5 Simple Tips on How to Use Street Teams to Maximize your Experiential Marketing Reach

Street Teams can be an extremely effective way to market your product, brand or service.

Street teams are generally made up of a group of locally connected ‘brand ambassadors’ that specialize in making customer connections, conveying a brand’s talking points, and communicating effectively.

Texas Street Teams – Lucky Mkg

 

Lucky Marketing’s street teams generally perform a variety of services that include (but are certainly not limited to…)

  1. Flyer drops at local businesses
  2. Guerrilla marketing/hitting the street in high foot traffic areas
  3. Wild postering in a variety of large cities/near large events
  4. Mobile backpacks and LED equipt mobile backpacks at large festivals and other events
  5. Costume Characters and character enhanced events – accompanying street teams
  6. Flyering
  7. Premium distribution
  8. Sampling (food, beauty and otherwise!)

 

  1. Who you hire matters. A trusted street team partner is an important part of your marketing plan. Your ambassadors are the face of your brand! You only want the best for your brand, product or messaging!
  2. Find the best events possible in your demographic! Plan, plan and plan before your execution. Send your street teams to areas that you know are relevant to your end goals. For example, do you want to sell more event tickets to your targeted demographic customer? Do a little digging or reach out to a trusted agency for advice! Your event will be more effective in the end and you’ll be glad you did!
  3. Use well thought-out and engaging printed materials and premiums! Think of your end customer. What will make an impression on them? What will grab their attention? College students for example often prefer to receive a premium over a flyer. Often times, an ink pen, bottle opener, Koozie, or cheap t-shirt can be the beginning of a beautiful long-term relationship with your brand and a college student. If your demographic is in the older range, be sure to make your content straight forward and relevant! Proofread printed materials multiple times prior to printing to build your brand’s reliability. Most of all, listen to your customers. Your best indication of how to gain new customers is often by looking at the customers that you already have!
  4. Use social media with your campaign! A Social Media campaign tie-in is a great way to enhance engagement for your street team. Lucky’s street teams are able to include facebook campaigns or contests, Instagram tags and/or promote a company’s social media presence during an activation. Make the most of your event by keeping the conversation going by flipping your interactions from the real-world to online!
  5. Collect feedback and data to use in your next campaign! Reports and data can often be underappreciated. Though it may seem boring or unimportant, collecting data from the field can be one of the most important aspects of street team marketing. Be sure to brainstorm relevant details about your campaign so that all of the information the team collects can be helpful for understanding how the event went and what you’d like to change or repeat for the next activation!

 

There is no doubt about it, including a street team in your marketing mix can seem like an overwhelming process. Though with careful planning and execution, your plan can yield an incredible return on investment that you will want to repeat time after time.

For a no-risk quote for street team services, please reach out any time to info@lucky415.com or give us a ring at 415-365-0041 x1!

SXSW 2019

SXSW 2019 is coming up fast. Are you ready for one of the largest events in the country? Is your brand?

SXSW reported nearly half a million in attendance in 2017. The number of attendees grows every single year so hosting events themed or near SXSW is guaranteed to draw in business.

The purpose of SXSW is to create an opportunity for creative people and the companies they work with to grow within themselves by coming together with like minded individuals all over the world in the same and other creative fields. These people all meet in one creative share space, respectively, and learn about other ways of to develop their businesses. SXSW has grown into a phenomenon that is growing every year.

The economic impact on the Austin economy from SXSW in 2018 was $350.6 million (CNN.COM) Do you want your business to benefit from that share of profit marketing?

Every year SXSW proves just how effective experiential marketing is to customer engagement and brand awareness. From huge events at SXSW with large experiences to small sessions, some events shell out the big bucks to really get their name out there and in the public eye. But you dont need to spend millions to keep your brand in the public eye. Sometimes, just making sure YOUR BRAND is there, is the first step in the door.

You can get noticed blocks away, outside of hotels, using flyers, costumes, and more. Do you have a restaurant in the area? BE proactive! Get out there and hand out SXSW specials and draw in the attention to your business. You need to get an emotional connection with the people in the crowds and those flocking to the events each day and you need PEOPLE to do that.

Well, we can supply those people! We can help be your brand and get you noticed while you stay back and RUN YOUR BUSINESS! Let us tell your story. Experiential marketing is more than the latest stunt in todays marketing world: It’s a creative outlet for sharing your brand story. We hire the best of the best and they know how to get the word out about your business and can create the perfect story line for you.

Do you need 2 or 20 people? Do you need the youngest group or maybe a bunch of grandmas released on the city to hand out some samples of your product? Well let us do that for you. Lucky XP Marketing has been in the Experiential Marketing business for 16 years and we can create the perfect marketing campaign to fit any market at any time of the year. We are nationwide and we have a database of top notch models, brand ambassadors, stage hands, and more. We can help you build the perfect SXSW experience as we have for years.

