5 Simple Tips on How to Use Street Teams to Maximize your Experiential Marketing Reach

Street Teams can be an extremely effective way to market your product, brand or service.

Street teams are generally made up of a group of locally connected ‘brand ambassadors’ that specialize in making customer connections, conveying a brand’s talking points, and communicating effectively.

Texas Street Teams – Lucky Mkg

 

Lucky Marketing’s street teams generally perform a variety of services that include (but are certainly not limited to…)

  1. Flyer drops at local businesses
  2. Guerrilla marketing/hitting the street in high foot traffic areas
  3. Wild postering in a variety of large cities/near large events
  4. Mobile backpacks and LED equipt mobile backpacks at large festivals and other events
  5. Costume Characters and character enhanced events – accompanying street teams
  6. Flyering
  7. Premium distribution
  8. Sampling (food, beauty and otherwise!)

 

  1. Who you hire matters. A trusted street team partner is an important part of your marketing plan. Your ambassadors are the face of your brand! You only want the best for your brand, product or messaging!
  2. Find the best events possible in your demographic! Plan, plan and plan before your execution. Send your street teams to areas that you know are relevant to your end goals. For example, do you want to sell more event tickets to your targeted demographic customer? Do a little digging or reach out to a trusted agency for advice! Your event will be more effective in the end and you’ll be glad you did!
  3. Use well thought-out and engaging printed materials and premiums! Think of your end customer. What will make an impression on them? What will grab their attention? College students for example often prefer to receive a premium over a flyer. Often times, an ink pen, bottle opener, Koozie, or cheap t-shirt can be the beginning of a beautiful long-term relationship with your brand and a college student. If your demographic is in the older range, be sure to make your content straight forward and relevant! Proofread printed materials multiple times prior to printing to build your brand’s reliability. Most of all, listen to your customers. Your best indication of how to gain new customers is often by looking at the customers that you already have!
  4. Use social media with your campaign! A Social Media campaign tie-in is a great way to enhance engagement for your street team. Lucky’s street teams are able to include facebook campaigns or contests, Instagram tags and/or promote a company’s social media presence during an activation. Make the most of your event by keeping the conversation going by flipping your interactions from the real-world to online!
  5. Collect feedback and data to use in your next campaign! Reports and data can often be underappreciated. Though it may seem boring or unimportant, collecting data from the field can be one of the most important aspects of street team marketing. Be sure to brainstorm relevant details about your campaign so that all of the information the team collects can be helpful for understanding how the event went and what you’d like to change or repeat for the next activation!

 

There is no doubt about it, including a street team in your marketing mix can seem like an overwhelming process. Though with careful planning and execution, your plan can yield an incredible return on investment that you will want to repeat time after time.

For a no-risk quote for street team services, please reach out any time to info@lucky415.com or give us a ring at 415-365-0041 x1!

Event Staffing for all your Experiential Marketing needs!

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Planning to incorporate Experiential Marketing into your upcoming Spring or Summer Marketing mix? Look no further! Lucky Marketing & Promotions has over 16+ years of experience with guerrilla marketing, trade shows, brand ambassadors, street teams, costume characters, door hanger campaigns, … Continue reading

Demo Events for the Holidays

We are happy to announce that we are now booking demo events for the holiday season!

Lucky 415 Marketing and Promotions has been providing brand ambassadors for demonstrative marketing campaigns since 2002. We have had the pleasure of representing multiple clients over the past 16 years and consistently do our best to make sure each of them is satisfied to the fullest extent.

We offer a variety of experiential marketing services including, but not limited to:

In Field Marketing Managers
Tour Managers
Brand Ambassadors
Promotional Models
Retail “In-store” demos
Sampling ambassadors
Live Music Ambassador Teams
Guerrilla Marketing Activations
Tradeshow Booth Models & Ambassadors
Festival Event Staff

Contact us today for a free quote! You can reach our demo coordinator at 415-365-0041 ext. 5 or selrod@lucky415.com

San Diego Comic Con

Comic Con – San Diego, CA

Lucky 415 Marketing and Promotions is searching for outgoing and energetic brand ambassadors to assist with a Promotional marketing campaign at Comic Con, San Diego, CA.

Scope of event: Brand Ambassadors will working directly with our client and team to assist with demoing a game challenge, handing out promotional items and other fun CC related events!

