About l415mp

Lucky 415 Marketing and Promotions Inc. Since 2003 we have specialized in event-staffing, street-teams, bar teams, guerrilla marketing, buzz marketing, trade show hosts, beverage sampling, grand opening teams, concert staffing, mobile tour staffing, sampling teams, college sampling teams, costume teams, labor teams for events, mobile tour teams, tour managers, trade show teams, bar promo models, as well as providing brand ambassadors for large and small scale promotions throughout the United States and Canada. We have also designed, promoted, and executed many promotional programs for clients. For a fantastic quote feel free to email or call. info@lucky415.com Lucky415.com 415-336-1455 Some of the brands we have represented have included Peacockalleygifts.com,ABC, Adidas, Axe, Blue Moon Beer,Cover Girl, Coca Cola, Dos Equis, Duran Duran, Ebay, Gamesa cookies, Gossip Girls, Heineken, Honda, Jones Soda, Lexus, Miller Light, NBC, Nowwhat.com, North Face,Pepsi, Polo, Ralph Lauren Reebok, State Farm, Streetspark.com, Summer Ale, Sony, Sunchips, Toaseted Head Wine, Tostitos, Vera Bradley and many more. Be sure to "Like us" if you have a chance. For Facebook go to: https://www.facebook.com/pages/Lucky-415-Marketing-and-Promotions-Inc/117729428286974 Also be sure to "Follow" us on Linkedin where we will be posting jobs at http://www.linkedin.com/company/202011?trk=tyah Then click on the Follow button

How to use street teams and guerrilla marketing as part of your marketing mix

Many times putting together a marketing plan can seem so daunting. Where do you start and what should you include? What if you don’t have a large budget but you really need to make a big impact?

One of the most common complaints that we hear from clients is that their timeframe is short and their budget is restrictive and they need to reach a large audience, quickly. When I hear of these issues, my mind automatically goes to one place. STREET TEAMS!

So why do we feel so passionately about street teams? Brands are able to make a large and meaningful impact on their customers while avoiding those other budget-busting techniques that are often included in a marketing mix. Street teams are one of the most efficient types of advertising for the simple fact that they can make the most of your budget and have a quick turn around.

Street teams generally consist of a team of trained, brand ambassadors, that work together with a common goal of communicating your brand’s key talking points to prospective customers. This can look different for every brand, but the commonality amongst brands are usually:

  • A Promotional strategy in mind that the team will clearly articulate (i.e. promoting a limited time sale, promoting the use of a coupon, etc)
  • Getting the customer to ‘try out’ the product or service, usually via sampling (either prepackaged or onsite)
  • Simply educating the customer on the product (or making them aware of an event in some cases) in an effort to clear up any preconceived notions, misconceptions, etc.

There are, of course, hundreds of other goals and valid reasons to utilize street teams for your brand, however, the ones mentioned above are the most common.

Realistic outcomes for a Street Team Activation

So what are some realistic outcomes for a street team activation? What can you expect as a result of using this method in your marketing mix? Great question! The answer is not always clear…

  • Street teams often create challenges for marketers to judge the effectiveness of. One misconception is that there will always be immediate results of the effort. This is not always the case! For example, a street team sampling a beverage product on a hot day, nearby to the sales source may produce immediate sales, while a protein bar sample may only produce a greater interest in the product, in general, and increase sales in a more periodical method in the future.
  • Planning really does have a great influence on the potential results of the effort! Street teams that have a well thought out and meaningful plan and purpose nearly always have a better outcome than those that do not.

 

How to be successful with your Guerrilla Marketing efforts

As mentioned earlier, street teams and guerrilla marketing should not be overlooked in the marketing mix! They create a very effective opportunity for tight budgets and add additional value to a larger marketing mix as well. To reiterate the points previously mentioned, here are a few tips to making the MOST out of your planning and budgeting for Guerrilla Marketing!

  • DO Plan, plan, PLAN! (We can not stress this part enough!)
  • DO Layout the goals and framework for your guerrilla marketing project and discuss these with an industry professional to determine if your goals are reasonable and attainable.
  • DO Write 1-3 objectives for your guerrilla marketing project and clearly communicate those with your brand ambassadors to be sure they’re aware of what the purpose of the project is.
  • DO enhance the street team with valuable materials such as branded merch to wear, key talking points, and other information that may be needed!
  • DO reach out to a professional event staffing agency to help with the planning, structuring, staffing and evaluation processes of your project! They can be an invaluable resource for you!
  • DON’T set unrealistic goals for your team! Be sure that what you WANT to gain from the experience is obtainable! Talk to your professional event staffing agent about this to be sure!
  • DO take time to learn what to expect in terms of timeframes for expectations!