Do you have any questions? Let us answer those for you. Please reach out to info@lucky415.com to get a custom quote for your next event.

 

 

 

NY Fashion Week – Street Teams and Event Staff!

With NY Fashion week right around the corner, our team is prepping for promotions in the ‘big apple’!

We have street teams and brand ambassadors ready to promote your brand and products at NY Fashion week!

Targeting millennials? No problem! We have just the team of young, hip, expert ambassadors ready to delve into your talking points and help reach your audience!

Contact us today for a no obligation quote!

Is Lucky415 Right for your company?

When you are in need of a Marketing company for your events, let us handle the details for you!

I know you are asking yourself, Why Lucky415 instead of these other companies that google pulls up for me? Well, I am here to give you the reasons why Lucky415 is there for you.

Lucky415 has been in the industry since 2003. Since that time we have built up a nationwide database that can bring in ambassadors in nearly every city in the US and even in Canada. We have specialized in nearly every type of event and event style and will strive to make your event exactly what you need with the ambassadors that love to be in this industry. Lucky415 really works one on one with every client that comes to us to give them the best service possible. We invest our time to ensure that these events go off without a hitch so these days are easier on our clients.

We spend extra time interviewing and asking our event staff the right questions to make sure they are the right fit for every team they are on. If the event is for a Yoga product, we make sure the ambassadors not only come in already knowing about Yoga, but typically, many of them will be Yogi’s.

Not really sure on what type of event you need, but know you need the marketing to get the word out on your brand? Well our in house team can assist you in creating the right project/event for your company. We want what is best for our Clients and we can help you get to the right event for you.

Do you need an event staffed for this weekend and have nothing in the works yet? Well send us a message and see what we can do for you!  If you are in a large city, because we have such a large data base, we can typically staff events with just a 1-2 day notice. If it is a smaller city, we just ask/request a little extra time. However it never hurts to ask as we can always try to work our magic.

Lucky415 is working around the clock to make sure our clients are happy. We work with our on-site teams at all hours to make sure everything they need is in place and check in several days early to make sure that all materials and event needs are taken care of so all events can take place with no issues. We do everything we can to get a fantastic event for both our clients, but also make sure our ambassadors are happy so they make the best impression on everyone in site while they are in the field.

One thing that will make nearly every client happy, we have competitive rates that are lower than most in the industry. We even offer discounts when booking multiple events at once. All of our quotes are customized to fit your needs and the event at hand. We get as much information as possible up front, so we are as accurate as possible with our quotes, because no one likes surprises, especially when it comes to event costs!

So- We ask.. Is Lucky415 right for your company? Send us an email or give us a call to find out!

For a quote, email info@lucky415.com or give us a call at 415-365-0041.

 

Organizing Street Teams

I hear it all the time. A new client calls and asks a ton of questions; then they say the following to us: “Sounds easy enough! We’ll just do this ourselves.
Every single time I hear this, I make a note to myself of the date this client called. Without fail, I will generally hear back 2-4 weeks later, with the headaches and sometimes horror stories, of how poorly their event was executed. Unfortunately DIY event planning often falls apart before it even has the chance to be executed at all.
I urge our new clients to take consider the opportunity cost of using a DIY approach to their marketing plan as it pertains to guerrilla marketing and event staffing. Consequently, by attempting a DIY plan, you run the risk of the need to ‘double up’ on the activation to get the results  you seek.
In general hiring an event staffing agency costs less than attempting to create the event within your organization after you take into account the expenses related to time from alternate support departments.

Furthermore, here are the primary reasons you should hire an experienced agency over taking a ‘DIY’ approach. 

  1. We handle all screening, vetting and hiring of our brand ambassadors. We use the same brand ambassadors over and over so we know their individual work ethic and have formed professional working relationships with them. What this translates into is: They trust us. It doesn’t sound like much, but it gives them the peace of mind to focus on their work – getting your activation off the ground.
  2. We have been in business over 15 years. We have a strong internal database of knowledgeable and experienced staff.  That is priceless and it’s on another level compared to social media or using a site like ‘craigslist’.
  3. We assign an account manager to each client (at no additional charge) that will be your one go-to person for the duration of your event; much easier than communicating with everyone on the team!
  4. We handle all legal paperwork and accounting procedures for each staff member brought on, you’ll never have to worry about your staff calling you about paychecks or event specific logistics.
  5. We pay our event staff quickly, with a 2-3 week turnaround. They will not be forced to wait and make their ways through your accounting department’s NET30-45 day system.
  6. We take the stress out of executing your event. We know the procedures and have a positive reputation in the industry, ensuring only the best brand ambassadors represent you in the field.

If you’re still not convinced, or you’re READY to book your event, give us a call! You’ll be surprised how affordable hiring an agency is. Let us get to work for you!

Lindsay Merlin

Chief Operations Officer @ Lucky 415 Marketing & Promotions

415-336-1455

lmerlin@lucky415.com