Brand recognition is an extremely important part of event marketing (if not one the most important part of event marketing).
When you are hired as a brand ambassador, you are getting paid to be a spokesmodel for that product/brand and represent it to its fullest. Consumers will associate you with the client or brand and that is why it is extremely important to make sure each consumer walks away from your event, pleased and that a positive interaction is received between the brand ambassador and the consumer.
This is just one more reason why it is so important to read over all the materials that are provided by the client (or your agency). This will help you to ensure that you understand the product details and what you are representing. Try to learn as much as possible about the product you are representing.
It can also be really helpful to do some research on the company or product you will be representing prior to your first event day. Learning a little extra is a huge plus when you’re in the field and it can make you feel more confident and help you have a better experience.
Another thing to keep in mind on event day is to make sure that you do not have any other branded items in the area of your promotion. For example, if you are doing a promotion for a well known beer brand and talking to consumers in a bar about the beer then you do not want to have a competitors bottle or glass with their logo at your table or anywhere close to your event. Another example.. if you are doing a promotion for specific soda company then you wouldn’t want to have a bottled water under the table that is produced by another company. These are extremely important details that brand ambassadors should know no matter what brand they are representing. It’s an important part of your job as a spokesmodel and/or brand ambassador and you want to give it 100%. Also remember to make sure you outfit is very presentable. Shirts tucked in, no wrinkled clothing, nice clean shoes, etc. Make sure that you follow the dress code for that specific promotion. Dress codes change, however, your resolve to always look presentable at your events should not.