5 Simple Tips on How to Use Street Teams to Maximize your Experiential Marketing Reach

Street Teams can be an extremely effective way to market your product, brand or service.

Street teams are generally made up of a group of locally connected ‘brand ambassadors’ that specialize in making customer connections, conveying a brand’s talking points, and communicating effectively.

Texas Street Teams – Lucky Mkg

 

Lucky Marketing’s street teams generally perform a variety of services that include (but are certainly not limited to…)

  1. Flyer drops at local businesses
  2. Guerrilla marketing/hitting the street in high foot traffic areas
  3. Wild postering in a variety of large cities/near large events
  4. Mobile backpacks and LED equipt mobile backpacks at large festivals and other events
  5. Costume Characters and character enhanced events – accompanying street teams
  6. Flyering
  7. Premium distribution
  8. Sampling (food, beauty and otherwise!)

 

  1. Who you hire matters. A trusted street team partner is an important part of your marketing plan. Your ambassadors are the face of your brand! You only want the best for your brand, product or messaging!
  2. Find the best events possible in your demographic! Plan, plan and plan before your execution. Send your street teams to areas that you know are relevant to your end goals. For example, do you want to sell more event tickets to your targeted demographic customer? Do a little digging or reach out to a trusted agency for advice! Your event will be more effective in the end and you’ll be glad you did!
  3. Use well thought-out and engaging printed materials and premiums! Think of your end customer. What will make an impression on them? What will grab their attention? College students for example often prefer to receive a premium over a flyer. Often times, an ink pen, bottle opener, Koozie, or cheap t-shirt can be the beginning of a beautiful long-term relationship with your brand and a college student. If your demographic is in the older range, be sure to make your content straight forward and relevant! Proofread printed materials multiple times prior to printing to build your brand’s reliability. Most of all, listen to your customers. Your best indication of how to gain new customers is often by looking at the customers that you already have!
  4. Use social media with your campaign! A Social Media campaign tie-in is a great way to enhance engagement for your street team. Lucky’s street teams are able to include facebook campaigns or contests, Instagram tags and/or promote a company’s social media presence during an activation. Make the most of your event by keeping the conversation going by flipping your interactions from the real-world to online!
  5. Collect feedback and data to use in your next campaign! Reports and data can often be underappreciated. Though it may seem boring or unimportant, collecting data from the field can be one of the most important aspects of street team marketing. Be sure to brainstorm relevant details about your campaign so that all of the information the team collects can be helpful for understanding how the event went and what you’d like to change or repeat for the next activation!

 

There is no doubt about it, including a street team in your marketing mix can seem like an overwhelming process. Though with careful planning and execution, your plan can yield an incredible return on investment that you will want to repeat time after time.

For a no-risk quote for street team services, please reach out any time to info@lucky415.com or give us a ring at 415-365-0041 x1!

California compliant Street Team Services

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Looking for a street team, brand ambassadors or event staff  in the Los Angeles and southern California area to assist on a temporary or semi-temporary basis? We’ve got you covered! We’ve been activating street teams and promoting products and services in Los Angeles for over 16 years! We have the experienced staff that you need in order to make a lasting connection with your customers.

From door tagging, guerrilla marketing, wild-postering, street teams, and flyer drops (and more), we do it all!

In addition to the convenience and efficientness of hiring an agency to handle your experiential marketing needs, you can also rest assured that your staff will be hired in accordance with California labor laws and compliance. All of our brand ambassadors and staff in California are employees, not independent contractors and therefore are covered by general liability insurance and workers compensation. Please reach out today for a free quote so we can start working on a plan to promote your business, product and/or service in the southern California market!

Event Staffing for all your Experiential Marketing needs!

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Planning to incorporate Experiential Marketing into your upcoming Spring or Summer Marketing mix? Look no further! Lucky Marketing & Promotions has over 16+ years of experience with guerrilla marketing, trade shows, brand ambassadors, street teams, costume characters, door hanger campaigns, … Continue reading

Liquor Ambassadors for Demo Samplings

If you’re looking for quality ambassadors to help sample your liquor or other alcoholic beverages, look no further! We have over 16 years of experience in the alcohol sampling industry and have a staff of quality and dependable ambassadors all across the United States!

 

From San Francisco, CA to Charleston, SC we have professional brand ambassadors to represent your brand. Our services offer extensive brand training, reporting and recapping. We’re here to help! Contact us any time for a free quote.

info@lucky415.com

415-365-0041 (ext 0 for sales/quotes)

 

How to use street teams and guerrilla marketing as part of your marketing mix

Many times putting together a marketing plan can seem so daunting. Where do you start and what should you include? What if you don’t have a large budget but you really need to make a big impact?

One of the most common complaints that we hear from clients is that their timeframe is short and their budget is restrictive and they need to reach a large audience, quickly. When I hear of these issues, my mind automatically goes to one place. STREET TEAMS!

So why do we feel so passionately about street teams? Brands are able to make a large and meaningful impact on their customers while avoiding those other budget-busting techniques that are often included in a marketing mix. Street teams are one of the most efficient types of advertising for the simple fact that they can make the most of your budget and have a quick turn around.

