening event in Warrenton, OR

Event 1: 
Street Team 
Thursday – Feb 22 – 10:00am-3:00pm
Friday – Feb 23- 10:00am-3:00pm

Wednesday Feb 28 – 3:30-6:30pm (Ice Cream Social event in store)

Pay rate: $18/hr

Event 2:
In store Demo
Wednesday Feb 28 – 4-8pm

$20/hr

Please indicate which event (or both) that you’re applying to. If you’re interested in working event 1, you must be available for all 3 days.

Must be extremely reliable, outgoing, and willing to work with a team. Must be friendly, and approachable.

Please email your resume/photo to staff@lucky415.com if you’re interested in working this event. Please use the subject line “Warrenton Grand opening”

Farmers Market Street Team Ambassadors

Lucky 415 Marketing and Promotions is searching for outgoing and energetic brand ambassadors for an upcoming Street team activation in the Sacramento area.
Scope of Work: Brand Ambassadors must be comfortable working together on a small team, handing out flyers, promotional items and other premium items to consumers at several farmers markets in the Sacramento.
It’s very important to the client that our ambassadors well articulated, professional, problem solvers, and can field questions about the event.

Event Dates:
Saturday September 2,8am-1pm

Sunday September 3, 8am-1pm
Event Location:
Saturday – Midtown Farmers Market – 20th Street, b/t J & K Streets Sacramento, CA 95811

Sunday – El Dorado Hills Town Center Farmers Market – El Dorado Hills Blvd. at Highway 50 (Drive time paid)
Payrate: $20 per hour – BA

$22 per hour TL

We prefer ambassadors that can work both days/locations. Must be extremely reliable, outgoing and able to engaging to greet new people and pass out all materials and information as required.
Please email your resume/photo to staff@lucky415.com if you’re interested in working this event.
Please use the subject line ‘Sacramento Farmers Market Events’

Lets Get Crafty- How to pull off the best Marketing Campaign for your craft beer Company

With press releases of grand openings, beer samples of your top brews, glassware of the brewery, brewery tours, swag, and lessons on the market of craft brews, getting people the knowledge of your brewery is work in itself. Getting all of this completed and still getting time to brew the beer is a whole other subject, so how do you get it all completed fast enough to make your product relevant?

Well, getting the correct marketing completed when your brewery opens OR when you create a new brew is key to launching your products and creating a name for yourself in your marketplace. Did you know there are over 4,100 craft breweries in the U.S.A currently? What will you do to separate yourself from all of those other brands?

Anheuser-Busch Method-You can use the Anheuser-Busch/ InBev NV Anheuser-Busch InBev NV BUD, -0.59% Strategy. Anheuser has bought brewers like Elysian, Goose Island, Breckenridge, Blue Point, Four Peaks, etc for their brew stock (different brews offered within each brand), relativity within their own market space, The known “Name” within their individual markets, and their quality of products. If you can stay relevant within your market and can stay up to par with brands like these, then you are on your way to success.

Marketing Strategy-So do you create loads of swag to give away? NO. The best way to create more sales for your product and to create a true name for your brand is to SAMPLE your products to the masses! Even if you don’t get a ton of sales every time, The consumer will learn your products and remember the time they went to the liquor store and got to try your brew, or went to the festival and tried your products. You can give away some bottle openers or a glass WHEN product is purchased and that will help boost sales, however SAMPLE SAMPLE SAMPLE and you will see your sales grow in your market.

We here at Lucky415 are staffed with an In-house Beer and Liquor expert. We not only provide support and training for each event, but our team behind the scenes is constantly training on new brands (Major brands with Anheuser-Busch and MillerCoors and smaller Craft brands as well) in both Beer and in Liquor each month, so as new brews, wines, and liquors come out, our team is on top of it. We can support our team in the field with the proper training on all brands that come through to us. If you are looking for a new way to build your brand, send us a message with your request today and we can create a custom quote for you and your brand!

Nashville, TN Street Team Services

Lucky 415 Marketing and Promotions is a 15 year old promotional event staffing agency, providing full service promotional marketing services to our clients since 2002.

 

We offer a variety of services to our clients, including street team executions, guerrilla marketing, brand ambassador staff, direct marketing, and promotional models.

 

Nashville, TN is one of our most popular markets, with over 5,000 brand ambassador staff registered and working consistently with our company. Check out our website for more info!

Contact us today for a free, no obligation quote for your project! Our prices are reasonable and fit into nearly every budget.

Email: info@lucky415.com

Web: www.lucky415.com

 Phone: 415-365-0041

Is Lucky415 Right for your company?

When you are in need of a Marketing company for your events, let us handle the details for you!

