SXSW Street Teams and Event Staff in Austin TX

SXSW event teams (Austin)

SXSW event teams (Austin)

We are getting PUMPED UP and (overly) prepared for SXSW – 2015! With an abundance of amazing street team staffers, event managers and promotional models alike, We’re set out to make a splash in Austin, TX!


Don’t let your brand miss out on one of the biggest (and pretty sweet) events of the year! Street teams are where it’s happening at South By! Email us today for a free, and pretty darn awesome (if we do say so ourselves) street team quote for SXSW! You will be surprised at how affordable promotional marketing can be! We fit into nearly every budget!

Check out some of our sxsw events from last year!

SXSW 2014 Lucky 415

SXSW event teams for 2013  (Austin)

SXSW event teams for 2013 (Austin)

Guerilla Marketing Teams in action

Guerilla Marketing Teams in action

Contact us today! or 415-336-1455!

We Hope to hear from you soon!



Lucky415 Marketing and Promotions



Guerrilla Marketing on Black Friday. Street Teams are the New Black?

Black Friday Street TeamIt’s almost that time again! The Holidays have managed to find their way back to us again. We’re coming up on the busiest of all shopping seasons of the year. Over the last few years, we’ve all (by choice or otherwise) participated in or otherwise been exposed to BLACK FRIDAY. This phenomenon brings out drones of shoppers hoping to get the best deal. Hoping to get a half price iPad or at least something out of their 3 am shopping spree. Families save money for this day, hoping to get a majority of their Christmas shopping done in one day. The craziness doesn’t stop there. As you probably already know, some people go as far as to camp outside of their favorite store for days, hoping to be the first in line for the new pricing and technology.

As an account manager with 8 years of experience in promotional marketing, I can tell you that if there is one season to utilize guerrilla marketing, it’s this one. Everyone’s spending. They’re looking for ideas, they’re shopping for loved ones. They’re willing to meet the retailer half way. I’ve seen so many brands increase their holiday sales by using our street teams on Black Friday, I feel like I need to be standing on top of that metaphorical mountain and yelling “Street teams WORK and they’ll increase your sales exponentially right now!!!!” (This has been widely frowned upon in our office, so I’ll refrain and save my vocals for this week’s new episode of the Walking Dead.) However, last year I was approached by NPR and asked to do an interview about the Black Friday phenomena. I gladly obliged. FINALLY I get my metaphorical mountain! You can listen to my interview on NPR Marketplace here.


In conclusion, when you’re thinking about new ways to market your brand, new and inexpensive ways to get the word out about your product. What better way to reach people than while they’re waiting in line, sometimes for days, with a pocket full of cash, ready to spend?


Lindsay Merlin

Senior Account Manager

Lucky415 Marketing & Promotions



Concert and Festival Event Staff

Over the last 10 years, our experience  in the promotional marketing world has allowed us to expand into virtually every market in the US. We have invested the hours necessary to build up our resources and gather some of the most talented and amazing staff available.  With our teams of amazing street team staffers, event managers and promotional models alike we have the capabilities to exceed our clients expectations in every market imaginable.

We have experience at every concert venue and festival venue imaginable. Our teams of brand professional can manage your booth or your guerrilla marketing program this summer!

Email us today for a free, and pretty darn awesome (if we do say so ourselves) street team or brand professional quote. You will be surprised at how affordable promotional marketing can be! We fit into nearly every budget! provides concert street teams each summer all over the nation and Canada. provides concert street teams each summer all over the nation and Canada.

Super Bowl 2014 Street Teams and Event Staff


superbowl-2014-logoIf you are looking for last minute Super Bowl event staff in the New Jersey/New York area, you have come to the right place. Let our team of professional Event Staffers help you with your guerrilla marketing,
and event staff needs for Super Bowl 2014!

We have thousands of brand ambassador event staff registered with our
company in the New Jersey and New York areas that would love to be up
bright and shining part of your event team! Whether you want to make a splash with  guerrilla
marketing or another type of direct promotional marketing at the Super Bowl, Lucky 415 Marketing
can help!

The Lucky 415 team has successfully executed promotional
events over the last 10 years at Super Bowls, festivals, concerts, and
many other large events. We can assist your team with making your Super
Bowl promotions a success and ensure that you reach your return
on investment goals for this large event, full of potential.  If you’re looking to make an impact at the Super Bowl 2014, but you’re not sure exactly how to do
so, We can help! We have the staff, knowledge and resources to make the best out of any promotion at the MetLife Stadium in Rutherford, NJ. Please contact us anytime, day or
night, for a free and no risk quote for street teams or any other
event staff that you may need for your program!

