5 Simple Tips on How to Use Street Teams to Maximize your Experiential Marketing Reach

Street Teams can be an extremely effective way to market your product, brand or service.

Street teams are generally made up of a group of locally connected ‘brand ambassadors’ that specialize in making customer connections, conveying a brand’s talking points, and communicating effectively.

Texas Street Teams – Lucky Mkg

 

Lucky Marketing’s street teams generally perform a variety of services that include (but are certainly not limited to…)

  1. Flyer drops at local businesses
  2. Guerrilla marketing/hitting the street in high foot traffic areas
  3. Wild postering in a variety of large cities/near large events
  4. Mobile backpacks and LED equipt mobile backpacks at large festivals and other events
  5. Costume Characters and character enhanced events – accompanying street teams
  6. Flyering
  7. Premium distribution
  8. Sampling (food, beauty and otherwise!)

 

  1. Who you hire matters. A trusted street team partner is an important part of your marketing plan. Your ambassadors are the face of your brand! You only want the best for your brand, product or messaging!
  2. Find the best events possible in your demographic! Plan, plan and plan before your execution. Send your street teams to areas that you know are relevant to your end goals. For example, do you want to sell more event tickets to your targeted demographic customer? Do a little digging or reach out to a trusted agency for advice! Your event will be more effective in the end and you’ll be glad you did!
  3. Use well thought-out and engaging printed materials and premiums! Think of your end customer. What will make an impression on them? What will grab their attention? College students for example often prefer to receive a premium over a flyer. Often times, an ink pen, bottle opener, Koozie, or cheap t-shirt can be the beginning of a beautiful long-term relationship with your brand and a college student. If your demographic is in the older range, be sure to make your content straight forward and relevant! Proofread printed materials multiple times prior to printing to build your brand’s reliability. Most of all, listen to your customers. Your best indication of how to gain new customers is often by looking at the customers that you already have!
  4. Use social media with your campaign! A Social Media campaign tie-in is a great way to enhance engagement for your street team. Lucky’s street teams are able to include facebook campaigns or contests, Instagram tags and/or promote a company’s social media presence during an activation. Make the most of your event by keeping the conversation going by flipping your interactions from the real-world to online!
  5. Collect feedback and data to use in your next campaign! Reports and data can often be underappreciated. Though it may seem boring or unimportant, collecting data from the field can be one of the most important aspects of street team marketing. Be sure to brainstorm relevant details about your campaign so that all of the information the team collects can be helpful for understanding how the event went and what you’d like to change or repeat for the next activation!

 

There is no doubt about it, including a street team in your marketing mix can seem like an overwhelming process. Though with careful planning and execution, your plan can yield an incredible return on investment that you will want to repeat time after time.

For a no-risk quote for street team services, please reach out any time to info@lucky415.com or give us a ring at 415-365-0041 x1!

California compliant Street Team Services

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Looking for a street team, brand ambassadors or event staff  in the Los Angeles and southern California area to assist on a temporary or semi-temporary basis? We’ve got you covered! We’ve been activating street teams and promoting products and services in Los Angeles for over 16 years! We have the experienced staff that you need in order to make a lasting connection with your customers.

From door tagging, guerrilla marketing, wild-postering, street teams, and flyer drops (and more), we do it all!

In addition to the convenience and efficientness of hiring an agency to handle your experiential marketing needs, you can also rest assured that your staff will be hired in accordance with California labor laws and compliance. All of our brand ambassadors and staff in California are employees, not independent contractors and therefore are covered by general liability insurance and workers compensation. Please reach out today for a free quote so we can start working on a plan to promote your business, product and/or service in the southern California market!

Event Staffing for all your Experiential Marketing needs!

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Planning to incorporate Experiential Marketing into your upcoming Spring or Summer Marketing mix? Look no further! Lucky Marketing & Promotions has over 16+ years of experience with guerrilla marketing, trade shows, brand ambassadors, street teams, costume characters, door hanger campaigns, … Continue reading

SXSW 2019

SXSW 2019 is coming up fast. Are you ready for one of the largest events in the country? Is your brand?

SXSW reported nearly half a million in attendance in 2017. The number of attendees grows every single year so hosting events themed or near SXSW is guaranteed to draw in business.

The purpose of SXSW is to create an opportunity for creative people and the companies they work with to grow within themselves by coming together with like minded individuals all over the world in the same and other creative fields. These people all meet in one creative share space, respectively, and learn about other ways of to develop their businesses. SXSW has grown into a phenomenon that is growing every year.

The economic impact on the Austin economy from SXSW in 2018 was $350.6 million (CNN.COM) Do you want your business to benefit from that share of profit marketing?

Every year SXSW proves just how effective experiential marketing is to customer engagement and brand awareness. From huge events at SXSW with large experiences to small sessions, some events shell out the big bucks to really get their name out there and in the public eye. But you dont need to spend millions to keep your brand in the public eye. Sometimes, just making sure YOUR BRAND is there, is the first step in the door.

You can get noticed blocks away, outside of hotels, using flyers, costumes, and more. Do you have a restaurant in the area? BE proactive! Get out there and hand out SXSW specials and draw in the attention to your business. You need to get an emotional connection with the people in the crowds and those flocking to the events each day and you need PEOPLE to do that.

