When your promotion company asks for ‘Business Casual’

What does Business Casual mean?

“This one is the murkiest for our customers and for other people we speak to. Part of the problem is that there are so many trends that are so casual,” Dorie Smith, cofounder of women’s workwear brand Of Mercer, recently said to Business Insider.

How do you solve a problem like NATIONAL tour event staff?

Many of our clients call us in a panic. The first question they have is: “Where do you have staff??!” Typically, they’re planning a small or large scale nationwide tour with multiple stops and they’re trying to figure out how to coordinate local event staff (and management at times) for each of their stops.

Many of our new clients do not realize that any event staffing agency worth their salt will be able to provide their clients with seasoned professional event staff in almost any market. Now, we’re not talking about any promotional agency that can put a few postings on Craigslist and send out whomever should apply… – no, anyone could do that! We’re talking, experienced, get – the – job – DONE type of event staff that has proven themselves to our agency through HARD WORK and experience! That’s just one of perks of our being around for nearly 12 years! We’ve worked with some of the nation’s largest retail chains – meaning that we’ve had reasons to recruit and train staff in some of the most remote markets in the US – not excluding the major markets as well, of course!

We have provided local event staff in nearly all markets throughout the United States for Mobile Tours! Our experience and reputation in the industry is unparallelled! To top it off, we have some of the best rates in the industry, and of course an amazing execution record, meaning that when you hire us to have FIVE event staffers at each of your location, that is exactly what you’re going to get! Not 2 or 3 of whoever wants to or feels like showing up!

Let us show you the difference and what makes us the best of the best in the industry! Our customer service is bar-none! Email or call us today! We really do want to hear about your program – at any stage of the planning cycle. We love to provide ideas and feedback for our clients as well!

Concert Event Staffing

Concert Event Staffing

Guerrilla Marketing at Comic Con, Street teams and brand ambassadors

Comic Con 2011

Comic Con Event Staff

Are you looking for promotional reps to work your events at Comic Con, but not sure how to pick a agency or if you should book the events yourself?

One of the first things you should ask yourself is do you have the time to find, interview, screen, handle all the legal and tax paper work for each ambassador you book to work. Booking your own teams can be extremely time consuming and the paper work can be endless.  So your best bet is often to choose a reputable event staffing professional agency to find your event teams.

Now how do you choose an event-staffing agency? Well there are a few ways to go about this.

  • First, ask the agency how long they have been in business? If they’re a new agency with little to no experience, they’re probably not your best bet.
  • Do they have good reviews from brand ambassadors and online? This is important because you want to see that their clients have been pleased as well as their ability to keep their staff members happy and paid.
  • Ask how about their process for screening and booking brand ambassadors. Do they speak with each person booked? Do they take the time to do phone or skype interviews? Many agencies take on as many contracts as possible and just send out emails and who ever shows up –  shows up.
  • Find out the agency’s policy on payment to brand ambassadors. Do they pay their ambassador quickly or do they have them wait the industry standard 6-8 weeks? Many agencies take months to pay and will have the ambassadors call you, or worse your client, about payment.  However some agencies actually pay the ambassadors in 2 weeks.

If you find yourself adding promotional marketing and/or guerrilla marketing to your Comic Con event, we would love to work with you! Please contact us any time for a free quote!

Feel free to give us a call at 415-365-0041 or info@lucky415.com

Lindsay Merlin

Senior Account Manager, Lucky 415 Marketing + Promotions

415-365-0041 ext 3

lmerlin@lucky415.com

Customized Guerrilla Marketing Campaigns – San Francisco Brand Ambassadors and Street Teams

Street teams at the Moscone center in San Francisco are becoming increasingly more popular. The ability to customize the guerrilla marketing campaign to fit each and every individual client is invaluable to our firm. We start by listening to our clients’ program needs. We learn about their product and service, determine their target demographics and evaluate and identify the best approach to a guerrilla campaign.

