Seattle Street Teams:
Street teams are a great way to increase brand awareness by putting information directly into the consumer’s hand. In most major cities such as Seattle, consumers can easily identify street teams in action and many times they realize that a street team is associated with free promotional items. Who doesn’t love to receive something for free in this day and age? This is one of the main reason street teams are a wonderful way to generate an instant form of brand recognition.(Instant Gratification for the consumer.)
If someone is on the way to work and they receive a free sample of a new beverage or a t-shirt by someone representing the brand with a smile and nothing more than maybe a few key words..this creates a lasting positive impression. In addition that person might go to work holding the item and tell his co-workers that he received a free promotional item. Thus spreading the word and positive feedback. (word of mouth) I have had the opportunity to see street team events across the country first hand and the smiles it brings to consumers faces. Many times consumers will flock to the street teams since they realize that often they are associated with free items. Thus a crowd draws a crowd. It is usually best to give out free promotional items associated with the brand. Such as hats, shirts, pens, key chains, etc. Or small samples of the product. If the teams are handing out good items usually the consumers will come to them. Street teams for grand openings Street teams are an awesome and inexpensive way to promote a grand opening. Usually it is best to have the teams give out some kind of gift card or contest card to get the consumers into the store. For instance, you might want to give out small promotional items and a card for a contest. If the consumer brings the items into the store with in the next few days they can enter into a drawing for a free items etc… Another way to drive consumers into the new store is to give out gift cards that they can scan or check at the grand opening table at the entrance to the new store. (This usually works very well) When they arrive at the store they can check to see what kind of prize they might have one. These are great ways to have consumers become familiar with the new store and location. You also want to do some research to find your target audience. For instance if you are trying to promote a hardware store grand opening you might want to send street teams to construction sites and offer chances to win power tools or other really nice items dealing with a hardware store. Street team events to promote a new product Lets say you want to drive consumers to your new website. You can send out teams to a well-researched area to give out promotional items that have the website listed. Another example is for instance would be airlines. Airlines sometimes send out street teams to give out tons of free promotional items in a city to help let consumers know they are now flying out in and out of that city, and also a few random consumers are given free no-stings attached round trip domestic flight tickets. Can you imagine going to work one morning and you see a street team and are given a free round trip ticket. Think how many people you will tell about the gift. Thus promoting the airline for years to come. Another example is beverages. The large beverage companies figured out long ago that street teams are a fantastic way to bring smiling faces and promote the beverage. Beverage street teams usually are little tricky to operate since usually you can run out of product quickly. Consumers love free beverages. Many times beverage street teams will show up to a certain location with ice cold beverages and give out as many as possible and then quickly move to another location. The more creative the better. Maybe there is a line waiting for a ferry boat after work on a hot day and the beverage street teams shows up and gives a bevaege to everyone standing in line. (This is another very positive lasting impression)
George Hayes CEO Lucky 415 Marketing & Promotions, Inc.