Lets Get Crafty- How to pull off the best Marketing Campaign for your craft beer Company

With press releases of grand openings, beer samples of your top brews, glassware of the brewery, brewery tours, swag, and lessons on the market of craft brews, getting people the knowledge of your brewery is work in itself. Getting all of this completed and still getting time to brew the beer is a whole other subject, so how do you get it all completed fast enough to make your product relevant?

Well, getting the correct marketing completed when your brewery opens OR when you create a new brew is key to launching your products and creating a name for yourself in your marketplace. Did you know there are over 4,100 craft breweries in the U.S.A currently? What will you do to separate yourself from all of those other brands?

Anheuser-Busch Method-You can use the Anheuser-Busch/ InBev NV Anheuser-Busch InBev NV BUD, -0.59% Strategy. Anheuser has bought brewers like Elysian, Goose Island, Breckenridge, Blue Point, Four Peaks, etc for their brew stock (different brews offered within each brand), relativity within their own market space, The known “Name” within their individual markets, and their quality of products. If you can stay relevant within your market and can stay up to par with brands like these, then you are on your way to success.

Marketing Strategy-So do you create loads of swag to give away? NO. The best way to create more sales for your product and to create a true name for your brand is to SAMPLE your products to the masses! Even if you don’t get a ton of sales every time, The consumer will learn your products and remember the time they went to the liquor store and got to try your brew, or went to the festival and tried your products. You can give away some bottle openers or a glass WHEN product is purchased and that will help boost sales, however SAMPLE SAMPLE SAMPLE and you will see your sales grow in your market.

We here at Lucky415 are staffed with an In-house Beer and Liquor expert. We not only provide support and training for each event, but our team behind the scenes is constantly training on new brands (Major brands with Anheuser-Busch and MillerCoors and smaller Craft brands as well) in both Beer and in Liquor each month, so as new brews, wines, and liquors come out, our team is on top of it. We can support our team in the field with the proper training on all brands that come through to us. If you are looking for a new way to build your brand, send us a message with your request today and we can create a custom quote for you and your brand!

Is Lucky415 Right for your company?

When you are in need of a Marketing company for your events, let us handle the details for you!

I know you are asking yourself, Why Lucky415 instead of these other companies that google pulls up for me? Well, I am here to give you the reasons why Lucky415 is there for you.

Lucky415 has been in the industry since 2003. Since that time we have built up a nationwide database that can bring in ambassadors in nearly every city in the US and even in Canada. We have specialized in nearly every type of event and event style and will strive to make your event exactly what you need with the ambassadors that love to be in this industry. Lucky415 really works one on one with every client that comes to us to give them the best service possible. We invest our time to ensure that these events go off without a hitch so these days are easier on our clients.

We spend extra time interviewing and asking our event staff the right questions to make sure they are the right fit for every team they are on. If the event is for a Yoga product, we make sure the ambassadors not only come in already knowing about Yoga, but typically, many of them will be Yogi’s.

Not really sure on what type of event you need, but know you need the marketing to get the word out on your brand? Well our in house team can assist you in creating the right project/event for your company. We want what is best for our Clients and we can help you get to the right event for you.

Do you need an event staffed for this weekend and have nothing in the works yet? Well send us a message and see what we can do for you!  If you are in a large city, because we have such a large data base, we can typically staff events with just a 1-2 day notice. If it is a smaller city, we just ask/request a little extra time. However it never hurts to ask as we can always try to work our magic.

Lucky415 is working around the clock to make sure our clients are happy. We work with our on-site teams at all hours to make sure everything they need is in place and check in several days early to make sure that all materials and event needs are taken care of so all events can take place with no issues. We do everything we can to get a fantastic event for both our clients, but also make sure our ambassadors are happy so they make the best impression on everyone in site while they are in the field.

One thing that will make nearly every client happy, we have competitive rates that are lower than most in the industry. We even offer discounts when booking multiple events at once. All of our quotes are customized to fit your needs and the event at hand. We get as much information as possible up front, so we are as accurate as possible with our quotes, because no one likes surprises, especially when it comes to event costs!