Lucky 415 Marketing & Promotions

Promoting a new app with street teams and guerilla marketing


Lucky 415 loves to provide event marketing and street teams around the nation for all kinds of events and promotions.

It seems like everywhere you go from the movie theater to the grocery store, you hear about new Apps. Companies use Apps to promote their business and assist their customers with their shopping needs whether it be online or in their brick and mortar stores. Having an app for your customers is a great way to build brand loyalty and help your customers have a better shopping experience overall.

One of the biggest challenges we hear from companies and their  App developers is finding a great way to promote the app itself. While other types of mediums fail to get Apps off the ground, person to person events such as street teams are a great way to get the word out about the new App. Event ambassadors, strategically placed at specific events such as Bonnaroo, Grand openings, College Campuses, etc, are able to speak directly to consumers and relay the benefits of the App. They are also able to offer incentives and hand out brand materials on site!

Word of Mouth is another great way to get information out about an awesome new app! After customers try the app, they’re very likely to leave feedback for it if they feel it was beneficial to their lifestyle. Targeting the right type of audience for your app can be crucial to its success!

For more information about street teams, event marketing and/or event staffing to promote new Apps for iPhone, Blackberry or Android, please contact us any time at or give us a call at 415-336-1455.

Happy downloading!

Bar promotional models. Bar Promotional Events!

NewCastle Beer Promotional Model

Bar and Nightlife Promotions can be very successful at increasing brand recognition.

Bar promotions are some of the most fun events that we manage and staff here at Lucky 415! The atmosphere at the nightlife events is relaxed, patrons are much more likely to accept a free sample, and bars are generally very grateful to host the event.

Most beverage market researchers discovered, quite some time ago, like many other consumable market researchers did, that consumers are MUCH more likely to purchase the beverage if they’re first provided with a sample. A friendly and polite interaction at the bar between a consumer and a brand representative also goes an extremely long way when it comes to brand loyalty. Consumers tend to remember the brand and ask for it at the bars again and again!

So why not spread the word about a great new alcholic beverage through the likes of bar and nightlife events? There really isn’t a good answer to that question. When considering the much lower cost of promotional events compared to other medias of advertising, paired with relatively high return on investment, beverage marketers have every reason to begin a live marketing and promotional campaign.

Time and again, we here at Lucky 415 have seen our clients walk away from their promotional campaigns with a smile on their face and another successful campaign to add to their portfolio. 🙂

We love to provide event teams around the nation but one of our favorite places is in Charleston and all around the Carolina’s. In 2010 we provide promotional models for over 100 Heineken and New Castle Events in the Carolina’s. Bar promotional Models

If you have any questions on how to become a promotional model or if you need promotional models in Charleston Sc or around the nation feel free to contact us at

Event Staffing, Brand Ambassadors,Street Teams Nationwide!

Nationwide Street Teams and grand opening street teams

Street teams are a great way to increase brand awareness by putting information directly into the consumer’s hand.   In most major cities such as Seattle, San Francisco, Chicago, San Diego, Ny,  Dallas, Vegas, Boston, Atlanta, etc. and even in small towns consumers can easily identify street teams in action and many times they realize that a street team is associated with free promotional items. Who doesn’t love to receive something for free in this day and age?  This is one of the main reason street teams are a wonderful way to generate an instant form of brand recognition.(Instant Gratification for the consumer.)

If someone is on the way to work and they receive a free sample of a new beverage or a t-shirt by someone representing the brand with a smile and nothing more than maybe a few key words..this creates a lasting positive impression.  In addition that person might go to work holding the item and tell his co-workers that he received a free promotional item. Thus spreading the word and positive feedback.   (word of mouth)

I have had the opportunity to see street team events across the country first hand and the smiles it brings to consumers faces.   Many times consumers will flock to the street teams since they realize that often they are associated with free items. Thus a crowd draws a crowd.  It is usually best to give out free promotional items associated with the brand. Such as hats, shirts, pens, key chains, etc. Or small samples of the product. If the teams are handing out good items usually the consumers will come to them.