If you need additional advice on how to use a street team or other guerrilla marketing in your marketing mix, please reach out to us! We have over 16 years of experience with event marketing execution and we love hearing about new projects and helping make events fun and successful!

Lindsay Merlin

Chief Operations Officer

lmerlin@lucky415.com

415-365-0041 Ext 3

Demo Events for the Holidays

We are happy to announce that we are now booking demo events for the holiday season!

Lucky 415 Marketing and Promotions has been providing brand ambassadors for demonstrative marketing campaigns since 2002. We have had the pleasure of representing multiple clients over the past 16 years and consistently do our best to make sure each of them is satisfied to the fullest extent.

We offer a variety of experiential marketing services including, but not limited to:

In Field Marketing Managers
Tour Managers
Brand Ambassadors
Promotional Models
Retail “In-store” demos
Sampling ambassadors
Live Music Ambassador Teams
Guerrilla Marketing Activations
Tradeshow Booth Models & Ambassadors
Festival Event Staff

Contact us today for a free quote! You can reach our demo coordinator at 415-365-0041 ext. 5 or selrod@lucky415.com

Now Hiring! Part-Time Administrative Assistant

Lucky 415 Marketing and Promotions is hiring a part-time administrative assistant. This position is remote and requires high-speed internet and phone. Position is temporary but may turn into permanent position.

Administrative Assistant SOW

-15-20 hours per week

-Monday-Friday 11-2pm or 12-3pm  (Hours may vary, Flexible schedule for the right person)

-Temporary position, may turn into permanent position

-Remote position – Requires a quiet office space, high-speed internet and phone. (Candidate in SC or IN preferred, but open to other locations for right candidate)

Administrative Assistant/Sales Assistant

  1. Primary Role
    1. Provide General Administrative and clerical support including emails, scanning, faxing and copying
    2. Maintaining electronic filing system
    3. Perform data entry and manage incoming correspondence
    4. Manage calendar
    5. Assist in resolving any administrative problems
    6. Answer all incoming calls and answer basic questions, screen calls for all account managers.
    7. Schedule and coordinate meetings, appointments and travel arrangements
    8. Assist with daily tasks assigned by account manager  
    9. Walk client from initial contact to appropriate account manager for more information.
    10. Answer basic questions from Brand Ambassadors interested in joining the Lucky team.
    11. Assist in organization and filing invoices for the accounting team to put into the system.
    12. Work with Account Managers in putting together their booking sheets and keeping everything up to date in a timely fashion.

Role Requirements:

  • Experience in administrative setting and customer service (minimum 3 years),
  • Extraordinary customer service skills and pleasant phone demeanor
  • Excellent communication skills (written and verbal)
  • Ability to prioritize and multitask efficiently
  • Self-direction leading to high degree of success; Proven self-starter
  • Ability to work autonomously without direct supervision while maintaining a high quality of accountability and transparency.
  • Strong problem-solving abilities with the ability to ‘think outside of the box’
  • Strong organizational skills
  • High Proficiency with Google Drive/Docs (Especially google sheets); Bonus points if you’re familiar with Airtable!
  • Excellent time management skills
  • A high standard of values, ethics, integrity, and trust

Qualified candidates should email a cover letter and Resume to Staff@lucky415.com using the subject line “Admin – 0918”

 

San Diego Comic Con

Comic Con – San Diego, CA

Lucky 415 Marketing and Promotions is searching for outgoing and energetic brand ambassadors to assist with a Promotional marketing campaign at Comic Con, San Diego, CA.

Scope of event: Brand Ambassadors will working directly with our client and team to assist with demoing a game challenge, handing out promotional items and other fun CC related events!

Event Location: Gaslamp

Event Dates:
Friday July 20 – 9am-9pm

Saturday July 21 – 9am-9pm

Preference is given to BAs that have open availability. Dates/shifts are subject to change.

Payrate: $265/12 hour date ($22+/hr)

Must be OK with working outside & inside, must be extremely reliable, outgoing and able to work well with a team. Preference to BAs that are local or already have travel and lodging arrangements. We will NOT reimburse for travel and/or lodging, please do not ask. Must be outgoing and able to talk to strangers, experienced brand ambassadors preferred.

Please apply via link:

https://airtable.com/shrxFUboRFifwVGyZ

We are also looking for a LOCAL field manager for this project with experience managing medium to large scale events. Manager will need to have access to a vehicle and live within driving distance. Will also work onsite on July 19th in addition to dates mentioned above. If you’re interested in the field manager position, please be sure to select ‘field manager’ in your application.

