Lets Get Crafty- How to pull off the best Marketing Campaign for your craft beer Company

With press releases of grand openings, beer samples of your top brews, glassware of the brewery, brewery tours, swag, and lessons on the market of craft brews, getting people the knowledge of your brewery is work in itself. Getting all of this completed and still getting time to brew the beer is a whole other subject, so how do you get it all completed fast enough to make your product relevant?

Well, getting the correct marketing completed when your brewery opens OR when you create a new brew is key to launching your products and creating a name for yourself in your marketplace. Did you know there are over 4,100 craft breweries in the U.S.A currently? What will you do to separate yourself from all of those other brands?

Anheuser-Busch Method-You can use the Anheuser-Busch/ InBev NV Anheuser-Busch InBev NV BUD, -0.59% Strategy. Anheuser has bought brewers like Elysian, Goose Island, Breckenridge, Blue Point, Four Peaks, etc for their brew stock (different brews offered within each brand), relativity within their own market space, The known “Name” within their individual markets, and their quality of products. If you can stay relevant within your market and can stay up to par with brands like these, then you are on your way to success.

Marketing Strategy-So do you create loads of swag to give away? NO. The best way to create more sales for your product and to create a true name for your brand is to SAMPLE your products to the masses! Even if you don’t get a ton of sales every time, The consumer will learn your products and remember the time they went to the liquor store and got to try your brew, or went to the festival and tried your products. You can give away some bottle openers or a glass WHEN product is purchased and that will help boost sales, however SAMPLE SAMPLE SAMPLE and you will see your sales grow in your market.

We here at Lucky415 are staffed with an In-house Beer and Liquor expert. We not only provide support and training for each event, but our team behind the scenes is constantly training on new brands (Major brands with Anheuser-Busch and MillerCoors and smaller Craft brands as well) in both Beer and in Liquor each month, so as new brews, wines, and liquors come out, our team is on top of it. We can support our team in the field with the proper training on all brands that come through to us. If you are looking for a new way to build your brand, send us a message with your request today and we can create a custom quote for you and your brand!

Is Lucky415 Right for your company?

When you are in need of a Marketing company for your events, let us handle the details for you!

I know you are asking yourself, Why Lucky415 instead of these other companies that google pulls up for me? Well, I am here to give you the reasons why Lucky415 is there for you.

Lucky415 has been in the industry since 2003. Since that time we have built up a nationwide database that can bring in ambassadors in nearly every city in the US and even in Canada. We have specialized in nearly every type of event and event style and will strive to make your event exactly what you need with the ambassadors that love to be in this industry. Lucky415 really works one on one with every client that comes to us to give them the best service possible. We invest our time to ensure that these events go off without a hitch so these days are easier on our clients.

We spend extra time interviewing and asking our event staff the right questions to make sure they are the right fit for every team they are on. If the event is for a Yoga product, we make sure the ambassadors not only come in already knowing about Yoga, but typically, many of them will be Yogi’s.

Not really sure on what type of event you need, but know you need the marketing to get the word out on your brand? Well our in house team can assist you in creating the right project/event for your company. We want what is best for our Clients and we can help you get to the right event for you.

Do you need an event staffed for this weekend and have nothing in the works yet? Well send us a message and see what we can do for you!  If you are in a large city, because we have such a large data base, we can typically staff events with just a 1-2 day notice. If it is a smaller city, we just ask/request a little extra time. However it never hurts to ask as we can always try to work our magic.

Lucky415 is working around the clock to make sure our clients are happy. We work with our on-site teams at all hours to make sure everything they need is in place and check in several days early to make sure that all materials and event needs are taken care of so all events can take place with no issues. We do everything we can to get a fantastic event for both our clients, but also make sure our ambassadors are happy so they make the best impression on everyone in site while they are in the field.

One thing that will make nearly every client happy, we have competitive rates that are lower than most in the industry. We even offer discounts when booking multiple events at once. All of our quotes are customized to fit your needs and the event at hand. We get as much information as possible up front, so we are as accurate as possible with our quotes, because no one likes surprises, especially when it comes to event costs!

So- We ask.. Is Lucky415 right for your company? Send us an email or give us a call to find out!

For a quote, email info@lucky415.com or give us a call at 415-365-0041.

