Lets Get Crafty- How to pull off the best Marketing Campaign for your craft beer Company

With press releases of grand openings, beer samples of your top brews, glassware of the brewery, brewery tours, swag, and lessons on the market of craft brews, getting people the knowledge of your brewery is work in itself. Getting all of this completed and still getting time to brew the beer is a whole other subject, so how do you get it all completed fast enough to make your product relevant?

Well, getting the correct marketing completed when your brewery opens OR when you create a new brew is key to launching your products and creating a name for yourself in your marketplace. Did you know there are over 4,100 craft breweries in the U.S.A currently? What will you do to separate yourself from all of those other brands?

Anheuser-Busch Method-You can use the Anheuser-Busch/ InBev NV Anheuser-Busch InBev NV BUD, -0.59% Strategy. Anheuser has bought brewers like Elysian, Goose Island, Breckenridge, Blue Point, Four Peaks, etc for their brew stock (different brews offered within each brand), relativity within their own market space, The known “Name” within their individual markets, and their quality of products. If you can stay relevant within your market and can stay up to par with brands like these, then you are on your way to success.

Marketing Strategy-So do you create loads of swag to give away? NO. The best way to create more sales for your product and to create a true name for your brand is to SAMPLE your products to the masses! Even if you don’t get a ton of sales every time, The consumer will learn your products and remember the time they went to the liquor store and got to try your brew, or went to the festival and tried your products. You can give away some bottle openers or a glass WHEN product is purchased and that will help boost sales, however SAMPLE SAMPLE SAMPLE and you will see your sales grow in your market.

We here at Lucky415 are staffed with an In-house Beer and Liquor expert. We not only provide support and training for each event, but our team behind the scenes is constantly training on new brands (Major brands with Anheuser-Busch and MillerCoors and smaller Craft brands as well) in both Beer and in Liquor each month, so as new brews, wines, and liquors come out, our team is on top of it. We can support our team in the field with the proper training on all brands that come through to us. If you are looking for a new way to build your brand, send us a message with your request today and we can create a custom quote for you and your brand!

Street Teams! Nationwide.

 

We have street teams in every market in the US! Guerrilla marketing is one of the most cost effective ways to spread the word about a new product or service. Contact us today for a free, no obligation, quote on your project!

Info@lucky415.com or 415-365-0041

When your promotion company asks for ‘Business Casual’

What does Business Casual mean?

“This one is the murkiest for our customers and for other people we speak to. Part of the problem is that there are so many trends that are so casual,” Dorie Smith, cofounder of women’s workwear brand Of Mercer, recently said to Business Insider.

Raleigh, NC Brand Ambassadors Wanted!

Lucky 415 Marketing and Promotions, a 15 year old event agency, is searching for outgoing and energetic brand ambassadors for a retail client in Raleigh, NC!
 
Scope of event: Brand Ambassadors will working with a small team to help promote a retail client at a launch of their new store. We are looking for young, hip, and enthusiastic ambassadors who are looking to have fun and promote the brand in an exciting way. Ambassadors will be passing out flyers and canvasing the local area. We are also needing 1 ambassador to run in-store sampling on the last 2 dates.
 
Event Dates and locations:

Raleigh, Street Team Canvassing and In Store

Event 1:

Friday, February 3

4 ambassadors

Time: 10a – 2p

Location: Canvas area around the store location.

Event 2:

Saturday, February 4

4 ambassadors

Time: 10a – 2p

Location: Canvas area around the store location.

Event 3:

Sunday, February 5

1 ambassador

Time: 7-10am & 11-1p; 4-7p

Location: Inside store sampling

Total Hours: 8

Event 4:

Monday, February 6

1 ambassador

Time: 7-10am & 11-1p; 4-7p

Location: Inside store sampling

Payrate: $19
 
Must be extremely reliable, outgoing and able to work well with a team. Must be outgoing and able to talk to strangers, experienced brand ambassadors preferred. 
-Must be friendly and approachable.
 
