Lets Get Crafty- How to pull off the best Marketing Campaign for your craft beer Company

With press releases of grand openings, beer samples of your top brews, glassware of the brewery, brewery tours, swag, and lessons on the market of craft brews, getting people the knowledge of your brewery is work in itself. Getting all of this completed and still getting time to brew the beer is a whole other subject, so how do you get it all completed fast enough to make your product relevant?

Well, getting the correct marketing completed when your brewery opens OR when you create a new brew is key to launching your products and creating a name for yourself in your marketplace. Did you know there are over 4,100 craft breweries in the U.S.A currently? What will you do to separate yourself from all of those other brands?

Anheuser-Busch Method-You can use the Anheuser-Busch/ InBev NV Anheuser-Busch InBev NV BUD, -0.59% Strategy. Anheuser has bought brewers like Elysian, Goose Island, Breckenridge, Blue Point, Four Peaks, etc for their brew stock (different brews offered within each brand), relativity within their own market space, The known “Name” within their individual markets, and their quality of products. If you can stay relevant within your market and can stay up to par with brands like these, then you are on your way to success.

Marketing Strategy-So do you create loads of swag to give away? NO. The best way to create more sales for your product and to create a true name for your brand is to SAMPLE your products to the masses! Even if you don’t get a ton of sales every time, The consumer will learn your products and remember the time they went to the liquor store and got to try your brew, or went to the festival and tried your products. You can give away some bottle openers or a glass WHEN product is purchased and that will help boost sales, however SAMPLE SAMPLE SAMPLE and you will see your sales grow in your market.

We here at Lucky415 are staffed with an In-house Beer and Liquor expert. We not only provide support and training for each event, but our team behind the scenes is constantly training on new brands (Major brands with Anheuser-Busch and MillerCoors and smaller Craft brands as well) in both Beer and in Liquor each month, so as new brews, wines, and liquors come out, our team is on top of it. We can support our team in the field with the proper training on all brands that come through to us. If you are looking for a new way to build your brand, send us a message with your request today and we can create a custom quote for you and your brand!

Is Lucky415 Right for your company?

When you are in need of a Marketing company for your events, let us handle the details for you!

I know you are asking yourself, Why Lucky415 instead of these other companies that google pulls up for me? Well, I am here to give you the reasons why Lucky415 is there for you.

Lucky415 has been in the industry since 2003. Since that time we have built up a nationwide database that can bring in ambassadors in nearly every city in the US and even in Canada. We have specialized in nearly every type of event and event style and will strive to make your event exactly what you need with the ambassadors that love to be in this industry. Lucky415 really works one on one with every client that comes to us to give them the best service possible. We invest our time to ensure that these events go off without a hitch so these days are easier on our clients.

We spend extra time interviewing and asking our event staff the right questions to make sure they are the right fit for every team they are on. If the event is for a Yoga product, we make sure the ambassadors not only come in already knowing about Yoga, but typically, many of them will be Yogi’s.

Not really sure on what type of event you need, but know you need the marketing to get the word out on your brand? Well our in house team can assist you in creating the right project/event for your company. We want what is best for our Clients and we can help you get to the right event for you.

Do you need an event staffed for this weekend and have nothing in the works yet? Well send us a message and see what we can do for you!  If you are in a large city, because we have such a large data base, we can typically staff events with just a 1-2 day notice. If it is a smaller city, we just ask/request a little extra time. However it never hurts to ask as we can always try to work our magic.

Lucky415 is working around the clock to make sure our clients are happy. We work with our on-site teams at all hours to make sure everything they need is in place and check in several days early to make sure that all materials and event needs are taken care of so all events can take place with no issues. We do everything we can to get a fantastic event for both our clients, but also make sure our ambassadors are happy so they make the best impression on everyone in site while they are in the field.

One thing that will make nearly every client happy, we have competitive rates that are lower than most in the industry. We even offer discounts when booking multiple events at once. All of our quotes are customized to fit your needs and the event at hand. We get as much information as possible up front, so we are as accurate as possible with our quotes, because no one likes surprises, especially when it comes to event costs!

So- We ask.. Is Lucky415 right for your company? Send us an email or give us a call to find out!

For a quote, email info@lucky415.com or give us a call at 415-365-0041.

 

When your promotion company asks for ‘Business Casual’

What does Business Casual mean?