Street teams generally consist of a team of trained, brand ambassadors, that work together with a common goal of communicating your brand’s key talking points to prospective customers. This can look different for every brand, but the commonality amongst brands are usually:

  • A Promotional strategy in mind that the team will clearly articulate (i.e. promoting a limited time sale, promoting the use of a coupon, etc)
  • Getting the customer to ‘try out’ the product or service, usually via sampling (either prepackaged or onsite)
  • Simply educating the customer on the product (or making them aware of an event in some cases) in an effort to clear up any preconceived notions, misconceptions, etc.

There are, of course, hundreds of other goals and valid reasons to utilize street teams for your brand, however, the ones mentioned above are the most common.

Realistic outcomes for a Street Team Activation

So what are some realistic outcomes for a street team activation? What can you expect as a result of using this method in your marketing mix? Great question! The answer is not always clear…

  • Street teams often create challenges for marketers to judge the effectiveness of. One misconception is that there will always be immediate results of the effort. This is not always the case! For example, a street team sampling a beverage product on a hot day, nearby to the sales source may produce immediate sales, while a protein bar sample may only produce a greater interest in the product, in general, and increase sales in a more periodical method in the future.
  • Planning really does have a great influence on the potential results of the effort! Street teams that have a well thought out and meaningful plan and purpose nearly always have a better outcome than those that do not.

 

How to be successful with your Guerrilla Marketing efforts

As mentioned earlier, street teams and guerrilla marketing should not be overlooked in the marketing mix! They create a very effective opportunity for tight budgets and add additional value to a larger marketing mix as well. To reiterate the points previously mentioned, here are a few tips to making the MOST out of your planning and budgeting for Guerrilla Marketing!

  • DO Plan, plan, PLAN! (We can not stress this part enough!)
  • DO Layout the goals and framework for your guerrilla marketing project and discuss these with an industry professional to determine if your goals are reasonable and attainable.
  • DO Write 1-3 objectives for your guerrilla marketing project and clearly communicate those with your brand ambassadors to be sure they’re aware of what the purpose of the project is.
  • DO enhance the street team with valuable materials such as branded merch to wear, key talking points, and other information that may be needed!
  • DO reach out to a professional event staffing agency to help with the planning, structuring, staffing and evaluation processes of your project! They can be an invaluable resource for you!
  • DON’T set unrealistic goals for your team! Be sure that what you WANT to gain from the experience is obtainable! Talk to your professional event staffing agent about this to be sure!
  • DO take time to learn what to expect in terms of timeframes for expectations!

If you need additional advice on how to use a street team or other guerrilla marketing in your marketing mix, please reach out to us! We have over 16 years of experience with event marketing execution and we love hearing about new projects and helping make events fun and successful!

Lindsay Merlin

Chief Operations Officer

lmerlin@lucky415.com

415-365-0041 Ext 3

SXSW 2019

SXSW 2019 is coming up fast. Are you ready for one of the largest events in the country? Is your brand?

SXSW reported nearly half a million in attendance in 2017. The number of attendees grows every single year so hosting events themed or near SXSW is guaranteed to draw in business.

The purpose of SXSW is to create an opportunity for creative people and the companies they work with to grow within themselves by coming together with like minded individuals all over the world in the same and other creative fields. These people all meet in one creative share space, respectively, and learn about other ways of to develop their businesses. SXSW has grown into a phenomenon that is growing every year.

The economic impact on the Austin economy from SXSW in 2018 was $350.6 million (CNN.COM) Do you want your business to benefit from that share of profit marketing?

Every year SXSW proves just how effective experiential marketing is to customer engagement and brand awareness. From huge events at SXSW with large experiences to small sessions, some events shell out the big bucks to really get their name out there and in the public eye. But you dont need to spend millions to keep your brand in the public eye. Sometimes, just making sure YOUR BRAND is there, is the first step in the door.

You can get noticed blocks away, outside of hotels, using flyers, costumes, and more. Do you have a restaurant in the area? BE proactive! Get out there and hand out SXSW specials and draw in the attention to your business. You need to get an emotional connection with the people in the crowds and those flocking to the events each day and you need PEOPLE to do that.

Well, we can supply those people! We can help be your brand and get you noticed while you stay back and RUN YOUR BUSINESS! Let us tell your story. Experiential marketing is more than the latest stunt in todays marketing world: It’s a creative outlet for sharing your brand story. We hire the best of the best and they know how to get the word out about your business and can create the perfect story line for you.

Do you need 2 or 20 people? Do you need the youngest group or maybe a bunch of grandmas released on the city to hand out some samples of your product? Well let us do that for you. Lucky XP Marketing has been in the Experiential Marketing business for 16 years and we can create the perfect marketing campaign to fit any market at any time of the year. We are nationwide and we have a database of top notch models, brand ambassadors, stage hands, and more. We can help you build the perfect SXSW experience as we have for years.

Do you have any questions? Let us answer those for you. Please reach out to info@lucky415.com to get a custom quote for your next event.