Please email staff@lucky415.com if you have any questions related to this event. Please do not ask for reimbursements for travel/lodging. Your email will not be read/responded to.

Street Teams and Brand Ambassador Staff at PAX East, Boston

Lucky 415 Marketing & Promotions has been providing event staff, street teams and brand ambassadors for activations such as PAX EAST – Boston for nearly 2 decades! Contact us today to find out how our talented brand ambassador staff can help promote your brand at PAX East!

Event Staff, Street Teams and Brand Ambassadors in 2018

Lucky 415 Marketing and Promotions has been providing street teams for experiential marketing campaigns since 2002. We have represented multiple clients such as State Farm, Shea Moisture, Live Nation, Home Depot, Amazon, and Dollar General, to name a few.

We offer a variety of experiential marketing services including, but not limited to:

  • In Field Marketing Managers
  • Tour Managers
  • Brand Ambassadors
  • Street Team Ambassadors
  • Promotional Models
  • Retail “In-store” demos
  • Sampling ambassadors
  • Live Music Ambassador Teams
  • Photo Booth – Experience Ambassador street teams
  • Guerrilla Marketing Activations
  • Tradeshow Booth Models & Ambassadors
  • Scavenger Hunt Staff
  • Makeup Artist and Hairdressers
  • Emcees
  • Concert Event Staff
  • Social Media Street Teams
  • Grand Opening Buzz Teams
  • Festival Event Staff
  • Mobile Tours
  • Marketing, Branding and Logo design
  • Custom Websites, including SEO and in-house graphic design services

Contact us today for a free quote! 415-365-0041 or info@lucky415.com

Lucky 415 Marketing is now hiring street team brand ambassadors for executions in San Francisco & Brisbane

Now Hiring Street Team Ambassadors in the San Francisco, Brisbane Area!

Brisbane, CA
 
Lucky 415 Marketing & Promotions is searching for outgoing and energetic for an upcoming brand ambassadors to help represent a well known client Tuesday in Brisbane
 
Event Details:
Saturday Feb 10 2018
11am-7pm (8 hours)
 
$20/hr
 
You must be able to work the entire shift, must be extremely reliable, outgoing, and willing to work with a team. Must be friendly, and approachable and have a professional demeanor.
 
Please email your resume/photo to staff@lucky415.com if you’re interested in working this event. Please use the subject line “Brisbane Street Team!”

Warrenton OR Brand Ambassadors

Lucky 415 Marketing & Promotions is searching for outgoing and energetic for an upcoming healthy street team brand ambassadors and in store demo ambassadors for a large grand opening event in Warrenton, OR

Event 1: 
Street Team 
Thursday – Feb 22 – 10:00am-3:00pm
Friday – Feb 23- 10:00am-3:00pm

Wednesday Feb 28 – 3:30-6:30pm (Ice Cream Social event in store)

Pay rate: $18/hr

Event 2:
In store Demo
Wednesday Feb 28 – 4-8pm

$20/hr

Please indicate which event (or both) that you’re applying to. If you’re interested in working event 1, you must be available for all 3 days.

Must be extremely reliable, outgoing, and willing to work with a team. Must be friendly, and approachable.

Please email your resume/photo to staff@lucky415.com if you’re interested in working this event. Please use the subject line “Warrenton Grand opening”

NY Fashion Week – Street Teams and Event Staff!

With NY Fashion week right around the corner, our team is prepping for promotions in the ‘big apple’!

We have street teams and brand ambassadors ready to promote your brand and products at NY Fashion week!

Targeting millennials? No problem! We have just the team of young, hip, expert ambassadors ready to delve into your talking points and help reach your audience!

Contact us today for a no obligation quote!

Thinking about Adding a Street Team to your Experiential Marketing Mix?

Deciding how and when to take action on your experiential marketing idea can be the most difficult part of initiating a campaign. So many questions come to mind during your initial planning stages. Some of the most frequent concerns can send you spinning into a critical case of ‘analysis paralysis’,

  • Location. Where do you start? Which area will be right for your product  and brand, and most importantly: Your target market.
  • How can you (really) make a deep connection with your customers?
  • How do you make an impact and gain the attention of your target customers?
  • What is the best concept for your execution? Flyers? Swag? Contests?
  • Where can you find the perfect brand ambassadors for your product? (So important!)
  • How do you design truly effective talking points for your team?

 

Take a peek at our step by step guide (infographic) to adding guerrilla marketing or street teams into your experiential marketing mix!