Lets Get Crafty- How to pull off the best Marketing Campaign for your craft beer Company

With press releases of grand openings, beer samples of your top brews, glassware of the brewery, brewery tours, swag, and lessons on the market of craft brews, getting people the knowledge of your brewery is work in itself. Getting all of this completed and still getting time to brew the beer is a whole other subject, so how do you get it all completed fast enough to make your product relevant?

Well, getting the correct marketing completed when your brewery opens OR when you create a new brew is key to launching your products and creating a name for yourself in your marketplace. Did you know there are over 4,100 craft breweries in the U.S.A currently? What will you do to separate yourself from all of those other brands?

Anheuser-Busch Method-You can use the Anheuser-Busch/ InBev NV Anheuser-Busch InBev NV BUD, -0.59% Strategy. Anheuser has bought brewers like Elysian, Goose Island, Breckenridge, Blue Point, Four Peaks, etc for their brew stock (different brews offered within each brand), relativity within their own market space, The known “Name” within their individual markets, and their quality of products. If you can stay relevant within your market and can stay up to par with brands like these, then you are on your way to success.

Marketing Strategy-So do you create loads of swag to give away? NO. The best way to create more sales for your product and to create a true name for your brand is to SAMPLE your products to the masses! Even if you don’t get a ton of sales every time, The consumer will learn your products and remember the time they went to the liquor store and got to try your brew, or went to the festival and tried your products. You can give away some bottle openers or a glass WHEN product is purchased and that will help boost sales, however SAMPLE SAMPLE SAMPLE and you will see your sales grow in your market.

We here at Lucky415 are staffed with an In-house Beer and Liquor expert. We not only provide support and training for each event, but our team behind the scenes is constantly training on new brands (Major brands with Anheuser-Busch and MillerCoors and smaller Craft brands as well) in both Beer and in Liquor each month, so as new brews, wines, and liquors come out, our team is on top of it. We can support our team in the field with the proper training on all brands that come through to us. If you are looking for a new way to build your brand, send us a message with your request today and we can create a custom quote for you and your brand!

Eco Friendly Ambassadors, Seattle

Located in the Seattle Area and want to get in on an exciting opportunity? Lucky 415 Marketing and Promotions, a 15 year old Event Staffing agency, is in search of ‘Eco-Friendly’ brand specialists that have a focus and dedication in the sales field experience. Brand specialists must also be outgoing and reliable for an ongoing program (1-6 shifts per week) in the Seattle area.

This is an ONGOING, Long term opportunity!

Event Dates: Tuesday – Friday every week between the hours of 9:00am-4:00pm. Shifts will be between 6 – 6.5 hours in length. (Some Flexibility required)

Potential Event Locations: South Lake Union area and various other locations. Must be flexible in the locations you can work. Need reliable transportation.

Key Qualifications for this position include:

-Eco-Friendly, Cause driven, enthusiastic about reducing the ‘carbon footprint’

– Experience in retail or field sales (minimum 1-3 years)

– Extraordinary customer service skills- Excellent communication skills (written and verbal)

– Ability to prioritize and multitask- Ability to work autonomously

– Strong organizational skills

– Valid Driver’s License- A high standard of values, ethics, integrity, and trust

Job Description:

– Promoting the client by communicating the benefits and values of the product/service through benefit discussions and product demonstrations.

– Conducting 1:1 and 1:many (where applicable) product demonstrations using benefit pieces supplied from the client.- He/she has strong business acumen and understanding of company partners business and workplace goals. Understand what our company partners environment and workplace goals are.

Pay rate: $20 per hour, Base bay (based on experience) with incentive package.

Interested? If you have open availability and interest in this position please email your resume and photo to baystaff@lucky415.com Please use the subject line “Seattle Eco Friendly Brand Specialist”

Ongoing Opportunity for (South) Bay Area Brand Ambassadors

image2Located in the South Bay and want to get in on an exciting opportunity? Lucky 415 Marketing and Promotions, a 15 year old Event Staffing agency, is in search of ‘Eco-Friendly’ brand specialists that have a focus and dedication in the sales field experience. Brand specialists must also be outgoing and reliable for an ongoing program (1-6 shifts per week) in the South San Francisco Bay area.

This is an ONGOING, Long term opportunity!

Event Dates: Tuesday – Friday every week between the hours of 9:00am-4:00pm. Shifts will be between 6 – 6.5 hours in length. (Some Flexibility required)

Potential Event Locations: San Mateo, Redwood City, Menlo Park, Palo Alto, Mountain View, Sunnyvale, San Jose, and various other locations.

Key Qualifications for this position include:

-Eco-Friendly, Cause driven, enthusiastic about reducing the ‘carbon footprint’

– Experience in retail or field sales (minimum 1-3 years) – Extraordinary customer service skills- Excellent communication skills (written and verbal)- Ability to prioritize and multitask- Ability to work autonomously- Strong organizational skills- Valid Driver’s License- A high standard of values, ethics, integrity, and trust

Job Description: – Promoting the client by communicating the benefits and values of the product/service through benefit discussions and product demonstrations. – Conducting 1:1 and 1:many (where applicable) product demonstrations using benefit pieces supplied from the client.- He/she has strong business acumen and understanding of company partners business and workplace goals. Understand what our company partners environment and workplace goals are.

Pay rate: $20 per hour, Base bay (based on experience) with incentive package.

Interested? If you have open availability and interest in this position please email your resume and photo to baystaff@lucky415.com Please use the subject line “Eco Friendly Brand Specialist”