Street teams for grand openings


Street teams are an awesome and inexpensive way to promote a grand opening.  Usually it is best to have the teams give out some kind of gift card or contest card to get the consumers into the store. For instance, you might want to give out small promotional items and a card for a contest. If the consumer brings the items into the store with in the next few days they can enter into a drawing for a free items etc… Another way to drive consumers into the new store is to give out gift cards that they can scan or check at the grand opening table at the entrance to the new store. (This usually works very well)

When they arrive at the store they can check to see what kind of prize they might have one.   These are great ways to have consumers become familiar with the new store and location.  You also want to do some research to find your target audience. For instance if you are trying to promote a hardware store grand opening you might want to send street teams to construction sites and offer chances to win power tools or other really nice items dealing with a hardware store.

Street team events to promote a new product

Lets say you want to drive consumers to your new website.  You can send out teams to a well-researched area to give out promotional items that have the website listed. Another example is for instance would be airlines. Airlines sometimes send out street teams to give out tons of free promotional items in a city to help let consumers know they are now flying out in and out of that city, and also a few random consumers are given free no-stings attached round trip domestic flight tickets.

Can you imagine going to work one morning and you see a street team and are given a free round trip ticket.  Think how many people you will tell about the gift.  Thus promoting the airline for years to come. Another example is beverages. The large beverage companies figured out long ago that street teams are a fantastic way to bring smiling faces and promote the beverage.  Beverage street teams usually are little tricky to operate since usually you can run out of product quickly. Consumers love free beverages.  Many times beverage street teams will show up to a certain location with ice cold beverages and give out as many as possible and then quickly move to another location.   The more creative the better. Maybe there is a line waiting for a ferry boat after work on a hot day and the beverage street teams shows up and gives a bevaege to everyone standing in line. (This is another very positive lasting impression)

George Hayes
CEO Lucky 415 Marketing & Promotions, Inc.


If you have any questions feel free to give us a call 415-336-1455 or email  We have been providing street teams across the country since 2003.

How to Accurately and Effectively Check References

Checking references and doing a quick background search before hiring an event staffing company can save you a lot of time and Money in the long run!

When hiring in the Event Marketing Industry, checking references before making a hire can mean the difference between having an awesome execution and having a total nightmare on your hands. While the reference check can seem extremely time consuming, frustrating, and may even come across as a waste of time, you’ll understand as you read on why doing a little background research can be an extreme help in the log run.  There are several reasons why we suggest checking references and past work experience (of every potential agency/candidate) to anyone hiring an event staffing agency or anyone hiring event managers or staff directly.

Follow the following steps to be sure that you’re getting a well-rounded idea of the type of work (and work ethic) the company/candidate you’re considering has.

  • Social Media. It can be extremely helpful in gaining understanding about a company when you’re thinking about hiring them to manage your event staff. Check to see if the company has a presence on several different social media sites. Check their Facebook page, Twitter Account, Website, and most importantly LinkedIn.
  • Do some internet searching. After you google the company name and any other keyword combinations you think may be helpful, you should have a clear understanding of their reputation with other companies, staff members, etc. While it’s true that anyone can post non sense, or slander, on the internet, it’s unlikely that there will be multiple complaints on the same subject.
  • Read the References they have listed within their website, or their LinkedIn profiles. Be certain that they should sincere. A lot of references may be falsified or exaggerated as a favor to the person or company. Make sure you’re getting the ‘real deal’ before you close the deal.
  • If you’re hiring a person, call their references. It may seem a little time consuming, but it’s well worth it in the long run. References will generally be honest with you if you ask *specific* questions about the person’s work ethic and performance.
  • Be specific when you speak with individual references. Ask how the person worked with others. Did they lead the team well? Did they have any issues with the person or feel as though their work had restrictions? Would they rehire this person?, etc.
  • Make sure you let a job applicant know in advance that you will be checking their references. Also be sure (when you’re hiring a person) that you gain proper legal consent from the potential employee.

Checking references before you hire a company/candidate can save you a lot of time and money in the long run. If you’re not sure you’re capable of checking the references and making the decision yourself, outsourcing may be a great option for you. Doing the planning and research that is needed prior to making the hire can make the difference between a very happy or a very sad ending for your live event marketing projects.