Event Location: Gaslamp

Event Dates:
Friday July 20 – 9am-9pm

Saturday July 21 – 9am-9pm

Preference is given to BAs that have open availability. Dates/shifts are subject to change.

Payrate: $265/12 hour date ($22+/hr)

Must be OK with working outside & inside, must be extremely reliable, outgoing and able to work well with a team. Preference to BAs that are local or already have travel and lodging arrangements. We will NOT reimburse for travel and/or lodging, please do not ask. Must be outgoing and able to talk to strangers, experienced brand ambassadors preferred.

Please apply via link:

https://airtable.com/shrxFUboRFifwVGyZ

We are also looking for a LOCAL field manager for this project with experience managing medium to large scale events. Manager will need to have access to a vehicle and live within driving distance. Will also work onsite on July 19th in addition to dates mentioned above. If you’re interested in the field manager position, please be sure to select ‘field manager’ in your application.

Please email staff@lucky415.com if you have any questions related to this event. Please do not ask for reimbursements for travel/lodging. Your email will not be read/responded to.

Event Staff, Street Teams and Brand Ambassadors in 2018

Lucky 415 Marketing and Promotions has been providing street teams for experiential marketing campaigns since 2002. We have represented multiple clients such as State Farm, Shea Moisture, Live Nation, Home Depot, Amazon, and Dollar General, to name a few.

We offer a variety of experiential marketing services including, but not limited to:

  • In Field Marketing Managers
  • Tour Managers
  • Brand Ambassadors
  • Street Team Ambassadors
  • Promotional Models
  • Retail “In-store” demos
  • Sampling ambassadors
  • Live Music Ambassador Teams
  • Photo Booth – Experience Ambassador street teams
  • Guerrilla Marketing Activations
  • Tradeshow Booth Models & Ambassadors
  • Scavenger Hunt Staff
  • Makeup Artist and Hairdressers
  • Emcees
  • Concert Event Staff
  • Social Media Street Teams
  • Grand Opening Buzz Teams
  • Festival Event Staff
  • Mobile Tours
  • Marketing, Branding and Logo design
  • Custom Websites, including SEO and in-house graphic design services

Contact us today for a free quote! 415-365-0041 or info@lucky415.com

NY Fashion Week – Street Teams and Event Staff!

With NY Fashion week right around the corner, our team is prepping for promotions in the ‘big apple’!

We have street teams and brand ambassadors ready to promote your brand and products at NY Fashion week!

Targeting millennials? No problem! We have just the team of young, hip, expert ambassadors ready to delve into your talking points and help reach your audience!

Contact us today for a no obligation quote!

Super Bowl 2018 Street Teams and Event Staff

 

If you are looking for last minute Super Bowl event staff in the Minneapolis area, you have come to the right place! Let our team of professional Event Staffers help you with your guerrilla marketing,
and event staff needs for Super Bowl 2018!We have thousands of brand ambassador event staff registered with our
company in the Greater Minneapolis areas that would love to be up
bright and shining part of your event team! Whether you want to make a splash with  guerrilla marketing or another type of direct promotional marketing at the Super Bowl, Lucky 415 Marketing can help!

The Lucky 415 team has successfully executed promotional
events over the last 15 years at Super Bowls, festivals, concerts, and
many other large events. We can assist your team with making your Super
Bowl promotions a success and ensure that you reach your return
on investment goals for this large event, full of potential.

 

 

If you’re looking to make an impact at the Super Bowl 2014, but you’re not sure exactly how to do so, We can help! We have the staff, knowledge and resources to make the best out of any promotion at the US Bank Stadium in Minneapolis, MN. Please contact us anytime, day or night, for a free and no risk quote for street teams or any other
event staff that you may need for your program!

Lucky 415 Marketing & Promotions
http://www.lucky415.com/
info@lucky415.com
415.336.1455

SXSW Street Teams and Event Staff in Austin TX

SXSW event teams (Austin)

SXSW event teams (Austin)

We are getting PUMPED UP and (overly) prepared for SXSW – 2018! With an abundance of amazing street team staffers, event managers and promotional models alike, We’re set out to make a splash in Austin, TX!

Don’t let your brand miss out on one of the biggest (and pretty sweet) events of the year! Street teams are where it’s happening at South By! Email us today for a free, and pretty darn awesome (if we do say so ourselves) street team quote for SXSW! You will be surprised at how affordable promotional marketing can be! We fit into nearly every budget! info@lucky415.com

Check out some of our SXSW events and other street teams from the last few years!