 

Charleston, South Carolina street teams,nightlife teams, event staffing

Vera Bradley sampling teams (Colleges)

Vera Bradley sampling teams (Colleges)

 

Newcastle beer sampling teams in Charleston

Newcastle beer sampling teams in Charleston

 

So you have seen the cars and trucks riding around town with a wrapped logo of some sort.  Often these autos are filled with loads of samples and it the job of the promotional teams in the cars to go from location to location, giving out free items to help promote the product. For instance, think of Red Bull.. Their teams ride around in little cars giving out samples to people that look thirsty or tired. A brilliant idea! Do you have a product that you would like to get into the consumers hands? If so, have you ever thought of trying this out for your product? 9Charleston, SC is a great place to do such a type of an event. One of the main reason for this the ports that are located in Charleston.  Hundreds of cruise ships fill the dock each year, bringing millions of happy tourists. These tourists are confined to a small area. Since the historical area is a very small place, they are pretty cramped into the city.  . IN addition to the city goers and shoppers, there is usually  a 2-3 hr wait to drive about 5 miles to get to the beach. .Charleston was ranked the number one place to get married recently. So,  If you are looking for a new area to do sampling events, Charleston is the place.  Charleston offers a great opportunity for sunblock companies giving out samples, drink or beverage companies to give out samples (because it gets hot), Fishing and kayak companies, or even fishing lure companies. Charleston is a fishing mecca! The ideas and products are endless! If you need help with auto promotions feel free to send us a email. We would love to help!

 

Recently we provided event teams for Rachel Ray’s booth at the world famous Charleston Food and Wine Festival.

Info@lucky415.com

When your promotion company asks for ‘Business Casual’

What does Business Casual mean?

“This one is the murkiest for our customers and for other people we speak to. Part of the problem is that there are so many trends that are so casual,” Dorie Smith, cofounder of women’s workwear brand Of Mercer, recently said to Business Insider.

Organizing Street Teams

I hear it all the time. A new client calls and asks a ton of questions; then they say the following to us: “Sounds easy enough! We’ll just do this ourselves.
Every single time I hear this, I make a note to myself of the date this client called. Without fail, I will generally hear back 2-4 weeks later, with the headaches and sometimes horror stories, of how poorly their event was executed. Unfortunately DIY event planning often falls apart before it even has the chance to be executed at all.
I urge our new clients to take consider the opportunity cost of using a DIY approach to their marketing plan as it pertains to guerrilla marketing and event staffing. Consequently, by attempting a DIY plan, you run the risk of the need to ‘double up’ on the activation to get the results  you seek.
In general hiring an event staffing agency costs less than attempting to create the event within your organization after you take into account the expenses related to time from alternate support departments.

Furthermore, here are the primary reasons you should hire an experienced agency over taking a ‘DIY’ approach. 

  1. We handle all screening, vetting and hiring of our brand ambassadors. We use the same brand ambassadors over and over so we know their individual work ethic and have formed professional working relationships with them. What this translates into is: They trust us. It doesn’t sound like much, but it gives them the peace of mind to focus on their work – getting your activation off the ground.
  2. We have been in business over 15 years. We have a strong internal database of knowledgeable and experienced staff.  That is priceless and it’s on another level compared to social media or using a site like ‘craigslist’.
  3. We assign an account manager to each client (at no additional charge) that will be your one go-to person for the duration of your event; much easier than communicating with everyone on the team!
  4. We handle all legal paperwork and accounting procedures for each staff member brought on, you’ll never have to worry about your staff calling you about paychecks or event specific logistics.
  5. We pay our event staff quickly, with a 2-3 week turnaround. They will not be forced to wait and make their ways through your accounting department’s NET30-45 day system.
  6. We take the stress out of executing your event. We know the procedures and have a positive reputation in the industry, ensuring only the best brand ambassadors represent you in the field.

If you’re still not convinced, or you’re READY to book your event, give us a call! You’ll be surprised how affordable hiring an agency is. Let us get to work for you!

Lindsay Merlin

Chief Operations Officer @ Lucky 415 Marketing & Promotions

415-336-1455

lmerlin@lucky415.com

How to choose an event managment agency,event staffing agency, or a sampling management agency

 

There are many things to consider when you’re thinking about  choosing an event staffing agency. Before you get overwhelmed with the choice you have to make, we suggest asking tour mangers and market managers that you have worked with before which companies they have worked with in the past that they would recommend.

More times than not, the people in the field that manage teams each week know which agencies they prefer and how they find their teams. Lets face it.. The sad reality is that most agencies have a database where workers load their profile and email address into an online  ‘revoluationary protocol’  and it is held there until the company has an event in their area.  Having a database to organize and pull staff information from truly is priceless and a great thing to have, however most agencies stop right there.

