Lets Get Crafty- How to pull off the best Marketing Campaign for your craft beer Company

With press releases of grand openings, beer samples of your top brews, glassware of the brewery, brewery tours, swag, and lessons on the market of craft brews, getting people the knowledge of your brewery is work in itself. Getting all of this completed and still getting time to brew the beer is a whole other subject, so how do you get it all completed fast enough to make your product relevant?

Well, getting the correct marketing completed when your brewery opens OR when you create a new brew is key to launching your products and creating a name for yourself in your marketplace. Did you know there are over 4,100 craft breweries in the U.S.A currently? What will you do to separate yourself from all of those other brands?

Anheuser-Busch Method-You can use the Anheuser-Busch/ InBev NV Anheuser-Busch InBev NV BUD, -0.59% Strategy. Anheuser has bought brewers like Elysian, Goose Island, Breckenridge, Blue Point, Four Peaks, etc for their brew stock (different brews offered within each brand), relativity within their own market space, The known “Name” within their individual markets, and their quality of products. If you can stay relevant within your market and can stay up to par with brands like these, then you are on your way to success.

Marketing Strategy-So do you create loads of swag to give away? NO. The best way to create more sales for your product and to create a true name for your brand is to SAMPLE your products to the masses! Even if you don’t get a ton of sales every time, The consumer will learn your products and remember the time they went to the liquor store and got to try your brew, or went to the festival and tried your products. You can give away some bottle openers or a glass WHEN product is purchased and that will help boost sales, however SAMPLE SAMPLE SAMPLE and you will see your sales grow in your market.

We here at Lucky415 are staffed with an In-house Beer and Liquor expert. We not only provide support and training for each event, but our team behind the scenes is constantly training on new brands (Major brands with Anheuser-Busch and MillerCoors and smaller Craft brands as well) in both Beer and in Liquor each month, so as new brews, wines, and liquors come out, our team is on top of it. We can support our team in the field with the proper training on all brands that come through to us. If you are looking for a new way to build your brand, send us a message with your request today and we can create a custom quote for you and your brand!

Is Lucky415 Right for your company?

When you are in need of a Marketing company for your events, let us handle the details for you!

I know you are asking yourself, Why Lucky415 instead of these other companies that google pulls up for me? Well, I am here to give you the reasons why Lucky415 is there for you.

Lucky415 has been in the industry since 2003. Since that time we have built up a nationwide database that can bring in ambassadors in nearly every city in the US and even in Canada. We have specialized in nearly every type of event and event style and will strive to make your event exactly what you need with the ambassadors that love to be in this industry. Lucky415 really works one on one with every client that comes to us to give them the best service possible. We invest our time to ensure that these events go off without a hitch so these days are easier on our clients.

We spend extra time interviewing and asking our event staff the right questions to make sure they are the right fit for every team they are on. If the event is for a Yoga product, we make sure the ambassadors not only come in already knowing about Yoga, but typically, many of them will be Yogi’s.

Not really sure on what type of event you need, but know you need the marketing to get the word out on your brand? Well our in house team can assist you in creating the right project/event for your company. We want what is best for our Clients and we can help you get to the right event for you.

Do you need an event staffed for this weekend and have nothing in the works yet? Well send us a message and see what we can do for you!  If you are in a large city, because we have such a large data base, we can typically staff events with just a 1-2 day notice. If it is a smaller city, we just ask/request a little extra time. However it never hurts to ask as we can always try to work our magic.

Lucky415 is working around the clock to make sure our clients are happy. We work with our on-site teams at all hours to make sure everything they need is in place and check in several days early to make sure that all materials and event needs are taken care of so all events can take place with no issues. We do everything we can to get a fantastic event for both our clients, but also make sure our ambassadors are happy so they make the best impression on everyone in site while they are in the field.

One thing that will make nearly every client happy, we have competitive rates that are lower than most in the industry. We even offer discounts when booking multiple events at once. All of our quotes are customized to fit your needs and the event at hand. We get as much information as possible up front, so we are as accurate as possible with our quotes, because no one likes surprises, especially when it comes to event costs!

So- We ask.. Is Lucky415 right for your company? Send us an email or give us a call to find out!

For a quote, email info@lucky415.com or give us a call at 415-365-0041.

 

Concert and Festival Event Staff

Over the last 10 years, our experience  in the promotional marketing world has allowed us to expand into virtually every market in the US. We have invested the hours necessary to build up our resources and gather some of the most talented and amazing staff available.  With our teams of amazing street team staffers, event managers and promotional models alike we have the capabilities to exceed our clients expectations in every market imaginable.

We have experience at every concert venue and festival venue imaginable. Our teams of brand professional can manage your booth or your guerrilla marketing program this summer!

Email us today for a free, and pretty darn awesome (if we do say so ourselves) street team or brand professional quote. You will be surprised at how affordable promotional marketing can be! We fit into nearly every budget! info@lucky415.com

 

Lucky415.com provides concert street teams each summer all over the nation and Canada.