 

 

 

Now Hiring! Part-Time Administrative Assistant

Lucky 415 Marketing and Promotions is hiring a part-time administrative assistant. This position is remote and requires high-speed internet and phone. Position is temporary but may turn into permanent position.

Administrative Assistant SOW

-15-20 hours per week

-Monday-Friday 11-2pm or 12-3pm  (Hours may vary, Flexible schedule for the right person)

-Temporary position, may turn into permanent position

-Remote position – Requires a quiet office space, high-speed internet and phone. (Candidate in SC or IN preferred, but open to other locations for right candidate)

Administrative Assistant/Sales Assistant

  1. Primary Role
    1. Provide General Administrative and clerical support including emails, scanning, faxing and copying
    2. Maintaining electronic filing system
    3. Perform data entry and manage incoming correspondence
    4. Manage calendar
    5. Assist in resolving any administrative problems
    6. Answer all incoming calls and answer basic questions, screen calls for all account managers.
    7. Schedule and coordinate meetings, appointments and travel arrangements
    8. Assist with daily tasks assigned by account manager  
    9. Walk client from initial contact to appropriate account manager for more information.
    10. Answer basic questions from Brand Ambassadors interested in joining the Lucky team.
    11. Assist in organization and filing invoices for the accounting team to put into the system.
    12. Work with Account Managers in putting together their booking sheets and keeping everything up to date in a timely fashion.

Role Requirements:

  • Experience in administrative setting and customer service (minimum 3 years),
  • Extraordinary customer service skills and pleasant phone demeanor
  • Excellent communication skills (written and verbal)
  • Ability to prioritize and multitask efficiently
  • Self-direction leading to high degree of success; Proven self-starter
  • Ability to work autonomously without direct supervision while maintaining a high quality of accountability and transparency.
  • Strong problem-solving abilities with the ability to ‘think outside of the box’
  • Strong organizational skills
  • High Proficiency with Google Drive/Docs (Especially google sheets); Bonus points if you’re familiar with Airtable!
  • Excellent time management skills
  • A high standard of values, ethics, integrity, and trust

Qualified candidates should email a cover letter and Resume to Staff@lucky415.com using the subject line “Admin – 0918”

 

San Diego Comic Con

Comic Con – San Diego, CA

Lucky 415 Marketing and Promotions is searching for outgoing and energetic brand ambassadors to assist with a Promotional marketing campaign at Comic Con, San Diego, CA.

Scope of event: Brand Ambassadors will working directly with our client and team to assist with demoing a game challenge, handing out promotional items and other fun CC related events!

Event Location: Gaslamp

Event Dates:
Friday July 20 – 9am-9pm

Saturday July 21 – 9am-9pm

Preference is given to BAs that have open availability. Dates/shifts are subject to change.

Payrate: $265/12 hour date ($22+/hr)

Must be OK with working outside & inside, must be extremely reliable, outgoing and able to work well with a team. Preference to BAs that are local or already have travel and lodging arrangements. We will NOT reimburse for travel and/or lodging, please do not ask. Must be outgoing and able to talk to strangers, experienced brand ambassadors preferred.

Please apply via link:

https://airtable.com/shrxFUboRFifwVGyZ

We are also looking for a LOCAL field manager for this project with experience managing medium to large scale events. Manager will need to have access to a vehicle and live within driving distance. Will also work onsite on July 19th in addition to dates mentioned above. If you’re interested in the field manager position, please be sure to select ‘field manager’ in your application.

Please email staff@lucky415.com if you have any questions related to this event. Please do not ask for reimbursements for travel/lodging. Your email will not be read/responded to.

Street Teams and Brand Ambassador Staff at PAX East, Boston

Lucky 415 Marketing & Promotions has been providing event staff, street teams and brand ambassadors for activations such as PAX EAST – Boston for nearly 2 decades! Contact us today to find out how our talented brand ambassador staff can help promote your brand at PAX East!

Event Staff, Street Teams and Brand Ambassadors in 2018

Lucky 415 Marketing and Promotions has been providing street teams for experiential marketing campaigns since 2002. We have represented multiple clients such as State Farm, Shea Moisture, Live Nation, Home Depot, Amazon, and Dollar General, to name a few.

We offer a variety of experiential marketing services including, but not limited to:

  • In Field Marketing Managers
  • Tour Managers
  • Brand Ambassadors
  • Street Team Ambassadors
  • Promotional Models
  • Retail “In-store” demos
  • Sampling ambassadors
  • Live Music Ambassador Teams
  • Photo Booth – Experience Ambassador street teams
  • Guerrilla Marketing Activations
  • Tradeshow Booth Models & Ambassadors
  • Scavenger Hunt Staff
  • Makeup Artist and Hairdressers
  • Emcees
  • Concert Event Staff
  • Social Media Street Teams
  • Grand Opening Buzz Teams
  • Festival Event Staff
  • Mobile Tours
  • Marketing, Branding and Logo design
  • Custom Websites, including SEO and in-house graphic design services

Contact us today for a free quote! 415-365-0041 or info@lucky415.com