Lets Get Crafty- How to pull off the best Marketing Campaign for your craft beer Company

With press releases of grand openings, beer samples of your top brews, glassware of the brewery, brewery tours, swag, and lessons on the market of craft brews, getting people the knowledge of your brewery is work in itself. Getting all of this completed and still getting time to brew the beer is a whole other subject, so how do you get it all completed fast enough to make your product relevant?

Well, getting the correct marketing completed when your brewery opens OR when you create a new brew is key to launching your products and creating a name for yourself in your marketplace. Did you know there are over 4,100 craft breweries in the U.S.A currently? What will you do to separate yourself from all of those other brands?

Anheuser-Busch Method-You can use the Anheuser-Busch/ InBev NV Anheuser-Busch InBev NV BUD, -0.59% Strategy. Anheuser has bought brewers like Elysian, Goose Island, Breckenridge, Blue Point, Four Peaks, etc for their brew stock (different brews offered within each brand), relativity within their own market space, The known “Name” within their individual markets, and their quality of products. If you can stay relevant within your market and can stay up to par with brands like these, then you are on your way to success.

Marketing Strategy-So do you create loads of swag to give away? NO. The best way to create more sales for your product and to create a true name for your brand is to SAMPLE your products to the masses! Even if you don’t get a ton of sales every time, The consumer will learn your products and remember the time they went to the liquor store and got to try your brew, or went to the festival and tried your products. You can give away some bottle openers or a glass WHEN product is purchased and that will help boost sales, however SAMPLE SAMPLE SAMPLE and you will see your sales grow in your market.

We here at Lucky415 are staffed with an In-house Beer and Liquor expert. We not only provide support and training for each event, but our team behind the scenes is constantly training on new brands (Major brands with Anheuser-Busch and MillerCoors and smaller Craft brands as well) in both Beer and in Liquor each month, so as new brews, wines, and liquors come out, our team is on top of it. We can support our team in the field with the proper training on all brands that come through to us. If you are looking for a new way to build your brand, send us a message with your request today and we can create a custom quote for you and your brand!

Street Teams! Nationwide.

 

We have street teams in every market in the US! Guerrilla marketing is one of the most cost effective ways to spread the word about a new product or service. Contact us today for a free, no obligation, quote on your project!

Info@lucky415.com or 415-365-0041

Is Lucky415 Right for your company?

When you are in need of a Marketing company for your events, let us handle the details for you!

I know you are asking yourself, Why Lucky415 instead of these other companies that google pulls up for me? Well, I am here to give you the reasons why Lucky415 is there for you.

Lucky415 has been in the industry since 2003. Since that time we have built up a nationwide database that can bring in ambassadors in nearly every city in the US and even in Canada. We have specialized in nearly every type of event and event style and will strive to make your event exactly what you need with the ambassadors that love to be in this industry. Lucky415 really works one on one with every client that comes to us to give them the best service possible. We invest our time to ensure that these events go off without a hitch so these days are easier on our clients.

We spend extra time interviewing and asking our event staff the right questions to make sure they are the right fit for every team they are on. If the event is for a Yoga product, we make sure the ambassadors not only come in already knowing about Yoga, but typically, many of them will be Yogi’s.

Not really sure on what type of event you need, but know you need the marketing to get the word out on your brand? Well our in house team can assist you in creating the right project/event for your company. We want what is best for our Clients and we can help you get to the right event for you.

Do you need an event staffed for this weekend and have nothing in the works yet? Well send us a message and see what we can do for you!  If you are in a large city, because we have such a large data base, we can typically staff events with just a 1-2 day notice. If it is a smaller city, we just ask/request a little extra time. However it never hurts to ask as we can always try to work our magic.

Lucky415 is working around the clock to make sure our clients are happy. We work with our on-site teams at all hours to make sure everything they need is in place and check in several days early to make sure that all materials and event needs are taken care of so all events can take place with no issues. We do everything we can to get a fantastic event for both our clients, but also make sure our ambassadors are happy so they make the best impression on everyone in site while they are in the field.