So- We ask.. Is Lucky415 right for your company? Send us an email or give us a call to find out!

For a quote, email info@lucky415.com or give us a call at 415-365-0041.

 

Sign Spinners? We can handle it!

Here at Lucky415 our brand ambassadors can do just about anything for a company who needs a fresh face, great smiles, and professional and friendly demeanor to help promote a grand opening for a store coming to their area. In this case study, we look at brand ambassadors for Natural Grocers in several different locations across the country.
Natural Grocers is a pillar in the health community. Since being founded in 1955 every store holds the highest standard in quality products and affordable prices. Each store even has nutrition classes and outreach programs that the community can attend to help better educate themselves and their families.
Our brand ambassadors will eat, sleep, and breathe your brand during the time spent on any project. For Natural Grocers in particular, we bring in ambassadors who already live the healthy living lifestyle and know many of the products and brands being sold in the stores nationwide.
Lucky415 works with Natural Grocers on several other projects and grand openings, but this project in particular was for a sign spinning event. The brand ambassadors carried large signs and were tasked to dance, swing, and direct future consumers to the brand new Natural Grocers locations. They were able to talk to people on the streets walking by and wave and promote the store to people in cars as well.
The teams had a blast, as you can see by the pictures. They worked in wind, rain, and sunshine, and they were still able to keep smiles on their faces and the brand talking points on the tip of their tongues. We look forward to doing another project like this again soon.2016102495145246 img952016102095153033780 20161021_143656

Customized Guerrilla Marketing Campaigns – San Francisco Brand Ambassadors and Street Teams

Street team at the Moscone center in San Francisco are becoming increasingly more popular. The ability to customize the guerrilla marketing campaign to fit each and every individual client is invaluable to our firm. We start by listening to our clients’ program needs. We learn about their product and service, determine their target demographics and evaluate and identify the best approach to a guerrilla campaign.

 

After identifying the appropriate target market and outlining program goals, we are able to move forward with securing a guerrilla marketing team and putting a plan of action in place to get the project on course. Our account managers and team leaders have the invaluable experience needed in the San Francisco area (as well as other parts of the country) in order to make each campaign reach its maximum potential. We work with a variety of clients, there giving us a broad spectrum of experience. From beverage sampling to booth sales, our teams are ready for what’s to come.

Give us a call (or email!) today for more information and a customized guerrilla marketing proposal for your project.

 

Sincerely,

Lindsay Merlin

Lucky 415 Marketing & Promotions

www.lucky415.com

lmerlin@lucky415.com

415-336-1455, f 415-358-4966

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Brand Ambassadors check us out online, register with us for emails about events in your area! Click Here!

Why you want to uses one small agency to staff a nationwide mobile tour. (Mobile tour staffing)

Spam nationwide mobile tour
Concert Event StaffingDuran Duran Concert Events

Bonneroo Concert Event Staffing Team

Many clients have asked us (during an agency screening process) how it is possible for one agency to staff a mobile tour with multiple cities. The answer to that is quite simple. Experience.

Duran Duran Vip Hosts

Over the last 9 years, we have established trust worthy and reliable, top notch event staff in a vast number of cities throughout the US by spending countless hours, tirelessly recruiting and interviewing local staff members and only then inviting them to work with us. As a result of this process, we have built a rock solid database of exceptional event staff, hiring only the absolute best in every area.

Recruiting experienced and knowledgeable staff is a very time consuming process, this is the majority of the reason that most agencies just post ads on Craigslist or the likes. It takes many years of perseverance for an agency to have a valuable pool of event staff with which they work with. To be quite honest, if you haven’t staffed a few events in a particular city in the past (i.e. experience) then you really have no reason to have recruited staff in that area in the first place. The bottom line is this: Experience is pretty much everything in event staffing. If you’re working with an event staffing agency now, inquire about their specific experience in each city of your mobile tour. The future of your project could rely on it.

Best Wishes,

Lindsay Merlin

Sr. Account Manager

Lucky 415 Marketing and Promotions, Inc.

http://www.lucky415.com