Well, we can supply those people! We can help be your brand and get you noticed while you stay back and RUN YOUR BUSINESS! Let us tell your story. Experiential marketing is more than the latest stunt in todays marketing world: It’s a creative outlet for sharing your brand story. We hire the best of the best and they know how to get the word out about your business and can create the perfect story line for you.

Do you need 2 or 20 people? Do you need the youngest group or maybe a bunch of grandmas released on the city to hand out some samples of your product? Well let us do that for you. Lucky XP Marketing has been in the Experiential Marketing business for 16 years and we can create the perfect marketing campaign to fit any market at any time of the year. We are nationwide and we have a database of top notch models, brand ambassadors, stage hands, and more. We can help you build the perfect SXSW experience as we have for years.

Do you have any questions? Let us answer those for you. Please reach out to info@lucky415.com to get a custom quote for your next event.

 

 

 

San Diego Comic Con

Comic Con – San Diego, CA

Lucky 415 Marketing and Promotions is searching for outgoing and energetic brand ambassadors to assist with a Promotional marketing campaign at Comic Con, San Diego, CA.

Scope of event: Brand Ambassadors will working directly with our client and team to assist with demoing a game challenge, handing out promotional items and other fun CC related events!

Event Location: Gaslamp

Event Dates:
Friday July 20 – 9am-9pm

Saturday July 21 – 9am-9pm

Preference is given to BAs that have open availability. Dates/shifts are subject to change.

Payrate: $265/12 hour date ($22+/hr)

Must be OK with working outside & inside, must be extremely reliable, outgoing and able to work well with a team. Preference to BAs that are local or already have travel and lodging arrangements. We will NOT reimburse for travel and/or lodging, please do not ask. Must be outgoing and able to talk to strangers, experienced brand ambassadors preferred.

Please apply via link:

https://airtable.com/shrxFUboRFifwVGyZ

We are also looking for a LOCAL field manager for this project with experience managing medium to large scale events. Manager will need to have access to a vehicle and live within driving distance. Will also work onsite on July 19th in addition to dates mentioned above. If you’re interested in the field manager position, please be sure to select ‘field manager’ in your application.

Please email staff@lucky415.com if you have any questions related to this event. Please do not ask for reimbursements for travel/lodging. Your email will not be read/responded to.

Street Teams and Brand Ambassador Staff at PAX East, Boston

Lucky 415 Marketing & Promotions has been providing event staff, street teams and brand ambassadors for activations such as PAX EAST – Boston for nearly 2 decades! Contact us today to find out how our talented brand ambassador staff can help promote your brand at PAX East!

Event Staff, Street Teams and Brand Ambassadors in 2018

Lucky 415 Marketing and Promotions has been providing street teams for experiential marketing campaigns since 2002. We have represented multiple clients such as State Farm, Shea Moisture, Live Nation, Home Depot, Amazon, and Dollar General, to name a few.

We offer a variety of experiential marketing services including, but not limited to:

  • In Field Marketing Managers
  • Tour Managers
  • Brand Ambassadors
  • Street Team Ambassadors
  • Promotional Models
  • Retail “In-store” demos
  • Sampling ambassadors
  • Live Music Ambassador Teams
  • Photo Booth – Experience Ambassador street teams
  • Guerrilla Marketing Activations
  • Tradeshow Booth Models & Ambassadors
  • Scavenger Hunt Staff
  • Makeup Artist and Hairdressers
  • Emcees
  • Concert Event Staff
  • Social Media Street Teams
  • Grand Opening Buzz Teams
  • Festival Event Staff
  • Mobile Tours
  • Marketing, Branding and Logo design
  • Custom Websites, including SEO and in-house graphic design services

Contact us today for a free quote! 415-365-0041 or info@lucky415.com

NY Fashion Week – Street Teams and Event Staff!

With NY Fashion week right around the corner, our team is prepping for promotions in the ‘big apple’!

We have street teams and brand ambassadors ready to promote your brand and products at NY Fashion week!

Targeting millennials? No problem! We have just the team of young, hip, expert ambassadors ready to delve into your talking points and help reach your audience!

Contact us today for a no obligation quote!

Thinking about Adding a Street Team to your Experiential Marketing Mix?

Deciding how and when to take action on your experiential marketing idea can be the most difficult part of initiating a campaign. So many questions come to mind during your initial planning stages. Some of the most frequent concerns can send you spinning into a critical case of ‘analysis paralysis’,

  • Location. Where do you start? Which area will be right for your product  and brand, and most importantly: Your target market.
  • How can you (really) make a deep connection with your customers?
  • How do you make an impact and gain the attention of your target customers?
  • What is the best concept for your execution? Flyers? Swag? Contests?
  • Where can you find the perfect brand ambassadors for your product? (So important!)
  • How do you design truly effective talking points for your team?

 

Take a peek at our step by step guide (infographic) to adding guerrilla marketing or street teams into your experiential marketing mix!

Now hiring! Seasoned Professional Brand Ambassadors in every market