One thing that will make nearly every client happy, we have competitive rates that are lower than most in the industry. We even offer discounts when booking multiple events at once. All of our quotes are customized to fit your needs and the event at hand. We get as much information as possible up front, so we are as accurate as possible with our quotes, because no one likes surprises, especially when it comes to event costs!

So- We ask.. Is Lucky415 right for your company? Send us an email or give us a call to find out!

For a quote, email info@lucky415.com or give us a call at 415-365-0041.

 

Charleston, South Carolina street teams,nightlife teams, event staffing

Vera Bradley sampling teams (Colleges)

Vera Bradley sampling teams (Colleges)

 

Newcastle beer sampling teams in Charleston

Newcastle beer sampling teams in Charleston

 

So you have seen the cars and trucks riding around town with a wrapped logo of some sort.  Often these autos are filled with loads of samples and it the job of the promotional teams in the cars to go from location to location, giving out free items to help promote the product. For instance, think of Red Bull.. Their teams ride around in little cars giving out samples to people that look thirsty or tired. A brilliant idea! Do you have a product that you would like to get into the consumers hands? If so, have you ever thought of trying this out for your product? 9Charleston, SC is a great place to do such a type of an event. One of the main reason for this the ports that are located in Charleston.  Hundreds of cruise ships fill the dock each year, bringing millions of happy tourists. These tourists are confined to a small area. Since the historical area is a very small place, they are pretty cramped into the city.  . IN addition to the city goers and shoppers, there is usually  a 2-3 hr wait to drive about 5 miles to get to the beach. .Charleston was ranked the number one place to get married recently. So,  If you are looking for a new area to do sampling events, Charleston is the place.  Charleston offers a great opportunity for sunblock companies giving out samples, drink or beverage companies to give out samples (because it gets hot), Fishing and kayak companies, or even fishing lure companies. Charleston is a fishing mecca! The ideas and products are endless! If you need help with auto promotions feel free to send us a email. We would love to help!

 

Recently we provided event teams for Rachel Ray’s booth at the world famous Charleston Food and Wine Festival.

Info@lucky415.com

Lucky 415 Marketing and Promotions, Full Service Experimental Marketing Agency

How do you solve a problem like NATIONAL tour event staff?

Many of our clients call us in a panic. The first question they have is: “Where do you have staff??!” Typically, they’re planning a small or large scale nationwide tour with multiple stops and they’re trying to figure out how to coordinate local event staff (and management at times) for each of their stops.

Many of our new clients do not realize that any event staffing agency worth their salt will be able to provide their clients with seasoned professional event staff in almost any market. Now, we’re not talking about any promotional agency that can put a few postings on Craigslist and send out whomever should apply… – no, anyone could do that! We’re talking, experienced, get – the – job – DONE type of event staff that has proven themselves to our agency through HARD WORK and experience! That’s just one of perks of our being around for nearly 12 years! We’ve worked with some of the nation’s largest retail chains – meaning that we’ve had reasons to recruit and train staff in some of the most remote markets in the US – not excluding the major markets as well, of course!

We have provided local event staff in nearly all markets throughout the United States for Mobile Tours! Our experience and reputation in the industry is unparallelled! To top it off, we have some of the best rates in the industry, and of course an amazing execution record, meaning that when you hire us to have FIVE event staffers at each of your location, that is exactly what you’re going to get! Not 2 or 3 of whoever wants to or feels like showing up!

Let us show you the difference and what makes us the best of the best in the industry! Our customer service is bar-none! Email or call us today! We really do want to hear about your program – at any stage of the planning cycle. We love to provide ideas and feedback for our clients as well!

Concert Event Staffing

Concert Event Staffing

Super Bowl 2014 Street Teams and Event Staff

 

superbowl-2014-logoIf you are looking for last minute Super Bowl event staff in the New Jersey/New York area, you have come to the right place. Let our team of professional Event Staffers help you with your guerrilla marketing,
and event staff needs for Super Bowl 2014!