SXSW Experiential Marketing Street Teams Lucky 415

Contact us today! Info@lucky415.com or 415-336-1455!

We Hope to hear from you soon!

Lucky415 Marketing and Promotions

http://lucky415.com

415-336-1455

Info@lucky415.com

 

CES 2018, Event Staff Ready!

Are you event-staff ready for CES 2018?

Are you ready for CES 2018?  New technology for the new year. Exciting unveils by companies new and old.  Does it live up to the hype?  From a promotional marketing perspective, it really does have it ‘all’! New products, innovative ideas and the latest and greatest technology! We can’t think of a better place than Las Vegas to host this ahh-mazing once a year event! Las Vegas is the ‘go-to’ place to show off new products and flock to seminars, meet others in your industry and get your ideas heard. You truly can find it all in Vegas. Being one of the largest central locations for meetings and conventions alike, it seems like our street teams and trade show staff in Las Vegas are constantly on the move! It’s one of our busiest locations and thankfully one of the best staffed ones as well!

Thousands of people in nearly every industry known to man-kind gather in Las Vegas to

This is a picture of Lucky415.com event teams in action.

Lucky 415 event teams in action.

convene about the newest products, services, and gadgets in their line of work. With nearly 200,000 people expected to attend CES this year, Jan 9-12, 2018!

Is your company one of the few that will be in attendance? Looking for booth staff or street teams to help spread the word about your product or service? Look no further!  As a direct marketing agency with over 16 years of experience, we offer a helping ‘local’ hand at events like CES every day of the year. We often provide local trade show or convention event staff for our clients to help man their booth, and educate their customers about the products they’re promoting and much more. Hiring local professional event staff is certainly a more cost efficient way to ‘man’ your booth (or ‘woman’ your booth in some cases!). We have professional and competent event staff on hand that can quickly and efficiently represent your brand to your customers. Best of all, by hiring our staff, you’re able to save money on travel expenses, lodging, and other miscellaneous expenses for your own employees.

Street Teams

Lucky 415 street teams in action!

A more generalized way to reach your audience in Las Vegas is by utilizing a street team. Street Teams in Vegas are an easy way to target an exact audience and a great way to get your message out on the ‘street’! We have over 16 years of experience deploying street teams out in Las Vegas for clients big and small. Street teams can be a smart decision for the budget conscience client that wants to make a big impact on a small budget. We have some of the most competitive prices in the industry. A small street team of 6 brand ambassadors can distribute over 7,000 flyers and promotional items during only a 6 hour period; thus reaching a large audience while making personal connections with people on behalf of your brand. Street teams (in Vegas or any other market for that matter), are not just for large corporations! We work successfully with small businesses every day, helping them to expand their sales and get a lot more out of their marketing budget, than ever before!In conclusion, direct marketing in Vegas is an easy way to target an exact audience and a great way to get your message out there.

 

If you are looking for last minute event staff, brand ambassadors, booth staff, or promotional modes for CES, please email us anytime for a quick and easy, no hassle quote to get your program jump started! info@lucky415.com or call us at 415-365-0041.

Lindsay Merlin
Lucky 415 Marketing & Promotions

www.lucky415.com

Farmers Market Street Team Ambassadors

Lucky 415 Marketing and Promotions is searching for outgoing and energetic brand ambassadors for an upcoming Street team activation in the Sacramento area.
Scope of Work: Brand Ambassadors must be comfortable working together on a small team, handing out flyers, promotional items and other premium items to consumers at several farmers markets in the Sacramento.
It’s very important to the client that our ambassadors well articulated, professional, problem solvers, and can field questions about the event.

Event Dates:
Saturday September 2,8am-1pm

Sunday September 3, 8am-1pm
Event Location:
Saturday – Midtown Farmers Market – 20th Street, b/t J & K Streets Sacramento, CA 95811

Sunday – El Dorado Hills Town Center Farmers Market – El Dorado Hills Blvd. at Highway 50 (Drive time paid)
Payrate: $20 per hour – BA

$22 per hour TL

We prefer ambassadors that can work both days/locations. Must be extremely reliable, outgoing and able to engaging to greet new people and pass out all materials and information as required.
Please email your resume/photo to staff@lucky415.com if you’re interested in working this event.
Please use the subject line ‘Sacramento Farmers Market Events’