“This one is the murkiest for our customers and for other people we speak to. Part of the problem is that there are so many trends that are so casual,” Dorie Smith, cofounder of women’s workwear brand Of Mercer, recently said to Business Insider.

Eco Friendly Brand Ambassador/Sales Staff needed in Seattle

Located in the Seattle Area and want to get in on an exciting opportunity? Lucky 415 Marketing and Promotions, a 15 year old Event Staffing agency, is in search of ‘Eco-Friendly’ brand specialists that have a focus and dedication in the sales field experience. Brand specialists must also be outgoing and reliable for an ongoing long term program  in the Seattle area.

Event Dates:

Required Training:

03/02 & 03/03
8 hours (exact time tbd)

Week 1:
03/06-10
7:30am-3:00pm (every day)

Week 2:
03/13-17
7:30am-3:00pm (every day)

Week 3:
03/20-24
7:30am-3:00pm (every day)

Week 4:
03/27-31
7:30am-3:00pm (every day)

Program extension likely.

Potential Event Locations: South Lake Union area and various other locations. Must be flexible in the locations you can work. Need reliable transportation.

Key Qualifications for this position include:

-Eco-Friendly, Cause driven, enthusiastic about reducing the ‘carbon footprint’

– Experience in retail or field sales (minimum 1-3 years)

– Extraordinary customer service skills- Excellent communication skills (written and verbal)

– Ability to prioritize and multitask- Ability to work autonomously

– Strong organizational skills

– Valid Driver’s License- A high standard of values, ethics, integrity, and trust

​- MUST be available for Required training and longevity of the program. (most days). ​

Job Description:

– Promoting the client by communicating the benefits and values of the product/service through benefit discussions and product demonstrations.

– Conducting 1:1 and 1:many (where applicable) product demonstrations using benefit pieces supplied from the client.- He/she has strong business acumen and understanding of company partners business and workplace goals. Understand what our company partners environment and workplace goals are.

Pay rate: $20 per hour, Base bay (based on experience) with incentive package.

Interested? If you have open availability and interest in this position please email your resume and photo to baystaff@lucky415.com Please use the subject line “Seattle Eco Friendly Brand Specialist”

Brand Ambassadors needed for SantaCon SF 2016!

Santa Con 2016

How do you solve a problem like NATIONAL tour event staff?

Many of our clients call us in a panic. The first question they have is: “Where do you have staff??!” Typically, they’re planning a small or large scale nationwide tour with multiple stops and they’re trying to figure out how to coordinate local event staff (and management at times) for each of their stops.

Many of our new clients do not realize that any event staffing agency worth their salt will be able to provide their clients with seasoned professional event staff in almost any market. Now, we’re not talking about any promotional agency that can put a few postings on Craigslist and send out whomever should apply… – no, anyone could do that! We’re talking, experienced, get – the – job – DONE type of event staff that has proven themselves to our agency through HARD WORK and experience! That’s just one of perks of our being around for nearly 12 years! We’ve worked with some of the nation’s largest retail chains – meaning that we’ve had reasons to recruit and train staff in some of the most remote markets in the US – not excluding the major markets as well, of course!

We have provided local event staff in nearly all markets throughout the United States for Mobile Tours! Our experience and reputation in the industry is unparallelled! To top it off, we have some of the best rates in the industry, and of course an amazing execution record, meaning that when you hire us to have FIVE event staffers at each of your location, that is exactly what you’re going to get! Not 2 or 3 of whoever wants to or feels like showing up!

Let us show you the difference and what makes us the best of the best in the industry! Our customer service is bar-none! Email or call us today! We really do want to hear about your program – at any stage of the planning cycle. We love to provide ideas and feedback for our clients as well!

Concert Event Staffing

Concert Event Staffing

Customized Guerrilla Marketing Campaigns – San Francisco Brand Ambassadors and Street Teams

Street team at the Moscone center in San Francisco are becoming increasingly more popular. The ability to customize the guerrilla marketing campaign to fit each and every individual client is invaluable to our firm. We start by listening to our clients’ program needs. We learn about their product and service, determine their target demographics and evaluate and identify the best approach to a guerrilla campaign.

 

After identifying the appropriate target market and outlining program goals, we are able to move forward with securing a guerrilla marketing team and putting a plan of action in place to get the project on course. Our account managers and team leaders have the invaluable experience needed in the San Francisco area (as well as other parts of the country) in order to make each campaign reach its maximum potential. We work with a variety of clients, there giving us a broad spectrum of experience. From beverage sampling to booth sales, our teams are ready for what’s to come.