Please email your resume/photo to staff @ lucky415.com if you’re interested in working this event. Use the Subject line ‘Raleigh’

Brand Ambassadors needed for SantaCon SF 2016!

Santa Con 2016

Customized Guerrilla Marketing Campaigns – San Francisco Brand Ambassadors and Street Teams

Street team at the Moscone center in San Francisco are becoming increasingly more popular. The ability to customize the guerrilla marketing campaign to fit each and every individual client is invaluable to our firm. We start by listening to our clients’ program needs. We learn about their product and service, determine their target demographics and evaluate and identify the best approach to a guerrilla campaign.

 

After identifying the appropriate target market and outlining program goals, we are able to move forward with securing a guerrilla marketing team and putting a plan of action in place to get the project on course. Our account managers and team leaders have the invaluable experience needed in the San Francisco area (as well as other parts of the country) in order to make each campaign reach its maximum potential. We work with a variety of clients, there giving us a broad spectrum of experience. From beverage sampling to booth sales, our teams are ready for what’s to come.

Give us a call (or email!) today for more information and a customized guerrilla marketing proposal for your project.

 

Sincerely,

Lindsay Merlin

Lucky 415 Marketing & Promotions

www.lucky415.com

lmerlin@lucky415.com

415-336-1455, f 415-358-4966

We’re on Facebook, Twitter and Linkedin!

Brand Ambassadors check us out online, register with us for emails about events in your area! Click Here!

SXSW Street Teams and Event Staff in Austin TX

SXSW event teams (Austin)

SXSW event teams (Austin)

We are getting PUMPED UP and (overly) prepared for SXSW – 2015! With an abundance of amazing street team staffers, event managers and promotional models alike, We’re set out to make a splash in Austin, TX!

 

Don’t let your brand miss out on one of the biggest (and pretty sweet) events of the year! Street teams are where it’s happening at South By! Email us today for a free, and pretty darn awesome (if we do say so ourselves) street team quote for SXSW! You will be surprised at how affordable promotional marketing can be! We fit into nearly every budget! info@lucky415.com

Check out some of our sxsw events from last year!

SXSW 2014 Lucky 415

SXSW event teams for 2013  (Austin)

SXSW event teams for 2013 (Austin)

Guerilla Marketing Teams in action

Guerilla Marketing Teams in action

Contact us today! Info@lucky415.com or 415-336-1455!

We Hope to hear from you soon!

 

 

Lucky415 Marketing and Promotions

http://lucky415.com

415-336-1455

Info@lucky415.com

 

Concert and Festival Event Staff

Over the last 10 years, our experience  in the promotional marketing world has allowed us to expand into virtually every market in the US. We have invested the hours necessary to build up our resources and gather some of the most talented and amazing staff available.  With our teams of amazing street team staffers, event managers and promotional models alike we have the capabilities to exceed our clients expectations in every market imaginable.

We have experience at every concert venue and festival venue imaginable. Our teams of brand professional can manage your booth or your guerrilla marketing program this summer!

Email us today for a free, and pretty darn awesome (if we do say so ourselves) street team or brand professional quote. You will be surprised at how affordable promotional marketing can be! We fit into nearly every budget! info@lucky415.com

 

Lucky415.com provides concert street teams each summer all over the nation and Canada.

Lucky415.com provides concert street teams each summer all over the nation and Canada.

Super Bowl 2014 Street Teams and Event Staff

 

superbowl-2014-logoIf you are looking for last minute Super Bowl event staff in the New Jersey/New York area, you have come to the right place. Let our team of professional Event Staffers help you with your guerrilla marketing,
and event staff needs for Super Bowl 2014!

We have thousands of brand ambassador event staff registered with our
company in the New Jersey and New York areas that would love to be up
bright and shining part of your event team! Whether you want to make a splash with  guerrilla
marketing or another type of direct promotional marketing at the Super Bowl, Lucky 415 Marketing
can help!