Lucky415.com provides concert street teams each summer all over the nation and Canada.

Las Vegas, What’s with all the Hype?

las vegasSo, what is the big deal with Las Vegas? It’s one of those places almost everyone loves. Why? Does Vegas really have it all or is it overrated? Well, we can’t tell you from a ‘tourist’ stand point, but from a tradeshow perspective, it really does have it ‘all’! Any industry you can think of, you can bet that they’ll be meeting in Vegas to show off new products and flock to seminars. You truly can find it all in Vegas. Being one of the largest central locations for meetings and conventions alike, it seems like our street teams and trade show staff in Las Vegas are constantly on the move! It’s one of our busiest locations and thankfully one of the best staffed ones as well!

 

Thousands of people in nearly every industry known to man-kind gather in Las Vegas to

This is a picture of Lucky415.com event teams in action.

This is a picture of Lucky415.com event teams in action.

convene about the newest products, services, and gadgets in their line of work. The Las Vegas Convention Center, Mandalay Bay Convention Center and the Las Vegas Market can be host to shows that accomodate 1,00-100,000 people. Shows like MAGIC, LIve Design International, and ABC Kids Expo all attract large crowds. In fact, www.vegasmeansbusiness.com is a website dedicated to only industry conventions and tradeshows being held in the Las Vegas area. They have a very informative list of why hosting your event in Las Vegas is a great idea.  At most of the shows we’ve attended in Vegas, we’ve seen that a lot of bigger brands may buy booth space at the convention center, displaying their products to their colleagues and answering questions for curious consumers. Our services come in here, where we offer a helping ‘local’ hand. We often provide local trade show or convention event staff for our clients to help man their booth, and educate their customers about the products they’re promoting there and more. Hiring local professional event staff is certainly a more cost efficient way to ‘man’ your booth (or ‘woman’ your booth in most cases!). We have professional and competent event staff on hand that can quickly and efficiently represent your brand to your customers. Best of all, by hiring our staff, you’re able to save money on travel expenses, lodging, and other miscellaneous expenses for your own employees.

Street TeamsA more generalized way to reach your audience in Las Vegas is by utilizing a street team. Street Teams in Vegas are an easy way to target an exact audience and a great way to get your message out on the ‘street’! We have over 10 years of experience deploying street teams out in Las Vegas for clients big and small. Street teams can be a smart decision for the budget conscience client that wants to make a big impact on a small budget. We have some of the most competitive prices in the industry. A small street team of 6 brand ambassadors can distribute over 7,000 flyers and promotional items during only a 6 hour period; thus reaching a large audience while making personal connections with people on behalf of your brand. Street teams (in Vegas or any other market for that matter), are not just for large corporations! We work successfully with small businesses every day, helping them to expand their sales and get a lot more out of their marketing budget, than ever before!In conclusion, direct marketing in Vegas is an easy way to target an exact audience and a great way to get your message out there. Please email us anytime for a quick and easy, no hassle quote to get your program jump started! info@lucky415.com or call us at 415-336-1455.
Lindsay Merlin
Sr Account Manager Lucky 415 Marketing and Promotionswww.lucky415.comlmerlin@lucky415.com

Las Vegas street teams,flyer teams, talent & event staffing

Some of the biggest cities in the US, per capita, have always been the hottest spots for Promotional Marketing. Our clients are opening stores in big cities, sending their street teams out in those regions, and in general spending a lot of money focusing on those regions.

Las Vegas Guerrilla Marketing

Las Vegas Guerrilla Marketing

We have provided event staff all throughout the US for over 10 years now, anyone that’s worked with us or become acquainted with our work knows that. We have, however, noticed over the last season, a trend of clients focusing their work in the Las Vegas area. More and more event requests have come across our desks this Winter and Spring than ever before for “Sin City”. This is a fantastic place to hand our samples or flyers and we have fantastic event teams in Vegas.

Why? The answer is quite simple. The attractions that Vegas offers draws in massive crowds. So that means, our clients are getting double bang for their buck there.

Some of the events we have worked on in the past and look forward to working on this year are:

The Electric Daisy Carnival (Electronic Music Festival) http://electricdaisycarnival.com/ This festival attracts numbers in the tens of thousands, and exactly the demographic most clients are looking to connect with.

The International Consumer Electronics Show www.cesweb.org attracts 150,000 people each year. With large corporations making big time announcements. This is the place to be if you’re in the electronics biz!

SEMA and AAPEX http://www.semashow.com attracts over 100,000 people and celebrities each year!  It is the biggest automotive specialty products display in the world, so needless to say, it’s a great place to target that audience.

Handing out flyers on the Las Vegas strip (Lucky415.com)

Handing out flyers on the Las Vegas strip
(Lucky415.com)

To get the most out of your marketing budget, no matter the city, email us for a quote for event staff! Email Lindsay at  lmerlin@lucky415.com
or take a look at our website at Lucky415.com
Lindsay Merlin
lmerlin@lucky415.com
415/  336 1455