 

After identifying the appropriate target market and outlining program goals, we are able to move forward with securing a guerrilla marketing team and putting a plan of action in place to get the project on course. Our account managers and team leaders have the invaluable experience needed in the San Francisco area (as well as other parts of the country) in order to make each campaign reach its maximum potential. We work with a variety of clients, there giving us a broad spectrum of experience. From beverage sampling to booth sales, our teams are ready for what’s to come.

Give us a call (or email!) today for more information and a customized guerrilla marketing proposal for your project.

 

Sincerely,

Lindsay Merlin

Lucky 415 Marketing & Promotions

www.lucky415.com

lmerlin@lucky415.com

415-336-1455, f 415-358-4966

We’re on Facebook, Twitter and Linkedin!

Brand Ambassadors check us out online, register with us for emails about events in your area! Click Here!

Las Vegas, What’s with all the Hype?

las vegasSo, what is the big deal with Las Vegas? It’s one of those places almost everyone loves. Why? Does Vegas really have it all or is it overrated? Well, we can’t tell you from a ‘tourist’ stand point, but from a tradeshow perspective, it really does have it ‘all’! Any industry you can think of, you can bet that they’ll be meeting in Vegas to show off new products and flock to seminars. You truly can find it all in Vegas. Being one of the largest central locations for meetings and conventions alike, it seems like our street teams and trade show staff in Las Vegas are constantly on the move! It’s one of our busiest locations and thankfully one of the best staffed ones as well!

 

Thousands of people in nearly every industry known to man-kind gather in Las Vegas to

This is a picture of Lucky415.com event teams in action.

This is a picture of Lucky415.com event teams in action.

convene about the newest products, services, and gadgets in their line of work. The Las Vegas Convention Center, Mandalay Bay Convention Center and the Las Vegas Market can be host to shows that accomodate 1,00-100,000 people. Shows like MAGIC, LIve Design International, and ABC Kids Expo all attract large crowds. In fact, www.vegasmeansbusiness.com is a website dedicated to only industry conventions and tradeshows being held in the Las Vegas area. They have a very informative list of why hosting your event in Las Vegas is a great idea.  At most of the shows we’ve attended in Vegas, we’ve seen that a lot of bigger brands may buy booth space at the convention center, displaying their products to their colleagues and answering questions for curious consumers. Our services come in here, where we offer a helping ‘local’ hand. We often provide local trade show or convention event staff for our clients to help man their booth, and educate their customers about the products they’re promoting there and more. Hiring local professional event staff is certainly a more cost efficient way to ‘man’ your booth (or ‘woman’ your booth in most cases!). We have professional and competent event staff on hand that can quickly and efficiently represent your brand to your customers. Best of all, by hiring our staff, you’re able to save money on travel expenses, lodging, and other miscellaneous expenses for your own employees.

Street TeamsA more generalized way to reach your audience in Las Vegas is by utilizing a street team. Street Teams in Vegas are an easy way to target an exact audience and a great way to get your message out on the ‘street’! We have over 10 years of experience deploying street teams out in Las Vegas for clients big and small. Street teams can be a smart decision for the budget conscience client that wants to make a big impact on a small budget. We have some of the most competitive prices in the industry. A small street team of 6 brand ambassadors can distribute over 7,000 flyers and promotional items during only a 6 hour period; thus reaching a large audience while making personal connections with people on behalf of your brand. Street teams (in Vegas or any other market for that matter), are not just for large corporations! We work successfully with small businesses every day, helping them to expand their sales and get a lot more out of their marketing budget, than ever before!In conclusion, direct marketing in Vegas is an easy way to target an exact audience and a great way to get your message out there. Please email us anytime for a quick and easy, no hassle quote to get your program jump started! info@lucky415.com or call us at 415-336-1455.
Lindsay Merlin
Sr Account Manager Lucky 415 Marketing and Promotionswww.lucky415.comlmerlin@lucky415.com