I know you are asking yourself, Why Lucky415 instead of these other companies that google pulls up for me? Well, I am here to give you the reasons why Lucky415 is there for you.

Lucky415 has been in the industry since 2003. Since that time we have built up a nationwide database that can bring in ambassadors in nearly every city in the US and even in Canada. We have specialized in nearly every type of event and event style and will strive to make your event exactly what you need with the ambassadors that love to be in this industry. Lucky415 really works one on one with every client that comes to us to give them the best service possible. We invest our time to ensure that these events go off without a hitch so these days are easier on our clients.

We spend extra time interviewing and asking our event staff the right questions to make sure they are the right fit for every team they are on. If the event is for a Yoga product, we make sure the ambassadors not only come in already knowing about Yoga, but typically, many of them will be Yogi’s.

Not really sure on what type of event you need, but know you need the marketing to get the word out on your brand? Well our in house team can assist you in creating the right project/event for your company. We want what is best for our Clients and we can help you get to the right event for you.

Do you need an event staffed for this weekend and have nothing in the works yet? Well send us a message and see what we can do for you!  If you are in a large city, because we have such a large data base, we can typically staff events with just a 1-2 day notice. If it is a smaller city, we just ask/request a little extra time. However it never hurts to ask as we can always try to work our magic.

Lucky415 is working around the clock to make sure our clients are happy. We work with our on-site teams at all hours to make sure everything they need is in place and check in several days early to make sure that all materials and event needs are taken care of so all events can take place with no issues. We do everything we can to get a fantastic event for both our clients, but also make sure our ambassadors are happy so they make the best impression on everyone in site while they are in the field.

One thing that will make nearly every client happy, we have competitive rates that are lower than most in the industry. We even offer discounts when booking multiple events at once. All of our quotes are customized to fit your needs and the event at hand. We get as much information as possible up front, so we are as accurate as possible with our quotes, because no one likes surprises, especially when it comes to event costs!

So- We ask.. Is Lucky415 right for your company? Send us an email or give us a call to find out!

For a quote, email info@lucky415.com or give us a call at 415-365-0041.

 

Raleigh, NC Brand Ambassadors Wanted!

Lucky 415 Marketing and Promotions, a 15 year old event agency, is searching for outgoing and energetic brand ambassadors for a retail client in Raleigh, NC!
 
Scope of event: Brand Ambassadors will working with a small team to help promote a retail client at a launch of their new store. We are looking for young, hip, and enthusiastic ambassadors who are looking to have fun and promote the brand in an exciting way. Ambassadors will be passing out flyers and canvasing the local area. We are also needing 1 ambassador to run in-store sampling on the last 2 dates.
 
Event Dates and locations:

Raleigh, Street Team Canvassing and In Store

Event 1:

Friday, February 3

4 ambassadors

Time: 10a – 2p

Location: Canvas area around the store location.

Event 2:

Saturday, February 4

4 ambassadors

Time: 10a – 2p

Location: Canvas area around the store location.

Event 3:

Sunday, February 5

1 ambassador

Time: 7-10am & 11-1p; 4-7p

Location: Inside store sampling

Total Hours: 8

Event 4:

Monday, February 6

1 ambassador

Time: 7-10am & 11-1p; 4-7p

Location: Inside store sampling

Payrate: $19
 
Must be extremely reliable, outgoing and able to work well with a team. Must be outgoing and able to talk to strangers, experienced brand ambassadors preferred. 
-Must be friendly and approachable.
 
Please email your resume/photo to staff @ lucky415.com if you’re interested in working this event. Use the Subject line ‘Raleigh’

Customized Guerrilla Marketing Campaigns – San Francisco Brand Ambassadors and Street Teams

Street team at the Moscone center in San Francisco are becoming increasingly more popular. The ability to customize the guerrilla marketing campaign to fit each and every individual client is invaluable to our firm. We start by listening to our clients’ program needs. We learn about their product and service, determine their target demographics and evaluate and identify the best approach to a guerrilla campaign.

 

After identifying the appropriate target market and outlining program goals, we are able to move forward with securing a guerrilla marketing team and putting a plan of action in place to get the project on course. Our account managers and team leaders have the invaluable experience needed in the San Francisco area (as well as other parts of the country) in order to make each campaign reach its maximum potential. We work with a variety of clients, there giving us a broad spectrum of experience. From beverage sampling to booth sales, our teams are ready for what’s to come.

Give us a call (or email!) today for more information and a customized guerrilla marketing proposal for your project.

 

Sincerely,

Lindsay Merlin

Lucky 415 Marketing & Promotions

www.lucky415.com

lmerlin@lucky415.com

415-336-1455, f 415-358-4966

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Brand Ambassadors check us out online, register with us for emails about events in your area! Click Here!