Give us a call (or email!) today for more information and a customized guerrilla marketing proposal for your project.

 

Sincerely,

Lindsay Merlin

Lucky 415 Marketing & Promotions

www.lucky415.com

lmerlin@lucky415.com

415-336-1455, f 415-358-4966

We’re on Facebook, Twitter and Linkedin!

Brand Ambassadors check us out online, register with us for emails about events in your area! Click Here!

Customized Guerrilla Marketing Campaigns – San Francisco Brand Ambassadors and Street Teams

Street teams at the Moscone center in San Francisco are becoming increasingly more popular. The ability to customize the guerrilla marketing campaign to fit each and every individual client is invaluable to our firm. We start by listening to our clients’ program needs. We learn about their product and service, determine their target demographics and evaluate and identify the best approach to a guerrilla campaign.

 

After identifying the appropriate target market and outlining program goals, we are able to move forward with securing a guerrilla marketing team and putting a plan of action in place to get the project on course. Our account managers and team leaders have the invaluable experience needed in the San Francisco area (as well as other parts of the country) in order to make each campaign reach its maximum potential. We work with a variety of clients, there giving us a broad spectrum of experience. From beverage sampling to booth sales, our teams are ready for what’s to come.

Give us a call (or email!) today for more information and a customized guerrilla marketing proposal for your project.

 

Sincerely,

Lindsay Merlin

Lucky 415 Marketing & Promotions

www.lucky415.com

lmerlin@lucky415.com

415-336-1455, f 415-358-4966

We’re on Facebook, Twitter and Linkedin!

Brand Ambassadors check us out online, register with us for emails about events in your area! Click Here!

Guerrilla Marketing for Black Friday Events 2014

Guerrilla Marketing during Black Friday events is becoming increasingly popular. Since 2005, the popularity of the ‘black friday’ event among retail stores has more than tripled. Consumers come out in the thousands and wait in long lines to take advantage of the sales. Long lines of holiday shoppers – waiting to get a good deal. Sounds pretty typical of most Day after Thanksgiving sales, right? It might sound boring, but it is a guerrilla marketing dream come true.

  • Consumers are already waiting in line for the sale – they’re more receptive to hearing about a new product, a new app, or an upcoming event.
  • Lasting impressions can be made easily since there is often time for brand ambassadors to convey talking points, answer questions and go into more depth about with product knowledge.
  • Black Friday typically kicks off the shopping season. Many consumers do a large portion, if not all, of their holiday shopping on this day. Having your brand’s key information or sales information for your upcoming event is crucial at this time in the year.

If there was ever a perfect time to conduct a guerrilla marketing event, it is on Black Friday! Whether you are targeting consumers in the San Francisco Bay Area or New York City, we have event staff all over the country.

 

Call us today!

Lucky 415 Marketing and Promotions

www.lucky415.com

info@lucky415.com

415-336-1455

 

Street Teams San Francisco, CA

Lucky 415 Marketing Street Teams, San Francisco and Nationwide

Lucky 415 Marketing Street Teams, San Francisco and Nationwide

Looking for an effective and inexpensive way to promote your brand in the San Francisco market? Lucky 415 Marketing & Promotions has over 11 years of experience in the promotional marketing industry! Our street teams can canvas any part of the Bay Area with promotional materials, flyers, coupons or any other promotional materials for your brand! Our teams have the experience and the know how to raise awareness for your brand while creating a personal face to face image with your customers.

Street Teams are a fantastic way to spread the word about a grand opening, an upcoming sale or promotion, or a new app! Our street teams have worked on a large variety of programs ranging from grand openings of new retail locations all the way to promotion of nightclubs. San Francisco is one of the hottest markets for guerrilla marketing! Our street team ambassadors have  experience in all parts of the Bay Area including Moscone Center, South San Francisco Bay Conference Center, Mission Bay Conference Center, BART Stations, Bus Stops and a variety of public transportation stops.

Guerrilla Marketing can be one of the most affordable types of marketing available! Contact us today for an estimate on your next guerrilla marketing project! Experience first hand the ROI that our clientele are accustomed to!

 

Sincerely,

 

Lucky 415 Marketing & Promotions

www.lucky415.com

415-336-1455