We have thousands of brand ambassador event staff registered with our
company in the New Jersey and New York areas that would love to be up
bright and shining part of your event team! Whether you want to make a splash with  guerrilla
marketing or another type of direct promotional marketing at the Super Bowl, Lucky 415 Marketing
can help!

The Lucky 415 team has successfully executed promotional
events over the last 10 years at Super Bowls, festivals, concerts, and
many other large events. We can assist your team with making your Super
Bowl promotions a success and ensure that you reach your return
on investment goals for this large event, full of potential.  If you’re looking to make an impact at the Super Bowl 2014, but you’re not sure exactly how to do
so, We can help! We have the staff, knowledge and resources to make the best out of any promotion at the MetLife Stadium in Rutherford, NJ. Please contact us anytime, day or
night, for a free and no risk quote for street teams or any other
event staff that you may need for your program!

Lucky 415 Marketing & Promotions
http://www.lucky415.com/home.php
info@lucky415.com
415.336.1455

SXSW Street Teams and Promotional Marketing Teams in Austin 2014 SXSW

SXSW event staffing and street teams

SXSW Event Teams

Looking for a perfect place to promote your brand or product? Be sure to check out the SXSW festival! This is one of the best events of the year for street teams and sampling teams and a great way to get your brand out there!

Lucky 415 has been providing street teams and brand ambassadors for a wide variety of clients at SXSW in Austin since 2008! For the past five years we have provided event teams and talent in Austin for this amazing event! Our teams are the best of the best and have contributed to the success of many start ups and up and coming brands.

From registration booths, concert ambassadors, street team marketers and interactive display ambassadors. Our event teams in Austin have done just about everything.

Making our clients brand stick out above the rest  is our number 1 priority. If you’re looking for a team to go above and beyond for you at SXSW this year, look no further! Contact us for a quote for promotional event teams for this trending event in Austin.

Email us at info@lucky415.com or call 415-336-1455!

 

Sincerely,

Lindsay Merlin

Sr. Account Manager

Lucky 415 Marketing and Promotions

http://www.lucky415.com

 

 

How to get paid to travel the States and the world! How do you get a job as a tour manager?

Spam nationwide mobile tour

Nationwide Mobile Tour

Nationwide Mobile Tour

Taking good event photos can be easier than you think! Just follow a few simple 'event photo rules'!

Taking good event photos can be easier than you think! Just follow a few simple ‘event photo rules’!


Do you want to get paid to travel? Have you thought about becoming a tour manager but your just not sure how? When I finished college all I wanted to do was travel the world and find a way to get paid to do it.   After lots of research and sending out tons of resumes I came across the event-marketing and cause marketing field. I had never been told that such jobs existed. I was ready to pack my bags and head to Africa as a shotgun rider on an overland expedition. At the time I was offered a job on a nationwide event marketing tour to help promote Mothers Against Drunk driving and DARE. This was my first job into the world of event marketing, as a tour manager. My first contract was to travel the nation for almost a year setting up events each week in different cities. Each week I was in a new place and I loved every minute of it.   I managed event teams, labor crews, I worked with truck drivers, lots of volunteers, and tons of sponsors.  The second tour I landed was as the sponsorship manager for Blue Clues Live. I traveled the nation to venues such as Radio City and other well-known theaters.  I traveled with the entire cast and crew of the show. My job was to make sure all the sponsorship was displayed perfectly in each venue and to meet with sponsors. Once again.. I was paid very well to travel. When the show was over I landed another job as an event marketing tour manager and I had a few months to wait before the job started so I headed to Europe to travel and explore. I came back and traveled again for almost a year and then I went and hiked all over Switzerland and got an apartment in Norway for a while. I then landed another tour and came back to the states and traveled some more.  This is very common in the world of event marketing and tours. Many tour managers will work 5-12 months of the year and then travel and live over seas and come back and work on another tour. So if you love to travel.. being an event marketing tour manager, mobile tour manager, or sponsorship manager is the way to go.  I not only was paid to travel the United States and Canada but I was also able to travel to Spain, Morocco,Germany,Portugal,Sweden, Switzerland, the U.K., Scotland,France, Italy, Solvania, Croatia, Hungary,Austria,Belgium,Norway, Holland and many other countries.   One of the best ways to become a tour manager is to work as many events as possible.  When you work the events give 180% and talk to the tour managers and ask them for any advice they might have on how to become a tour manager. Be ready to travel with in a few days notice. Often I would get tours that started in a week or month away so I had to make sure I was ready to leave and hit the road for 5-12 months with out a lot of time to prepare. Another great way to find out about tours is to read Promo Magazine and the Event Marketer Magazine. They both often have lots of articles on mobile tours and event marketing programs. This is a great resource if you are interested in the field. Here is a link to an article about a promotional tour I did in 2003 for Crayola Crayons.http://www2.crayola.com/mediacenter/index.cfm?display=press_release&news_id=104
If you have any questions about being a tour manager feel free to contact me directly at ghayes@lucky415.com and we would be happy to answer your questions.

