Lets Get Crafty- How to pull off the best Marketing Campaign for your craft beer Company

With press releases of grand openings, beer samples of your top brews, glassware of the brewery, brewery tours, swag, and lessons on the market of craft brews, getting people the knowledge of your brewery is work in itself. Getting all of this completed and still getting time to brew the beer is a whole other subject, so how do you get it all completed fast enough to make your product relevant?

Well, getting the correct marketing completed when your brewery opens OR when you create a new brew is key to launching your products and creating a name for yourself in your marketplace. Did you know there are over 4,100 craft breweries in the U.S.A currently? What will you do to separate yourself from all of those other brands?

Anheuser-Busch Method-You can use the Anheuser-Busch/ InBev NV Anheuser-Busch InBev NV BUD, -0.59% Strategy. Anheuser has bought brewers like Elysian, Goose Island, Breckenridge, Blue Point, Four Peaks, etc for their brew stock (different brews offered within each brand), relativity within their own market space, The known “Name” within their individual markets, and their quality of products. If you can stay relevant within your market and can stay up to par with brands like these, then you are on your way to success.

Marketing Strategy-So do you create loads of swag to give away? NO. The best way to create more sales for your product and to create a true name for your brand is to SAMPLE your products to the masses! Even if you don’t get a ton of sales every time, The consumer will learn your products and remember the time they went to the liquor store and got to try your brew, or went to the festival and tried your products. You can give away some bottle openers or a glass WHEN product is purchased and that will help boost sales, however SAMPLE SAMPLE SAMPLE and you will see your sales grow in your market.

We here at Lucky415 are staffed with an In-house Beer and Liquor expert. We not only provide support and training for each event, but our team behind the scenes is constantly training on new brands (Major brands with Anheuser-Busch and MillerCoors and smaller Craft brands as well) in both Beer and in Liquor each month, so as new brews, wines, and liquors come out, our team is on top of it. We can support our team in the field with the proper training on all brands that come through to us. If you are looking for a new way to build your brand, send us a message with your request today and we can create a custom quote for you and your brand!

When your promotion company asks for ‘Business Casual’

What does Business Casual mean?

“This one is the murkiest for our customers and for other people we speak to. Part of the problem is that there are so many trends that are so casual,” Dorie Smith, cofounder of women’s workwear brand Of Mercer, recently said to Business Insider.

Lucky 415 Marketing and Promotions, Full Service Experimental Marketing Agency

Guerrilla Marketing at Comic Con, Street teams and brand ambassadors

Comic Con 2011

Comic Con Event Staff

Are you looking for promotional reps to work your events at Comic Con, but not sure how to pick a agency or if you should book the events yourself?

One of the first things you should ask yourself is do you have the time to find, interview, screen, handle all the legal and tax paper work for each ambassador you book to work. Booking your own teams can be extremely time consuming and the paper work can be endless.  So your best bet is often to choose a reputable event staffing professional agency to find your event teams.

Now how do you choose an event-staffing agency? Well there are a few ways to go about this.

  • First, ask the agency how long they have been in business? If they’re a new agency with little to no experience, they’re probably not your best bet.
  • Do they have good reviews from brand ambassadors and online? This is important because you want to see that their clients have been pleased as well as their ability to keep their staff members happy and paid.
  • Ask how about their process for screening and booking brand ambassadors. Do they speak with each person booked? Do they take the time to do phone or skype interviews? Many agencies take on as many contracts as possible and just send out emails and who ever shows up –  shows up.
  • Find out the agency’s policy on payment to brand ambassadors. Do they pay their ambassador quickly or do they have them wait the industry standard 6-8 weeks? Many agencies take months to pay and will have the ambassadors call you, or worse your client, about payment.  However some agencies actually pay the ambassadors in 2 weeks.

If you find yourself adding promotional marketing and/or guerrilla marketing to your Comic Con event, we would love to work with you! Please contact us any time for a free quote!

Feel free to give us a call at 415-365-0041 or info@lucky415.com

Lindsay Merlin

Senior Account Manager, Lucky 415 Marketing + Promotions

415-365-0041 ext 3

lmerlin@lucky415.com

SXSW Street Teams and Event Staff in Austin TX

SXSW event teams (Austin)

SXSW event teams (Austin)

We are getting PUMPED UP and (overly) prepared for SXSW – 2015! With an abundance of amazing street team staffers, event managers and promotional models alike, We’re set out to make a splash in Austin, TX!

 

Don’t let your brand miss out on one of the biggest (and pretty sweet) events of the year! Street teams are where it’s happening at South By! Email us today for a free, and pretty darn awesome (if we do say so ourselves) street team quote for SXSW! You will be surprised at how affordable promotional marketing can be! We fit into nearly every budget! info@lucky415.com

Check out some of our sxsw events from last year!