The Lucky 415 team has successfully executed promotional
events over the last 10 years at Super Bowls, festivals, concerts, and
many other large events. We can assist your team with making your Super
Bowl promotions a success and ensure that you reach your return
on investment goals for this large event, full of potential.  If you’re looking to make an impact at the Super Bowl 2014, but you’re not sure exactly how to do
so, We can help! We have the staff, knowledge and resources to make the best out of any promotion at the MetLife Stadium in Rutherford, NJ. Please contact us anytime, day or
night, for a free and no risk quote for street teams or any other
event staff that you may need for your program!

Lucky 415 Marketing & Promotions
http://www.lucky415.com/home.php
info@lucky415.com
415.336.1455

Las Vegas, What’s with all the Hype?

las vegasSo, what is the big deal with Las Vegas? It’s one of those places almost everyone loves. Why? Does Vegas really have it all or is it overrated? Well, we can’t tell you from a ‘tourist’ stand point, but from a tradeshow perspective, it really does have it ‘all’! Any industry you can think of, you can bet that they’ll be meeting in Vegas to show off new products and flock to seminars. You truly can find it all in Vegas. Being one of the largest central locations for meetings and conventions alike, it seems like our street teams and trade show staff in Las Vegas are constantly on the move! It’s one of our busiest locations and thankfully one of the best staffed ones as well!

 

Thousands of people in nearly every industry known to man-kind gather in Las Vegas to

This is a picture of Lucky415.com event teams in action.

This is a picture of Lucky415.com event teams in action.

convene about the newest products, services, and gadgets in their line of work. The Las Vegas Convention Center, Mandalay Bay Convention Center and the Las Vegas Market can be host to shows that accomodate 1,00-100,000 people. Shows like MAGIC, LIve Design International, and ABC Kids Expo all attract large crowds. In fact, www.vegasmeansbusiness.com is a website dedicated to only industry conventions and tradeshows being held in the Las Vegas area. They have a very informative list of why hosting your event in Las Vegas is a great idea.  At most of the shows we’ve attended in Vegas, we’ve seen that a lot of bigger brands may buy booth space at the convention center, displaying their products to their colleagues and answering questions for curious consumers. Our services come in here, where we offer a helping ‘local’ hand. We often provide local trade show or convention event staff for our clients to help man their booth, and educate their customers about the products they’re promoting there and more. Hiring local professional event staff is certainly a more cost efficient way to ‘man’ your booth (or ‘woman’ your booth in most cases!). We have professional and competent event staff on hand that can quickly and efficiently represent your brand to your customers. Best of all, by hiring our staff, you’re able to save money on travel expenses, lodging, and other miscellaneous expenses for your own employees.

Street TeamsA more generalized way to reach your audience in Las Vegas is by utilizing a street team. Street Teams in Vegas are an easy way to target an exact audience and a great way to get your message out on the ‘street’! We have over 10 years of experience deploying street teams out in Las Vegas for clients big and small. Street teams can be a smart decision for the budget conscience client that wants to make a big impact on a small budget. We have some of the most competitive prices in the industry. A small street team of 6 brand ambassadors can distribute over 7,000 flyers and promotional items during only a 6 hour period; thus reaching a large audience while making personal connections with people on behalf of your brand. Street teams (in Vegas or any other market for that matter), are not just for large corporations! We work successfully with small businesses every day, helping them to expand their sales and get a lot more out of their marketing budget, than ever before!In conclusion, direct marketing in Vegas is an easy way to target an exact audience and a great way to get your message out there. Please email us anytime for a quick and easy, no hassle quote to get your program jump started! info@lucky415.com or call us at 415-336-1455.
Lindsay Merlin
Sr Account Manager Lucky 415 Marketing and Promotionswww.lucky415.comlmerlin@lucky415.com