Lets Get Crafty- How to pull off the best Marketing Campaign for your craft beer Company

With press releases of grand openings, beer samples of your top brews, glassware of the brewery, brewery tours, swag, and lessons on the market of craft brews, getting people the knowledge of your brewery is work in itself. Getting all of this completed and still getting time to brew the beer is a whole other subject, so how do you get it all completed fast enough to make your product relevant?

Well, getting the correct marketing completed when your brewery opens OR when you create a new brew is key to launching your products and creating a name for yourself in your marketplace. Did you know there are over 4,100 craft breweries in the U.S.A currently? What will you do to separate yourself from all of those other brands?

Anheuser-Busch Method-You can use the Anheuser-Busch/ InBev NV Anheuser-Busch InBev NV BUD, -0.59% Strategy. Anheuser has bought brewers like Elysian, Goose Island, Breckenridge, Blue Point, Four Peaks, etc for their brew stock (different brews offered within each brand), relativity within their own market space, The known “Name” within their individual markets, and their quality of products. If you can stay relevant within your market and can stay up to par with brands like these, then you are on your way to success.

Marketing Strategy-So do you create loads of swag to give away? NO. The best way to create more sales for your product and to create a true name for your brand is to SAMPLE your products to the masses! Even if you don’t get a ton of sales every time, The consumer will learn your products and remember the time they went to the liquor store and got to try your brew, or went to the festival and tried your products. You can give away some bottle openers or a glass WHEN product is purchased and that will help boost sales, however SAMPLE SAMPLE SAMPLE and you will see your sales grow in your market.

We here at Lucky415 are staffed with an In-house Beer and Liquor expert. We not only provide support and training for each event, but our team behind the scenes is constantly training on new brands (Major brands with Anheuser-Busch and MillerCoors and smaller Craft brands as well) in both Beer and in Liquor each month, so as new brews, wines, and liquors come out, our team is on top of it. We can support our team in the field with the proper training on all brands that come through to us. If you are looking for a new way to build your brand, send us a message with your request today and we can create a custom quote for you and your brand!

Street Teams! Nationwide.

 

We have street teams in every market in the US! Guerrilla marketing is one of the most cost effective ways to spread the word about a new product or service. Contact us today for a free, no obligation, quote on your project!

Info@lucky415.com or 415-365-0041

San Francisco Night Market Ambassadors!

San Francisco Night Market Brand Ambassadors

Is Lucky415 Right for your company?

When you are in need of a Marketing company for your events, let us handle the details for you!

I know you are asking yourself, Why Lucky415 instead of these other companies that google pulls up for me? Well, I am here to give you the reasons why Lucky415 is there for you.

Lucky415 has been in the industry since 2003. Since that time we have built up a nationwide database that can bring in ambassadors in nearly every city in the US and even in Canada. We have specialized in nearly every type of event and event style and will strive to make your event exactly what you need with the ambassadors that love to be in this industry. Lucky415 really works one on one with every client that comes to us to give them the best service possible. We invest our time to ensure that these events go off without a hitch so these days are easier on our clients.

We spend extra time interviewing and asking our event staff the right questions to make sure they are the right fit for every team they are on. If the event is for a Yoga product, we make sure the ambassadors not only come in already knowing about Yoga, but typically, many of them will be Yogi’s.

Not really sure on what type of event you need, but know you need the marketing to get the word out on your brand? Well our in house team can assist you in creating the right project/event for your company. We want what is best for our Clients and we can help you get to the right event for you.

Do you need an event staffed for this weekend and have nothing in the works yet? Well send us a message and see what we can do for you!  If you are in a large city, because we have such a large data base, we can typically staff events with just a 1-2 day notice. If it is a smaller city, we just ask/request a little extra time. However it never hurts to ask as we can always try to work our magic.

Lucky415 is working around the clock to make sure our clients are happy. We work with our on-site teams at all hours to make sure everything they need is in place and check in several days early to make sure that all materials and event needs are taken care of so all events can take place with no issues. We do everything we can to get a fantastic event for both our clients, but also make sure our ambassadors are happy so they make the best impression on everyone in site while they are in the field.

One thing that will make nearly every client happy, we have competitive rates that are lower than most in the industry. We even offer discounts when booking multiple events at once. All of our quotes are customized to fit your needs and the event at hand. We get as much information as possible up front, so we are as accurate as possible with our quotes, because no one likes surprises, especially when it comes to event costs!

So- We ask.. Is Lucky415 right for your company? Send us an email or give us a call to find out!

For a quote, email info@lucky415.com or give us a call at 415-365-0041.

 

When your promotion company asks for ‘Business Casual’

What does Business Casual mean?

“This one is the murkiest for our customers and for other people we speak to. Part of the problem is that there are so many trends that are so casual,” Dorie Smith, cofounder of women’s workwear brand Of Mercer, recently said to Business Insider.

Organizing Street Teams

I hear it all the time. A new client calls and asks a ton of questions; then they say the following to us: “Sounds easy enough! We’ll just do this ourselves.
Every single time I hear this, I make a note to myself of the date this client called. Without fail, I will generally hear back 2-4 weeks later, with the headaches and sometimes horror stories, of how poorly their event was executed. Unfortunately DIY event planning often falls apart before it even has the chance to be executed at all.
I urge our new clients to take consider the opportunity cost of using a DIY approach to their marketing plan as it pertains to guerrilla marketing and event staffing. Consequently, by attempting a DIY plan, you run the risk of the need to ‘double up’ on the activation to get the results  you seek.
In general hiring an event staffing agency costs less than attempting to create the event within your organization after you take into account the expenses related to time from alternate support departments.

Furthermore, here are the primary reasons you should hire an experienced agency over taking a ‘DIY’ approach. 

  1. We handle all screening, vetting and hiring of our brand ambassadors. We use the same brand ambassadors over and over so we know their individual work ethic and have formed professional working relationships with them. What this translates into is: They trust us. It doesn’t sound like much, but it gives them the peace of mind to focus on their work – getting your activation off the ground.
  2. We have been in business over 15 years. We have a strong internal database of knowledgeable and experienced staff.  That is priceless and it’s on another level compared to social media or using a site like ‘craigslist’.
  3. We assign an account manager to each client (at no additional charge) that will be your one go-to person for the duration of your event; much easier than communicating with everyone on the team!
  4. We handle all legal paperwork and accounting procedures for each staff member brought on, you’ll never have to worry about your staff calling you about paychecks or event specific logistics.
  5. We pay our event staff quickly, with a 2-3 week turnaround. They will not be forced to wait and make their ways through your accounting department’s NET30-45 day system.
  6. We take the stress out of executing your event. We know the procedures and have a positive reputation in the industry, ensuring only the best brand ambassadors represent you in the field.

If you’re still not convinced, or you’re READY to book your event, give us a call! You’ll be surprised how affordable hiring an agency is. Let us get to work for you!

Lindsay Merlin

Chief Operations Officer @ Lucky 415 Marketing & Promotions

415-336-1455

lmerlin@lucky415.com