Lindsay Merlin

Sr Account Manager

Lucky 415 Marketing & Promotions

Why you should use a event staffing agency such as

Circus Olay Promotion

If you’re working on a Mobile Marketing Tour, a Guerrilla Campaign, or any other various projects for your clients, you may be asking yourself about the benefits of using an event staffing agency for your programs.  Using an event staffing agency for your project may add a few extra dollars to your expenses and take some funds away from your budget, so it is totally understandable to question the benefits of using this type of service in the first place. The first step to answer this question is to understand your total needs for your project(s).

Hiring and managing event staff for your own program may sound easy but it can be a very complicated and lengthy process. Begin your needs analysis by understanding what your project will consist of. Be reasonable when you’re making your estimations. It is always better to be over staffed and have a successful promotion than to be understaffed and miss important customer interactions as a result. After determining the number of staff that you will need for a particular event, determine ideally what type of staff you would like. Is it more important that your staff is knowledge about gaming consoles or would you prefer they’re the MC type and aren’t afraid to host a ceremony. All of these factors should be based off of your program specifics and they will vary from event to event. The more in depth your needs are, the harder recruiting staff for your project will be.

After you’ve decided on your event staff specifics and you have a good idea of what type of staff you’ll need, you’ll need to consider the benefits of hiring an event staffing agency.

Some of the benefits of hiring an agency include:

  • A knowledge account manager to confer to about your staff. You’ll be able to as the agency representative that you’re working with about the specific type of staff they have to offer and get input from them as to what type of staff they would recommend to make your event a success. Never hire an agency that doesn’t give you direct contact (24-7) to the account manager that is working on your project.
  • A large talent pool to choose your staff from, internally. The agency you hire should have their own database of brand ambassadors that they use. Be sure they have plenty of staff in the region you’re need is in.
  • Human Resource drama is a thing of the past! Your agency should be able and willing to handle all of your human resources issues for your event staff. Most agencies recruit, hire, and even offer training to their event staff. Afterwards, they service paychecks and tax information for the staff, therefore taking those headaches away from you.
  • Year End Tax forms and services should be provided by your agency. By using an agency, you won’t be responsible for complying with IRS regulations, etc. Your event staffing agency will be sure that these things are taken care of.
  • Experience is a very important part of the event staffing game. Agencies that have been around for a long time are more capable of choosing good and reliable staff for your programs. Most agencies try to offer the most reliable brand ambassadors in their database work on a firsthand basis. After a trusting relationship has been made between the agency and the brand ambassador (i.e. the brand ambassador performs above and beyond expectations, the agency pays the brand ambassadors efficiently and in a timely manner..) a long lasting working relationship is made and that pays off in the long run for you.

San Francisco Street Team

Weigh the benefits and drawbacks of hiring an event staffing agency to see if it is the right choice for you, your project and your company. Understand your needs first and then consider how much more successful your project and your promotion will be as a result of hiring an agency. If you do choose to work with an event staffing agency, be certain that you know what you should get for your money. Do some research, ask fellow co workers and industry professionals, do a simple google search on the company you’re considering hiring prior to making your decision. For more information and advice on hiring an event staffing agency, check out

Thanks for reading! Feel free to comment below 🙂

Lindsay Merlin

Sr. Account Manager

Lucky 415 Marketing & Promotions, Inc


How to take Great Event Photos… and more!

Taking good event photos can be easier than you think! Just follow a few simple 'event photo rules'!

It sounds easy enough, right? You’re asked to go out to your event, work diligently (The way you always do…) and just take a few photos to send back in to your agency/client afterward. Piece of Cake…That is until you’re amidst the craziness that can be event marketing.

The thing about event reporting and taking event photos is.. being a photographer is expected of you, on top of your other job duties. During a busy event, things can get crazy on site and the next thing you know, you’ve only been able to capture a few pictures and they’re not great…maybe even usable. You don’t want to disappoint your agency or you need to be sure you get your job done correctly and efficiently. The only way to do this is to plan the turn of events prior to your event starting.

Plan, plan, plan!

Know how many pictures you are expected to take in advance. Does your agency want you to send in 20 pictures from your one day event or 100? It may not be as hard as you think to capture some great shots.  Just follow these few simple guidelines.