SXSW 2014 Lucky 415

SXSW event teams for 2013  (Austin)

SXSW event teams for 2013 (Austin)

Guerilla Marketing Teams in action

Guerilla Marketing Teams in action

Contact us today! Info@lucky415.com or 415-336-1455!

We Hope to hear from you soon!

 

 

Lucky415 Marketing and Promotions

http://lucky415.com

415-336-1455

Info@lucky415.com

 

Concert and Festival Event Staff

Over the last 10 years, our experience  in the promotional marketing world has allowed us to expand into virtually every market in the US. We have invested the hours necessary to build up our resources and gather some of the most talented and amazing staff available.  With our teams of amazing street team staffers, event managers and promotional models alike we have the capabilities to exceed our clients expectations in every market imaginable.

We have experience at every concert venue and festival venue imaginable. Our teams of brand professional can manage your booth or your guerrilla marketing program this summer!

Email us today for a free, and pretty darn awesome (if we do say so ourselves) street team or brand professional quote. You will be surprised at how affordable promotional marketing can be! We fit into nearly every budget! info@lucky415.com

 

Lucky415.com provides concert street teams each summer all over the nation and Canada.

Lucky415.com provides concert street teams each summer all over the nation and Canada.

Super Bowl 2014 Street Teams and Event Staff

 

superbowl-2014-logoIf you are looking for last minute Super Bowl event staff in the New Jersey/New York area, you have come to the right place. Let our team of professional Event Staffers help you with your guerrilla marketing,
and event staff needs for Super Bowl 2014!

We have thousands of brand ambassador event staff registered with our
company in the New Jersey and New York areas that would love to be up
bright and shining part of your event team! Whether you want to make a splash with  guerrilla
marketing or another type of direct promotional marketing at the Super Bowl, Lucky 415 Marketing
can help!

The Lucky 415 team has successfully executed promotional
events over the last 10 years at Super Bowls, festivals, concerts, and
many other large events. We can assist your team with making your Super
Bowl promotions a success and ensure that you reach your return
on investment goals for this large event, full of potential.  If you’re looking to make an impact at the Super Bowl 2014, but you’re not sure exactly how to do
so, We can help! We have the staff, knowledge and resources to make the best out of any promotion at the MetLife Stadium in Rutherford, NJ. Please contact us anytime, day or
night, for a free and no risk quote for street teams or any other
event staff that you may need for your program!

Lucky 415 Marketing & Promotions
http://www.lucky415.com/home.php
info@lucky415.com
415.336.1455

Promoting a new app with street teams and guerilla marketing

 

Lucky 415 loves to provide event marketing and street teams around the nation for all kinds of events and promotions.

It seems like everywhere you go from the movie theater to the grocery store, you hear about new Apps. Companies use Apps to promote their business and assist their customers with their shopping needs whether it be online or in their brick and mortar stores. Having an app for your customers is a great way to build brand loyalty and help your customers have a better shopping experience overall.

One of the biggest challenges we hear from companies and their  App developers is finding a great way to promote the app itself. While other types of mediums fail to get Apps off the ground, person to person events such as street teams are a great way to get the word out about the new App. Event ambassadors, strategically placed at specific events such as Bonnaroo, Grand openings, College Campuses, etc, are able to speak directly to consumers and relay the benefits of the App. They are also able to offer incentives and hand out brand materials on site!

Word of Mouth is another great way to get information out about an awesome new app! After customers try the app, they’re very likely to leave feedback for it if they feel it was beneficial to their lifestyle. Targeting the right type of audience for your app can be crucial to its success!

For more information about street teams, event marketing and/or event staffing to promote new Apps for iPhone, Blackberry or Android, please contact us any time at info@lucky415.com or give us a call at 415-336-1455.

Happy downloading!

Event Staffing, Brand Ambassadors,Street Teams Nationwide!

Nationwide Street Teams and grand opening street teams

Street teams are a great way to increase brand awareness by putting information directly into the consumer’s hand.   In most major cities such as Seattle, San Francisco, Chicago, San Diego, Ny,  Dallas, Vegas, Boston, Atlanta, etc. and even in small towns consumers can easily identify street teams in action and many times they realize that a street team is associated with free promotional items. Who doesn’t love to receive something for free in this day and age?  This is one of the main reason street teams are a wonderful way to generate an instant form of brand recognition.(Instant Gratification for the consumer.)

If someone is on the way to work and they receive a free sample of a new beverage or a t-shirt by someone representing the brand with a smile and nothing more than maybe a few key words..this creates a lasting positive impression.  In addition that person might go to work holding the item and tell his co-workers that he received a free promotional item. Thus spreading the word and positive feedback.   (word of mouth)

I have had the opportunity to see street team events across the country first hand and the smiles it brings to consumers faces.   Many times consumers will flock to the street teams since they realize that often they are associated with free items. Thus a crowd draws a crowd.  It is usually best to give out free promotional items associated with the brand. Such as hats, shirts, pens, key chains, etc. Or small samples of the product. If the teams are handing out good items usually the consumers will come to them.