Their work ends after they send a ‘blast’ email to their staffers and maybe a few follow up emails to confirm.  They do not take the time to be sure that those brand ambassadors and event staffers are right for the program and they never even talk to the brand ambassadors that are going to work the event. Worst yet they don’t review their resume or credentials. So basically you have no idea what type of person is going to show up at your event. That’s if you’re lucky enough to have them show up at all. We strive to have a very high show up rate and after ten years of practice we must admit we are pretty good.

More times than not, The types of agencies that use this kind of system usually have hundreds of different events going on all over the nation. They’re staffing everything from hundreds of thousands of retail promotions to street teams and bar events, you name it.  They don’t have the administrative resources to pull from that can deal with an event staffing contract with care and attention. They focus on quantity rather than quality.. And as a result, they book large amounts of events quickly. The problem with this is that the tour manager/market manager and the end client has to pay the price.

If we lived in a perfect world then yes, we could book events with just a simple email. The reality is that many times someone

that just gets an email about an event or signs up to work a promotion has no idea what they are representing (or cares), lacks the skills and experience they need to be successful (they haven’t been screened) and they do not take the job very seriously. This style of staffing is more common than the majority of agencies will have oyu believe.  I can’t tell you how many times this happened when I was a tour manager. On an average week I was lucky if 5 out of 20 of my event staff showed each day.  Plus if teams didn’t show it was pointless to call the staffing agency that was being used because 99% of the time they would not even answer the phone.  I can’t tell you how many times people would show up to work an event I was managing and I would ask them how they found out about the promotion and they would say they signed up online and got a email the night before. Seriously.

One of the worst parts of working with agencies like this was hearing the complaints that came from event staff about payments.  Many times workers would complain that they were often paid months after a promotion so their motivation was often lacking.
Agencies should never ask an event staffer to wait months after the promotion is over for payment.

One way to test out an Agency is to sign up on an agency’s site and see if you get a job offer by just signing up and waiting.   You might be surprised how easy you can get hired and are given event details and booked for the event with no so much as a phone call or interview. In addition check Google and yahoo for comments. If you read that a lot of brand ambassadors never got paid or had issues getting paid from a certain agency then you might want to avoid the agency.
Where you see one comment from one internet poster, there is likely to be hundreds of more similar situations as well.
What tends to happen when teams don’t get paid after attempting to resolve the issue with the agency is they will track down the client and call them.  This can be extremely embarrassing and costly to your event and your company. So make sure the event staffing company pays their staff quickly and fairly. This is very important. Also ask the agency how they find and book people. They should be happy to tell you.    Also ask if an agency will do free phone trainings or mandatory conference calls to go over all the product/services details and event details.  If the event staff shows up ready to go with all the product info and event details, this can make your event run a lot smoother on event day. Also another way to check to see if you have a great agency is by checking their response time on event day. If you have a few event staff that don’t show up.. Don’t be afraid to call the agency (Even if it is Saturday morning at 5am!)  and see if they even tried to find replacements.  You might be surprised how many agencies don’t event answer the phone or try to find replacements.  Also make sure the event-staffing agency has the proper insurance coverage and work contracts as well.

There are many fly by night event staffing agencies. Ones that pop up get a contract and never pay the workers and pocket the money themselves. The best way to go is to stick with an agency that has been around for a while and has worked in the field.

So once again to summarize we recommended that you make sure your agency offers the following at minimum before you hire them.

They screen their event teams and personally interview each and every brand ambassador that is sent to an event.
They provide free mandatory conference calls for the event staff to go over the product details before the event
They have the proper legal contracts and and insurance.
They truly have account managers that are on call during your event times.
They have been in business for many years and have a good standing reputation.
They pay their event staff efficiently and quickly.

If you use this criteria you’re most certain to find a good agency that can handle your program. Ask the sales representative that you speak to at the agency you’re considering for hire if they can handle a program of your size right now. Be sure to let them know what you expect out of an agency and ask them for honest answers to your questions. Be upfront about charges and rates and ask them about what you should expect on your final invoice.

Having a great event staffing experience can help you ensure that your client’s promotions are a success. Doing your homework before making a hire can help you prevent some heartache later. Good Luck!

George Hayes

Lucky 415 Marketing and Promotions

http://www.lucky415.com