  • Understand what your agency would like to see as a result. Read through your training materials. More times than not, the picture criteria is listed within it. If not, don’t be shy to ask. It’s understood that you’re required to take photos (Take them weather you’re asked..or not) but you’re account manager won’t mind if you ask what type of photos they’d like to see. (They’ll even be impressed!)
  • Group Shots are one of the best kinds of shots you can take! Take them at every chance you have and remember.. You WILL have to get the group together yourself for the shot. They will not gather together in a great group position and wait for someone to randomly come by with a camera to take their photo. You will need to convene everyone into a group and announce that you’d like to take a quick shot of the group for the client. Wait until there are little or no customers around (5 minutes prior to the beginning of the event is a perfect time) and then let everyone know you’d like to take a few pictures.
  • Always be sure you get more than one shot of each picture. Taking a few shots of each picture helps you be sure you will get a good one. Someone might close their eyes or look away, so if you have a few different shots of the same pose, you’re likely to get a great one!

    Example of bad photo. Subject is not facing camera, No branded images can be identified...

  • Take customer interaction photos. Put yourself in the client’s shoes for a minute. Think about the types of photos and interactions you would like to see if you had planned this event out. If you’re the one planning the event and imagining how the customer will react and interact with the event staff.. how would you imagine it? In your opinion, what is the most interactive part of the event. Take pictures of that. Get shots of the event staff interacting with responsive customers. Make sure to capture their faces in the shot!
  • Just a simple step to the left or right can make a big difference in an event photo. Try your best to center your photos, with the subject in the middle. Be sure that the photo is focused and not blurry and that you’re using good lighting or have your flash turned on.
  • Get shots of your client’s branded event materials. For example, a picture of an event sign by itself is probably not going to be a great picture, however a picture of an event staffer standing next to the sign handing out event materials to consumers can be a great picture! Set your pictures up. Don’t be afraid to let your fellow brand ambassadors know that you’re setting the photo up and you’d like to get a shot of them interacting with the group. Brand Ambassadors, as a whole, should be comfortable having their picture taken. It’s part of the job! 🙂
  • Be certain that there are not other brand materials in or near your photo. If you’re at a large event, you’re likely to be surrounded by a number of other sponsors and their campaign materials at your event. When you’re taking your photos, however, as mentioned earlier, be sure that you’re taking the precautions you need (take a step to the left or right, reposition your subject, etc) to make sure that your client’s staff, materials, and customers are the only thing in the photo.

Example of a bad photo. Lighting is too low, subjects are blurry and not centered.. we could go on forever.

When and How to Report

When you’re finishing up your event, no matter how big or small, the last step you’re likely to encounter is your reporting. It’s important to understand what’s expected of you regarding reporting before you set out for your event. Follow these few important steps to ensure you collect the information you need for your report forms before it’s too late.

  • Read through your report forms before your event. This will allow you to know what information your client expects to be reported. Is this the type of form (interactive)  that needs to be filled out while your working (inventory needs to be counted, etc) or is this the type of form that needs to be filled out after the event (reflective).
  • When filling out reflective forms post event, memorize or jot down the types of information you will need for the form and keep it handy at your event. For example, some report forms may ask you a question such as: “How many customers did you encounter in the day”. Obviously this will need to be an estimate, as you will probably be too busy to actually keep an accurate count, however you’re more likely to report a closer number if you jot your estimate down several times throughout the day on a note pad. This will give you a reference point to refer to when you’re filling out your report forms after the event. Keeping notes on the event is a excellent way to fill out a more accurate report afterward.
  • Always turn your reports in ON TIME! Reports, accompanied with photos, need to be turned in, in a timely fashion. Never wait more than 36 hours after your event to turn your post event materials in. You want to be paid in a timely fashion, so be sure you turn everything in from your event on time. Familiarize yourself with your agency’s requirements since some of agencies have a 12 or 24 hour requirement for their staff, however, never wait more than 36 hours. More times than not, the information you collect in the field is needed for reporting purposes to the end client. They expect their information fast!

Example of a good event photo. Subjects are centered, Smiling, facing camera. Branded material in the background. Two thumbs up.

Taking Great event photos and turning in accurate and efficient report forms is a very important part of a brand ambassador’s and Tour/Market Manager’s job. When you understand what your client expects out of you, go a little farther than that. Turn in a few extra photos, take down a few extra comments and notes for your forms, and turn your reporting in a few hours earlier than expected. This type of pro activity from event staff is the thing that rehire is made out of. Best proud of what you do and let it show in your reporting!

Happy New Year!

Lindsay Merlin

Sr Account Manager

Lucky 415 Marketing & Promotions