Street teams for grand openings

 

Street teams are an awesome and inexpensive way to promote a grand opening.  Usually it is best to have the teams give out some kind of gift card or contest card to get the consumers into the store. For instance, you might want to give out small promotional items and a card for a contest. If the consumer brings the items into the store with in the next few days they can enter into a drawing for a free items etc… Another way to drive consumers into the new store is to give out gift cards that they can scan or check at the grand opening table at the entrance to the new store. (This usually works very well)

When they arrive at the store they can check to see what kind of prize they might have one.   These are great ways to have consumers become familiar with the new store and location.  You also want to do some research to find your target audience. For instance if you are trying to promote a hardware store grand opening you might want to send street teams to construction sites and offer chances to win power tools or other really nice items dealing with a hardware store.

Street team events to promote a new product

Lets say you want to drive consumers to your new website.  You can send out teams to a well-researched area to give out promotional items that have the website listed. Another example is for instance would be airlines. Airlines sometimes send out street teams to give out tons of free promotional items in a city to help let consumers know they are now flying out in and out of that city, and also a few random consumers are given free no-stings attached round trip domestic flight tickets.

Can you imagine going to work one morning and you see a street team and are given a free round trip ticket.  Think how many people you will tell about the gift.  Thus promoting the airline for years to come. Another example is beverages. The large beverage companies figured out long ago that street teams are a fantastic way to bring smiling faces and promote the beverage.  Beverage street teams usually are little tricky to operate since usually you can run out of product quickly. Consumers love free beverages.  Many times beverage street teams will show up to a certain location with ice cold beverages and give out as many as possible and then quickly move to another location.   The more creative the better. Maybe there is a line waiting for a ferry boat after work on a hot day and the beverage street teams shows up and gives a bevaege to everyone standing in line. (This is another very positive lasting impression)

George Hayes
CEO Lucky 415 Marketing & Promotions, Inc.

info@lucky415.com

 

If you have any questions feel free to give us a call 415-336-1455 or email info@lucky415.com  We have been providing street teams across the country since 2003.

How to Accurately and Effectively Check References

Checking references and doing a quick background search before hiring an event staffing company can save you a lot of time and Money in the long run!

When hiring in the Event Marketing Industry, checking references before making a hire can mean the difference between having an awesome execution and having a total nightmare on your hands. While the reference check can seem extremely time consuming, frustrating, and may even come across as a waste of time, you’ll understand as you read on why doing a little background research can be an extreme help in the log run.  There are several reasons why we suggest checking references and past work experience (of every potential agency/candidate) to anyone hiring an event staffing agency or anyone hiring event managers or staff directly.

Follow the following steps to be sure that you’re getting a well-rounded idea of the type of work (and work ethic) the company/candidate you’re considering has.

  • Social Media. It can be extremely helpful in gaining understanding about a company when you’re thinking about hiring them to manage your event staff. Check to see if the company has a presence on several different social media sites. Check their Facebook page, Twitter Account, Website, and most importantly LinkedIn.
  • Do some internet searching. After you google the company name and any other keyword combinations you think may be helpful, you should have a clear understanding of their reputation with other companies, staff members, etc. While it’s true that anyone can post non sense, or slander, on the internet, it’s unlikely that there will be multiple complaints on the same subject.
  • Read the References they have listed within their website, or their LinkedIn profiles. Be certain that they should sincere. A lot of references may be falsified or exaggerated as a favor to the person or company. Make sure you’re getting the ‘real deal’ before you close the deal.
  • If you’re hiring a person, call their references. It may seem a little time consuming, but it’s well worth it in the long run. References will generally be honest with you if you ask *specific* questions about the person’s work ethic and performance.
  • Be specific when you speak with individual references. Ask how the person worked with others. Did they lead the team well? Did they have any issues with the person or feel as though their work had restrictions? Would they rehire this person?, etc.
  • Make sure you let a job applicant know in advance that you will be checking their references. Also be sure (when you’re hiring a person) that you gain proper legal consent from the potential employee.

Checking references before you hire a company/candidate can save you a lot of time and money in the long run. If you’re not sure you’re capable of checking the references and making the decision yourself, outsourcing may be a great option for you. Doing the planning and research that is needed prior to making the hire can make the difference between a very happy or a very sad ending for your live event marketing projects.

Lindsay Merlin

Sr Account Manager

Lucky 415 Marketing & Promotions

http://www.lucky415.com

lmerlin@lucky415.com