Each spring and summer we help a lot of clients find tour managers and market managers.
Thank you for reading our blog. Please feel free to leave a comment if you have a chance.
Or give me a call at 843-475-3132

Mobile tour events and event staffing companies (Why you should use a event staffing company)

Event Marketing Tour

 

Nationwide Mobile Trolley Tour 2012


Why you should use a event staffing agency for your multi city mobile tour.
As an account manager with a mobile tour about to hit the road for a few weeks or few months it is often best to let a well known agency that has handled mobile tours in the past handle your event staffing. Of course you can try and book each event yourself and deal with mounds of governmental paperwork for each worker, contracts, and then at the end of the year have fun with tons more of governmental paperwork.  Not to mention that odds are your phone will be ringing off the hook each event day with no-shows and bailers. When you use a reputable agency, they handle most of the issues for you. They should be able to handle all paperwork, payment to the workers, contracts, end of the year governmental paperwork,  backups. Usually what goes on behind the scenes at an event staffing agency (An event staffing agency, such as Lucky 415) is that we spend a lot of extra time right up until the event making sure the teams are ready and prepared and we have backups ready if needed.   We also make sure to have all the paperwork for each worker filed in our data base and on hand and we have informed all the teams about there payment options via paypal or check. We also give them a specific date when the payments will be sent.  A great agency will cover all the bases. A bad and often new agency will book the brand ambassadors quickly often with out even getting paper work or reviewing resumes and doing phone interviews.  We have had lots of last minute calls over the years by account managers that tried to book teams for there mobile tours in each market and have had a nightmare of a time.  They usually call asking for help, last minute and in a panic. In addition, a great agency has the experience and years of resources to book lots of excellent teams in multiple city markets.
For instance if you have a mobile tour following a summer concert the schedule usually is back to back event dates for one to three months straight.  If you need a team of five in each market in 80 towns and cities for a 3 month tour you are going to be spending your entire summer booking teams, talking on the phone, taking calls about payment, etc. However, an experienced event staffing agency can have the teams ready in each market, each day for the entire tour. In addition, all the paper work is handled by the agency, all the paychecks are handled by the agency, the brand ambassadors have already had a phone training in each market going over the product and tour details. This helps your tour managers out greatly! Then the agency handles all the payment questions from the hundreds and hundreds of brand ambassadors. So basically a excellent agency= happiness for an account manager.  However if you are an account manager ask the agency you are thinking of using what tours they have booked in the past.  Make sure they have experience booking multi city tours.  If you have any questions or if we can help with advice in anyway feel free to contact us directly at info@lucky415.com

George Hayes

Lucky 415 Marketing and Promotions

http://www.lucky415.com