Bar promotions are some of the most fun events that we manage and staff here at Lucky 415! The atmosphere at the nightlife events is relaxed, patrons are much more likely to accept a free sample, and bars are generally very grateful to host the event.
Most beverage market researchers discovered, quite some time ago, like many other consumable market researchers did, that consumers are MUCH more likely to purchase the beverage if they’re first provided with a sample. A friendly and polite interaction at the bar between a consumer and a brand representative also goes an extremely long way when it comes to brand loyalty. Consumers tend to remember the brand and ask for it at the bars again and again!
So why not spread the word about a great new alcholic beverage through the likes of bar and nightlife events? There really isn’t a good answer to that question. When considering the much lower cost of promotional events compared to other medias of advertising, paired with relatively high return on investment, beverage marketers have every reason to begin a live marketing and promotional campaign.
Time and again, we here at Lucky 415 have seen our clients walk away from their promotional campaigns with a smile on their face and another successful campaign to add to their portfolio. 🙂
We love to provide event teams around the nation but one of our favorite places is in Charleston and all around the Carolina’s. In 2010 we provide promotional models for over 100 Heineken and New Castle Events in the Carolina’s.
If you have any questions on how to become a promotional model or if you need promotional models in Charleston Sc or around the nation feel free to contact us at firstname.lastname@example.org